Furn Beaino

What Furn Beaino does

Furn Beaino is a privately held Lebanese bakery chain founded in 1975 by Toni Beaino in the old souks of Jounieh, Lebanon, now headquartered in Sarba and operating a central kitchen in Zouk Mikael and a second delivery center in Bauchrieh. The company's core product is traditional Lebanese lahm baajin (minced meat pie), accompanied by manakish with a variety of toppings; the menu was broadened in 2019 to include wraps, salads, pizza, appetizers, and desserts. Distribution runs through company-owned retail outlets in Jounieh and Sarba, in-house delivery covering Beirut, Metn, and Keserwan, and an online ordering platform at order.furnbeaino.com with an accompanying mobile app.

The underlying operating technology is conventional food production rather than software — proprietary recipes refined over 45 years, a centralized kitchen model inaugurated in 2017, and a documented quality system (four pillars: Quality, Consistency, Passion, Pride) codified into the brand logo. Food-safety credentials include ISO 22000:2005 (2018), ISO 22000:2018 (2019), and FSSC 22000 (2022), making Furn Beaino the first furn in Lebanon to hold these certifications; a Guinness World Records Food Quality and Safety Shield Award was received in 2022. The company has no disclosed AI/ML capabilities, no patents, and no technology integrations beyond standard e-commerce ordering.

The business model rests on two revenue streams: direct retail and delivery sales of food and beverage (one-time transactions) and franchise/license fees from a worldwide franchise program targeting experienced operators with multi-outlet liquidity. Customers are primarily individual consumers buying through dine-in, takeaway, delivery, or online channels; franchisees form a secondary B2B segment. International footprint is presently limited to Lebanon and a single Dubai retail presence, with franchise expansion positioned as the primary growth lever.

Name

Furn Beaino

Legal name

Furn Beaino

Website

https://furnbeaino.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Furn Beaino is a privately held Lebanese bakery chain, founded in 1975, specializing in traditional lahm baajin and manakish and serving individual consumers through retail outlets, delivery, and online ordering across Lebanon and Dubai.

Ownership category

akta.pro rank

Headquarters

HQ city

Sarba

HQ country

Lebanon

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Direct sales of lahm baajin, manakish, wraps, salads, pizza, appetizers, and desserts through bakery outlets and delivery services
2. Franchise Fees: Revenue from franchising the brand to qualified operators worldwide

Distribution channels4 records

Marketing channels4 records

Core offering

Furn Beaino is a Lebanese bakery and restaurant chain that produces and sells traditional lahm baajin (minced meat pie) and manakish (flatbread with toppings) at its company-owned outlets in Lebanon and Dubai. The company also offers an extended food menu including wraps, salads, pizza, appetizers, and desserts, supported by a central kitchen, delivery services across Beirut, Metn, and Keserwan, an online ordering platform, and a worldwide franchise program.

Product overview

Furn Beaino is a Lebanese bakery and restaurant chain specializing in traditional lahm baajin and manakish. Founded in 1975, the company operates a core product portfolio of traditional Lebanese baked goods (lahm baajin and manakish) alongside an expanded food and beverage menu including wraps, salads, pizza, appetizers, and desserts. The company offers an online ordering platform for delivery and pickup, and operates a franchise program for international expansion. The product ecosystem centers on the signature baked goods complemented by a full dining menu and digital ordering capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Lahm Baajin Traditional Lebanese minced meat pie — the signature baked offering of Furn Beaino, sold through company-owned bakery outlets in Lebanon and Dubai and via delivery.
• Manakish Traditional Lebanese flatbread with a variety of proprietary toppings, sold as a core menu item alongside lahm baajin at company-owned bakery outlets and via delivery.
• Extended Food Menu (Wraps, Salads, Pizza, Appetizers, Desserts) Extended dining menu offering wraps, salads, pizza, appetizers, and desserts, available at company-owned outlets and via delivery across Beirut, Metn, and Keserwan.
• Online Ordering Platform

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Cinnabon: Global bakery franchise specializing in a single signature baked good across thousands of franchised locations. Relevant as a benchmark for franchise-led international rollout of a bakery-anchored brand.
• Pita Pit: International fast-casual franchise built around pita/wrap-based meals. Comparable in combining flatbread-centric menu with multi-unit franchise expansion across multiple geographies.
• Le Pain Quotidien: International bakery-café chain with broad menu of breads, pastries, and light meals. Comparable as a scaled, multi-outlet bakery operator with a global franchise/owned footprint, though broader in scope than Furn Beaino's manakish/lahm baajin focus.
• CAVA: Mediterranean fast-casual chain offering pitas, salads, and bowls. Comparable as a Mediterranean/Middle-Eastern-inspired franchise concept using flatbread as a core carrier for toppings, with growing direct digital ordering.
• Paris Baguette: Large global bakery-café chain combining retail bakery items with dine-in service and franchising. Relevant as a benchmark for combining a traditional bakery product base with a scalable franchise and delivery operation.

Direct peers

• Zaatar w Zeit: Lebanese manakish-focused fast-casual chain founded in Beirut, with regional and international locations. Direct competitor offering the same core product (manakish with zaatar and other toppings) and franchise-led expansion model.
• Man'oushe Street: Levantine street-food concept built around manakish/man'oushe flatbreads. Closely comparable product line (savory flatbreads with traditional toppings) targeting both dine-in and delivery customers.
• Al Sultan Bakeries: Lebanese bakery chain producing traditional breads and pastries including manakish and savory items. Operates a multi-outlet bakery model in Lebanon with similar heritage positioning to Furn Beaino.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/furn-beaino

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furn Beaino