Furnas Boutique

What Furnas Boutique does

Furnas Boutique Hotel (operating as Octant Furnas) is a 4-star boutique thermal hotel located in the Furnas Valley on São Miguel island in the Azores, Portugal, owned and operated by Discovery Fund Hotel Management I, S.A. within the Discovery Hotel Management (DHM) Group portfolio of 18 hotels and 5 golf courses across Portugal. The property is built around what it describes as the highest concentration of hot springs in Europe, using geothermal water captured from the Quenturas spring at 59°C — routed through plate heat exchangers to provide domestic hot water and to feed indoor and outdoor thermal pools operating 24 hours a day, with pool water reduced to approximately 30°C. The hotel offers nine room categories ranging from 23 m² Deluxe rooms to a 60 m² signature Master Room designed by Atelier Nini Andrade Silva, complemented by 10 spa treatment rooms, an indoor/outdoor thermal circuit, and a gym.

The commercial offering extends across accommodation, food and beverage, wellness, and curated outdoor experiences. À TERRA, the signature restaurant under Chef Cristiano Ishi, serves Azorean gastronomy cooked in a wood-fired oven, a Josper grill, and naturally in ovens dug over the hot springs — the latter producing the signature 'Cozido à TERRA' stew. The Lounge handles relaxed dining and bar service, while activities include irrigation-trail hikes, bicycle tours, paddle across lagoons, canyoning, whale and dolphin watching, hot-springs route tours, picnics, and access to the nearby Furnas Golf Course (4 km, 18 holes, Par 72) and Batalha Golf Course (41 km, 27 holes). Go-to-market is direct-to-consumer through the hotel's own booking engine (powered by GuestCentric), phone reservations, GDS distribution (Amadeus, Sabre, Galileo, Worldspan), and partnerships with Virtuoso and American Express Fine Hotels & Resorts, with pricing split between a FREE flexible rate (30% deposit) and a SMART non-refundable rate, plus an Islanders promotion targeting Azores and Madeira residents off-peak.

The property operates a layered ESG and certification stack — EMAS (the only hotel in Portugal), ISO 9001:2015, ISO 14001:2015, Green Key, Miosótis Açores Level 3, and Biosphere Sustainable (first in the Azores) — supported by a closed-loop Nespresso recycling partnership and a 90% local workforce policy with structured training. Revenue streams are diversified across accommodation, F&B, spa and wellness, golf packaging, and adventure experiences, and the parent DHM Group provides centralized marketing, HR, and integrated management systems, though no consolidated revenue, occupancy, or ADR figures are publicly disclosed.

Name

Furnas Boutique

Legal name

Discovery Fund Hotel Management I, S.A.

Website

https://furnasboutiquehotel.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Furnas Boutique Hotel (Octant Furnas) is a 4-star boutique thermal hotel in the Furnas Valley, São Miguel, Azores, operated by DHM Group, serving leisure travelers with geothermal spa, signature Azorean gastronomy, and curated nature experiences.

Ownership category

akta.pro rank

Product category

Boutique Hotel & Thermal Spa Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Thermal spa hospitality
• Hot spring wellness
• Azores boutique hotel
• Thermal pool resort
• Gastronomic hotel

Headquarters

HQ city

Furnas, Povoação

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Room rentals across multiple room categories (Deluxe, Suite, Premium, Master Room) with Bed & Breakfast as the primary rate plan. Two rate tiers: FREE (flexible, with deposit) and SMART (non-refundable, lower rate).
2. F&B — À TERRA Restaurant and Lounge: On-site dining revenue from the À TERRA restaurant and The Lounge, offering traditional Azorean gastronomy cooked in wood-fired oven, Josper grill, and hot spring ovens. Lobby Market sells local products.
3. Spa and Wellness Services: Revenue from spa treatments, thermal circuit, therapies, massages, body treatments, reflexology, exfoliations, and floatbed sessions. Spa menu is available as a PDF download.
4. Experiences and Activities: Revenue from adventure experiences including irrigation trail hikes, bicycle tours, paddle across lagoons, canyoning, whale and dolphin watching, hot springs route tours, picnics, and golf experiences at Furnas Golf Course.
5. Golf — Furnas Golf Course: The hotel is adjacent to Furnas Golf Course (5 km away, opened 1996, 18 holes, Par 72). Golf experiences are offered as part of the stay.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Furnas Boutique Hotel (Octant Furnas) is a 4-star boutique hotel in the Furnas Valley of São Miguel, Azores, offering accommodation across 9 room categories, a thermal spa with 24-hour indoor and outdoor pools and 10 treatment rooms, the À TERRA restaurant serving signature Azorean gastronomy including Cozido cooked over volcanic hot springs, and curated nature and adventure experiences. The property operates within the Octant Hotels brand under Discovery Hotel Management (DHM) Group, leveraging the Furnas Valley's status as the area with the highest concentration of hot springs in Europe.

