Fundação Infantil Ronald McDonald

What Fundação Infantil Ronald McDonald does

Fundação Infantil Ronald McDonald, commercially branded as Casa Ronald McDonald Portugal, is a Portuguese Instituição Particular de Solidariedade Social (IPSS) with public utility status (NIPC 510 093 680) operating as the national affiliate of Ronald McDonald House Charities. Founded on March 2, 2000, the organization delivers a Family Centered Care model to families with children aged 0-18 undergoing hospital treatment, providing free accommodation in two Ronald McDonald Houses (Lisbon near Hospital D. Estefânia and Porto adjacent to Hospital São João), two Espaços Familiares (Family Spaces inside Hospital Santa Maria and Hospital Dona Estefânia), and one Sala de Brincar (Play Room) at Hospital São João, in coordination with 18 Portuguese National Health Service (SNS) partner hospitals. Reported outcomes include 94% stress reduction for parents and 93% cost reduction for families as confirmed by hospital administrations.

The organization's revenue model is donation-funded across at least six streams: individual one-time and recurring donations (€5–€150 tiers), the McSorriso campaign collecting rounding-up donations at McDonald's Portugal restaurants (over €1.3M cumulative since 2002), Portuguese IRS tax consignation (1% of income tax), corporate partnerships and volunteering (minimum €150 per action), the Loja Solidária e-commerce store selling handmade recycled-textile products, designer jewelry collaborations and branded pins, and in-kind Kits de Acolhimento Hospitalar distributed to caregivers at partner hospitals. Operations are supported by a multi-channel fundraising stack including the website, LinkedIn, Instagram, Facebook, YouTube, email, events (e.g., Ride for Kids Portugal), and the captive McDonald's Portugal restaurant network. The organization rebranded to Casa Ronald McDonald Portugal in July 2026 to align identity with the international RMHC network and modernize donor engagement.

Technology infrastructure is minimal and operational rather than differentiating: a WordPress-based website, easypay payment gateway (MB Way, Multibanco, credit card), CTT fulfillment integration for Loja Solidária, and standard social media channels. No proprietary technology, AI/ML capabilities, or data flywheel mechanics are present. The organization is governed by a voluntary Board of Directors and managed by an Executive Director-led team of 11-50 employees headquartered in Porto Salvo, Portugal.

Name

Fundação Infantil Ronald McDonald

Legal name

Fundação Infantil Ronald McDonald

Website

https://fundacaoronaldmcdonald.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa Ronald McDonald Portugal is a Portuguese charitable nonprofit providing free accommodation and family support services to families with hospitalized children through two Ronald McDonald Houses, two family spaces, and one play room, in partnership with 18 NHS hospitals across Portugal.

Ownership category

akta.pro rank

Product category

Pediatric Family Support Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYHLAJAKAG

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs

Healthcare & Life Sciences/Public Health, Government & Regulators/Global Health & Development Agencies (NGOs/Multilaterals)

SECONDARYHLAJAOAG

Maternal, Newborn, Child & Adolescent Health (MNCAH) Partnerships

Healthcare & Life Sciences/Public Health, Government & Regulators/Global Health Initiatives & Partnerships

Keywords

• Family accommodation services
• Pediatric family support
• Hospital hospitality programs
• Charitable healthcare support
• Community family services

Headquarters

HQ city

Porto Salvo

HQ country

Portugal

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Individual donors contribute through one-time or monthly donations via website, bank transfer (IBAN PT50 0033 0000 45237180349 05), MB WAY (961 520 308), or rounding up at McDonald's restaurants.
2. Merchandise Sales (Loja Solidária): Online store selling handmade crafts including dolls, keychains, pins, necklaces, and merchandise. Products are made from recycled textiles. Revenue from sales funds family support programs.
3. Tax Consignation (IRS): Portuguese taxpayers can consign 1% of their IRS (income tax) to the foundation at no additional cost. NIF: 510 093 680.
4. McDonald's Restaurant Collections: Donations collected through digital kiosks (rounding up) and collection boxes at all McDonald's Portugal restaurants. McSorriso Campaign has contributed over €1.3 million since 2002.
5. Corporate Partnerships: Companies support through donations, cause marketing, corporate volunteering (minimum €150 per action), sponsorships, and in-kind contributions of goods and services.
6. Kits de Acolhimento Hospitalar: Comfort kits containing hygiene products and essentials delivered to hospitalized children's caregivers at partner hospitals.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels10 records

