Funeral

What Funeral does

Funeral is a graphic design studio headquartered in Brooklyn, New York with a secondary office in Covington, Kentucky. The firm operates as a design parlor offering branding design and website design services, positioning itself as a creative-led boutique rather than a scaled agency. Its stated client base spans both startups and established brands, with engagements priced on a quote-based, project-by-project basis typical of professional services studios.

In parallel with its services business, Funeral operates a direct-to-consumer merchandise line consisting of apparel and accessories priced in the $10–$50 range. This merchandise is sold through the studio's own e-commerce storefront and marketed primarily through Instagram, email, and the company website. The merchandise line effectively monetizes the studio's own design aesthetic as a product, decoupled from any client engagement.

The studio employs 32 people across its two offices. There is no disclosed funding history, ownership structure, leadership roster, or financial reporting in the available data, and there is no evidence of AI/ML integration in the service or product offering. The operating model is therefore best characterized as a hybrid services-plus-DTC creative shop with modest scale and limited public transparency.

Name

Funeral

Website

https://funeral.studio

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Funeral is a Brooklyn-based graphic design studio offering branding and website design services to startups and established brands, supplemented by a direct-to-consumer merchandise line of apparel and accessories priced between $10 and $50.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn, New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Design and Branding Services: Professional services for building brands and websites for startups and established brands. The company offers strategic and creative services, collaborating with clients from strategy through launch.
2. Merchandise Sales: Sale of branded merchandise including t-shirts, tote bags, canvas pouches, accoutrements, and bundles. These are one-time product purchases sold through their e-commerce store.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Funeral is a Brooklyn-based graphic design parlor that partners with startups and established brands to build brand identities and usable websites, working with clients from strategy through launch. In addition to client design services, Funeral produces self-initiated projects, publications, and a line of branded merchandise (apparel, totes, pouches, accessories, and bundles) sold through its own e-commerce storefront. The studio positions itself as a strategic and fluid alternative to traditional agencies.

Product overview

Funeral is a graphic design studio offering branding and website design services. Their product portfolio consists of self-initiated merchandise sold through their online store, including apparel (Fun Shop Tee), bags (Canvas Fun Bag, Fun Tote), accessory bundles (Fun Accoutrements, Back to School Fun Bundle), and a complete Bundle of Fun package.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity and Website Design Services Strategic and creative design services covering brand building and website development for startups and established brands, collaborating with clients from strategy through launch across all formats and industries.
• Fun Shop Tee Classic studio shop tee with white screenprint on black crewneck featuring a custom printed tag, left chest advertisement block, and 'Work in Peace' on the back. Printed on As Colour 5001, 5.3 oz, 100% Cotton. Sold at $25.00.
• Canvas Fun Bag Throwback canvas pouches with zip enclosure, designed and printed in Brooklyn, NY. Sold at $15.00.
• Fun Tote 15 x 16 inch canvas tote bag with double-sided 'Work in Peace' screenprint. 100% Cotton Canvas, 12 oz, with 20 inch reinforced handles. Sold at $20.00.
• Fun Accoutrements Branded accessories including pencils (x4), stickers (x3), and 1 inch buttons (x3). Sold at $10.00.
• Back to School Fun Bundle Classic canvas pouch stuffed with branded accoutrements including 4 pencils, 3 stickers, and 3 one-inch buttons. Sold at $20.00.
• Bundle of Fun Complete collection bundle including Fun Shop Tee, Canvas Pouch, Tote, 4 Pencils, 3 Stickers, 3 one-inch Buttons, and a Lanyard. Sold at $50.00.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Athletics: Independent NYC creative studio focused on branding, design, and digital products for emerging and established brands. Similar boutique positioning and horizontal client approach.
• Manual: Independent creative agency offering brand strategy, identity, and digital design for culture and commerce clients. Directly comparable offering and horizontal segmentation.
• Order Design: Independent design and branding agency working across identity, print, and digital for startups and culture-driven brands. Directly comparable service offering and client base.
• Ramotion: Design and branding agency combining brand strategy, web design, and product/merchandise work for startups and enterprises. Especially comparable given dual service-plus-product model.
• Studio Output: Independent design studio producing brand identities, digital experiences, and self-initiated projects. Similar small-team, project-based model with strong cultural positioning.
• Mucca: Independent design and branding studio working across identity, packaging, and digital. Similar boutique positioning with a focus on strategic, design-led work.
• Beardwood & Co: Brooklyn-based independent creative agency working across branding, digital, and content for emerging and established brands. Comparable scale, location, and service mix.
• &Walsh: Brooklyn-based independent creative studio offering brand strategy, design, and digital work for culture-forward clients. Closest comparable in size, geography, and positioning to Funeral.

Broad incumbents

• Pentagram: Largest independent design firm in the world, offering branding, digital, and editorial design across all major industries. Represents the upper-bound of what an independent design studio can become.
• 2x4: Established design consultancy working on brand strategy, identity, and digital for cultural and commercial clients. Larger incumbent operating in the same independent design space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/funeral.studio
• LinkedInlinkedin.com/company/funeralstudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funeral