Fuso Port Melbourne

What Fuso Port Melbourne does

Fuso Port Melbourne is a commercial truck and bus dealership located at 286-292 Lorimer Street, Port Melbourne, Victoria, operating since 1990 (formerly known as Whitehorse Truck & Bus). It is one of 19 dealerships under the Velocity Truck Centres network, which itself is part of the global Velocity Vehicle Group operating 135+ locations across the United States, Canada, Mexico, and Australia. The dealership sells the full Fuso product line of approximately 90 truck and bus configurations, including the Canter light-duty range, Fighter medium-duty, Shogun heavy-duty (including the new 530hp Shogun 530), Rosa buses (22- and 25-seat variants), and the second-generation eCanter electric light-duty truck, supported by Daimler Truck-sourced technology including the DUONIC dual-clutch automated manual transmission, an advanced safety suite with autonomous emergency braking and lane departure warning, and the Truckonnect telematics platform.

Revenue is generated through four streams: one-time new, demo, and used vehicle sales; recurring service and maintenance contracts (Complete and BestBasic Service Plans, Capped Price Servicing); parts sales; and transaction-fee finance and insurance products originated through Daimler Truck Financial Services on-site. Pricing is anchored by transparent capped-price servicing schedules ranging from $768 to $9,305 per interval depending on model, and Fast Track Finance up to $400,000 with streamlined credit approval for eligible business customers. The dealership also offers a Guaranteed Buy Back program, 24/7 roadside assistance, and Capricorn Preferred Supplier integration for parts procurement.

Fuso Port Melbourne serves a diversified customer base spanning SMBs (arboricultural, nursery, scaffolding, property services), mid-market operators (civil construction, float manufacturing, traffic control), and enterprise fleets (Australia Post, Bowens Timber & Hardware, Xpress Freight Management). Target segments include small-to-medium businesses, fleet operators, bus operators, and emergency services, with horizontal segmentation across use cases. The go-to-market motion is traditional enterprise field sales supplemented by an on-site finance-led approach, with sales, service, parts, and finance functions managed by dedicated personnel including General Manager Shane Baines and eight named front-line managers and consultants.

Name

Fuso Port Melbourne

Legal name

Fuso Port Melbourne (operated by Velocity Truck Centres)

Website

https://fusoportmelbourne.com.au

Company type

Private

Operating status

Operating

Short description

Fuso Port Melbourne is a commercial truck and bus dealership in Victoria, Australia, selling the full Fuso range (Canter, Fighter, Shogun, Rosa, eCanter) plus service, parts, and Daimler Truck finance. It serves SMBs, fleets, bus operators, and emergency services as part of Velocity Truck Centres' 19-dealership Australian network.

Ownership category

akta.pro rank

Headquarters

HQ city

Truganina

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new, demo, and used Fuso trucks and buses. Comprehensive range of approximately 90 models configured to suit business requirements.
2. Service and Maintenance: Scheduled servicing, repairs, and maintenance through qualified technicians using genuine parts. Complete Service Plan and BestBasic Service Plan options available.
3. Parts Sales: Fuso genuine parts sales with Capricorn preferred supplier arrangement for automotive industry members.
4. Finance and Insurance Products: On-site Business Manager organizing finance through Daimler Truck Financial Services including Asset Loan, Asset-Hire Purchase, Operating Lease, Finance Lease, and Guaranteed Buy Back options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fuso Port Melbourne is a commercial vehicle dealership in Port Melbourne, Victoria, selling new, demo, and used Fuso trucks and buses (approximately 90 models across the Canter, Fighter, Shogun, Rosa, and eCanter ranges). The dealership provides vehicle sales, scheduled servicing and repairs, genuine parts, on-site finance through Daimler Truck Financial Services, capped-price servicing plans, and 24/7 roadside assistance to business customers.

Product overview

Fuso Port Melbourne is a truck and bus dealership offering approximately 90 truck and bus models under the Fuso brand, plus used trucks. The core product portfolio includes the Canter light-duty truck (available in 515, 615, 918, 4x4 variants), Fighter medium-duty truck (Euro 5/6 variants), and Shogun heavy-duty truck (360-530hp models including prime movers and rigids). The company also offers the Rosa bus (22-seat and 25-seat variants) and eCanter electric light-duty truck. Supporting services include Daimler Truck Financial Services (Asset Loan, Lease, Guaranteed Buy Back), Complete and BestBasic Service Plans, Capped Price Servicing, 24/7 Roadside Assistance, Fuso Genuine Parts, and Capricorn trade account integration.