Core offering

Fundação Infantil Ronald McDonald (operating as Casa Ronald McDonald Portugal) is a Portuguese non-profit foundation that delivers free family accommodation and support services to families with children and young people aged 0-18 undergoing hospital treatment. Its core offerings include 2 Ronald McDonald Houses (Lisbon and Porto at Hospital São João) providing free lodging, 2 in-hospital Family Spaces (Hospital Santa Maria and Hospital Dona Estefânia), 1 Play Room at Hospital São João, Hospital Welcome Kits distributed to caregivers at partner SNS hospitals, and an online charity store (Loja Solidária) selling handmade textile products.

Product overview

Fundação Infantil Ronald McDonald (Casa Ronald McDonald Portugal) operates as a charitable social organization offering a coordinated portfolio of family accommodation and support services. The core offerings consist of 2 Ronald McDonald Houses (Lisbon and Porto at Hospital São João) providing free lodging, 2 Family Spaces within hospitals (Santa Maria and Dona Estefânia), and 1 Play Room at Hospital São João. Complementary programs include Hospital Welcome Kits distributed at partner hospitals and an online Solidary Store (Loja Solidária) selling handmade textile products. The organization also runs multiple volunteer programs (hospital, wellness, music, and corporate volunteering) that support families during pediatric treatment. The portfolio functions as a unified support ecosystem centered on the Family Centered Care model, ensuring families can remain present and supported throughout their children's hospitalization.

Differentiator

Problem solved

Functional benefit

Brands

• Casa Ronald McDonald Lisboa: Ronald McDonald House near Hospital D. Estefânia in Lisbon
• Casa Ronald McDonald Porto
• Espaço Familiar Hospital Santa Maria
• Espaço Familiar Hospital Dona Estefânia
• Sala de Brincar Hospital São João
• Loja Solidária
• Kits de Acolhimento Hospitalar

Products and services

• Casa Ronald McDonald Lisboa Free accommodation service near Hospital D. Estefânia in Lisbon, providing a home away from home for families of children in prolonged hospital treatment. Serves families with pediatric patients at Hospital D. Estefânia, Hospital Santa Marta, and Maternidade Dr. Alfredo da Costa.
• Casa Ronald McDonald Porto (Hospital São João) Free accommodation facility adjacent to Hospital São João (Centro Hospitalar Universitário de São João) in Porto, allowing families to stay close to their children during treatment at Hospital São João and IPO Porto.
• Espaço Familiar Hospital Santa Maria On-site family rest space within Hospital Santa Maria in Lisbon, offering rest areas, meals, hygiene facilities, and community support for families of pediatric patients at the hospital.
• Espaço Familiar Hospital Dona Estefânia Family rest space integrated within Hospital Dona Estefânia in Lisbon, providing comfort, rest, hygiene, and support services for families during children's hospital stays.
• Sala de Brincar no Hospital São João Play room within the pediatric wing of Hospital São João in Porto, equipped with toys and educational materials for children undergoing treatment or outpatient care.
• Kits de Acolhimento Hospitalar Hospital welcome kits containing hygiene and comfort products delivered to caregivers of hospitalized children at partner SNS hospitals, easing the practical burden of sudden or extended hospitalization.
• Loja Solidária Online charitable store selling handmade products (fabric dolls, keychains, jewelry, pins, and other merchandise) made from recycled textiles. All proceeds fund the organization's family support programs. Ships within Portugal Continental via CTT.

