Future Food - Food and Hospitality Consultants

What Future Food - Food and Hospitality Consultants does

Future Food Pty Ltd is an Australian food and hospitality consultancy headquartered in Docklands, Melbourne, providing strategic F&B advisory services to enterprise clients. The firm was founded by Francis Loughran, who continues to serve as Managing Director, and operates with a team of approximately 14 employees. Future Food delivers eight core service lines: F&B Masterplanning, F&B Strategy Development, Concept and Brand Development, EOI and Tendering Management, Feasibility Studies, Operational Support, Brand Introduction (for Middle East market expansion), and Keynote Speaking. The consultancy serves clients across 13 vertical sectors including shopping centres, hotels and accommodation, airports and transport hubs, stadiums, universities, clubs and casinos, arts and culture, property development and urban regeneration, tourism and leisure, mining and resources, fresh produce and specialty markets, healthcare and retirement living, and government, civic and community.

The firm's revenue model is project-based professional services consulting, with engagements initiated through direct client contact, tenders, and EOIs. Pricing is not publicly disclosed and varies by project scope. Future Food positions itself as a global consultancy with active project work spanning Australia, New Zealand, the UAE (Dubai, Abu Dhabi), Saudi Arabia, South Korea (Seoul/Incheon), Malaysia, and the United States (New York, San Antonio, Nashville, California). The company is privately held with no external institutional investment, no parent company, and no public listing. Its competitive positioning rests on decades of industry expertise, an established F&B Operator Network built over hundreds of projects, and proprietary methodology for precinct-level food strategy including demand modeling, daypart programming, and quantum determination. Notable enterprise clients include Dubai Exhibition Centre, Westfield Sydney, Chadstone Shopping Centre, Crown Resorts, Auckland International Airport, Accor, IHG, The Ritz-Carlton, GPT Group, Dexus, Vicinity Centres, Museums Victoria, Royal Botanic Gardens Victoria, Stadium Australia, and the University of Melbourne.

Name

Future Food - Food and Hospitality Consultants

Legal name

Future Food Pty Ltd

Website

https://futurefood.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Future Food is an Australian F&B strategy consultancy delivering masterplanning, concept development, EOI management, and feasibility services to enterprise clients including developers, hotel groups, airports, and cultural institutions across Australia, the Middle East, and Asia-Pacific.

Ownership category

akta.pro rank

Product category

Food & Hospitality Consulting

NAICS

Special Food Services (7223), Food Service Contractors (72231)

akta.pro industry

PRIMARYHSACAGAC

Corporate Catering & Office Food Programs

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

SECONDARYHSACAGAH

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly)

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

SECONDARYIMAIAAAE

Food Services & Catering (On-site/Corporate Dining/Vending)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Facilities Management (Integrated FM)

Keywords

• Food beverage consulting
• Hospitality strategy consulting
• Masterplanning services
• Concept brand development
• EOI tendering management

Headquarters

HQ city

Docklands, Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Strategic Consulting Services: Future Food provides strategic food and hospitality consultancy services to developers, landlords, asset owners, and operators across diverse sectors. Services include F&B masterplanning, strategy development, concept and brand creation, EOI and tendering management, feasibility studies, operational support, and brand introduction services. Revenue is generated through professional consulting engagements rather than product sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Future Food is a global Food and Hospitality consultancy that provides strategic, data-driven F&B advisory to developers, landlords, asset managers, institutions, and government clients. Its offerings span F&B masterplanning, strategy development, concept and brand creation, EOI and tendering management, feasibility studies, operational support, brand introduction into the Middle East, and keynote speaking. Engagements are delivered as customized consulting projects rather than packaged products or technology.

Product overview

Future Food is a global Food and Hospitality consultancy providing innovative and data-driven strategic solutions. The company operates as a single integrated consulting service rather than a software platform. Its core offerings include eight distinct but interrelated consulting services: Food & Hospitality Masterplanning (strategic F&B planning for developments), Food & Hospitality Strategy (industry insight and strategic development), Concept & Brand Development (creative vision and branding), EOI & Tendering (operator procurement process), Feasibility Studies (risk assessment and commercial viability), Operational Support (tenant and management advisory), Brand Introduction (Middle East market expansion), and Keynote Speaking (thought leadership). These services are delivered across multiple sectors including shopping centres, hotels, airports, stadiums, universities, clubs, and urban regeneration projects. The company does not offer a software product, API, or technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Food & Hospitality Masterplanning Strategic planning service that maximises F&B performance and creates customer-centric experiences within developments and precincts, delivered to real estate developers, landlords, and asset managers.
• Food & Hospitality Strategy Consulting service leveraging experience, best practice knowledge and industry insight to accelerate food and hospitality strategy development for projects and precincts.
• Concept & Brand Development Creative expertise and industry know-how service that accelerates F&B vision through concept creation and brand development for hospitality concepts.
• EOI & Tendering Expression of Interest and tender management service that helps clients secure the best food and hospitality operators for their opportunities through a strategic procurement process.
• Feasibility Studies Assessment service that determines what is commercially and operationally possible for F&B concepts while identifying and managing associated risks.
• Operational Support Independent expert advice, support and solutions provided to management teams and their F&B tenants for ongoing operational excellence.
• Brand Introduction Market expansion service that helps clients expand their original F&B concepts or brands into the Middle East market.
• Keynote Speaking Thought leadership service providing inspiration, innovation and insight from industry experts to audiences worldwide on food and hospitality topics.

Quantifiable outcome

• Tripled revenue expectations
• +3 more outcomes

Named customers19 records

Segments13 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major and core.

• Darling GroupmajorStrategic or Co-development PartnerDarling Group operates as one of Melbourne's top F&B operators, having reimagined The Terrace at Royal Botanic Gardens Victoria, tripling revenue expectations. The partnership represents Future Food's ability to connect high-quality operators with strategic opportunities.
• Curtis Stone CateringmajorStrategic or Co-development PartnerCurtis Stone Catering joined Royal Botanic Gardens Victoria two years ago, providing catering in open garden spaces and the marquee on Ornamental Lake. Future Food facilitated this partnership as part of comprehensive F&B strategy for RBGV.
• The Fresh CollectivemajorStrategic or Co-development PartnerSelected by Museums Victoria following Future Food's end-to-end EOI and tender process across Melbourne Museum, Royal Exhibition Building, and Scienceworks sites. The partnership was described as a 'huge success, attracting interest from the best operators in the market.'
• F&B Operator NetworkcoreStrategic or Co-development PartnerFuture Food maintains an extensive network of food and hospitality operators built over hundreds of successful projects. This network enables them to connect clients with top-tier operators whose expertise, vision, and track record align with specific project opportunities.

Scale indicators4 records

Expansion highlights6 records

Broad incumbents

• Cushman & Wakefield: Cushman & Wakefield is a global real estate services firm with a dedicated Hospitality and F&B advisory practice serving owners, developers, and operators worldwide. Comparable to Future Food because it addresses overlapping F&B strategy and masterplanning needs as part of a broader real estate portfolio, particularly for institutional clients.
• CBRE Hotels: CBRE's Hotels practice offers investment sales, valuations, and hospitality consulting globally, including F&B advisory for owners and developers. It is a broad incumbent with overlapping F&B strategy capabilities and competes with Future Food for institutional hospitality and real estate clients.
• JLL Hotels & Hospitality: JLL Hotels & Hospitality Group provides asset management, investment advisory, and hospitality consulting to global investors and operators. Overlapping with Future Food's work for owners, developers, and institutional clients across hotel, retail, and mixed-use F&B strategy.
• Avison Young: Avison Young is a global real estate services firm with hospitality and mixed-use advisory capabilities serving owners and developers. It is a broad incumbent comparable to Future Food in its overlap of F&B and hospitality strategy within a broader commercial real estate platform.
• Knight Frank: Knight Frank's Global Hotels team provides hospitality consulting, asset management, and F&B strategy for hotel owners and developers. Comparable to Future Food as a broader real estate advisory with hospitality F&B expertise, particularly in EMEA and Asia-Pacific markets.

Direct peers

• Coyle Hospitality Group: Coyle Hospitality Group is a hospitality consultancy specializing in customer experience, mystery shopping, and operational consulting for hotels, restaurants, and food service operators. Comparable to Future Food given its focus on food service strategy and quality benchmarking for hospitality operators and asset owners.
• HVS: HVS is a global hospitality consulting firm offering hotel valuation, strategy, and F&B advisory services to owners, operators, and developers. It is the most comparable direct peer given its consultancy-led, B2B model serving hospitality and real estate clients with similar strategic F&B assignments.
• Russell Partnership: Russell Partnership is a UK-based hospitality and food service consultancy supporting operators, investors, and institutions across strategy, procurement, and operational performance. It is a direct peer in the specialized F&B advisory space, with comparable service lines including feasibility and operational support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/future-food-strategy-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Food - Food and Hospitality Consultants