Fusion Plaza

What Fusion Plaza does

Fusion Plaza is a privately held Dutch restaurant group operating an all-you-can-eat world cuisine concept under the trade name "Wereldrestaurant Fusion Plaza." The company runs two physical locations in Almelo (Hagenborgh 215, 600+ guest capacity) and Zwolle (Noordelijke Ruitenweg 1, with on-site parking), both in the Overijssel province of the Netherlands. The offering aggregates multiple cuisines under one roof — Chinese, Japanese (sushi and teppanyaki), wok, Italian (pizza and pasta), Dutch, charcoal-grilled meats, and a dessert section featuring a chocolate fountain — with on-site preparation at teppanyaki grills, wok counters, and charcoal ovens that doubles as entertainment.

The business model is a fixed per-person all-inclusive rate (€37.00-€49.50 for adults depending on location, day, and 2/2.5/3-hour package) covering unlimited food and (in Almelo) beer, wine, and soft drinks, plus a separate token-based alcohol monetization layer at €1.50 per coin. A mobile VIP loyalty app (iOS and Android) drives repeat visits through a 1-point-per-euro redemption scheme capped at €50 per reservation. Reservations are processed through ZenChef, the website is maintained by Trienekens Online, and the listed headcount is 12 (likely management/FTE-only).

Fusion Plaza targets individual consumers and families as the primary segment, with secondary segments for corporate group bookings (with invoice payment) and celebration events such as birthdays and reunions. Distribution is exclusively through the two physical restaurants within a single Dutch province, with no delivery, franchise, or licensing model evident. The company is privately held with no disclosed external funding, parent company, or investor base.

Name

Fusion Plaza

Legal name

Fusion Plaza

Website

https://fusionplaza.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fusion Plaza operates two all-you-can-eat world cuisine restaurants in Almelo and Zwolle, Netherlands, offering Chinese, Japanese, wok, pizza, pasta, and grilled dishes under time-based packages. The privately held company serves families, individuals, and corporate groups via a VIP loyalty mobile app.

Ownership category

akta.pro rank

Product category

All-You-Can-Eat Buffet Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFACAJ

All-Day Dining Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• All-you-can-eat dining
• World cuisine buffet
• Restaurant dining services
• Tepanyaki wok sushi
• Casual family restaurant

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. All-You-Can-Eat Dining: Customers pay a fixed per-person rate for unlimited food and non-alcoholic beverages during their reserved time slot (2, 2.5, or 3 hours depending on package). Alcoholic drinks are available for separate purchase using tokens (€1.50 per token/coin). Pricing varies by day of week and time slot, with weekend rates higher than weekday rates.
2. VIP Loyalty Program: The Fusion Plaza app enables customers to earn points for each euro spent. Points can be redeemed for discounts on future visits (500 points = €10, 1000 points = €20, 2000 points = €50). This drives repeat customer engagement and loyalty.
3. Alcohol Sales: Alcoholic beverages are sold separately at the bar using tokens/coins (alcoholmunten) priced at €1.50 per token. This represents an additional revenue stream beyond the base dining package.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fusion Plaza operates all-you-can-eat world restaurant (wereldrestaurant) buffet concepts at two physical locations in Almelo and Zwolle, Netherlands. Customers pay a fixed per-person rate for time-based packages (2, 2.5, or 3 hours) granting unlimited access to live cooking stations serving Chinese, Japanese (sushi and teppanyaki), Dutch, wok, pizza, pasta, charcoal-grilled meats, and dessert stations including a chocolate fountain. Alcoholic drinks are sold separately via tokens (€1.50 each). A VIP loyalty app enables points accumulation and discount redemption to drive repeat visits.

Product overview

Fusion Plaza operates a world restaurant concept with two locations (Almelo and Zwolle, Netherlands), offering all-you-can-eat dining experiences. The core product is the Wereldrestaurant (World Restaurant) buffet, featuring international cuisine including Chinese, Japanese (sushi, teppanyaki), wok, Dutch, Italian (pizza & pasta), and grill dishes, complemented by desserts including a chocolate fountain. The company offers time-based dining packages (2, 2.5, and 3 hours) with unlimited food and beverages. A key add-on is the Fusion Plaza VIP App, a loyalty program allowing customers to earn points (1 point per euro) and redeem them for discounts up to €50. Additional sub-brands include dedicated Wok Restaurant, Sushi, Chinees Restaurant, Teppanyaki, Charcoal Oven, Pizza & Pasta, and Patisserie stations.

Differentiator

Problem solved

Functional benefit

Products and services

• Wereldrestaurant (World Restaurant) All-You-Can-Eat Buffet All-you-can-eat buffet restaurant concept featuring international cuisine from multiple countries, including Chinese, Japanese, teppanyaki, Dutch, wok, pizza, pasta, salads, grill, and desserts. Operates as a culinary world tour experience for individual diners, families, and groups.
• All-You-Can-Eat Dining Packages Time-based all-inclusive dining arrangements offering unlimited food and beverages for 2, 2.5, or 3 hours depending on the chosen package. Almelo packages include access to all food stations plus beer, wine, and soft drinks. Zwolle packages include unlimited food and non-alcoholic drinks.
• Fusion Plaza VIP App Mobile loyalty application allowing customers to earn VIP points (1 point per euro spent) and redeem them for discounts up to €50 on future dining visits. Available on iOS and Android.
• Online Reservation System Online booking system (powered by ZenChef) for reserving tables at Fusion Plaza Almelo and Zwolle locations. Supports time slot selection for dining periods.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ZenChefcoreTechnology or IntegrationZenChef provides the online reservation and booking system used by Fusion Plaza. Customers make reservations through ZenChef-powered booking links on the restaurant website. This integration enables time-slot management and customer booking data for operational efficiency.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Market position

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fusion-plaza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fusion Plaza