GA Hotel
GA Hotel is a German budget design hotel brand offering contactless, self-check-in apartment-style rooms from €45/night, serving budget business travelers, trade workers, and transit tourists across 6+ German locations under WMM Hotel Betriebs GmbH.
- Company typePrivate
- Founded2016
- HeadquartersBad Wörishofen, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What GA Hotel does
GA Hotel is a budget design hotel brand operated by WMM Hotel Betriebs GmbH, a privately held German GmbH founded in 2016 and headquartered in Bad Wörishofen. The flagship property, GA Hotel Graben in Graben, Germany, has 42 rooms priced from €45 per night, and the WMM Hotel Gruppe operates 6+ locations across Germany with additional sites planned. The business runs on a contactless, self-service operating model: there is no on-site reception, guests book online 24/7 via the gahotel.de website or through third-party OTAs (Booking.com, Expedia, Hotels.com), and check-in is handled via PIN door codes sent by SMS and email at 3 PM on the day of arrival, with an optional mobile app (WMM Hotel APP) for booking management and digital door unlocking.
The core product is apartment-style rooms (24 sqm standard doubles, including a single-use variant, plus a 22 sqm accessible single) featuring boxspring beds by Wagner Möbel Manufaktur, in-room kitchenettes with touch-control cooktops, private bathrooms with walk-in rain showers, free Wi-Fi, and free parking. Underlying technology is a booking and access platform that integrates payment processing (PayPal, Sofort instant bank transfer, Mastercard, Visa) with automated PIN-code generation and a proprietary mobile app available on the App Store (Google Play presence implied). Long-term stays of 4 weeks to 6 months are supported with monthly billing and special corporate rates for repeat business travelers.
Revenue is generated primarily from per-night room rentals (€45–70) paid at the time of booking, supplemented by longer-stay bookings on a recurring monthly billing cycle. The go-to-market is self-serve product-led growth via the direct website, supported by OTA marketplace distribution and Google Maps/SEO for local discovery. The customer base is segmented horizontally across budget business travelers, trade and industrial workers (fitters, construction, freight), transit tourists, and long-term project guests, with no named enterprise anchors and revenue distributed across many small individual bookings. The company is founder/management-owned with two disclosed Managing Directors (Antonio Romano and Hermann Schmid), in-house production capabilities at Mindelheim and Illertissen, and a new corporate office in Kammlach housing the reservation and service center teams.
GA Hotel firmographics
Firmographics- Name
- GA Hotel
- Legal name
- WMM Hotel Betriebs GmbH
- Website
- https://gahotel.de
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GA Hotel is a German budget design hotel brand offering contactless, self-check-in apartment-style rooms from €45/night, serving budget business travelers, trade workers, and transit tourists across 6+ German locations under WMM Hotel Betriebs GmbH.
- Ownership category
- akta.pro rank
GA Hotel industry classification
Industry- Product category
- Budget Hotel Accommodations
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Independent Budget & Limited-Service Hotels (THAGABAN)
- akta.pro secondary industries
- Budget Limited-Service Hotels (THAGABAB), Value Inn / No-Frills Hotels (THAGABAL)
Keywords
Where GA Hotel is headquartered
LocationHeadquarters
- HQ city
- Bad Wörishofen
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
GA Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Room Night Rentals: Primary revenue from renting hotel rooms on per-night basis. Prices from €45-70 per night depending on room type and availability. Supports stays from 1 night to 6 months. Payment collected at time of booking.
- Long-term Stay Bookings: Extended stay revenue from guests booking 4+ weeks. Long-term stays are billed monthly (1st of each month for current month). Special corporate rates available for repeat business travelers booking multiple locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Double Room for Single Use - 24 sqm with boxspring bed, kitchenette, free WiFi, from €45/night |
| Unit Pricing | Pay-as-you-go | Standard Double Room - 24 sqm with boxspring bed, from €45/night |
| Unit Pricing | Pay-as-you-go | Accessible Single Room - 22 sqm with barrier-free access |
| Unit Pricing | Pay-as-you-go | Same-day booking possible until 11:55 PM |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
GA Hotel product offering
Product offeringCore offering
GA Hotel operates a self-service, contactless design hotel brand offering apartment-style guest rooms (24 sqm doubles and single-use doubles, 22 sqm accessible singles) with in-room kitchenettes, boxspring beds, and free parking. Pricing starts from €45 per night, with same-day booking accepted until 11:55 PM and long-term stays supported up to 6 months via monthly billing. Guests check in independently via PIN door codes sent by SMS and email at 3 PM on arrival day, with optional mobile app access via the WMM Hotel APP.
Product overview
GA Hotel operates as a budget design hotel brand under WMM Hotel Betriebs GmbH, offering self-check-in apartment-style accommodations without traditional reception services. The product portfolio includes the main GA Hotel Graben property featuring Standard Doppelzimmer (Standard Double Room) rooms at 24 sqm with box-spring beds and kitchenettes, Doppelzimmer zur Einzelnutzung (Double Room for Single Use) for solo occupancy, and Barrierefreies Einzelzimmer (Accessible Single Room) at 22 sqm with barrier-free facilities. All rooms include free Wi-Fi, private bathrooms with walk-in rain showers, and self check-in via door code. The proprietary WMM Hotel APP provides mobile check-in, room booking, and door unlocking functionality. Rooms start from €45 per night with long-term stays up to 6 months supported.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Double Room (Standard Doppelzimmer) 24 sqm double room featuring a box-spring bed, free Wi-Fi, private bathroom with walk-in rain shower, flat-screen TV, refrigerator, and kitchenette with touch-control cooktop, targeted at budget business travelers, tourists, and trade workers. Starting from €45 per night with free cancellation up to 3 days before arrival.
