FutbalTour

What FutbalTour does

FutbalTour is a Slovakia-headquartered sports travel agency operating under Premier Sport Tour, s. r. o. (founded 2008 in Bratislava) and the related entity HOCKEY TOUR s. r. o. The company sells match tickets and complete travel packages — transportation, accommodation, match tickets, and on-site delegate support — to 437 sporting events globally, covering football (Premier League, La Liga, Serie A, Bundesliga, Ligue 1), hockey (NHL, IIHF World Championships), Formula 1, tennis, basketball, MMA, cycling, marathons, and American football. Sub-brands HokejTour.sk and TenisTour.sk extend the offering into hockey and tennis respectively, and the company claims 309,197+ clients served since inception with a 4.9/5 Google rating. Corporate clients include Niké, Orange, Nestlé, Heineken, Coca-Cola, Kaufland, and Goodrequest.

The operating platform is a website-led booking system with digital ticketing (PDF and mobile QR codes), a CRM, and a network of ground delegates across 50+ countries. A proprietary ticket insurance product, unique in the Slovak market, covers up to 100% of ticket cost for cancellations due to illness or travel disruption. Customer interaction is sales-led rather than self-service: requests generate personalized quotes within one business day, with a 50% deposit on booking and balance due 21 days before departure; installment payments are available. Ancillary services include flight bookings (60,000+ options), trip insurance, gift vouchers, a merchandise eshop, and VIP/corporate packages.

Revenue is generated primarily through one-time transactional sales of tickets and tour packages (EUR ~90 for budget bus trips to EUR ~1,750 for El Clasico packages), supplemented by usage-based insurance premiums (4.50–6.50 EUR/person/day; 5% of ticket price capped at EUR 10,000), transaction-based flight bookings, and corporate VIP arrangements. Go-to-market combines top-of-funnel content marketing (extensive city-guide blog, active Facebook/Instagram/TikTok/YouTube/X), affiliate distribution via ehub.cz and 11teamsports.sk, and dedicated corporate and VIP sales desks. The company is privately held with no disclosed external funding, co-founded by Július Turček and CEO Matej Očenáš, and operates with 27 employees.

Name

FutbalTour

Legal name

Premier Sport Tour, s. r. o.

Website

https://futbaltour.sk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

FutbalTour is a Slovakia-based sports travel agency selling match tickets and complete travel packages (transport, accommodation, tickets, on-site delegate support) to 437 global sporting events, serving individual fans and corporate clients across 50+ countries since 2008.

Ownership category

akta.pro rank

Product category

Sports Travel Services

NAICS

Travel Agencies (561510), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAKAFAJ

Sports & Active Travel Agencies (e.g., ski, golf, dive)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Specialty/Niche Travel Agencies (Luxury, Adventure, Honeymoon, etc.)

SECONDARYTHAKAJAC

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Travel Consolidators & Wholesalers

SECONDARYTHAKAGAI

Sports Team, Tournament & Training Travel

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Group Travel & Educational Travel Operators

Keywords

• Sports travel packages
• Football match tickets
• Hockey tour packages
• Corporate sports trips
• VIP sports experiences

Headquarters

HQ city

Bratislava

HQ country

Slovakia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Package Tours: Complete travel packages including transportation (bus/flight), accommodation, match tickets, and delegate services. Pricing varies by destination, accommodation category, and ticket tier.
2. Standalone Tickets: Match and event tickets sold separately without travel package. Customers receive tickets via email or mobile.
3. Insurance Services: Ticket insurance at 5% of ticket price (max 10,000 EUR) and trip insurance at 4.50 EUR/person/day (EU) or 6.50 EUR/person/day (outside EU), covering up to 90% of trip cost
4. Flight Booking: Flight tickets to worldwide destinations, 60,000+ flight options, handled by dedicated specialist rather than automated search
5. Gift Vouchers: Gift vouchers for sports events and trips, valid until end of calendar year following issuance

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

FutbalTour is a sports travel agency that organizes trip packages and sells match tickets to global sporting events including football leagues (Premier League, La Liga, Serie A, Bundesliga, Ligue 1), hockey (NHL, World Championships), Formula 1, tennis, basketball, MMA, and NFL. Offerings range from standalone match tickets to complete packages combining transport (bus/flight), accommodation, event tickets, and on-ground delegate support in 50+ countries.

Product overview

FutbalTour operates as a multi-brand sport travel agency platform consisting of core and specialized products. The main FutbalTour brand serves football fans with match tickets and travel packages to major European leagues (Premier League, La Liga, Serie A, Bundesliga, Ligue 1), while sister brands HokejTour.sk and TenisTour.sk extend the offering to hockey and tennis respectively. Additional services include gift vouchers, ticket insurance, flight bookings, installment payment options, VIP premium experiences, and corporate travel services. The company also operates a merchandise eshop. All services are coordinated through a network of delegates in 50+ countries with 24/7 support.

