Future Focus - Early Learning

What Future Focus - Early Learning does

Future Focus - Early Learning is a privately held, New Zealand-based operator of early childhood education (ECE) centres, founded in 2019 by Ray Everest (a former primary school principal) and Courtney Everest. The company operates six centres across the Pāpāmoa region of the Bay of Plenty — The Boulevard (Golden Sands), The Livingstone Drive, Pāpāmoa Beach (the original 2019 site), Terrace Views, The Bach, and West Dune (opened July 2025) — serving families with children aged 0 to 5 years. Its service is built on Te Whāriki, New Zealand's national early childhood curriculum, with deep bicultural integration including te reo Māori language exposure and a formal partnership with local iwi Nga Potiki to ensure curriculum reflects tangata whenua perspectives and Te Tiriti o Waitangi obligations.

The core product is in-person early childhood education, supplemented by a chef-prepared nutrition programme (morning tea, lunch, afternoon tea, late snack), a Primary Caregiving model for relationship-based care, and Storypark as a third-party digital platform for parent-teacher communication and learning portfolios. There is no proprietary technology stack; the digital layer is outsourced to Storypark for parent communication and Discover Childcare for enrolment management. The company carries no API, no software product, and no AI capabilities.

Future Focus generates revenue exclusively through weekly subscription fees charged across 52 weeks of the year, with rates tiered by child age (under 3 vs. over 3, the latter 20 Hours ECE subsidised), attendance days (2–5), and session length (short day 6.5 hours vs. full day). Published weekly fees range from NZD 95 to NZD 335. A 10% sibling discount applies to the oldest child, and WINZ subsidies are accepted. Go-to-market is direct-to-consumer: families are acquired through the company's website, social media (Facebook, Instagram, LinkedIn, YouTube, Spotify podcast), centre tours, open days, and word-of-mouth referrals, with final enrolment handled directly at each centre via the Discover Childcare platform. The company is privately held, founder-owned, has no external investors, and does not disclose revenue.

Name

Future Focus - Early Learning

Legal name

Future Focus

Website

https://futurefocus.co.nz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Future Focus - Early Learning is a New Zealand-based operator of six early childhood education centres across the Pāpāmoa region of the Bay of Plenty, delivering Te Whāriki-based play-based learning to families with children aged 0-5. Founded in 2019 by Ray and Courtney Everest, the company generates revenue through weekly subscription fees and partners with local iwi Nga Potiki.

Ownership category

akta.pro rank

Product category

Early Childhood Education and Childcare Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYEDACAGAB

Center-Based Toddler Care (18–36 months)

Education/Early Childhood Education/Infant & Toddler Care Programs

SECONDARYEDACAAAF

Infant-Focused Childcare Centers

Education/Early Childhood Education/Daycare & Childcare Centers

SECONDARYEDACAAAG

Toddler-Focused Childcare Centers

Education/Early Childhood Education/Daycare & Childcare Centers

SECONDARYEDACALAA

Parenting Skills & Child Development Education

Education/Early Childhood Education/Parent Education & Family Engagement Programs

Keywords

• Early childhood education
• Childcare services
• Te Whāriki curriculum
• Play-based learning
• Daycare centres

Headquarters

HQ city

Pāpāmoa

HQ country

New Zealand

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Childcare Service Fees: Weekly fees charged for early childhood education services across 52 weeks of the year, accounting for public holidays. Pricing varies by child age (under 3 vs over 3) and attendance days.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Future Focus operates physical early childhood education centres in Pāpāmoa, New Zealand, delivering Te Whāriki-based play-based learning to tamariki aged 0-5. Services are sold as weekly childcare subscriptions that bundle curriculum delivery, chef-prepared meals, nappies, learning resources, and digital parent communication via the Storypark platform. The company runs six centres serving families in the Bay of Plenty region.

Product overview

Future Focus - Early Learning is an early childhood education provider operating five established childcare centres across Pāpāmoa, New Zealand (The Boulevard, The Livingstone Drive, Pāpāmoa Beach, Terrace Views, and a sixth location, West Dune, opening July 2025). The company offers a unified service built around Te Whāriki, New Zealand's early childhood curriculum, supplemented by chef-prepared nutrition programmes, communication platforms (Storypark), and a Primary Caregiving model. Each centre maintains its own unique character while sharing commitment to curiosity, care and community. The portfolio includes in-person early learning services for tamariki (children), with supporting resources for whānau (families).

