Telefônica Brasil

What Telefônica Brasil does

Fundação Telefônica Vivo is the non-profit social investment arm of Telefônica Vivo, operating in Brazil since 1998 and headquartered in São Paulo. The foundation focuses on digital inclusion and quality public education, delivering free programs and platforms to public school teachers, students, and municipal and state education secretariats across all regions of Brazil. Its core offerings include Escolas Conectadas (a free, self-paced, MEC-certified online learning platform for public school teachers aligned with BNCC), ProFuturo (a global education program co-developed with Fundación Bancária 'la Caixa'), and specialized programs including Competências Digitais, Matemática ProFuturo (gamified math), Pense Grande Tech (technology and entrepreneurship), and a corporate volunteering program.

Underlying technology is centered on web-based learning management systems, gamified learning platforms (Matemática ProFuturo), and assistive technology resources (via the Retace repository). The foundation also produces technical notes, e-books, and research publications supporting BNCC Computação curriculum implementation, and conducts workshops through the CONSED GT Tecnologia working group.

The business model is non-commercial: all services are provided free of charge, funded by corporate social responsibility allocations from Telefônica Vivo and tax-incentivized donations via Fundo da Criança e do Adolescente and Fundo do Idoso (ICMS mechanisms). There is no commercial pricing or revenue model; the foundation is registered as a non-profit civil organization (CNPJ 02.985.136/0001-23). Go-to-market combines a self-serve digital channel (Escolas Conectadas open enrollment) with formal partnership agreements with state and municipal education secretariats, and policy advocacy through national coalitions including Coalizão Tec Educação, CONSED, Undime, and Frente Parlamentar Mista de Educação.

Name

Telefônica Brasil

Legal name

Fundação Telefônica Vivo

Website

https://fundacaotelefonicavivo.org.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundação Telefônica Vivo is a non-profit foundation, established in 1998, that delivers free digital education programs and platforms to public school teachers, students, and education secretariats across Brazil, funded by Telefônica Vivo's CSR budget.

Ownership category

akta.pro rank

Product category

Non-profit Educational Services (Digital Education)

NAICS

Educational Services (611), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

akta.pro secondary industries

Public Virtual & Blended Learning Programs (District-Run) (EDAJAAAI), Digital Learning, EdTech Enablement & Connectivity for Education (BPADAKAH)

Keywords

• Digital education
• Teacher training
• Educational technology
• Public school programs
• Nonprofit education foundation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Corporate Social Investment / CSRD Funding: Fundação Telefônica Vivo operates as a non-profit foundation funded primarily through corporate social responsibility investments from Telefônica Vivo. Projects are also supported via tax-deductible donations to Fundo da Criança e do Adolescente and Fundo do Idoso (ICMS incentives). No commercial revenue model is pursued — all services and platforms are provided free of charge to public schools and educators.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fundação Telefônica Vivo provides free digital education platforms and programs for Brazilian public schools. Its central offering is the Escolas Conectadas online learning platform that delivers self-paced, BNCC-aligned teacher training courses, complemented by specialized programs for digital competencies (Competências Digitais), gamified math learning (Matemática ProFuturo), and student technology/entrepreneurship (Pense Grande Tech). All programs are delivered at no cost to public school teachers, students, and education secretariats through CSR-funded and tax-incentivized social investment.

Product overview

Fundação Telefônica Vivo operates a multi-platform educational technology ecosystem focused on promoting digital inclusion and quality public education in Brazil. The core offering centers on Escolas Conectadas, an online learning platform providing free self-paced courses for public school teachers, which is part of the global ProFuturo program developed in partnership with Fundación Bancária 'la Caixa'. The portfolio includes specialized programs for digital competencies development (Competências Digitais), mathematics education (Matemática ProFuturo), technology education for students (Pense Grande Tech), and a corporate volunteering program. Additional platforms include Game do Bem for gamified learning and the Portal dos Voluntários for volunteer coordination. The organization also engages in policy advocacy through its Alianças e Coalizões initiative, supporting coalitions like Coalizão Tec Educação and Movimento Profissão Docente. All offerings are oriented toward public education stakeholders including teachers, students, education secretaries, and education management professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Escolas Conectadas: Online platform offering free professional development courses for public school teachers on digital competencies and pedagogical innovation
• ProFuturo
• Pense Grande Tech
• Matemática ProFuturo

