HITS - House of Insurtech Switzerland

What HITS - House of Insurtech Switzerland does

HITS - House of Insurtech Switzerland (legal entity: House of InsurTech Switzerland AG) is an InsurTech innovation hub incorporated in Switzerland and headquartered in Adliswil, operating as a wholly-owned corporate subsidiary of Generali Schweiz (Holding) AG, which in turn sits within the Generali Group. Founded in 2017 as the Innovation Garage and formalized in 2019 as HITS, the organization carries 1-10 employees and is not a technology product company; the input explicitly classifies its core technology as "Not applicable." Instead, HITS runs the proprietary Corp-Up methodology — a three-phase framework (SCOPE, ASSEMBLE, SCALE) — that maps Generali Group business unit challenges to suitable InsurTech scale-ups and orchestrates co-creation of solutions that are then scaled across the Group.

HITS's tangible assets are process-based and relational rather than software-based: the Corp-Up playbook, the Innovation Garage (a physical and conceptual open-innovation space launched in 2017), and the InsurTech Partnership Network. The network connects Generali business unit leaders with named scale-ups (Enterprisebot.ai, Easysend.io, Calvin-Risk, Vlot, Sellence, Art Recognition, Zoundream, Yarowa), corporate partners (Generali, Arte Generali, Generali Investments), VCs, accelerators (Capacity Zurich), and academic institutions to move insurance innovation from concept to production deployment.

The business model is internal cost-center rather than external revenue: HITS does not sell a product, charge scale-ups for participation, or disclose pricing. Its "customers" are internal Generali business units seeking outside-in innovation, and its "suppliers" are InsurTech scale-ups and ecosystem partners seeking distribution into Generali. Distribution and go-to-market rely on direct B2B partnership engagement, events, research collaborations, and top-of-funnel digital channels (LinkedIn, YouTube, Meetup community, email newsletter, website). No external funding rounds are disclosed and HITS does not have independent investors; its capital arrives intra-group from Generali. Leadership data is thin, with Thomas Kistler listed as CFO and no other named executives in the supplied material.

Name

HITS - House of Insurtech Switzerland

Legal name

House of InsurTech Switzerland AG

Website

https://houseofinsurtech.ch

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

HITS - House of Insurtech Switzerland is an InsurTech innovation hub and wholly-owned subsidiary of Generali Group that runs the Corp-Up (SCOPE-ASSEMBLE-SCALE) co-creation methodology, matching Generali business units with InsurTech scale-ups and ecosystem partners to scale insurance innovation across the Group.

Ownership category

akta.pro rank

Product category

InsurTech Innovation Services

NAICS

Management Consulting Services (54161), Management of Companies and Enterprises (5511)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Accelerators & Startup Programs (FSANAHAD)

akta.pro secondary industry

Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days) (THAHAMAG)

Keywords

• InsurTech innovation
• Corporate-startup partnerships
• Innovation hub
• Open innovation
• Venture studio

Headquarters

HQ city

Adliswil

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Innovation Services (Internal): HITS operates as an internal innovation function within Generali Group, facilitating co-creation between Generali business units and InsurTech scale-ups. As a corporate innovation initiative rather than a product company, HITS does not generate external revenue but rather creates value through innovation partnerships and scalability of solutions across Generali business units.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HITS operates as an InsurTech innovation hub facilitating co-creation between Generali business units and InsurTech scale-ups through its proprietary Corp-Up methodology, structured in three phases: SCOPE (identifying where InsurTech can create impact), ASSEMBLE (connecting business unit leaders, scale-ups, and strategic partners), and SCALE (delivering solutions across business units). It curates a partnership network spanning scale-ups, corporate partners, VCs, accelerators, and academic institutions, and runs the Innovation Garage open innovation space, but does not sell a discrete software or product.

Product overview

HITS (House of Insurtech Switzerland) is an innovation hub operating as a platform-plus-services model. Its core offering is the proprietary Corp-Up Methodology—a structured three-phase approach (SCOPE, ASSEMBLE, SCALE)—designed to co-create scalable insurance solutions between Generali business units and InsurTech scale-ups. The ecosystem is built around the Innovation Garage (launched 2017 as the physical foundation) and a curated partnership network spanning scale-ups, corporate partners, VCs, and academic institutions. Rather than a standalone software product, HITS functions as a collaborative innovation platform that connects stakeholders, facilitates co-creation projects, and scales successful solutions across the Generali Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Corp-Up Methodology Proprietary co-creation framework that brings together Generali's business units with InsurTech scale-ups to develop and scale innovative insurance solutions, structured into three phases: SCOPE, ASSEMBLE, and SCALE.
• Innovation Garage Physical and conceptual open-innovation space launched in 2017 that serves as the foundation for HITS' ecosystem and co-creation activities with InsurTech scale-ups and strategic partners.
• InsurTech Partnership Network Curated network connecting InsurTech scale-ups (Enterprisebot.ai, Easysend.io, Calvin-Risk, Vlot, Sellence, Art Recognition, Zoundream, Yarowa) with Generali business units, strategic partners (Arte Generali, Generali Investments), accelerators, and academic institutions to facilitate innovation from concept to scalable impact through events, research collaborations, and strategic partnerships.

