Alba Wellness Valley by Fusion - Hue, Vietnam

What Alba Wellness Valley by Fusion - Hue, Vietnam does

Alba Wellness Valley by Fusion is a 60-key wellness resort located in Phong Thai Ward, approximately 30 kilometers northwest of Hue, Vietnam, at the foot of the Truong Son mountain range. The property is constructed around the Thanh Tan natural mineral hot springs, discovered in 1928 by French doctor Albert Sallet, with waters sourced from over 1,200 meters underground and a mineral profile (Calcium, Bicarbonate, Magnesium, Silica, Sulfate, Fluoride) comparable to European thermal sources. The resort combines natural hot-spring bathing with a Japanese-style 8-step onsen ritual, spa treatments, and structured multi-day wellness retreats (Healing Yourself, Sleep Well, Detox Yourself, Full Moon Retreat), alongside movement therapies (yoga, Qi Gong, Tai Chi, meditation), an organic farm, a craft village, and a 32-station zipline and highwire course. Accommodation ranges from 25m² Deluxe Rooms to 110m² Two-Bedroom Bungalows and a culturally significant Zen Master Bungalow previously occupied by Zen Master Thich Nhat Hanh during a visit to his hometown of Hue.

The business operates under the Fusion Hotel Group legal entity (Fusion Group LLC) and is a wholly-owned core subsidiary of the OpenAsia Group, headquartered at the Saigon Finance Center in Ho Chi Minh City. Alba is one of five operating properties under the Fusion Collection brand, alongside Grand Royal Riverside Hue, Thanh Tan Hot Springs by Fusion, Ixora Ho Tram by Fusion, and The Ocean Resort Quy Nhon, with the brand story page additionally referencing HIIVE Binh Duong and Grand Universe Lucca in Italy. Revenue is generated through room nights at approximately VND 2.5M-5M+ per night, wellness retreat packages priced from US$390-790 per person for 3-7 day programs, dining across Madame Chau (Hue cuisine), Mori (Western/vegetarian), and signature Breakfast Anywhere Anytime service, Japanese onsen and spa treatments, and event/wedding packages for up to 100 guests. Distribution combines direct booking via the brand website and hotline, OTAs, travel trade partners, and the Fusionlife four-tier loyalty program (Fusionlifer, Premier, Prestige, Elite) offering 12-21% booking and 10-25% F&B/spa discounts.

The primary customer segments are wellness seekers, families, couples and honeymooners, and corporate groups, served through both domestic and international channels with pricing positioned at the premium end of the Vietnamese leisure market. Alba was founded in 2018 with approximately 20 employees reported at the entity level, though operational staffing across the property is materially larger, and the resort is part of a broader Fusion Collection strategy emphasizing wellness-driven hospitality across multiple Vietnamese destinations with select international cross-marketing.

Name

Alba Wellness Valley by Fusion - Hue, Vietnam

Legal name

Fusion Group LLC

Website

https://fusion-collection.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alba Wellness Valley by Fusion is a 60-key wellness resort in Hue, Vietnam, built around natural mineral hot springs, Japanese-style onsen, and structured 3-7 day wellness retreats, serving wellness seekers, families, couples, and corporate groups under the Fusion Hotel Group and OpenAsia Group brands.

Ownership category

akta.pro rank

Product category

Wellness Resort Hospitality

NAICS

Arts, Entertainment, and Recreation (71), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

akta.pro secondary industries

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Wellness & Spa All-Inclusive Resorts (THAGAKAE), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH), Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs) (THAJAHAJ), Wellness & Retreat Stays (Yoga, Spa, Detox) (THAMADAJ)

Keywords

• Wellness resort
• Hot spring bathing
• Japanese onsen experience
• Spa treatments
• Wellness retreat packages

