FURAX

Live Music Booking and Artist Managementfurax.fr

FURAX is a Paris-based music booking and artist management agency founded in 1999, representing 29 artists and organizing approximately 300 concerts per year for venues, festivals, and event organizers across France and neighboring countries.

Company typePrivate
Founded1999
HeadquartersParis, France
Headcount11–50
GTM typeB2B
OfferingServices

What FURAX does

FURAX is a privately held French music booking and management agency founded in 1999 in Paris (75020), operating from a single headquarters with approximately six core staff covering booking, production-logistics, administration, and communications. The company represents a roster of 29 French and international artists spanning rap, rock, electro, pop, jazz, comedy, and world music, and organizes approximately 300 concerts per year. Its primary customers are live music venues, music festivals, and event organizers — with named relationships at La Cigale, Bataclan, Trianon, La Maroquinerie, Zénith de La Villette, Rock en Seine, Esperanzah!, Festiv'Allier, Rose Festival, and others — across France, Belgium, Switzerland, the UK, and at international festivals.

Furax's service offering covers the full live performance lifecycle: artist booking, tour assembly and production, on-site technical and logistical coordination, promotion, ticketing partnerships with third-party platforms (Ticketmaster, Shotgun, Digitick, Festik, See Tickets), and administrative management. The company takes a sales-led approach, with two dedicated bookers (Lena Guerard, Gauthier Rolland) directly approaching venues and festivals. There is no proprietary technology platform, software product, or SaaS offering; the website (built by external vendor SPARKK) functions as a roster catalog, agenda, and news channel, and marketing is conducted through Instagram, Facebook, LinkedIn, and an email newsletter targeted at music and media professionals.

The business model is professional services — commission-based revenue on artist bookings — with fees negotiated directly with venues and event organizers rather than publicly disclosed. Furax is founder-controlled by Pierre-Pascal Houdebine, with no disclosed institutional investors, parent company, or external funding. Geographic expansion beyond France appears opportunistic rather than systematic, and the company exhibits no AI/ML capabilities, no patents, no certifications, and no formal partnerships disclosed.

FURAX firmographics

Firmographics

Name: FURAX
Legal name: FURAX
Website: https://furax.fr
Company type: Private
Founded year: 1999
Operating status: Operating
Headcount range: 11–50 employees
Short description: FURAX is a Paris-based music booking and artist management agency founded in 1999, representing 29 artists and organizing approximately 300 concerts per year for venues, festivals, and event organizers across France and neighboring countries.
Ownership category
akta.pro rank

FURAX industry classification

Industry

Product category: Live Music Booking and Artist Management
NAICS: Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
akta.pro secondary industries: Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Touring & Event Logistics (Trucking, Freight, Backline, Crew) (MPAGAAAH)

Keywords

Music booking agency
Artist management
Live concert production
Tour management services
Event promotion

Where FURAX is headquartered

Location

Headquarters

HQ city: Paris
HQ country: France
HQ region: Europe

Offices1 record

Markets served

FURAX business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

Artist booking and management commissions: Furax books and manages a roster of 29 artists, earning revenue from commissions on live performance bookings secured for its represented artists at venues, festivals, and events. Services include tour assembly, concert production, promotion, ticketing partnerships, and technical/logistical support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

FURAX product offering

Product offering

Core offering

FURAX is a French music booking and artist management agency that represents a roster of approximately 29 French and international artists across genres including hip-hop, rap, rock, pop, electro, jazz, comedy, and world music. The agency books live performances at venues, theaters, clubs, and festivals, organizing roughly 300 concerts per year, and provides full-service support spanning artist creation and tour assembly, concert production, promotion, ticketing partnerships, technical/logistical coordination, and administrative management.

Product overview

FURAX is a French music booking and concert agency (booking/talent agency) founded in 1999, headquartered in Paris. The company represents approximately 29 artists across genres including rap, rock, electro, pop, jazz, and comedy, organizing around 300 concerts per year. FURAX provides artist representation services including booking, tour management, concert production, promotion, ticketing partnerships, and administrative support. The company does not offer a software product, platform, or SaaS offering — it is a traditional talent booking agency.

Differentiator

Problem solved

Functional benefit

Products and services

Artist Booking and Representation

Quantifiable outcome

300 concerts organized per year

Companies that use FURAX

Customer profile

Segments3 records

Ideal customer profiles2 records

FURAX technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

FURAX partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

FURAX competitors and assessment

Company assessment

Broad incumbents

United Talent Agency (UTA): Major US-headquartered talent agency with a robust music division representing artists for touring and live bookings. Comparable to Furax in core music booking function, but with broader entertainment portfolio and substantially greater scale.
Paradigm Talent Agency: US talent agency with established music representation across touring and live performance. Comparable to Furax in artist booking services, but operates across additional verticals (literary, film) and has broader international footprint.
WME (William Morris Endeavor): Global talent agency representing artists across music, film, TV, sports, and live touring. Comparable to Furax as a high-end competitor in artist booking and tour representation, but operates at much larger scale across multiple entertainment verticals with significantly more capital and global reach.
Wasserman Music: Music division of the Wasserman agency, representing artists across touring, festivals, and live events globally. Comparable to Furax as an artist booking competitor with broader corporate parent and additional sports/brand representation services.
Creative Artists Agency (CAA): One of the world's leading talent and entertainment agencies with a sizable music touring division. Directly comparable as a music booking competitor for mid-to-top-tier artists, but operates globally across film, TV, sports, and brand deals with vastly greater resources.

Direct peers

X-ray Touring: UK-based live music booking agency representing a roster of artists for concerts, festivals, and tours. Comparable to Furax in operating model (boutique booking), genre diversity (rock, indie, alternative), and target venues/festivals in the UK and continental Europe.
Primary Talent International: UK-based concert booking agency specializing in indie, alternative, and contemporary artists across international tours. Highly comparable to Furax as a boutique full-service booking agency representing mid-tier artists for venues and festivals in their region and beyond.
International Talent Booking (ITB): UK booking agency representing artists for live touring across the UK, Europe, and internationally. Direct functional peer to Furax — similar boutique booking model, similar artist tier focus, similar festival and venue programming partnerships.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

FURAX financial estimates

Financial estimate

Revenue estimate

Valuation estimate

FURAX leadership team

Management profile

Number of profiles

Profiles6 records

FURAX funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

FURAX M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FURAX

What does FURAX do?

Is FURAX a public or private company?

FURAX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was FURAX founded?

FURAX was founded in 1999. It employs 11 to 50 people.

Where is FURAX based?

FURAX is headquartered in Paris, France, in the Europe region.

How does FURAX make money?

One revenue line is on record: artist booking and management commissions.

Who are FURAX's main competitors?

Broad incumbents on record are United Talent Agency (UTA), Paradigm Talent Agency, WME (William Morris Endeavor), Wasserman Music and Creative Artists Agency (CAA). Direct peers are X-ray Touring, Primary Talent International and International Talent Booking (ITB).

Does FURAX have an API?

No public API is recorded for FURAX.

What industry is FURAX in?

FURAX's product category is Live Music Booking and Artist Management. Its primary akta.pro industry code is MPAGAAAF, Artist Booking, Talent Buying & Agency Services, with a secondary code of MPAIAGAM, Casting & Talent Placement (Sessions, Bands, Touring Musicians). Its NAICS code is 7114 and its SIC code is 7900.