Products and services

• Escolas Conectadas Online platform offering free, self-paced courses for public school educators to develop digital competencies and implement innovative pedagogical practices aligned with Brazil's BNCC. Part of the ProFuturo global education program. In 2025, it reached 48,000+ educators with 144,000 course enrollments and 6 million training hours.
• ProFuturo Global education program developed by Fundação Telefônica Vivo and Fundación Bancaria 'la Caixa', focusing on digital inclusion and quality education through technology adoption in public schools across Latin America and other regions. ProFuturo encompasses the Escolas Conectadas platform, Matemática ProFuturo, and related educational technology initiatives.
• Competências Digitais (Digital Competencies Program) Educational initiative focused on developing digital competencies in educators and students, promoting inclusion through qualified technology adoption in public education. Includes Arduino workshops, BNCC Computação implementation support, and teacher training cohorts delivered via partnerships with education secretariats.
• Pense Grande Tech Technology and entrepreneurship program for students in Brazilian public schools, encouraging teamwork and the development of 21st century skills, digital citizenship, and entrepreneurship through innovative methodologies.
• Matemática ProFuturo Gamified mathematics learning platform for students that integrates game-based learning into the classroom, making mathematics classes more meaningful and fun through interactive digital tools.
• Programa de Voluntariado Corporativo (Corporate Volunteering Program) Corporate volunteering program engaging thousands of Vivo (Telefónica Brasil) employees in social impact actions focused on education, including construction of multisensory rooms, mentoring, and educational support activities. Reached 131 beneficiaries through the program in 2025.
• Game do Bem Digital platform providing gamified educational content and games designed for learning, supporting the foundation's educational technology ecosystem.

