Fusion Resort & Villas Da Nang
Fusion Resort & Villas Da Nang is a luxury wellness-inspired beachfront property with 157 rooms and 85 villas in Da Nang, Vietnam, part of Fusion Hotel Group's 18-property, 3,000-room portfolio across Vietnam and Thailand operating under the all-spa-inclusive service concept.
- Company typePrivate
- Founded2008
- HeadquartersHo Chi Minh City, Vietnam
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Fusion Resort & Villas Da Nang does
Fusion Resort & Villas Da Nang is a luxury beachfront hospitality property in Da Nang, Vietnam, operated by Fusion Hotel Group. The property opened in 2021 with 157 hotel rooms and 85 private villas and is positioned as a family-friendly beach destination under the group's signature "all-spa inclusive" service concept, in which daily spa treatments are bundled into the room rate. The group itself was founded in 2008 in Vietnam and has grown into a vertically integrated wellness-inspired hospitality operator with 18 resorts and hotels, approximately 3,000 operational rooms, and a development pipeline of 2,000+ additional rooms.
The group's portfolio spans multiple sub-brands including Fusion Resorts (beachfront wellness), Fusion Suites (urban), Fusion Original (themed), HIIVE (business travelers), MAIA (culinary-focused), Alba Wellness Valley (thermal springs near Hue), and GLOW (family hotels in Thailand). Revenue is generated through room accommodations, spa and wellness services, food and beverage (including Japanese cuisine at Fresh restaurant), and ancillary wellness packages such as the Global Wellness Weekend. Distribution is direct-to-consumer via website, phone, and reception booking, supported by the Fusionlife loyalty program — a four-tier subscription offering (Fusionlifer, Premier, Prestige, Elite) that reached over 25,000 members within two years of launch. Group headquarters are in Ho Chi Minh City under the operating entity Serenity Holding Co., Ltd (Vietnam), with Lodgis Hospitality Holdings Pte Ltd (Singapore) as the parent holding company.
In March 2026, Fusion Hotel Group was acquired by Suchad Chiaranussati, founder of Singapore-based SC Capital Partners, integrating it with Hotel Management Japan (HMJ) and Topotels Hotels & Resorts to form a pan-Asia hospitality management platform targeting up to 16,000 rooms across four key growth markets. A June 2026 strategic partnership with HMJ focuses on business and marketing, brand development, design, and human resource development. The group holds the first-ever WITT Certified Designation in Vietnam and multiple 2026 Haute Grandeur Global Excellence Awards.
Fusion Resort & Villas Da Nang firmographics
Firmographics- Name
- Fusion Resort & Villas Da Nang
- Legal name
- SERENITY HOLDING CO., LTD
- Website
- https://fusionhotelgroup.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fusion Resort & Villas Da Nang is a luxury wellness-inspired beachfront property with 157 rooms and 85 villas in Da Nang, Vietnam, part of Fusion Hotel Group's 18-property, 3,000-room portfolio across Vietnam and Thailand operating under the all-spa-inclusive service concept.
- Ownership category
- akta.pro rank
Fusion Resort & Villas Da Nang industry classification
Industry- Product category
- Wellness Resort Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
- akta.pro secondary industries
- Luxury Wellness & Spa Resorts (THAGACAG), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Beach & Island All-Inclusive Resorts (THAGAKAG)
Keywords
Where Fusion Resort & Villas Da Nang is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Fusion Resort & Villas Da Nang business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Room accommodations: Hotel rooms, suites, and private villas available for booking with various rate types and packages
- Spa and wellness services: Spa treatments and wellness therapies offered to hotel guests and day visitors
- Food and beverage: On-site restaurants, bars, and dining experiences including Japanese cuisine at Fresh restaurant
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fusionlifer tier - entry level membership |
| Subscription | Annual | Premier tier - mid-level membership with >$1,000 annual spend |
| Subscription | Annual | Prestige tier - premium membership with >$3,000 annual spend |
| Subscription | Annual | Elite tier - top membership with >$6,000 annual spend |
| Subscription | Pay-as-you-go | Global Wellness Weekend package - 3 days 2 nights |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Fusion Resort & Villas Da Nang product offering
Product offeringCore offering
Fusion Resort & Villas Da Nang is a luxury wellness-inspired beachfront resort in Da Nang, Vietnam offering 157 hotel rooms and 85 private villas. The property sells overnight accommodations bundled with daily spa treatments under the proprietary all-spa inclusive service concept, flexible 24-hour breakfast service, on-site Japanese cuisine at Fresh restaurant, and wellness activities such as yoga and meditation. It is positioned as a family-friendly wellness beach destination within the vertically integrated Fusion Hotel Group portfolio.
