Fundação Infantil Ronald McDonald Portugal

What Fundação Infantil Ronald McDonald Portugal does

Fundação Infantil Ronald McDonald Portugal, operating commercially as Casa Ronald McDonald Portugal since its 2026 rebranding, is a private nonprofit (Instituição Particular de Solidariedade Social with public utility status, NIPC 510093680) founded on 2 March 2000 and headquartered in Porto Salvo (Oeiras), Portugal. The organization is the Portuguese representative of the global Ronald McDonald House Charities network and delivers free, hospital-adjacent social services to families with children and young people undergoing prolonged hospital treatment. Its core offerings comprise five operational projects: two Casas Ronald McDonald providing free accommodation in Lisbon and Porto, two Espaços Familiares integrated within Hospital Santa Maria and Hospital Dona Estefânia, and one Sala de Brincar at Hospital São João in Porto, supported by Hospital Welcome Kits distributed across 18 partner SNS hospitals.

The underlying service delivery model is operational rather than technology-led — no proprietary platform, APIs, or AI capabilities are disclosed — with the technology stack limited to a WordPress donation portal and a Loja Solidária e-commerce storefront. Programs follow the Family Centered Care clinical model and include structured volunteer tracks (Hospital, Well-being, House/Space, Music) plus corporate volunteering programs (Cheffes com Amor, Bolachinhas de Coração, kit assembly) with €150 minimum donations.

Revenue is generated entirely through donations and small-scale solidarity-goods transactions, with no fees charged to beneficiary families. Streams include individual one-time and recurring donations (€5–€150 tiers) via website, MB WAY, and bank transfer; IRS tax consignação (0.5% of income tax, NIF 510 093 680); the McDonald's Portugal McSorriso campaign (25 cents per McMenu, cumulative €1.3M+ raised since 2002) plus in-restaurant round-ups across 400+ restaurants; corporate partnerships and volunteering; and the Loja Solidária e-commerce store selling handcrafted items from recycled textile donations. The organization's primary strategic partner is McDonald's Portugal, complemented by Ronald McDonald House Charities Inc. and 18 SNS hospital partners.

Name

Fundação Infantil Ronald McDonald Portugal

Legal name

Fundação Infantil Ronald McDonald

Website

https://fundacaoronaldmcdonald.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Casa Ronald McDonald Portugal is a Lisbon-headquartered IPSS nonprofit (founded 2000) that provides free accommodation, in-hospital family spaces, playrooms, and welcome kits to families with children undergoing hospital treatment across 18 partner SNS hospitals in Portugal.

Ownership category

akta.pro rank

Product category

Nonprofit Family Support Services

NAICS

Other Traveler Accommodation (72119), Other Residential Care Facilities (62399), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Health Services (8000)

akta.pro primary industry

Medical & Healthcare Travel Housing (Travel Nurses, Locums, Patient/Family) (THAMAHAD)

akta.pro secondary industry

Medical & Hospital-Adjacent Extended Stay (THAGAEAE)

Keywords

• Family support services
• Hospital accommodation
• Pediatric family care
• Nonprofit healthcare
• Charitable foundation services

Headquarters

HQ city

Porto Salvo, Lisbon

HQ country

Portugal

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual donations: One-time or recurring monetary donations from individuals made via website, MB WAY, bank transfer, or McDonald's collection points. Core revenue stream supporting free accommodation and support services.
2. Solidarity Store (Loja Solidária): Online e-commerce store selling artisanal handcrafted products (fabric dolls, keychains, pins, jewellery, stationery) and merchandise. All proceeds fund the organization's social programs. Products are made from recycled textiles donated by the textile industry.
3. IRS Tax Assignment (Consignação IRS): Portuguese taxpayers can assign 0.5% of their income tax to the organization at no additional cost. NIF: 510 093 680.
4. McDonald's Campaigns (McSorriso): Since 2002, McDonald's Portugal campaign where 25 cents per McMenu sold is donated. Over €1.3 million raised historically.
5. Corporate partnerships and volunteering: Companies make donations, sponsor projects, or engage employees through structured corporate volunteering programs, with minimum donation of €150 per activity.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Provides free accommodation, in-hospital family rest spaces, playrooms, and hospital welcome kits to families of children and young people undergoing hospital treatment in Portugal. Operates two Ronald McDonald Houses (Lisbon and Porto), two Family Spaces integrated within hospitals, and one Playroom at Hospital São João, alongside a solidarity e-commerce store.