Quantifiable outcome

• 2.4 million people impacted by projects and voluntary actions in 2025
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Coalizão Tec EducaçãocoreStrategic or Co-development Partner · 1 January 2022Since 2022, the foundation has coordinated via the coalition to support the formulation and implementation of the Estratégia Nacional de Escolas Conectadas (ENEC), a national effort to advance technology in education across six axes: Connectivity, Environments and Devices, Management and Digital Transformation, Digital Educational Resources, Competencies and Training, and Curriculum. The coalition also includes CIEB, Fundação Lemann, MegaEdu, and Instituto Natura. The foundation provides technical support to 13 state secretariats and conducts workshops for technicians from all secretariats at CONSED GT Tecnologia meetings.
• Fundação Bancária 'la Caixa' (ProFuturo)coreStrategic or Co-development PartnerProFuturo is the global education program of Fundação Telefônica Vivo and Fundación Bancária 'la Caixa'. The program encompasses the Escolas Conectadas platform, Matemática ProFuturo, and related educational technology initiatives. It combines international best practices with local expertise to advance digital inclusion in education across Latin America and beyond.
• Banco Interamericano de Desenvolvimento (BID)minorStrategic or Co-development PartnerThe BID supported the foundation's series on 'Avaliação de Competências Digitais de Estudantes' (Student Digital Competency Assessment), providing financial and technical backing for webinars and seminars exploring frameworks for evaluating student digital competencies in Brazil.
• Cetic.br / NIC.brminorStrategic or Co-development PartnerPartner in the series on student digital competency assessment, contributing research expertise on internet usage and digital literacy metrics in Brazil.
• Instituto Rodrigo Mendes (IRM)minorStrategic or Co-development PartnerCollaboration on inclusive education and assistive technology, including joint webinars such as 'Tecnologia e Educação Inclusiva: Estratégias para a Equidade.' IRM provides analysis of Census Escolar data on students with disabilities and supports the foundation's inclusive education content.
• Movimento pela BaseminorStrategic or Co-development PartnerPartnership for the research 'Currículos de Computação: Levantamentos e Recomendações,' which analyzes international computing curriculum models and provides recommendations for BNCC Computação implementation in Brazil. The research was executed by Vozes da Educação.
• Organização de Estados Ibero-Americanos para a Educação, a Ciência e a Cultura (OEI)minorStrategic or Co-development PartnerCollaboration on the research 'A Chegada da IA na Educação na América Latina,' producing a panorama of AI initiatives in education across Latin America and their impact on teaching and learning processes.
• Centro de Inovação para a Educação Brasileira (CIEB)coreStrategic or Co-development PartnerMember of the Coalizão Tec Educação, working together on ENEC implementation. CIEB contributes expertise in educational innovation and digital transformation for Brazilian schools.
• Fundação LemanncoreStrategic or Co-development PartnerMember of the Coalizão Tec Educação. Also co-founded the Programaê portal (with Fundação Telefônica Vivo) and supports digital education initiatives across Brazil.
• MegaEducoreStrategic or Co-development PartnerMember of the Coalizão Tec Educação, contributing to the national strategy for connected schools (ENEC) and digital competency development.
• Instituto NaturacoreStrategic or Co-development PartnerMember of the Coalizão Tec Educação. Also co-developer of the Escola Digital platform (with Fundação Telefônica Vivo), a portal aggregating quality-assured digital educational resources.
• Conselho Nacional de Secretários de Educação (CONSED)coreStrategic or Co-development PartnerContributes to the CONSED GT Tecnologia (Technology Working Group), which brings together education secretaries, managers, and specialists to debate strategies for technological innovation in basic education. The foundation supports workshops for technicians from all state secretariats.
• União Nacional dos Dirigentes Municipais de Educação (Undime)coreStrategic or Co-development PartnerCollaboration on technology in education and teacher training. The foundation, together with Undime, sensitizes education networks about the importance of implementing the BNCC Computação complement, leveraging opportunities and challenges of digital education policy implementation.
• Frente Parlamentar Mista de Educação (FPME)coreStrategic or Co-development PartnerThe foundation provides technical support to the FPME, which defends quality public education in Brazil's National Congress. In 2024, it contributed to discussions on digital education policy and supported the 'Missão Internacional ao Uruguai' on educational digital transformation experiences.
• Movimento Profissão DocenteminorStrategic or Co-development PartnerThe foundation continuously proposes improvements in teacher training policies at state and federal levels, advocating for teacher career valorization, improved working conditions, remuneration, and career progression across participating education networks.
• Movimento Educação Já (Todos pela Educação)minorStrategic or Co-development PartnerThe foundation supports the Educação Já movement, led by Todos pela Educação, which gathers proposals for formulating and implementing a systemic plan for Basic Education. Technology is identified as a cross-cutting strategic priority in the agenda.
• MIT Media Lab / Lifelong Kindergarten GroupminorStrategic or Co-development PartnerPartnership through the Rede Brasileira de Aprendizagem Criativa (Brazilian Creative Learning Network), created in 2015 with the Programaê portal (joint with Fundação Lemann). The network connects educators working with creative learning methodologies, including Scratch programming language and maker education. The foundation co-hosted the Scratch Brasil 2017 Conference at USP.
• Vozes da EducaçãominorStrategic or Co-development PartnerResearch execution partner for the 'Currículos de Computação: Levantamentos e Recomendações' study, which analyzed international computing curriculum models for Brazilian BNCC Computação implementation.
• Associação Brasileira de Empresas de Tecnologia da Informação e Comunicação (Brasscom)minorStrategic or Co-development PartnerJoint research on entry-level job requirements in the ICT/TIC sector, analyzing challenges and opportunities in hiring and developing junior professionals in the Brazilian technology market.
• Instituto Federal do Rio Grande do Sul (IFRS) / Centro Tecnológico de Acessibilidade (CTA)minorStrategic or Co-development PartnerPartnership through the Retace repository of assistive technologies, which IFRS/CTA developed and manages, providing free, education-tested assistive technology resources including screen readers, communication boards, and accessibility tools for students with disabilities.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Instituto Unibanco: Brazilian non-profit foundation focused on secondary education improvement and youth transitions. Directly comparable as a corporate-affiliated foundation delivering programs and research for Brazilian public high schools.
• Centro de Inovacao para a Educacao Brasileira (CIEB): Brazilian non-profit specializing in educational innovation and digital transformation for public schools. Directly comparable as a coalition partner operating in the same BNCC/ENEC policy ecosystem.
• Instituto Natura: Brazilian foundation co-developing the Escola Digital portal with the subject and co-member of Coalizao Tec Educacao. Directly comparable as a corporate-affiliated education foundation targeting Brazilian public schools.
• Instituto Rodrigo Mendes: Brazilian non-profit focused on inclusive education and assistive technology. Directly comparable as a partner of the subject on inclusive education content and as a Brazilian ed-focused philanthropy.
• Instituto Ayrton Senna: Long-established Brazilian education foundation providing full-school solutions, professional development, and youth programs. Directly comparable as a major domestic education philanthropy with similar K-12 public-school focus.
• Fundacion Bancaria 'la Caixa': Spanish banking foundation that co-develops the global ProFuturo program with the subject. Directly comparable as a European banking-affiliated education foundation operating across Latin America and globally.
• Fundacao Lemann: Major Brazilian philanthropic foundation focused on education; co-founded the Programa portal with the subject and co-member of Coalizao Tec Educacao. Directly comparable in operating model, target audience (public K-12 systems), and policy advocacy scope.
• MegaEdu: Brazilian edtech non-profit working on connected-schools national strategy (ENEC) alongside the subject in the same coalition. Directly comparable as an emerging Brazilian education-ecosystem player.

Others

• ProFuturo (global program): The global digital-education program co-owned by the subject and Fundacion 'la Caixa'. Adjacent / enabling relationship: the program is the distribution vehicle for the subject's content across Latin America, so it is more ecosystem-infrastructure than competitor.

Broad incumbents

• Ashoka Brazil: Global network of social entrepreneurs active in Brazilian education transformation. Broadly comparable as a global non-profit network advancing education innovation, though it operates via fellows/partners rather than direct program delivery.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/fundacaotelefonica
• Facebookfacebook.com/fundacaotelefonicavivo
• LinkedInlinkedin.com/company/telef%C3%B4nica-brasil
• Instagraminstagram.com/fundacaotelefonicavivo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Telefônica Brasil