Product overview
Fusion Hotel Group operates a diversified portfolio of wellness-inspired hospitality brands across Vietnam and Thailand. The portfolio includes: Fusion Resorts (all-spa inclusive beach properties including Fusion Resort & Villas Da Nang), Fusion Suites (urban wellness hotels), Fusion Originals (uniquely themed hotels), HIIVE (business traveler accommodations), Alba Wellness Valley (thermal spring wellness destination), and GLOW (Thailand family hotels). Core service concepts include 'all-spa inclusive' and 'breakfast anywhere, anytime.' The Fusionlife loyalty program provides cross-property benefits including booking discounts up to 21%, spa credits, and VIP amenities. Properties span destinations including Da Nang, Cam Ranh, Hue, Phu Quoc, Ho Chi Minh City, Vung Tau, Quang Binh, Quy Nhon, and Thailand.
Differentiator
Problem solved
Functional benefit
Brands
- Fusion Resorts: Beachfront resorts blending contemporary design with traditional Vietnamese charm, featuring 'all-spa inclusive' service and wellness-focused lifestyle experiences.
- Fusion Suites
- Fusion Original
- Fusionlife
- GLOW
- HIIVE
- Alba Wellness Valley by Fusion
- MAIA
- Fusion Collection
Products and services
- Fusion Resort & Villas Da Nang Accommodation
- Fusionlife Loyalty Program
Quantifiable outcome
- First resort in Vietnam to achieve WITT (Wellness in Travel & Tourism) certification
- +1 more outcomes
Companies that use Fusion Resort & Villas Da Nang
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Fusion Resort & Villas Da Nang technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Fusion Resort & Villas Da Nang partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Hotel Management Japan (HMJ)coreStrategic bilateral cooperation agreement between Fusion and HMJ to create a unique service management and operations platform combining Fusion's wellness service strengths with HMJ's Japanese operational standards. Partnership focuses on three core areas: Business and marketing, brand development and design, and human resource development. HMJ operates 27 hotels with Oriental and Oriental Express brands across Japan and manages franchises for Hilton, Marriott, and Nikko.
- Gami HospitalityminorPartnership for management of Hoi An Memories by Fusion resort property.
- Openasia GroupminorAlba Wellness Valley by Fusion partnered with Openasia Group to support disadvantaged people in Hue through community development initiatives.
Scale indicators6 records
Recent moves8 records
Expansion highlights4 records
Fusion Resort & Villas Da Nang competitors and assessment
Company assessmentDirect peers
- Anantara Hotels, Resorts & Spas: Minor International-owned luxury hotel brand with strong presence in Vietnam and Thailand and a leading spa/wellness offering. Directly comparable to Fusion on geography, scale, and wellness positioning.
- InterContinental Danang Sun Peninsula Resort: Direct on-the-ground competitor in Da Nang offering a luxury beachfront resort experience. Comparable to Fusion Resort & Villas Da Nang on location, target customer (premium leisure), and product type.
- COMO Hotels and Resorts: Wellness-focused luxury hotel group with properties in Southeast Asia including wellness retreats. Closely comparable to Fusion on the integrated wellness/spa positioning and resort product.
- Six Senses Hotels Resorts Spas: Luxury wellness-resort operator (now IHG-owned) with strong spa-inclusive positioning across Asia. Highly comparable to Fusion's wellness-pioneer identity, all-spa-inclusive concept, and Southeast Asia footprint.
