Art Fair
- Company typePrivate
- Founded-
- HeadquartersMulhouse, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Art Fair does
Art Fair, operating under the brand names art3f and Gallery Art Fair, is a France-headquartered organizer of contemporary international art fairs based in Mulhouse. The company runs a recurring circuit of physical exhibitions across 15+ European cities — including Monaco, Paris, Luxembourg, Brussels, Lausanne, Lyon, Marseille, Bordeaux, Strasbourg, Nantes, Toulouse, Reims, Mulhouse, and Haute-Savoie — with dates published 12 to 18 months in advance and flagship events such as the Monaco edition now in their 7th year. It serves three primary customer groups: commercial art galleries that rent booth space to display and sell work, contemporary artists seeking exposure and patronage, and art collectors/enthusiasts who purchase tickets to attend.
The portfolio is structured around two product lines. The main art3f brand operates international contemporary art salons open to both galleries and individual artists; the Gallery Art Fair sub-brand hosts galleries-only editions in select locations (Luxembourg, Lausanne) with higher exclusivity standards. Two add-on products broaden the offering: Signature Days, an exclusive-access membership program using personalized codes, and Offre Mini, an entry-level booth package starting at €570 to attract emerging exhibitors. The underlying technology stack is intentionally light — a content website (art3f.fr), newsletter signup, social channels (Facebook, Instagram, LinkedIn), and the Eventbrite marketplace for ticketing — with no proprietary platform or AI/ML capabilities disclosed.
The business model derives revenue from three streams: one-time exhibition booth rental paid by galleries and artists (the primary revenue line), transaction-fee ticket sales via Eventbrite to individual visitors, and corporate sponsorship/partnership programs. Go-to-market is event-driven: a commercial sales team recruits galleries and artists, while attendance is driven through the website, newsletter, social media, press coverage, and Eventbrite listings. The company is privately held with no disclosed investors, no funding rounds, and ~10 employees, indicating a lean operator that has scaled its event template across multiple countries without external capital.
Art Fair firmographics
Firmographics- Name
- Art Fair
- Legal name
- art3f
- Website
- https://galleryartfair.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Art Fair industry classification
Industry- Product category
- Art Fair Services
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Arts, Crafts & Maker Fairs (MPAGAFAJ)
- akta.pro secondary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Art Fair is headquartered
LocationHeadquarters
- HQ city
- Mulhouse
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Art Fair business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Exhibition Booth Rental: Galleries and artists rent exhibition booth space at art3f events. The company offers various booth packages including a 'Mini Offer' starting from 570€ and Signature Days exclusive offerings for premium exhibitors.
- Ticket Sales: Visitor tickets are sold via Eventbrite platform before events, enabling attendees to purchase access to the art fairs in advance.
- Corporate Sponsorship & Artist Patronage: Enterprise partners can sponsor artists or become event partners, providing additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Mini Offer - Entry-level exhibition booth |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Art Fair product offering
Product offeringCore offering
Art Fair (art3f / Gallery Art Fair / Salon international d'art contemporain) organizes and operates contemporary art fairs across 15+ European cities. The company rents exhibition booth space to art galleries and contemporary artists, sells visitor tickets via Eventbrite, and runs corporate sponsorship and artist patronage programs to support recurring annual events.
Product overview
Art Fair operates through two interconnected product lines: the art3f brand, which hosts international contemporary art salons across major European cities including Monaco, Paris, Luxembourg, Marseille, Lyon, Strasbourg, and others, and the Gallery Art Fair brand, a galleries-only variant held in select locations with stricter participation criteria. Both brands serve as platforms connecting galleries with art collectors and enthusiasts through physical exhibitions. The portfolio is complemented by Signature Days (an exclusive access membership program) and Offre Mini (an affordable booth package starting at €570), which expand accessibility for exhibitors and attendees.
Differentiator
Problem solved
Functional benefit
Products and services
- art3f International Contemporary Art Fair International contemporary art fair brand hosting exhibitions across multiple European cities (Monaco, Paris, Luxembourg, Marseille, Lyon, Strasbourg, Brussels, Bordeaux, and others). Provides booth rental to galleries and artists for displaying and selling contemporary art to fair visitors.
- Gallery Art Fair Galleries-only contemporary art fair brand operating in select locations including Luxembourg and Lausanne, with stricter participation criteria and higher exclusivity standards for participating galleries.
- Signature Days Exclusive access program offering personalized codes to subscribers, providing exclusive offers and privileged access to art fair events and exhibitors.
Companies that use Art Fair
Customer profileNamed customers3 records
Segments4 records
Art Fair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Art Fair partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EventbritecoreEventbrite serves as the ticketing platform for art3f events, enabling visitors to purchase tickets in advance through the Eventbrite marketplace.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Art Fair competitors and assessment
Company assessmentDirect peers
- Art Brussels: Art Brussels is a contemporary art fair held annually in Brussels, directly overlapping with art3f's Brussels event. Comparable mid-tier contemporary art fair targeting European galleries and collectors.
- Affordable Art Fair: Affordable Art Fair operates a multi-city circuit of contemporary art fairs specifically targeting the accessible, sub-€10k price point, directly mirroring art3f's "coup de coeur" and affordable-art positioning. Highly comparable business model and target audience.
- Art Paris: Art Paris is a leading contemporary and modern art fair held annually at the Grand Palais in Paris. Directly competes with art3f's Paris and other French events for exhibitors and collectors in the same geography.
- PAN Amsterdam: PAN Amsterdam is a contemporary art fair held annually at the RAI Amsterdam, featuring modern and contemporary galleries. Comparable as a European contemporary art fair competing for exhibitor participation.
- AKAA (Also Known As Africa): AKAA is a Paris-based contemporary art fair with a focus on emerging markets. Shares the contemporary art fair format and Paris location with art3f and competes for the same exhibitor pool.
- Art Karlsruhe: Art Karlsruhe is a major German contemporary art fair with a similar regional multi-city European footprint. