THWS Business School

Name

THWS Business School

Legal name

Technische Hochschule Würzburg-Schweinfurt (THWS)

Website

https://fwiwi.thws.de

Company type

Public

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Higher Education / Business School

NAICS

Colleges, Universities, and Professional Schools (6113), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International Business & Global Management Schools (EDAHAHAJ)

akta.pro secondary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

Keywords

• Business school education
• Undergraduate programs
• Graduate management degrees
• International exchange programs
• Media management studies

Headquarters

HQ city

Würzburg, Bayern

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition and Public Funding: As a public German university, THWS Business School operates primarily through government funding and student tuition fees. The institution is funded by federal and state government with no explicit tuition for EU students; non-EU students may have fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

THWS Business School is a faculty within Technische Hochschule Würzburg-Schweinfurt that delivers practice-oriented business and management higher education through six bachelor's programs, four master's programs, and one MBA program. The offering combines classroom instruction with corporate project partnerships, international exchange via 100+ partner universities and 17 double-degree agreements, and hands-on digital learning through VR, 3D printing, and business simulation laboratories located at Würzburg and Schweinfurt campuses.

Product overview

THWS Business School (Technische Hochschule Würzburg-Schweinfurt Business School) is a faculty within the Technical University of Applied Sciences Würzburg-Schweinfurt that offers a comprehensive portfolio of business and management education programs. The portfolio comprises six bachelor's programs (Betriebswirtschaft, Business Analytics, Digitales Rettungsmanagement, International Management, Kulinarik- und Weintourismus, Medienmanagement), three master's programs (Integriertes Innovationsmanagement, Managing Global Dynamics, Marken- und Medienmanagement, International Business), and one MBA program. The school emphasizes practice-oriented education with company project partnerships, international exchange with over 100 partner universities and 17 double degree programs, and modern digital competencies through dedicated lab infrastructure including VR, 3D printing, and business simulation facilities. Key differentiators include a unique culinary and wine tourism program, AI-integrated business programs, and a virtual campus for international collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor Betriebswirtschaft (Business Administration) German-taught bachelor's degree program in business administration with focus on modern business models and digital challenges in a global context, designed for prospective undergraduate students.
• Bachelor Business Analytics Bachelor program combining business administration with data analytics to prepare students for data-driven decision making; also offered as a dual-study (work-integrated) variant.
• Bachelor Digitales Rettungsmanagement (Digital Rescue Management) Specialized bachelor's program addressing digital transformation in emergency and rescue services, targeted at students interested in the intersection of business and rescue/emergency management.
• Bachelor International Management English-taught bachelor's program in international business management with double-degree options and access to the global partner university network, targeted at German and international students.
• Bachelor Kulinarik- und Weintourismus (Culinary and Wine Tourism)
• Bachelor Medienmanagement (Media Management) Bachelor program in media management combining business knowledge with practical media production skills including video, podcast, and digital content creation through the THWS Media Laboratory.
• Master Integriertes Innovationsmanagement (Integrated Innovation Management) Master program focused on innovation management and startup support, where students develop sustainable business models for startups through practical projects.
• Master Managing Global Dynamics
• Master Marken- und Medienmanagement (Brand and Media Management) Master program focused on brand management and media strategy in digital transformation contexts, designed for graduates pursuing careers in marketing and media.
• Master International Business Part-time master program in international business that allows working professionals to earn advanced business qualifications alongside their careers.
• MBA Program MBA program offered by THWS Business School for experienced professionals seeking advanced business leadership qualifications.
• Founders for Future — Social & Impact Entrepreneurship Certificate International virtual certificate course on social and impact entrepreneurship using the Deep Impact Lean Startup methodology, connecting students from 33 countries including refugees from crisis regions via UNHCR partnership.