- Aman Resorts: Ultra-luxury wellness-resort group with properties across Asia including Vietnam. Comparable to Fusion on the wellness-pillar positioning and luxury resort model, though Aman operates at a higher ADR tier.
- Banyan Tree Holdings: Asia-rooted luxury hotel and spa group with integrated wellness resort brands. Directly comparable to Fusion on the spa-inclusive resort concept and Asian geographic footprint.
Broad incumbents
- Hyatt Hotels Corporation: Global incumbent with growing wellness-inclusive sub-brands (Alila, Andaz). Comparable to Fusion on the wellness and Asia-Pacific exposure, though Hyatt's portfolio is far broader and includes the Park Hyatt luxury tier.
- Marriott International: Global hospitality incumbent operating luxury, premium, and select-service brands across Vietnam and Thailand. Comparable to Fusion on geographic overlap and competitive set, but operates at far broader scale.
- Minor International (MINT): Thailand-headquartered hospitality conglomerate that owns Anantara and multiple Thailand-based hotel brands. Comparable to Fusion on the Southeast Asian footprint and spa-resort positioning.
Regional players
- Hotel Management Japan (HMJ): Strategic partner of Fusion since June 2026, operating 27 hotels in Japan and managing franchises for Hilton, Marriott, and Nikko. Comparable as a recently allied regional hospitality platform rather than direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Fusion Resort & Villas Da Nang social profiles
Digital presenceFusion Resort & Villas Da Nang compliance and trust
Trust signalCompliance1 record
Fusion Resort & Villas Da Nang financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fusion Resort & Villas Da Nang leadership team
Management profileNumber of profiles
Profiles1 record
Fusion Resort & Villas Da Nang subsidiaries and ownership
Company hierarchySubsidiaries5 records
Fusion Resort & Villas Da Nang funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fusion Resort & Villas Da Nang M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fusion Resort & Villas Da Nang
What does Fusion Resort & Villas Da Nang do?
Fusion Resort & Villas Da Nang is a luxury wellness-inspired beachfront resort in Da Nang, Vietnam offering 157 hotel rooms and 85 private villas. The property sells overnight accommodations bundled with daily spa treatments under the proprietary all-spa inclusive service concept, flexible 24-hour breakfast service, on-site Japanese cuisine at Fresh restaurant, and wellness activities such as yoga and meditation. It is positioned as a family-friendly wellness beach destination within the vertically integrated Fusion Hotel Group portfolio.
Is Fusion Resort & Villas Da Nang a public or private company?
Fusion Resort & Villas Da Nang is a private company. It is classified as corporate owned and is currently operating.
When was Fusion Resort & Villas Da Nang founded?
Fusion Resort & Villas Da Nang was founded in 2008. It employs 51 to 100 people.
Where is Fusion Resort & Villas Da Nang based?
Fusion Resort & Villas Da Nang is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Fusion Resort & Villas Da Nang make money?
Three revenue lines are on record. Room accommodations are the primary driver. The others are spa and wellness services and food and beverage.
Who are Fusion Resort & Villas Da Nang's main competitors?
Direct peers on record are Anantara Hotels, Resorts & Spas, InterContinental Danang Sun Peninsula Resort, COMO Hotels and Resorts, Six Senses Hotels Resorts Spas, Aman Resorts and Banyan Tree Holdings. Broad incumbents are Hyatt Hotels Corporation, Marriott International and Minor International (MINT). Hotel Management Japan (HMJ) is listed as a regional player.
Does Fusion Resort & Villas Da Nang have an API?
No public API is recorded for Fusion Resort & Villas Da Nang.
What industry is Fusion Resort & Villas Da Nang in?
Fusion Resort & Villas Da Nang's product category is Wellness Resort Hospitality. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts, with a secondary code of THAGACAG, Luxury Wellness & Spa Resorts. Its NAICS code is 72111 and its SIC code is 7000.