Differentiator

Problem solved

Functional benefit

Products and services

• Pāpāmoa Beach Early Learning Centre The original Future Focus location offering Te Whāriki-based play-based early childhood education and care for children aged 0-5 in Pāpāmoa Beach. Open to local families via direct enrolment and centre tours.
• The Boulevard Early Learning Centre Childcare centre located in the heart of Golden Sands offering culturally rich environments with shared stories, food, music, and dance. Emphasises empathy, expression, bilingualism, and identity development through skilled kaiako fostering child-led experiences.
• The Livingstone Drive Early Learning Centre A warm, community-focused centre designed to help tamariki thrive through purposeful play, deep relationships and a strong sense of belonging. Balances guidance and independence while nurturing emotional intelligence and joyful learning.
• Terrace Views Early Learning Centre A centre surrounded by nature and filled with creativity, nurturing imagination, problem-solving and self-expression. Located near Pāpāmoa Hills with sensory-rich environments and child-led learning programmes.
• West Dune Early Learning Centre A brand new purpose-built centre opening July 2025, designed for curiosity, creativity and connection. Features new facilities with thoughtfully designed play spaces, high-quality resources, bicultural and inclusive practices.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nga Potiki (Local Iwi)coreStrategic or Co-development PartnerEach of our Future Focus Centres are currently working in collaboration with Nga Potiki our local iwi, to ensure our service curriculum acknowledges and reflects the unique place of Māori as tangata whenua and children are given the opportunity to develop knowledge and an understanding of the cultural heritages of both parties to Te Tiriti o Waitangi. This is an exciting step for their growth in this space, learning about the history of local hapū and iwi with the guidance of Nga Potiki.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Goodstart Early Learning: Goodstart is Australia's largest not-for-profit early learning operator with 650+ centres. Broad incumbent peer because it operates the same centre-based ECE subscription model at much greater scale, providing a benchmark for multi-site ECE economics even though it operates primarily in Australia.
• Busy Bees Early Learning: Busy Bees is a large international early learning operator with a presence in Australia and New Zealand. Broad incumbent peer because it operates the same centre-based ECE subscription model with government subsidy participation, offering a global benchmark for the multi-site ECE operating model Future Focus is pursuing.
• ABC Learning Centres / Guardian Childcare Alliance: Guardian Childcare Alliance is a large Australian centre-based ECE operator following the ABC Learning template. Broad incumbent peer for Future Focus because it represents scaled, multi-site centre-based ECE operations that demonstrate the rollout economics Future Focus aspires to replicate.
• Only About Children: Only About Children is a large Australian early learning and preschool operator with centre-based ECE services. Broad incumbent peer because it shares the centre-based subscription model, government subsidy participation, and integrated nutrition/communication offerings, even though it operates in Australia.
• Think Childcare & Education: Think Childcare is an ASX-listed early learning operator with a portfolio of long-day-care centres. Broad incumbent peer because it runs the same centre-based, government-subsidized ECE subscription model, providing a reference point on valuation, margins, and growth strategy for multi-site ECE operators.

Direct peers

• Kids Count Pukekohe / Kids Count ECE: Kids Count is a New Zealand ECE operator with multiple centres offering Te Whāriki-based play-based learning. Direct peer because it competes for the same families with comparable subscription pricing, government ECE funding, and all-inclusive meals/communication features.
• Evolve Education: Evolve Education is one of New Zealand's largest ECE operators (formerly listed on NZX), running multiple centre brands including Lollipops and Porse. Direct peer given both companies operate multi-centre ECE networks serving 0-5 children with subscription-based weekly fees and government ECE funding participation.
• BestStart: BestStart is New Zealand's largest privately owned ECE provider with over 260 centres nationwide. Direct peer because it operates the same centre-based ECE subscription model with Te Whāriki-aligned curriculum, 20 Hours ECE subsidy participation, and meals-included pricing tiers comparable to Future Focus.

Regional players

• Pumpkin Patch Childcare (NZ regional operators): Pumpkin Patch Childcare is a multi-site NZ ECE provider operating in regions outside Pāpāmoa. Regional peer because it competes for the same parent segments using the same Te Whāriki-aligned, subscription-based centre model, but is geographically distinct and would be a natural comparable for Future Focus's eventual expansion beyond Bay of Plenty.

Emerging players

• Montessori Playgroup / Montessori Children's House NZ: Montessori-aligned NZ ECE centres serve 0-5 children using a distinct pedagogical framework. Emerging player peer because they compete for the same families in the same Te Whāriki-aligned NZ market with differentiated curriculum branding, though they target a more method-specific parent segment than Future Focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FutureFocus_EarlyLearning
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/future-focus-early-learning
• Instagraminstagram.com/futurefocus_earlylearning/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Focus - Early Learning