- Double Room for Single Use (Doppelzimmer zur Einzelnutzung) 24 sqm double room offered for single occupancy, equipped with a box-spring bed, private bathroom, kitchenette with cooking utensils, sink, stove, and refrigerator. Includes free cancellation up to 3 days before arrival and same-day booking until 11:55 PM. Targeted at solo business travelers and tourists who want extra space.
- Accessible Single Room (Barrierefreies Einzelzimmer) 22 sqm accessible single room with barrier-free access on the ground floor, featuring a box-spring single bed (90 cm width), wheelchair-accessible bathroom with toilet, sink, and shower, refrigerator, and flat-screen TV. Includes free cancellation up to 3 days before arrival.
- Long-term Stay Accommodation (4+ weeks) Extended-stay accommodation for 4 weeks to 6 months, with monthly billing on the 1st of each month for the current month. PIN codes auto-rotate every 29 days for stays exceeding 29 days. Intermediate cleaning service included from 8 nights onwards. Special corporate rates available for repeat business travelers.
- WMM Hotel Mobile App Proprietary mobile application available in the App Store and Google Play Store under 'WMM Hotel'. Enables guests to check in with their mobile number, book rooms, manage bookings, and unlock room doors. Available on iOS and Android; not yet deployed at all hotel locations.
Companies that use GA Hotel
Customer profileSegments4 records
Ideal customer profiles4 records
GA Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
GA Hotel partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
GA Hotel competitors and assessment
Company assessmentEmerging players
- Limehome: Digital-first serviced apartment operator in Germany and Europe offering contactless check-in via PIN/app. Highly comparable on the contactless self-service operating philosophy and tech stack, but focuses on apartment-style units in city centers rather than roadside budget hotels.
- smartments business: Germany-based serviced apartment operator targeting long-stay business travelers with kitchen-equipped units. Comparable on the long-stay (4+ weeks), kitchenette-equipped, self-catering value proposition targeting corporate clients with similar monthly billing logic.
Direct peers
- Premier Inn: UK-based budget hotel chain actively expanding into Germany with comparable pricing to GA Hotel. Similar limited-service positioning, kitchen-equivalent in-room amenities, and business-traveler targeting, but backed by much larger capital and corporate contracts.
- a&o Hostels: Germany's largest hostel chain offering budget private rooms and shared facilities from under €50. Comparable on price band, German footprint, and budget business/trade traveler appeal, but with a hostel-style operating model rather than a contactless hotel concept.
- ibis Budget (Accor): Accor's economy brand competing in the same €45-70 price band across Germany. Closely comparable on rate and limited-service model, with vastly stronger distribution, loyalty (ALL), and corporate demand capture than GA Hotel.
- Meininger Hotels: European budget hotel/hostel hybrid with strong German city presence. Comparable on price-sensitive positioning, kitchenette-style rooms, and business/blue-collar traveler mix, but operates primarily in urban locations versus GA Hotel's industrial-corridor sites.
- Motel One: German-headquartered design-led budget hotel chain with rooms from roughly €70-90. Comparable on design-forward positioning, German concentration, and business-traveler focus, but with a reception-based service model and significantly larger footprint.
- B&B Hotels: Largest independent-led budget hotel chain in Europe with strong Germany footprint. Directly comparable on price band (€40-80/night), limited-service model, and business/trade traveler focus, but operates at vastly larger scale and broader international reach than GA Hotel.
Others
- Hotelbird: Digital check-in and guest experience platform provider for hotels. Adjacent comparable as the underlying technology layer that enables contactless check-in workflows similar to GA Hotel's PIN-code and WMM Hotel APP system.
Broad incumbents
- Holiday Inn Express: Mid-scale express hotel brand from IHG competing in similar price tier with limited-service positioning. Comparable on the express, breakfast-included, no-frills format aimed at business travelers, but with full reception service and global loyalty reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GA Hotel social profiles
Digital presenceGA Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
GA Hotel leadership team
Management profileNumber of profiles
Profiles2 records
GA Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GA Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GA Hotel
What does GA Hotel do?
GA Hotel operates a self-service, contactless design hotel brand offering apartment-style guest rooms (24 sqm doubles and single-use doubles, 22 sqm accessible singles) with in-room kitchenettes, boxspring beds, and free parking. Pricing starts from €45 per night, with same-day booking accepted until 11:55 PM and long-term stays supported up to 6 months via monthly billing. Guests check in independently via PIN door codes sent by SMS and email at 3 PM on arrival day, with optional mobile app access via the WMM Hotel APP.
Is GA Hotel a public or private company?
GA Hotel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GA Hotel founded?
GA Hotel was founded in 2016. It employs 1 to 10 people.
Where is GA Hotel based?
GA Hotel is headquartered in Bad Wörishofen, Germany, in the Europe region.
How does GA Hotel make money?
Two revenue lines are on record. Room Night Rentals are the primary driver. The others are long-term Stay Bookings.
Who are GA Hotel's main competitors?
Emerging players on record are Limehome and smartments business. Direct peers are Premier Inn, a&o Hostels, ibis Budget (Accor), Meininger Hotels, Motel One and B&B Hotels. Hotelbird is listed as an others. Holiday Inn Express is listed as a broad incumbent.
Does GA Hotel have an API?
No public API is recorded for GA Hotel.
What industry is GA Hotel in?
GA Hotel's product category is Budget Hotel Accommodations. Its primary akta.pro industry code is THAGABAN, Independent Budget & Limited-Service Hotels, with a secondary code of THAGABAB, Budget Limited-Service Hotels. Its NAICS code is 721110 and its SIC code is 7011.