Product overview

Casa Ronald McDonald Portugal (formerly Fundação Infantil Ronald McDonald) operates a portfolio of five interconnected social programs supporting families with children and young people undergoing hospital treatment. The core offerings include two Ronald McDonald Houses (Lisbon and Porto) providing free accommodation, two Family Spaces within hospitals (Hospital Santa Maria and Hospital Dona Estefânia in Lisbon), and one Play Room at Hospital São João in Porto. Additionally, Hospital Welcome Kits are distributed to partner SNS hospitals. The organization maintains a Solidarity Store selling handmade fabric dolls and accessories crafted from recycled textiles. Financial support programs include donations, tax allocation (IRS consignation), and corporate volunteering initiatives. All programs follow the Family Centered Care clinical model and are provided free of charge to families.

Differentiator

Problem solved

Functional benefit

Products and services

• Casas Ronald McDonald Free accommodation facilities for families of children and young people undergoing hospital treatment, located in Lisbon (Largo do Conde do Pombeiro) and Porto (Hospital São João), enabling families to stay close to their children without the burden of travel costs or emotional distance.
• Espaços Familiares Free family rest spaces integrated within hospitals (Hospital Santa Maria and Hospital Dona Estefânia in Lisbon) where parents and caregivers can rest, prepare meals, tend to personal hygiene, socialize with other families, and recover energy during emotionally demanding periods.
• Sala de Brincar Ronald McDonald Play room installed inside Hospital São João in Porto, equipped with toys and educational materials where activities promoting development, creativity, and smiles for hospitalized children or outpatient treatment recipients are conducted.
• Kits de Acolhimento Hospitalar Hospital welcome kits containing hygiene and comfort products offered to caregivers of hospitalized children at partner SNS hospitals, providing essential items during their hospital stay.
• Loja Solidária Online solidarity store selling handmade articles including fabric dolls (Maria, Joana, Ana, Zaia, Rita, Pedro), keychains, pins, and jewelry collaborations. Products (except merchandising) are crafted from recycled textiles donated by the textile industry, with proceeds funding family support programs.
• Programa de Voluntariado Corporativo Corporate volunteering programs including 'Cheffes com Amor' (cooking meals), 'Bolachinhas de Coração' (cookie baking), breakfast/snack preparation, and Hospital Welcome Kit assembly. Minimum donation of €150 per activity, accommodating groups of 1-20 participants.

