FC Würzburger Kickers Girls' & Women's Soccer

What FC Würzburger Kickers Girls' & Women's Soccer does

FC Würzburger Kickers Mädchen- & Frauenfußball e.V. is a registered non-profit association (eingetragener Verein) under German law, formally established in 2015 and based in Würzburg, Bavaria. It operates a complete girls' and women's football pyramid spanning senior women's teams competing in the Bayernliga, a U23 reserve team, and youth squads from U8 through U17, alongside the Nachwuchsförde rzentrum (NFZ), Germany's only dedicated research institution for female youth football, hosted at the University of Würzburg since 2014. The NFZ is the strategic core of the organization: it trains roughly 50 players weekly aged 9-16 using a girls-only methodology and produced the proprietary SCORE diagnostic system (Soccer COmpetencies in Realistic Environments), a trademarked 4v4 game-observation framework that evaluates seven football competencies and is now used by Bundesliga clubs TSG Hoffenheim, Bayer 04 Leverkusen, and SGS Essen for talent identification. The club also runs the SCORE-linked injury-prevention research that earned it the 2024 Präventionspreis der VBG.

The organization is run with a small paid staff of around seven supported by an extensive volunteer base and a board comprising Gudrun Reinders (Vorsitzende), Jonathan Rudingsdorfer (Jugend), Heinz Reinders (Finanzen), Heinz Seidler (Schriftführer), and Maren Fuchs (Spielbetrieb). Revenue is assembled from four streams: membership and participation fees from the player base, corporate sponsorships (JAKO for equipment, REWE for retail merchandise, plus the Werner Stiftung, VR-Bank, Sparkasse, KRE Group, Main Diagnostics, Bürgerstiftung, and a number of regional partners, alongside the eight-year FLYERALARM headline sponsorship that concluded in June 2026), match-day ticket sales through Eventim, and merchandise sold via the JAKO online shop and selected REWE stores. Go-to-market is community- and event-led, anchored on tryouts (Probetraining), the university's NFZ talent identification, and the club's HerzRasen-Cup tournament series (U13, U15, U17), with additional international exposure via Erasmus+ Sport partnerships with Athletic Bilbao and Slavia Prague and a US-linked Lotte Soccer Camp run with the Deutsch-Amerikanisches Institut Nürnberg. The long-term strategic direction is codified in the VISION2030 program, focused on extending the youth development and research base at the Soccergirl-Sportpark Heuchelhof.

Name

FC Würzburger Kickers Girls' & Women's Soccer

Legal name

FC Würzburger Kickers Mädchen- & Frauenfußball e.V.

Website

https://fwk-frauen.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

FC Würzburger Kickers Mädchen- & Frauenfußball is a Würzburg-based non-profit operating senior, U23, and U8-U17 girls' football teams, anchored by Germany's only dedicated research center for female youth football (NFZ) at the University of Würzburg.

Ownership category

akta.pro rank

Product category

Amateur Women's Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Women's football club
• Youth soccer development
• Female talent academy
• Amateur sports association
• Football talent diagnostics

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees for players and supporters of the club
2. Sponsorship & Partnerships: Corporate sponsors including FLYERALARM (8-year partnership ended 2026), JAKO (equipment supplier), REWE, and local businesses
3. Ticket Sales: Revenue from matchday tickets sold through Eventim platform
4. Merchandise & Merchandising: Online shop sales through own storefront and partners including REWE

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Operates a girls' and women's football club in Würzburg delivering competitive team play across the Bayernliga seniors, a U23 reserve, and youth teams from U8 to U17, anchored by the Nachwuchsförderzentrum (NFZ) at the University of Würzburg for scientific talent development. Core paid offerings include club membership, match tickets via Eventim, branded merchandise, and recurring revenue from youth tournaments (HerzRasen-Cup), corporate cups (HerzRasen-Firmencup), and seasonal training camps (Kickers Girls-Camp, Lotte Soccer-Camp), supported by sponsors such as FLYERALARM, JAKO, REWE and local partners.