Quantifiable outcome

• From idea to impact - every collaboration is built to deliver real business value and scale across business units

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Generali GroupcoreStrategic or Co-development PartnerHITS is a Generali Group initiative. In 2026, HITS became part of Generali Group, expanding its reach and impact across the entire Group. Generali is the parent company providing strategic direction and scale for HITS's InsurTech innovation initiatives.
• Enterprisebot.aicoreTechnology or IntegrationInsurTech scale-up partner in HITS ecosystem. Enterprisebot.ai provides conversational AI solutions for insurance customer service automation.
• Easysend.iocoreTechnology or IntegrationInsurTech scale-up partner in HITS ecosystem. Easysend.io provides insurance document and communication solutions.
• Calvin-RiskcoreTechnology or IntegrationInsurTech scale-up partner in HITS ecosystem. Calvin-Risk provides risk assessment and management solutions.
• VlotcoreTechnology or IntegrationInsurTech scale-up partner in HITS ecosystem. Vlot provides digital insurance solutions.
• SellencecoreTechnology or IntegrationInsurTech scale-up partner in HITS ecosystem. Sellence provides sales and customer engagement solutions.
• Art RecognitioncoreTechnology or IntegrationInsurTech scale-up partner in HITS ecosystem. Art Recognition provides AI-based art authentication solutions.
• ZoundreamcoreTechnology or IntegrationInsurTech scale-up partner in HITS ecosystem. Zoundream provides audio/sound-based diagnostic solutions.
• YarowacoreTechnology or IntegrationInsurTech scale-up partner in HITS ecosystem. Yarowa provides insurance distribution and customer acquisition solutions.
• GeneralicoreStrategic or Co-development PartnerCorporate partner. Generali is the parent insurance company and primary stakeholder in HITS.
• Arte GeneralicoreStrategic or Co-development PartnerCorporate partner in HITS ecosystem. Arte Generali is associated with Generali's art insurance and related services.
• CAPACITYZURICHminorStrategic or Co-development PartnerInnovation Garage Ecosystem partner. Zurich-based innovation/accelerator ecosystem partner.
• qalaminorStrategic or Co-development PartnerInnovation Garage Ecosystem partner. Part of the broader innovation network supporting HITS.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kamet (AXA): AXA's InsurTech studio and venture builder, co-creating solutions between AXA business units and InsurTech startups — structurally the closest analog to HITS' Corp-Up model.
• Swiss Re Institute: Swiss Re's research and innovation arm operating at the intersection of reinsurance expertise and external innovation partnerships — a regional peer given Switzerland base and insurance focus.
• Allianz X: Allianz Group's digital investment and innovation arm, combining venture capital, incubation, and partnerships to drive digital transformation across Allianz — directly comparable to HITS as a Group-level innovation function.
• Plug and Play InsurTech: Global accelerator with a dedicated InsurTech vertical running batch programs connecting insurers and InsurTech startups — comparable as an InsurTech-specific accelerator ecosystem operator.
• Startupbootcamp InsurTech: Insurtech-focused accelerator backed by major insurers (including Generali historically), running cohort-based programs to scale InsurTech startups — comparable accelerator and ecosystem model.
• Munich Re Innovation Lab: Munich Re's innovation function exploring emerging tech and InsurTech partnerships to support reinsurance and primary insurance business — comparable as a major insurer's internal innovation and external partnership engine.
• Aviva Innovation Studios: Aviva's corporate innovation function running venture, accelerator, and ecosystem programs to source InsurTech innovation for the group — directly comparable as an insurer-led innovation platform.
• MetLife Innovation: MetLife's internal innovation and venture function partnering with InsurTech startups and ecosystem participants to source innovation for the group — comparable as a large insurer-led innovation platform.

Others

• NTT Data Insurance Innovation: IT services and innovation partner to global insurers, running co-creation and digital transformation engagements — adjacent peer as a technology-led innovation services provider to insurance.
• Deloitte InsurTech Practice: Global consulting practice advising insurers on InsurTech strategy and digital transformation — comparable as an adjacent services provider operating in the InsurTech enablement space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-odtunibKENxzwaslYqmVQ?view_as=subscriber
• LinkedInlinkedin.com/company/hits-house-of-insurtech-switzerland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HITS - House of Insurtech Switzerland