Headquarters

HQ city

Hue

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: Revenue from room nights across multiple accommodation types including Deluxe Rooms, Premium Deluxe Rooms, One-Bedroom Bungalows, Two-Bedroom Bungalows, Zen Bungalows, and Zen Master Bungalows. All-inclusive concept includes breakfast anytime anywhere.
2. Dining Services: Revenue from multiple dining outlets including Madame Chau Restaurant (Hue cuisine fine dining), Mori Restaurant (Western/vegetarian), Pool Bar, In-Room Dining, and Private Barbecue experiences.
3. Spa and Wellness Treatments: Revenue from Japanese onsen experiences, spa treatments, reflexology, and specialized wellness retreats including Healing Yourself, Sleep Well, and Detox Yourself programs.
4. Wellness Retreat Packages: All-inclusive wellness retreat packages ranging from 3-7 days including accommodation, meals, spa treatments, onsen sessions, wellness activities, and airport transfers.
5. Events and Weddings: Revenue from meeting room rentals (73m2, capacity 45 people), team building packages, and wedding packages (up to 100 guests) with comprehensive event services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Alba Wellness Valley by Fusion is a wellness resort in Hue, Vietnam that operates accommodation, dining, natural hot spring bathing, Japanese-style onsen, spa therapies, and structured wellness retreat packages. The 60-unit property combines therapeutic Thanh Tan mineral hot springs with movement therapies, holistic wellness programs, and on-site activities to deliver integrated rejuvenating stays. Revenue is generated across room nights, F&B, spa services, retreat packages, and events.

Product overview

Alba Wellness Valley by Fusion is a wellness-focused resort offering a comprehensive portfolio of accommodation, dining, and holistic wellness services. The property features six room and bungalow categories ranging from 25m2 Deluxe Rooms to 110m2 Two-Bedroom Bungalows and exclusive Zen Master Bungalows. Its wellness offerings include natural hot springs discovered in 1928, Japanese-style 8-step onsen bathing, spa therapies, and structured retreat packages including Healing Yourself (4-6 days from US$490), Detox Yourself (3-7 days from US$390), and Sleep Well programs. Dining venues include Madame Chau Restaurant (Hue cuisine), Mori Restaurant (Western/vegetarian), and the signature Breakfast Anywhere Anytime service. Activities include zipline/highwire course (32 challenges, 560m zipline), Alba Farm, Craft Village, and Deer Garden. Event services cover weddings (up to 100 guests) and team building. The resort operates under Fusion Hotel Group's wellness hospitality brand.

Differentiator

Problem solved

Functional benefit

Brands

• Fusionlife: Loyalty program offering exclusive benefits including breakfast anywhere anytime, curated wellness activities, discounts on dining and spa services, stay credits, late check-out, and room upgrades.

Products and services

• Deluxe Room 25m2 room overlooking the Zen garden and Lotus lake, featuring contemporary Japanese flair, natural pine scent, and a balcony for tea or coffee. 16 units available.
• Premium Deluxe Room 35m2 spacious room with views over the Zen garden, minimalist Japanese design, and a large fully equipped bathroom with double vanity unit. 14 units available.
• One-Bedroom Bungalow 70m2 bungalow at the foot of a lush green hill featuring rustic Vietnamese countryside design with large terraces, thatched roofs, bamboo fences, and small vegetable gardens. 11 units available.
• Two-Bedroom Bungalow 110m2 spacious bungalow accommodating up to 4 people with two connecting bedrooms featuring traditional Vietnamese crafts including lacquered bedhead, bamboo curtain, and rattan lamp shades. 5 units available.
• Zen Bungalow One-Bedroom Premium bungalow equipped with organic bedding, bathroom amenities, personalized wellness assessment, and 1:1 movement therapies for enhanced body-mind-soul wellbeing. 3 units available.
• Zen Master Bungalow Two-Bedroom The only Zen Master bungalow, previously stayed by Zen Master Thich Nhat Hanh during his return to his hometown in Hue, featuring extra care, lakes-crossing mountain location, and peaceful inspiration. 1 unit available.
• Onsen & Spa Japanese-style 8-step onsen journey and natural hot spring spa featuring detox, relaxation, and renewal therapies using Thanh Tan natural hot spring water.
• Natural Hot Springs Bathing Natural mineral-rich hot springs discovered in 1928 by French doctor Albert Sallet, containing Calcium, Bicarbonate, Magnesium with properties comparable to famous European thermal water sources.
• Movement Therapies Daily yoga, Qi Gong, Tai Chi, and meditation sessions in serene nature designed to restore balance, reduce stress, and reconnect body and mind.
• Healing Yourself Retreat 4-day and 6-day wellness retreat packages focusing on body-mind-soul wellbeing with spa treatments, hot springs, yoga, meditation, cooking class, and airport transfers starting from US$490 per person.
• Detox Yourself Package 3, 5, or 7-day detox retreat combining Japanese Onsen bathing, spa treatments, hot spring bathing, and mindfulness activities to destress and rejuvenate, starting from US$390 per person.
• Madame Chau Restaurant Fine-dining restaurant with 360-degree views over Lotus lake and forests, offering the best of Hue cuisine and healthy Vietnamese dishes with local cultural influences.
• Mori Restaurant Relaxing dining spot in the Onsen & Spa area overlooking Japanese rock garden, offering light Western dishes, vegetarian snacks, and salads using fresh ingredients from Alba farm.
• Zipline & Highwire Course 32 treetop challenges designed by France's Altus Outdoor Concept, including a 560m-long zipline soaring from Ma Yen Mountain, suitable for families and thrill-seekers.
• Wedding Package Wedding celebration package for up to 100 guests including ceremony, photographer, champagne fountain, live music, MC, banquet service, wedding cake, makeup artist, and complimentary honeymoon night.
• Full Moon Retreat Monthly retreat program featuring sound healing, floating meditation, and guided rituals in nature synchronized with lunar rhythms.