Quantifiable outcome

• 94% of hospital administrations confirm reduction of parental stress
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• McDonald's Portugal (Sistemas McDonald's Portugal, Lda.)flagshipStrategic or Co-development Partner · 1 January 2002McDonald's Portugal is the primary strategic partner, providing nationwide restaurant locations as donation collection points (kiosques, collection boxes), hosting the annual McSorriso campaign (raising over €1.3M since 2002), and brand association. The partnership is the cornerstone of both fundraising and brand visibility.
• Ronald McDonald House Charities, Inc. (RMHC)flagshipStrategic or Co-development PartnerGlobal parent organization that licenses the Ronald McDonald House brand and provides international network support, best practices, and program standards. Casa Ronald McDonald Portugal is the official Portuguese representative of RMHC.
• 18 SNS (National Health Service) HospitalscoreStrategic or Co-development PartnerFormal partnership protocols with 18 public hospitals across Portugal including: Hospital São João (Porto), IPO Porto, Hospital Dona Estefânia (Lisbon), Hospital Santa Maria (Lisbon), Maternidade Dr. Alfredo da Costa (Lisbon), and Hospital São Sebastião. The organization implements Family Centered Care programs within these hospitals.
• TBWA/BBDOminorGTM or Marketing PartnerAdvertising agency that created the 25th anniversary campaign 'A família é a luz de presença', combining design, technology, and emotion.
• Eugénio Campos (Jeweller)minorGTM or Marketing PartnerPortuguese jewellery designer who collaborated on a limited-edition necklace (Colar Eugénio Campos X Casa Ronald McDonald Portugal), with 15% of sale proceeds reverting to the organization.
• SonaeminorGTM or Marketing PartnerPortuguese multinational company that conducts corporate volunteering activities at Casa Ronald McDonald projects.
• WortenminorGTM or Marketing PartnerPortuguese electronics retailer that conducts corporate volunteering activities at Casa Ronald McDonald projects.
• Mickael Faustino Pop OrchestraminorGTM or Marketing PartnerPerforming arts group that supports Casa Ronald McDonald Portugal through events and fundraising activities.
• Desejo dos PequeninosminorGTM or Marketing PartnerPartner organization that conducts corporate volunteering activities at Casa Ronald McDonald projects.
• Ride for Kids PortugalminorGTM or Marketing PartnerFitness fundraising event (9–10 October) where part of proceeds are donated to Casa Ronald McDonald Portugal. First edition organized with 250 bikes, 25 instructors, 25 hours non-stop.
• McDonald's CorporationflagshipOEM/ Whitelabel/ Licensing PartnerGlobal McDonald's Corporation owns the Ronald McDonald House brand (Ronald McDonald House, Ronald McDonald Family Room, The House That Love Built, etc.) and licenses it to national foundations like Casa Ronald McDonald Portugal through RMHC.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ronald McDonald House UK: UK arm of the RMHC network providing free accommodation to families with sick children near NHS hospitals. Highly comparable mission, service portfolio (Houses, Family Rooms, play facilities), and hospital-partnership model.
• Fisher House Foundation: US nonprofit providing free lodging to families of patients receiving care at military and VA medical centers. Closest non-RMHC peer — same 'home-away-from-home' accommodation model serving families of hospitalized individuals, with hospital-partner integration.
• Fundación Infantil Ronald McDonald (Spain): The Spanish counterpart of Casa Ronald McDonald Portugal, operating Ronald McDonald Houses and Family Rooms adjacent to Spanish hospitals under the same global RMHC framework. Directly comparable operating model, peer Iberian market, and overlapping corporate-funder base with McDonald's regional partners.
• Ronald McDonald House Charities Ireland: Ireland's national chapter of RMHC operating the Ronald McDonald House at Children's Health Ireland at Crumlin. Mirrors Casa Portugal's hospital-adjacent family-accommodation model and donor-funnel mechanics.
• Ronald McDonald House Charities Brasil: Brazilian RMHC chapter operating Ronald McDonald Houses and programs near Brazilian pediatric hospitals. Highly comparable operating model with even larger scale; useful proxy for benchmarking Latin/Romance-language market growth potential.

Broad incumbents

• Make-A-Wish Foundation: Global nonprofit fulfilling wishes for children with critical illnesses. Operates in adjacent pediatric-illness support space with overlapping hospital partnerships, donor base, and corporate volunteering channels, though focused on wish-fulfillment rather than accommodation.
• Ronald McDonald House Charities (Global): Global parent organization licensing the Ronald McDonald House, Family Room, and Care Mobile programs worldwide. Establishes program standards, brand governance, and cross-country funding frameworks that directly shape Casa Portugal's operating model.
• Healthcare Hospitality Network: US industry association of nonprofit hospitality houses serving patients and families near hospitals. Represents the broader category of hospital-adjacent family lodging nonprofits and shares the hospital-partnership-based operating model.

Regional players

• Cáritas Portuguesa: Major Portuguese social-services nonprofit addressing family hardship, social exclusion, and community support. Operates in adjacent family-services space within Portugal with overlapping corporate and individual donor base, though with broader social-services scope.
• Liga Portuguesa Contra o Cancro: Portuguese national cancer nonprofit offering patient and family support services, including some lodging assistance. Operates in the same Portuguese healthcare-charity ecosystem with overlapping hospital partnerships and donor pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@casaronaldmcdonaldportugal
• Facebookfacebook.com/casaronaldmcdonaldportugal
• LinkedInlinkedin.com/company/fundacao-infantil-ronald-mcdonald
• Instagraminstagram.com/casaronaldmcdonaldportugal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundação Infantil Ronald McDonald Portugal