Differentiator

Problem solved

Functional benefit

Brands

• Fuso: Fuso truck brand offering light, medium, and heavy-duty trucks including Canter, Fighter, Shogun models, and Rosa buses.

Products and services

• Fuso Canter
• Fuso Fighter
• Fuso Shogun
• Fuso Rosa
• Fuso eCanter
• Complete Service Plan
• BestBasic Service Plan
• Capped Price Servicing
• Daimler Truck Financial Services
• Roadside Assistance
• Fuso Genuine Parts

Quantifiable outcome

• Service Department of the Year 2018 - Fuso Service Department recognized nationally by Daimler Trucks Australia
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• Capricorn SocietysupportingChannel Partner/ Reseller/ DistributorMember-based cooperative organization supporting automotive industry businesses. Fuso Port Melbourne is a Capricorn Preferred Supplier, enabling members to source genuine Fuso parts through consolidated billing and single trade account.
• Velocity Truck CentrescoreChannel Partner/ Reseller/ DistributorParent company operating 19 dealerships across 5 Australian states. Provides national stock resources, shared support services, corporate head office in Truganina Victoria. Fuso Port Melbourne is part of this dealership network.
• Elite Truck BodiessupportingTechnology or IntegrationBody builder partner for custom truck body manufacturing. Worked with Fuso Port Melbourne on customer builds including BMES Electrical truck with 6-8 week build time.
• Vawdrey TrailerssupportingTechnology or IntegrationTrailer manufacturer partnered with XFM for fleet builds. Fuso Port Melbourne connects customers with trailer solutions for complete vehicle packages.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Daimler Trucks Perth (Velocity Truck Centres WA): Sister Daimler Truck dealership within the same Velocity Truck Centres parent network, named joint winner of 2025 Dealer of the Year within the group. Operates Mercedes-Benz, Freightliner, and Fuso sales/service in Western Australia with the same corporate playbook, product range, and OEM backing, making it the closest direct comparator for Fuso Port Melbourne.
• Isuzu Australia Limited (dealership network): Isuzu N Series leads the Australian light-duty truck segment ahead of Fuso Canter. Its national dealer network sells the same commercial vehicle customer profile (SMBs, fleets, trades) with a comparable one-stop sales/service/parts/finance model, making Isuzu dealers the most direct competitive peers in the same geography.
• Hino Australia (dealership network): Hino 300 Series leads the Australian light-duty segment above Fuso Canter. Hino's dealer network competes head-to-head with Fuso Port Melbourne for the same SMB and light-fleet buyers, with a similar range of trucks, parts, service plans, and finance offerings.
• Volvo Trucks Australia (dealership network): Volvo's Australian heavy-duty dealer network sells prime movers and rigids directly competing with the Fuso Shogun range including the new Shogun 530. Volvo dealers target the same enterprise fleet and logistics customers (e.g., Xpress Freight Management profile) with a similar full-service dealership model.
• Kenworth Australia (dealership network): Kenworth's national dealer network competes with Fuso Shogun in Australian heavy-duty and prime-mover segments. Its dealers serve long-haul and logistics fleets with sales, service, parts, and finance offerings that mirror the Fuso Port Melbourne model, often in the same customer conversations.

Broad incumbents

• Mercedes-Benz Trucks Melbourne (Velocity Truck Centres VIC): Sister Mercedes-Benz Trucks franchise within the same Velocity Truck Centres parent, operating alongside the Fuso brand in Victoria. Sells and services Mercedes-Benz trucks including the eActros electric truck used in the Australia Post trial, offering the same dealership capabilities but a premium positioning that overlaps with Shogun customers.
• Scania Australia (dealership network): Scania's Australian dealer network targets the same heavy-duty prime-mover and rigid truck customers as Fuso Shogun, with comparable full-service dealership operations including finance, service plans, and parts. It competes primarily at the premium end of the same Victorian and national accounts.

Emerging players

• MAN Truck & Bus Australia (dealership network): MAN's Australian presence competes with Fuso Shogun in heavy-duty applications with a focused dealer model. Smaller network than Fuso's but offers overlapping prime-mover and rigid truck products for the same fleet and logistics customers.
• DAF Trucks Australia (dealership network): DAF's Australian dealer network is a relatively recent entrant selling light and medium trucks that overlap with the Fuso Canter and Fighter ranges. Its dealers target the same trades, delivery, and light-fleet customers with comparable service and finance offerings.
• Iveco Australia (dealership network): Iveco's Australian dealer network sells Daily, Eurocargo, and S-Way models competing with Fuso Canter, Fighter, and Shogun in the same commercial segments. Smaller market share than Fuso but comparable dealership footprint and customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuso Port Melbourne