Product overview

Furnas Boutique Hotel (Octant Furnas) is a 4-star hotel located in the Furnas Valley of São Miguel, Azores, part of the Octant Hotels group under Discovery Hotel Management. The property offers a portfolio of 9 distinct room categories ranging from 23-60 m2 (Deluxe, Superior, Premium, Suite, and Master Room), featuring thermal spa facilities with indoor/outdoor pools and 10 treatment rooms, the À TERRA Restaurant serving traditional Azorean cuisine cooked over hot springs, The Lounge bar, adventure/nature experiences, and access to two golf courses. The hotel leverages natural hot spring waters and positions itself around thermal wellness tourism in Europe's highest concentration of hot springs.

Differentiator

Problem solved

Functional benefit

Products and services

• Deluxe / Single Room Single occupancy room featuring earthy greens and browns, organic materials, vintage details including a Marshall speaker, designed for individual leisure guests seeking a relaxed stay.
• Deluxe / Double or Twin Room 23 m² room available with twin beds or a double bed, featuring earthy tones, organic materials, vintage details, Marshall speaker and Smart TV, with capacity for one extra bed for a child. Targeted at couples and small families.
• Superior / Garden Room Ground floor room with direct access to a small private garden at the hotel entrance, featuring soft light, warm wood, and natural textures. Not suitable for extra beds or cots.
• Superior / Terrace Room Ground floor room with a private terrace on the side of the hotel, designed to blend indoor and outdoor living with understated comfort aligned with surrounding nature.
• Premium / Mountain Room Upper floor room offering panoramic mountain views of Furnas Valley, with natural light filling the space and details designed to reconnect guests with nature.
• Premium / Garden Room Upper floor room facing the garden with privileged views of surrounding greenery, designed as an extension of the natural environment with natural light and timeless comfort.
• Premium / Terrace Pool Room Adults-only room with private terrace, sun loungers, and heated outdoor pool overlooking the crater, featuring vintage-inspired décor and a daily-stocked minibar. Aimed at couples and adult guests seeking privacy.
• Suite 50 m² split-level suite with living room and bedroom, featuring natural tones, a leather sofa, Marshall speaker, and design-piece minibar stocked daily with alcoholic and non-alcoholic drinks. Targeted at couples and premium leisure guests.
• Master Room Signature 60 m² suite on the first floor facing the gardens, designed by Atelier Nini Andrade Silva, celebrating the island's essence through volcanic stone textures, thermal energy influences and Azorean cultural heritage. Aimed at luxury travellers and special occasions.
• SPA & Thermal Wellness Thermal spa offering indoor and outdoor thermal pools (open 24 hours), thermal circuit, 10 treatment rooms for massages, body treatments, reflexology, exfoliations, floatbed sessions, and a gym, using the Furnas thermal spring waters from the Quente das Quenturas spring. Targeted at wellness guests and day visitors.
• À TERRA Restaurant Signature on-site restaurant led by Chef Cristiano Ishi, featuring new traditional Azorean gastronomy with dishes cooked in wood-fired oven, Josper grill, or naturally in ovens dug over the hot springs. Uses local meats, fresh fish from auction, and organic vegetables. Open to hotel guests and outside diners.
• The Lounge Large, light-filled dining and lounge space decorated in harmony with natural surroundings, offering a relaxed atmosphere for drinks, light meals, and gastronomy services to hotel guests and outside visitors.
• Adventure and Nature Experiences Structured outdoor experiences including irrigation terrace trail hikes by bicycle or foot, paddle across lagoons, canyoning to waterfalls and hot springs, and sustainable whale and dolphin watching excursions. Targeted at active leisure guests and groups.
• Furnas Golf Course Adjacent 18-hole golf course (Par 72, established 1996) located 5 km from the hotel, offered as part of integrated golf stay packages for hotel guests and outside golfers.
• Batalha Golf Course 27-hole golf course (Par 72, established 1936) located 41 km from the hotel, offered as part of integrated golf stay packages for hotel guests and outside golfers.
• Gift Vouchers Prepaid gift vouchers available for one or two-night stays and value vouchers for experiences or special moments, sold to individuals and corporate gift buyers.