Quantifiable outcome

• 94% of hospital administrations confirm stress reduction for parents
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• McDonald's Portugal (Sistemas McDonald's Portugal, Lda.)coreStrategic or Co-development Partner · 2 March 2000Founding and primary strategic partner. McDonald's Portugal provides fundraising infrastructure through restaurant donation collection (kiosks, collection boxes), supports the McSorriso Campaign that has raised over €1.3 million since 2002, and shares operational resources. The Ronald McDonald House model originated from McDonald's commitment to children's welfare.
• Ronald McDonald House Charities, Inc. (Global)coreStrategic or Co-development PartnerGlobal parent organization of the Ronald McDonald House network. Provides brand licensing, operational best practices, global standards, and international support for the Portuguese chapter.
• SNS Hospitals (18 hospitals)coreStrategic or Co-development PartnerPartnership with 18 Portuguese National Health Service (SNS) hospitals including Hospital São João (Porto), IPO Porto, Hospital Santa Maria, Hospital Dona Estefânia, Maternidade Dr. Alfredo da Costa, and others. Hospitals provide space for family accommodation, family rooms, and play rooms within their facilities.
• SonaeminorGTM or Marketing PartnerCorporate partner that conducts volunteer activities and provides support for Casa Ronald McDonald projects.
• WortenminorGTM or Marketing PartnerCorporate partner engaged in volunteer activities and support for family services.
• Mickael Faustino Orquestramente PopminorGTM or Marketing PartnerEntertainment/cultural partner that supports events and fundraising activities.
• Desejo dos PequeninosminorGTM or Marketing PartnerCorporate partner supporting Casa Ronald McDonald activities.
• TBWA/BBDOminorStrategic or Co-development PartnerCreative agency that developed the 25th anniversary campaign 'A Família é a Luz de Presença' combining design, technology, and emotion.
• Portuguese Textile IndustryminorOthersCompanies that donate fabrics to the Loja Solidária for making handmade dolls and crafts. Supports sustainability and circular economy initiatives.
• Eugénio Campos (Jeweler)minorGTM or Marketing PartnerJewelry designer who created a special necklace collaboration where 15% of sales benefit Casa Ronald McDonald Portugal.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Acreditar (Associação de Pais e Amigos de Crianças com Cancro): Portuguese NGO supporting children with cancer and their families, including Ronald McDonald House-style family accommodation near oncology hospitals. Direct mission overlap in pediatric family support across Portugal.
• Associação Portuguesa de Apoio à Criança: Portuguese NGO focused on child welfare and support. Shares the IRS consignation donor pool and addresses overlapping child-and-family beneficiary segments.
• Ronald McDonald House Charities: Global parent organization of the foundation. Operates the same Ronald McDonald House and Family Room model worldwide and provides brand licensing, operational standards, and fundraising support to the Portuguese chapter.
• Fundação do Gil: Portuguese foundation supporting hospitalized children and their families, operating Casa do Gil near Hospital de Santa Maria. Direct operational peer in pediatric family accommodation in Lisbon.
• Make-A-Wish Portugal: Portuguese affiliate of Make-A-Wish International, focused on granting wishes to children with critical illnesses. Operates in the same donor pool and addresses the same beneficiary population of seriously ill children and their families.
• Ronald McDonald House Charities UK: UK chapter of RMHC operating Ronald McDonald Houses and Family Rooms adjacent to NHS hospitals. Closest operational peer under the same global brand framework, with comparable hospital-partnership model.
• Ronald McDonald House Charities Spain: Spanish chapter of RMHC operating family accommodation near Spanish pediatric hospitals. Closest Iberian geographic peer, sharing language, donor base characteristics, and public hospital partnership structures.
• Liga Portuguesa Contra o Cancro: Portuguese cancer support league providing patient and family support services including accommodation assistance. Competes for cancer-related charitable donations and overlaps on pediatric oncology family support.

Others

• TBWA Worldwide: Global creative agency network that has historically supported the foundation with pro-bono campaign development (TBWA/BBDO Portugal). Ecosystem enabler rather than operational peer.

Broad incumbents

• Santa Casa da Misericórdia de Lisboa: Large Portuguese social solidarity institution with broad social, health, and family support programs. Competes for individual donor IRS consignation and corporate CSR funding, though at much broader scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@casaronaldmcdonaldportugal
• Facebookfacebook.com/casaronaldmcdonaldportugal
• LinkedInlinkedin.com/company/funda%C3%A7%C3%A3o-infantil-ronald-mcdonald
• Instagraminstagram.com/casaronaldmcdonaldportugal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Fundação Infantil Ronald McDonald