GAF Guía Argentina de Franquicias

What GAF Guía Argentina de Franquicias does

GAF (Guía Argentina de Franquicias) is a Buenos Aires-based franchise media and lead-generation platform founded in 2015 and operated by a 6-person team. It publishes the annual Argentine franchise directory in three formats — a 354-page printed guide, a digital PDF edition, and an online portal — operating as the official guide of the AAMF (Asociación Argentina de Marcas y Franquicias). The 2026 edition features 173 franchise profiles and is sold directly through the GAF website via MercadoPago, distributed through Argentina's major bookstore chains (El Ateneo, Yenny, Cuspide) and airport kiosks, and accessible via a login-gated digital catalog.

The company's technology is a conventional responsive web portal with three notable components: an automated lead-routing system that forwards prospective-investor inquiries to franchisors in real time with monthly contact reports, a login-gated digital catalog for cross-device guide access, and a 30,000+ subscriber newsletter used for press release distribution. GAF's business model is dual-track: consumer revenue from guide sales (ARG $35,000 for digital, ARG $50,000 for printed, ARG $70,000 for the bundled Combo Oro) and B2B advertising revenue from franchisors that purchase online profiles, banner placements, and year-round press coverage across the portal, newsletter, and social channels. It also monetizes event presence through franchise trade shows (Expo Argentina Franquicias, Expo Negocios & Franquicias Cuyo) and its own regional meetups (Café con GAF).

GAF targets two primary customer segments: prospective franchise buyers and entrepreneurs seeking vetted investment opportunities, and franchisors seeking access to qualified high-intent leads. The company maintains strategic alliances with international franchise associations in Brazil, Peru, Colombia, Venezuela, Spain, France, Costa Rica, and Guatemala, plus the IFA and FIAF, and has added ancillary partnerships (Amérian Hoteles, Universidad Siglo 21, Sinergia PR) to broaden the advertiser and reader value proposition.

Name

GAF Guía Argentina de Franquicias

Legal name

GAF Guía Argentina de Franquicias

Website

https://gaf-franquicias.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

GAF (Guía Argentina de Franquicias) is a Buenos Aires-based franchise media company that publishes an annual Argentine franchise directory in print and digital formats, and operates the official guide of the AAMF. It connects prospective franchise investors with franchisor advertisers through its portal, newsletter, and bookstore distribution.

Ownership category

akta.pro rank

Product category

Franchise Directory Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)

SIC

Books: Publishing Or Publishing & Printing (2731), Investment Advice (6282)

akta.pro industry

PRIMARYFSAEAIAG

Franchise Resale & Franchise Brokerage (Transfers/Resales)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Business Brokerage (Buying/Selling Private Businesses)

Keywords

• Franchise directory publishing
• Business opportunity guides
• Franchise advertising media
• Digital franchise catalogs
• Franchise investment platform

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Venta de Guía Impresa y Digital: GAF sells annual printed and digital franchise directories. Products include Combo Oro (printed + digital) at ARS $70,000, printed guide at ARS $50,000, and digital-only PDF at ARS $35,000. The printed guide is also distributed through major Argentine bookstores (El Ateneo, Yenny, Cuspide) and airport kiosks.
2. Publicidad y Pautas para Franquiciantes: Franchisors pay to advertise in the printed guide, digital guide, and online portal. This includes ficha técnica (online profile), banner placements, and press releases distributed through the portal, newsletter, and social media throughout the year.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

GAF Guía Argentina de Franquicias publishes an annual franchise directory in printed and digital formats, featuring 173 franchise opportunities across multiple investment levels. The company operates an online portal (gaf-franquicias.com) that aggregates franchise listings and automatically routes qualified inquiries to franchisors 24/7. Revenue is generated through guide sales (printed at ARS $50,000, digital PDF at ARS $35,000, Combo Oro bundle at ARS $70,000) and advertising placements sold to franchisors/brands across the printed guide, digital guide, and online portal.

Product overview

GAF Guía Argentina de Franquicias operates as a multi-format franchise investment platform, combining a printed annual directory, a digital PDF edition, and a continuously updated online portal. The core product is the annual Guía Argentina de Franquicias, available in printed form (Combo Oro with digital bundle), as a standalone digital download (PDF), and as online franchise profiles on the portal. The three media formats — Guía Impresa, Guía Digital, and Ficha Técnica Online — are promoted together as the primary means for franchisors to reach qualified investors, with the portal functioning as the live, always-on complement to the static annual publication.

Differentiator

Problem solved

Functional benefit

Products and services

• Guía Argentina de Franquicias — Edición Impresa
• Guía Argentina de Franquicias — Edición Digital (PDF)
• Guía Argentina de Franquicias — Combo Oro (Impresa + Digital)
• Portal GAF — Online Franchise Profiles
• Advertising placements for franchisors

Quantifiable outcome

• 173 franchise investment options listed in the 2026 guide
• +4 more outcomes

Named customers43 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• AAMF — Asociación Argentina de Marcas y FranquiciascoreStrategic or Co-development PartnerGAF is the official guide of the AAMF, Argentina's primary franchise association. This partnership provides GAF with official standing, credibility, and access to the association's network of franchisors and franchise professionals.
• BF — Asociación Brasileña de FranquiciasminorStrategic or Co-development PartnerInternational franchise association partnership for cross-border franchise promotion and industry intelligence sharing between Argentina and Brazil.
• Cámara Colombiana de FranquiciasminorStrategic or Co-development PartnerInternational franchise association partnership for cross-border franchise promotion and industry intelligence sharing between Argentina and Colombia.
• Cámara Peruana de FranquiciasminorStrategic or Co-development PartnerInternational franchise association partnership for cross-border franchise promotion and industry intelligence sharing between Argentina and Peru.
• FIAF — Federación Iberoamericana de FranquiciasminorStrategic or Co-development PartnerIbero-American federation of franchise associations providing GAF with international representation and cross-border franchise promotion at regional events.
• IFA — International Franchise AssociationminorStrategic or Co-development PartnerInternational Franchise Association partnership providing GAF with global franchise industry connections and participation in international franchise events.
• AEF — Asociación Española de FranquiciadoresminorStrategic or Co-development PartnerSpanish franchise association partnership for international franchise promotion between Argentina and Spain.
• FFF — Fédération Française de la FranchiseminorStrategic or Co-development PartnerFrench franchise federation partnership for international franchise promotion between Argentina and France.
• Centro Nacional de Franquicias Costa RicaminorStrategic or Co-development PartnerCosta Rican franchise association partnership for international franchise promotion.
• Asociación Guatemalteca de FranquiciasminorStrategic or Co-development PartnerGuatemalan franchise association partnership for international franchise promotion.
• Consultoras de Franquicias (Red de Aliadas)coreStrategic or Co-development PartnerGAF maintains strategic alliances with multiple franchise consulting firms who recommend GAF to their clients and use the guide as a professional reference tool.
• Universidad Siglo 21minorStrategic or Co-development PartnerUniversity partnership for the Diplomatura en Franquicias y Modelos de Expansión, a franchise professional development program that GAF promotes on its portal.
• Amérian HotelesminorGTM or Marketing PartnerGAF partnered with Amérian Hoteles to offer 10% discount on stays at 17 hotels across Argentina for GAF advertisers and guide purchasers.
• Sinergia PRminorGTM or Marketing PartnerStrategic PR alliance to strengthen the franchise industry through new communication tools and media support for GAF and its advertising brands.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfNpQiRUeF4U
• LinkedInlinkedin.com/company/gaf-gu%C3%ADa-argentina-de-franquicias

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAF Guía Argentina de Franquicias