What Furrer Events AG does

Furrer Events AG is a Swiss B2B event management agency headquartered in Kriens near Lucerne, founded in 2009 and operating as a private Aktiengesellschaft. The company specializes in the design, organization, and production of corporate events, offering six core service areas: annual general meetings and congresses, customer and employee events, public events, anniversaries, digital events (including live streaming and hybrid formats), and trade fairs and roadshows. It serves enterprise clients primarily across Switzerland, with a documented reference base of 92 customers and 1,400 events totaling nearly 1.9 million attendees over 16 years; marquee engagements include AGMs of up to 4,000 attendees for Swiss listed banks and a 35,000-attendee public rollout for Pilatus Flugzeugwerke AG.

The firm operates as a general contractor within the Messerli Group, drawing on 12 sister companies covering event technology, tent and scaffolding construction, stand building, furniture, and creative services to deliver complex projects without proportionally expanding its own fixed-cost base. Revenue is generated through project-based professional services engagements priced on custom quotations tied to event type, scale, complexity, and requirements; pricing is not publicly disclosed. Distribution is sales-led and direct, with new business sourced through the company website, social channels (LinkedIn, Facebook, Instagram), and long-term relationship development; the operating geography is concentrated in Switzerland with no disclosed international expansion.

The company is led by Managing Director Oliver Furrer with a small specialist team of approximately 11 employees, including a head of project management, a creative director, several project managers, and an office manager. There are no disclosed funding rounds, M&A activity, or leadership transitions in the source data, and ownership appears to remain with the founding Furrer family as part of the Messerli Group, consistent with a typical Swiss SME structure.

Name

Furrer Events AG

Legal name

Furrer Events AG

Website

https://furrerevents.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Furrer Events AG is a Swiss B2B event management agency based in Kriens/Lucerne, designing and producing corporate events — including AGMs, customer and employee events, public events, anniversaries, digital events, and trade fairs — for enterprise clients primarily in Switzerland.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Corporate Conferences & Sales Kickoffs (MPAGAGAC)

Keywords

• Corporate event management
• Annual general meetings
• Live event production
• Hybrid event services
• Trade fair organization

Headquarters

HQ city

Kriens

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Management Services: Professional services revenue from designing, organizing, and producing corporate events including annual general meetings, congresses, customer events, employee events, public events, anniversaries, digital events, and trade fairs. Revenue is project-based and varies by event complexity, scale, and scope.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Furrer Events AG is a Swiss event agency specializing in the design, organization, and production of corporate events for business clients. The agency delivers six service categories: annual general meetings and congresses (approximately 15 listed-company AGMs per year, up to 4,000 attendees), customer and employee events, public events (35 to 35,000 attendees), company anniversaries, digital events (live streaming, hybrid, global town halls, digital AGMs), and trade fairs and roadshows. The company operates as a general contractor within the Messerli Group, assembling specialized partner expertise for each event.

Product overview

Furrer Events AG is an event agency from Lucerne, Switzerland, specializing in the design, organization, and production of corporate events. The company operates as part of the Messerli Group and offers six core service areas: Annual General Meetings and Congresses (organizing approximately 15 AGMs of listed companies yearly with up to 4,000 attendees), Customer and Employee Events, Public Events (35 to 35,000 attendees), Anniversaries, Digital Events (including live streaming and hybrid formats), and Trade Fairs and Roadshows. The company maintains a network of specialist partners within the Messerli Group and has served 92 customers across 1,400 different events with nearly 1.9 million attendees over 16 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual General Meetings and Congresses Organization of corporate annual general meetings and congresses for listed and large companies, handling formal compliance requirements, marketing platform design, and technical implementation for shareholder meetings with up to 4,000 attendees. Furrer Events organizes approximately 15 annual general meetings of listed companies each year.
• Customer and Employee Events Organization of corporate customer events, employee celebrations, staff parties, and team-building events designed to delight invitees and strengthen business relationships for Swiss enterprise clients.
• Public Events Organization of open days, public celebrations, and large-scale public gatherings for audiences ranging from 35 to 35,000 attendees, managing variable attendance and minimizing operational disruption for the host organization.
• Anniversaries Planning and execution of company anniversary celebrations and jubilee events, covering all aspects of milestone events from concept to production for Swiss corporate clients.
• Digital Events Production of live streaming events, hybrid event formats, global town halls, and digital annual general meetings that allow organizations to reach target audiences without requiring travel.
• Trade Fairs and Roadshows Organization of in-house exhibitions and mobile roadshow production for complex venues, enabling clients to establish trade fair presence or take their show on the road to reach target audiences.

Quantifiable outcome

• One of Switzerland's leading AGM providers with 15 AGMs for listed companies per year
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• The Messerli GroupcoreStrategic or Co-development PartnerThe Messerli Group brings together leading specialists in live communication in Switzerland. Furrer Events is an important part of this group, able to access extensive expertise from sister companies for complex tasks. The Group comprises 12 different partners covering all disciplines of live communication including workshop, technology, live communication, staging, creative ideas, furniture, and tent construction.
• Andreas Messerli AGcoreStrategic or Co-development PartnerSister company within Messerli Group. Supplied complete equipment for exhibition area (stand construction + furnishings) and furnished market and event hall for WirePro Expo project.
• Konform AGmajorStrategic or Co-development PartnerCreative partner responsible for decoration concept and implementation of staging for complex events within the Messerli Group network.
• Hunziker AGmajorStrategic or Co-development PartnerMesseli Group partner providing tent and scaffolding structures for events. Contributed to WirePro Expo project.
• Mediarent (Dr.W.A.Günther Media Rent AG)majorTechnology or IntegrationEvent technology provider within the Messerli Group network. Provided complete event technology for WirePro Expo project.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• BCD Meetings & Events: Global corporate meetings and events agency operating in 50+ countries. Overlaps with Furrer Events on enterprise B2B event management but at much larger scale and with broader geographic reach.
• CWT Meetings & Events: The meetings, events, and incentives arm of CWT, a large global corporate travel management company. Comparable to Furrer Events in delivering B2B corporate meetings and events but with a global footprint and broader managed-travel integration.
• Maritz Global Events: Large North American–rooted corporate meetings, incentives, and events agency. Comparable in serving enterprise clients with full-service event design, production, and attendee management, though operating at substantially larger scale.
• GL Events: Major European event services group providing venue management, temporary structures, and event production. Comparable to Furrer Events through its integrated live-communication offering and use of subsidiary specialist providers, similar in spirit to the Messerli Group structure.

Regional players

• MCH Group: Swiss-headquartered live marketing and trade fair group operating major Basel and Zurich venues (Art Basel, Swissbau, etc.). Comparable to Furrer Events as a fellow Swiss event services player, but focused on venue-based trade fairs rather than bespoke corporate events.

Direct peers

• MCI Group: Global event and association management firm headquartered in Geneva with a strong corporate meetings and congress practice. Comparable to Furrer Events in serving association and corporate clients with full-service event design, though at significantly larger scale.
• Pom+ Consulting: Swiss event and live-marketing agency headquartered in Switzerland offering corporate events, brand activations, and trade fair presence. Directly comparable to Furrer Events in scale, geography, and B2B event management focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FurrerEvents
• LinkedInlinkedin.com/company/furrerevents
• Instagraminstagram.com/furrerevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furrer Events AG