Product overview

FC Würzburger Kickers Mädchen- & Frauenfußball is a women's and girls' football club based in Würzburg, Germany. The organization operates as a multi-team football club with senior women's team (Erste) competing in Bayernliga, a U23 reserve team, and youth teams spanning U8 through U17 age groups. The club operates the Nachwuchsförderzentrum (NFZ)/Frauenfußball-Akademie, Germany's only research center for talent development in girls' football at the University of Würzburg, which developed the proprietary SCORE talent diagnostic system used by Bundesliga clubs. The club hosts its own tournament series (HerzRasen-Cup), training camps, and other football events at the Soccergirl-Sportpark Heuchelhof facility. Ticket sales are managed through Eventim, and team merchandise is provided through Jako partnership.

Differentiator

Problem solved

Functional benefit

Brands

• Nachwuchsförderzentrum (NFZ): Youth development center for junior girls at the University of Würzburg, a research institution for talent development in women's youth football
• HerzRasen-Cup
• Soccergirl-Sportpark Heuchelhof

Products and services

• Nachwuchsförderzentrum (NFZ) / Frauenfußball-Akademie Weekly talent-development training programme for nearly 50 players aged 9-16 at the University of Würzburg, using scientifically validated methods including the proprietary SCORE diagnostic. Designed for female youth players and families seeking a research-backed, girls-only football development pathway.
• Senior Women's First Team (Frauen Erste)

Quantifiable outcome

• 7 players selected for Regionalauswahl Nordbayern (regional team)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• JAKOcoreGTM or Marketing PartnerOfficial equipment supplier for club merchandise, maintaining Players Shop on team.jako.com platform.
• University of Würzburg (Julius-Maximilians-Universität)coreStrategic or Co-development PartnerAcademic partnership hosting Nachwuchsförderzentrum (NFZ) at university Sportzentrum. Prof. Heinz Reinders serves as founding director. Research collaboration with Prof. Olaf Hoos on talent development studies.
• Athletico BilbaominorStrategic or Co-development PartnerEuropean partnership through Erasmus+ Sport Program, cooperating on youth football development initiatives.
• Slavia PragueminorStrategic or Co-development PartnerEuropean partnership through Erasmus+ Sport Program, cooperating on youth football development initiatives.
• Deutsch-Amerikanisches Institut Nürnberg (DAI)minorStrategic or Co-development PartnerPartnership enabling Lotte Soccer Camp with US soccer experts like Gina Lewandowski, facilitating international exchange and US scholarship opportunities.
• Bayerischer Fußball-Verband (BFV)coreStrategic or Co-development PartnerFormal cooperation for talent identification; FWK conducted full performance diagnostics for U14 Bayernauswahl. NFZ is official BFV talent identification partner.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Regional players

• FC Ingolstadt 04 (Women): Bavarian women's football team currently competing in the same Bayernliga as FWK-Frauen. Direct regional peer in head-to-head league competition.
• SC Würzburg Heuchelhof: Local sports club that previously hosted the women's football section before FWK-Frauen spun out as a separate entity. Shares facilities and talent pipeline with FWK.

Broad incumbents

• FC Bayern Munich Women: Germany's most prominent women's football program, competing in Champions League. Operates a much larger women's football academy that competes with regional pipeline players.
• VfL Wolfsburg Women: Top-tier Bundesliga women's club with deep resources and talent identification infrastructure. Represents the upper bound of women's football commercialization in Germany.
• Eintracht Frankfurt Women: Bundesliga women's club with strong youth academy and Champions League participation. Comparable in operating a clear youth-to-professional women's pathway.
• SC Freiburg Women: Bundesliga women's club with established youth development that competes with FWK for top regional talent in southern Germany.

Direct peers

• TSG 1899 Hoffenheim Women: Bundesliga women's club that licenses FWK's SCORE diagnostic system for talent identification. Operating in the same women's football talent development space, with a similar youth-to-professional pipeline ambition.
• 1. FFC Turbine Potsdam: Historic women's football club with strong youth academy and German championship pedigree. Comparable in size and pipeline-driven development philosophy.
• SGS Essen Women: Bundesliga women's club that also licenses SCORE. Female-focused football club with comparable youth development pipeline and talent identification needs.
• Bayer 04 Leverkusen Women: Bundesliga women's club that uses FWK's SCORE diagnostic. Direct methodological peer as a co-adopter of the same talent-assessment framework, with comparable youth development focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fwk.frauen
• LinkedInlinkedin.com/company/fwkfrauen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Würzburger Kickers Girls' & Women's Soccer