Differentiator

Problem solved

Functional benefit

Brands

• HokejTour: Travel agency brand for hockey trips and events
• TenisTour.sk
• Flight tickets services

Products and services

• FutbalTour Football Travel Packages & Tickets
• HokejTour Hockey Travel Packages & Tickets Sub-brand offering hockey match tickets and complete travel packages for NHL, World Championships, and national team hockey games. Operated under HOCKEY TOUR s. r. o.
• TenisTour Tennis Travel Packages & Tickets Sub-brand offering tennis tournament tickets and travel packages to major tennis events.
• Flight Booking Service (Letenky) Flight ticket booking service offering access to 60,000+ flight options to worldwide destinations, handled by a dedicated specialist rather than automated search. Served 30,000+ satisfied flight customers.
• VIP Premium Experiences (VIP zážitky) Premium VIP experience packages offering luxury accommodations, premium tickets, personal concierge service, and customized travel arrangements for high-end clients. Managed by dedicated Key Account & VIP Manager.
• Corporate Services (Pre firmy) Corporate travel services offering team-building trips, client entertainment, employee rewards, and corporate travel packages to major sporting events. Serves named clients including Nike, Orange, Nestlé, Heineken, Coca-Cola, and Kaufland.
• Ticket & Trip Insurance (Poistenie vstupeniek) Insurance product covering cancellation due to unforeseen circumstances (illness, cancelled flight, etc.). Ticket insurance at 5% of ticket price (max 10,000 EUR) covers up to 100% of ticket cost; trip insurance at 4.50 EUR/person/day (EU) or 6.50 EUR/person/day (non-EU) covers up to 90% of trip cost.
• Gift Vouchers (Darčekové poukážky) Gift vouchers for sport events allowing recipients to choose their own matches or travel packages. Valid until end of calendar year following issuance.
• Installment Payment Plans (Nákup na splátky) Payment option allowing customers to spread trip costs across multiple payments, with deposit at booking and final payment required 20-21 days before departure.

Quantifiable outcome

• 309,197+ satisfied clients since founding
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• 11teamsportsminorGTM or Marketing PartnerCross-promotional partnership with 11teamsports.sk for sports merchandise and travel services. FutbalTour receives referral traffic from 11teamsports audience interested in sports travel.
• Slovenská basketbalová asociáciaminorGTM or Marketing PartnerPartnership with Slovak Basketball Association for potential cross-promotional activities.
• International Sports Travel Agencies Association (ISTAA)coreStrategic or Co-development PartnerMember of ISTAA, an international association of sports travel agencies. Provides industry networking, best practices sharing, and credibility through association membership.
• ehub.cz (Affiliate Program)minorChannel Partner/ Reseller/ DistributorAffiliate marketing partnership through ehub.cz platform for referral traffic and partner promotions.
• Union PoisťovňacoreOthersInsurance provider for mandatory travel agency insolvency insurance (poistenie insolventnosti) as required by Slovak law for licensed travel agencies.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Others

• Thomas Cook Sport: Sports division of UK tour operator Thomas Cook historically offered sports event packages; brand was relaunched post-restructuring. Relevant historical comparable and thematically adjacent, though currently smaller scale in sports travel.

Broad incumbents

• Viagogo: Global secondary ticketing marketplace competing with FutbalTour's standalone ticket stream. Overlaps on ticket-only sales but does not offer package tours or delegate support services.
• Booking.com: Global OTA covering flights, hotels, and experiences; competes indirectly on the accommodation and flight components of FutbalTour's packages but does not specialize in sports ticketing or on-ground event support.
• StubHub International: Major ticket resale platform operating across European sports. Adjacent competitor on ticket-only revenue, especially for high-demand Premier League, La Liga, and Champions League fixtures where FutbalTour also sells standalone tickets.

Direct peers

• P1 Travel: Amsterdam-headquartered sports travel agency offering match tickets and travel packages across European football, F1, and other sports. Directly comparable business model and customer base; arguably the most relevant European peer for FutbalTour in continental Europe.
• Sportsbreaks.com: UK-based sports travel package operator offering match tickets and travel to Premier League, Champions League, F1, and major sporting events. Most direct comparable to FutbalTour's core football-plus-multi-sport package model, though larger scale and UK-focused.
• EVENT Sportreisen: German sports travel agency specializing in football match tickets and travel packages across Bundesliga, Premier League, and Champions League. Closest DACH comparable to FutbalTour with similar package-tour and ticket-only model.
• Hospitality Finder: European sports hospitality provider offering premium tickets, corporate boxes, and travel packages to Champions League, F1, tennis, and golf. Comparable to FutbalTour's VIP/corporate segment.
• Sports Tours International: UK specialist in sports travel tours covering football, rugby, cricket, and motorsport. Multi-sport portfolio similar to FutbalTour's HokejTour/TenisTour brand extension strategy.
• Champions Travel: UK-based sports tour operator focused on Champions League and major European football fixtures with hotel + ticket packages. Directly comparable premium sports travel offering for European football fans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FutbalTour
• YouTubeyoutube.com/user/FutbalTour
• Facebookfacebook.com/FutbalTour.sk
• Instagraminstagram.com/futbaltour_sk
• TikToktiktok.com/@futbaltour.sk
• LinkedInlinkedin.com/company/futbaltour

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FutbalTour