Quantifiable outcome

• 90% of employees from the local community
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Discovery Hotel Management (DHM) GroupcoreStrategic or Co-development Partner · 1 January 2012DHM Group owns and manages the Octant Furnas hotel as part of a portfolio of 18 hotels and 5 golf courses across Portugal. DHM Group handles centralised functions including marketing, HR ([email protected]), and management systems (NP EN ISO 9001:2015, NP EN ISO 14001:2015, EMAS). The hotel was established as part of the DHM portfolio.
• Petshop Solidário de São MiguelminorOthersFounded by Dagmar Mehlis-Doering to raise funds for shelters caring for abandoned animals. The hotel supports through collection of food, accessories and toys for animals throughout the year.
• AHP — Associação da Hotelaria de Portugal (HOSPES Programme)minorStrategic or Co-development PartnerThe hotel participates in the HOSPES Programme developed by AHP. In 2022, over 2,000 hotel items in excellent condition were donated to a Private Institution of Social Solidarity on São Miguel through this programme.
• Nespresso (Recycling Partnership)minorStrategic or Co-development PartnerAll Nespresso coffee capsules are recycled. Coffee grounds are used to produce rice in Alcácer do Sal, which is then donated to the Food Bank. A closed-loop sustainability initiative.
• Furnas Golf CoursecoreStrategic or Co-development PartnerLocated 4 km from the hotel. Opened 1996. 18 holes, Par 72. The hotel offers golf experiences as part of guest activities, integrating accommodation with golf stays.
• Atelier Nini Andrade SilvacoreStrategic or Co-development PartnerThe Master Room suite was designed by Atelier Nini Andrade Silva, a renowned interior designer. The design celebrates the island's essence — lush greenery, volcanic stone, thermal energy and cultural heritage of the Azores.
• Bio Kairos (Local Organic Supplier)minorOthersLocal organic producer supplying vegetables for the signature Cozido à TERRA and other dishes at the À TERRA restaurant.
• Visit AzoresminorGTM or Marketing PartnerThe hotel references Visit Azores (official Azores tourism authority) as a source for regional tourism information. The hotel is listed and promoted as part of the Azores tourism ecosystem.
• Virtuoso (Luxury Travel Network)coreChannel Partner/ Reseller/ DistributorVirtuoso is an elite global network of luxury travel advisors. The hotel's participation in the Virtuoso network drives high-value leisure bookings through Virtuoso advisors.
• American Express Fine Hotels & Resorts (FHR)coreChannel Partner/ Reseller/ DistributorThe hotel is listed in the American Express Fine Hotels & Resorts programme, enabling Amex card members to book the hotel with FHR benefits.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• São Lourenço do Barrocal: Luxury boutique estate hotel in the Alentejo, Portugal, with spa, gastronomy and rural wellness experiences. Comparable as a Portugal-based luxury boutique competitor pursuing a similar sustainability, gastronomy and slow-travel positioning.
• Six Senses: Global luxury wellness resort brand operating in multiple countries. Comparable as a broader incumbent in the luxury wellness and spa resort category, setting pricing and experience benchmarks for properties like Octant Furnas.
• Sublime Comporta: Boutique luxury retreat in the Comporta region of Portugal with spa, gastronomy and nature experiences. Comparable as a premium Portugal-based boutique property competing for international leisure and wellness guests.
• Aman Resorts: Global ultra-luxury hotel and resort brand known for wellness, nature-immersive properties and design-led experiences. Comparable as a benchmark incumbent defining the high-end wellness-and-nature segment Octant Furnas targets.

Regional players

• Pestana Bahia Praia Nature & Beach Resort: Four-star resort on São Miguel within the Pestana group, Azores' largest hotel operator. Comparable as another Azores full-service resort competing for similar nature- and wellness-oriented leisure travellers.
• Azoris Royal Garden Hotel: Four-star leisure and conference hotel in Ponta Delgada, São Miguel. Comparable as a regional Azores competitor with leisure, spa and event facilities targeting overlapping international and domestic demand.

Direct peers

• Octant Hotels Ponta Delgada: Sister property within the same Octant/DHM portfolio on São Miguel. Comparable as a brand-equivalent hotel sharing marketing, distribution and management systems, targeting the same regional leisure demand base.
• Terra Nostra Garden Hotel: Historic thermal hotel in the Furnas Valley on São Miguel, located alongside the Terra Nostra thermal park. Directly comparable as the closest competitor offering thermal pool and spa experiences in the same micro-market as Octant Furnas.
• White Exclusive Suites & Villas: Boutique luxury property on São Miguel, Azores, offering premium suites and ocean-front experiences. Comparable as another high-end Azores boutique hotel competing for the same international leisure traveller segment.
• Furnas Spa Hotel: Four-star hotel in Furnas offering thermal pool access and spa treatments to leisure guests. Comparable as a same-destination competitor targeting wellness and nature travellers with overlapping thermal wellness positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/octant.furnas
• Instagraminstagram.com/octant.furnas
• LinkedInlinkedin.com/company/furnas-boutique

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furnas Boutique