What （株）扶桑社 does

Fusousha Co., Ltd. (株式会社 扶桑社) is a privately held, Tokyo-based advertising and commercial printing services firm founded in Shinjuku in April 1983. It operates with approximately 21 employees, registered capital of ¥10 million, and founder-led governance under Representative Director and President Tanaka Senuo (田中 世根夫). The company has no disclosed parent, subsidiaries, external funding, or public listing.

Its service portfolio is organized into three groups: Proposal services (marketing research, planning, and media planning); Creative services (design, direction, photography, copywriting, printing, technical drawing tracing, CG perspective rendering, and website construction); and Advertising services (promotion, traffic advertising, and outdoor advertising). Together these form an integrated, end-to-end offering covering concept development, visual production, physical print fulfillment, and multi-channel media placement for corporate clients.

Fusousha generates revenue exclusively through custom project fees for design and printing engagements. Go-to-market is direct sales-led, with prospective clients engaging via telephone, fax, or the inquiry form on fusousha.co.jp; there is no public self-service product, no disclosed pricing, and no recurring or subscription revenue stream. The company's operating geography is limited to Tokyo, Japan, with two co-located Shinjuku offices (headquarters at 4-4-7 SEVEN BLD 2F and a production department at 4-4-8 Royal Palace Shinjuku-Gyoen) handling management and production respectively. No AI, software platform, or technology stack is disclosed; the competitive basis is human creative execution, 30+ years of industry experience, and integrated one-stop service delivery.

Name

（株）扶桑社

Legal name

株式会社 扶桑社

Website

https://fusousha.co.jp

Company type

Private

Founded year

1983

Operating status

Operating

Short description

Fusousha Co., Ltd. is a privately held, Tokyo-based advertising and commercial printing firm founded in 1983 that provides integrated design, print, and multi-channel advertising services to corporate clients on a custom project-fee basis.

Ownership category

akta.pro rank

Product category

Commercial Printing and Advertising Design Services

NAICS

Commercial Printing (except Screen and Books) (323111), Indoor and Outdoor Display Advertising (54185), Graphic Design Services (541430), Advertising Material Distribution Services (54187)

SIC

Services-Advertising Agencies (7311), Commercial Printing (2750), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

akta.pro secondary industries

OOH Production, Printing & Installation Services (MPAAAKAJ), Corporate, Promotional & Custom Print Products Distribution (CRAOALAM)

Keywords

• Commercial printing services
• Advertising design
• Direct mail production
• Catalog and pamphlet design
• Outdoor advertising media

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Printing & Design Services: Project-based design and printing services including catalogs, brochures, flyers, posters, DM (direct mail), website construction, CG rendering, and promotional materials. Revenue generated through custom project fees for design, production, and printing. No recurring or subscription revenue model indicated.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Fusousha Co., Ltd. is a Tokyo-based advertising and design agency founded in 1983 that provides integrated commercial printing, creative design, and marketing services. The company plans, designs, produces, and prints catalogs, pamphlets, flyers, posters, and direct mail (DM) materials, and additionally offers web construction, CG perspective rendering, photography, copywriting, outdoor/traffic advertising media planning, and marketing/media planning services for corporate clients.

Product overview

Fusousha Co., Ltd. is a design and printing services company that offers a comprehensive suite of advertising and visual communication services. The company operates as a unified service portfolio rather than a platform-with-modules architecture. Core offerings include commercial printing (catalogs, pamphlets, flyers, posters), direct mail services (planning, production, printing, and shipping), and multimedia/web production. The service lineup is organized into three main categories: Proposal services (Marketing, Planning, Media Planning), Creative services (Design, Direction, Photography, Copywriting, Printing, Technical Drawing Tracing, CG Perspective Rendering, Website Construction), and Advertising services (Promotion, Traffic Advertising, Outdoor Advertising). Founded in 1983, the company serves corporate clients across various industries with integrated advertising solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• DTP and Commercial Printing
• Direct Mail (DM) Planning, Production, and Shipping
• Marketing, Planning, and Media Planning
• Creative Production (Design, Photography, Copywriting, CG Rendering)
• Website Construction
• Traffic and Outdoor Advertising
• Sales Promotion

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kyodo Printing (共同印刷): Established Japanese commercial printer offering catalogs, magazines and promotional print. Comparable to Fusousha's catalog and pamphlet production services but serving enterprise customers nationally.
• Hakuhodo Inc. (博報堂): One of Japan's largest full-service advertising agencies offering integrated creative, media planning and content services. A broader incumbent version of Fusousha's full-stack agency model, but operating at vastly larger scale.
• Dentsu Inc. (電通): Japan's flagship advertising agency providing end-to-end campaign services across traditional and digital media. Comparable in service breadth to Fusousha but at a global enterprise scale.
• ADK Holdings (アサツー ディ・ケイ): Mid-to-large Japanese advertising agency with integrated creative, media and digital capabilities. Operates as a larger incumbent competing for the same Tokyo mid-market accounts.
• Dai Nippon Printing (大日本印刷): Major Japanese printing conglomerate offering commercial printing, information communication and lifestyle materials. Overlaps with Fusousha's print production capability but at industrial scale.
• Toppan Inc. (凸版印刷): Leading Japanese printing and information services group spanning commercial printing, packaging and digital media. Provides the same printing-and-communications value Fusousha offers, at a much broader scale.

Regional players

• Asahi Shimbun Publications / regional print shops: Small Tokyo-based printing and design studios that compete with Fusousha for local mid-market design and printing briefs in the same Shinjuku/central-Tokyo catchment area.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about （株）扶桑社