Quantifiable outcome

• Hot spring mineral waters support skin, bone, and nervous system health with balanced properties comparable to European thermal sources
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Openasia GroupcoreStrategic or Co-development PartnerAlba Wellness Valley is a member of Openasia Group, which is a wellness-inspired hospitality company. Openasia Group provides strategic oversight and brand positioning for the resort under the Fusion management brand.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aman Resorts: Ultra-luxury hospitality group with wellness-immersive destination resorts (e.g., Amanoi) in Southeast Asia; broader luxury portfolio but overlapping wellness retreat positioning.
• Banyan Tree Hotels & Resorts: Asian-headquartered luxury hospitality group with a strong spa and wellness pillar across multiple resort properties in Vietnam and Southeast Asia.

Direct peers

• COMO Hotels and Resorts: Wellness-led luxury hospitality group (COMO Shambhala) offering destination retreats with spa, yoga, holistic programs and healthy cuisine — same 'wellness-first' positioning as Alba.
• Hoshinoya (Hoshino Resorts): Japanese onsen-focused ryokan-style resort brand built around multi-day wellness rituals and hot-spring bathing — the closest direct comparable for Alba's Japanese 8-step onsen journey.
• Fusion Maia Hoi An: Vietnamese wellness-focused resort within the same Fusion portfolio, marketed around spa-inclusive stays; comparable in scale, brand and Vietnamese wellness-tourism positioning to Alba.
• Six Senses Hotels Resorts Spas: Globally recognized wellness-resort brand (owned by IHG) operating integrated spa, sleep, detox and movement programs at destination properties — directly comparable in product mix and target guest.
• Fusion Resort & Villas Da Nang: Sibling property under the same Fusion Hotel Group brand in Vietnam; the most directly comparable operating peer given shared loyalty program (Fusionlife), GTM model and wellness-led service standards.
• Kamalaya Koh Samui: Destination wellness retreat in Thailand focused on detox, yoga, holistic healing and structured multi-day programs — a close comparator for Alba's Healing Yourself and Detox Yourself retreats.
• Chiva-Som International Health Resort: Destination wellness resort in Hua Hin, Thailand offering multi-day structured wellness retreats, spa, holistic programs and on-property accommodation — the closest Asian analog to Alba's all-inclusive retreat model.

Regional players

• Anantara Hotels, Resorts & Spas: Asian luxury hospitality brand (Minor International) with thermal/onsen and spa resort concepts across the region — overlaps with Alba's spa retreat concept at the regional, non-Vietnam level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/alba-wellness-valley-by-fusion-hue-vietnam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alba Wellness Valley by Fusion - Hue, Vietnam