Quantifiable outcome

• 101 Bachelor graduates and 1 Master graduate celebrated at single graduation ceremony in June 2026
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Internationaler Controller Verein (ICV)coreStrategic or Co-development PartnerFachgruppe Controlling der THWS Business School signed cooperation agreement with ICV, the largest European association of controllers, to extend resources and collaboration in controlling education.
• EmpowerED ConsortiumcoreStrategic or Co-development PartnerEuropean partnership project on sustainable development and education. Kick-off held in Manisa, Turkey; THWS Business School is a partner institution working on engaging students for sustainable development.
• Hilti Deutschland AGcoreStrategic or Co-development PartnerWorkshop provider for Sales Management courses. Multiple successful workshop days conducted where Hilti sales professionals collaborate with THWS students.
• Knauf GruppecoreStrategic or Co-development PartnerControlling focus groups of THWS Business School visit Knauf headquarters in Iphofen for industry collaboration and practical insights.
• City University of SeattlecoreChannel Partner/ Reseller/ DistributorFirst double degree partnership between THWS and an American university. Students can earn US degree alongside THWS degree.
• Politécnico do Porto (ESTG)coreChannel Partner/ Reseller/ DistributorExpanded exchange agreement with School of Management and Technology. Partnership upgraded in December 2025 for student exchange.
• Kauno Kolegija (Lithuania)minorChannel Partner/ Reseller/ DistributorInternational Business and Technology Conference participation; cooperation partner for research activities.
• Handelsverband Bayern e. V.coreStrategic or Co-development PartnerSponsor and project partner for Personalmanagement focus. Funded semester-end event and student projects on retail training competence.
• Caritas-Einrichtungen gGmbHcoreStrategic or Co-development PartnerProject partner for student onboarding process evaluation and digital concept development for new employees.
• Ärztlicher Kreisverband Würzburg und UmgebungminorStrategic or Co-development PartnerCommissioned Media Management students to produce educational video on resuscitation procedures.
• Anästhesiepraxis WürzburgminorStrategic or Co-development PartnerProvided filming location for medical training video project with Media Management students.
• ZF Standort SchweinfurtcoreStrategic or Co-development PartnerIndustry partner presenting on circularity and Cradle-to-Cradle certification; collaboration on sustainability in manufacturing.
• Kurtz ErsacoreStrategic or Co-development PartnerBavarian Energy Prize 2020 winner for climate protection technology; active in regional sustainability symposium.
• UNHCR (UN Refugee Agency)coreStrategic or Co-development PartnerFounders for Future program integrates refugee students from crisis regions, developing social innovations with UNHCR support.
• Western Norway University of Applied Sciences (HVL)coreTechnology or IntegrationTechnical platform provider for vircamp international virtual campus; partnership for digital teaching innovation.
• Starthouse SpessartminorStrategic or Co-development PartnerRegional startup incubator for student marketing concept projects and startup competition participation.
• PXL Hogeschool (Belgium)minorChannel Partner/ Reseller/ DistributorInternational Teaching Week host for Human Resource Management students; Belgium excursion partner.
• International School of Management Excellence (ISME), IndiaminorChannel Partner/ Reseller/ DistributorPartnership expansion with India for student exchange and international collaboration.
• Universität Zielona Gora (Poland)minorChannel Partner/ Reseller/ DistributorInternational cooperation deepening partnership for research and teaching exchange.
• Business and Technology University (BTU), GeorgiaminorChannel Partner/ Reseller/ Distributor15th double degree partnership established with university in Tiflis, Georgia.
• St. Petersburg University of Management Technologies and Economics (UMTE)minorChannel Partner/ Reseller/ DistributorRussian partner university for exchange and management education cooperation.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mannheim Business School: German business school closely comparable to THWS Business School: offers bachelor/master/MBA programs with a strong practice orientation and industry partnerships, and serves a similar domestic-and-international student mix targeting the German Mittelstand and DACH recruiter market.
• ISM International School of Management: Private German Hochschule with multiple campuses offering bachelor/master/MBA programs in business, management, and media — directly comparable in program portfolio, applied orientation, and international student body to THWS Business School.
• FOM Hochschule: Large private German Hochschule specializing in part-time business and management programs for working professionals — directly comparable on the practice-oriented, employer-integrated thesis of THWS Business School's part-time Master International Business and MBA.
• Hochschule Pforzheim – Business School: Public German Hochschule with a comparable Business School offering applied bachelor/master programs with strong industry ties in the Baden-Württemberg Mittelstand — similar public-state funding model, applied-science positioning, and corporate-partnership pedagogy.
• SRH Hochschule Heidelberg: Private German Hochschule with bachelor/master programs in business, management, and media — comparable program mix and applied orientation to THWS Business School, including similar media-management and international-business offerings.

Broad incumbents

• ESMT Berlin: Established German business school with MBA, master, and executive programs and significant corporate partnerships. Comparable to THWS Business School as a business-degree provider in Germany, but operates at a larger, more international scale.
• Frankfurt School of Finance & Management: German business school with a broad portfolio of bachelor/master/MBA/executive programs and strong finance and management industry ties. Comparable business-school offering and German Mittelstand recruiter relationships, but at larger scale.
• WHU – Otto Beisheim School of Management: Premier German business school offering bachelor/master/MBA programs with deep corporate recruiting ties. Operates broadly in the same business-school category as THWS Business School but at much larger scale and stronger brand prestige.
• HHL Leipzig Graduate School of Management: Private German business school with bachelor/master/MBA programs oriented toward entrepreneurship and industry integration. Comparable to THWS Business School on practice orientation, but with stronger brand equity and a more international student mix.

Regional players

• Hochschule München – Business School: Major public Bavarian Hochschule with a comparable Business School faculty structure offering applied bachelor/master programs. Operates the same state-funded, practice-oriented model as THWS Business School but in a different (larger, more metropolitan) Bavarian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@THWSvideos
• Facebookfacebook.com/business.thws
• Instagraminstagram.com/business.thws
• LinkedInlinkedin.com/company/fhws-fakult%C3%A4t-wirtschaftswissenschaften

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THWS Business School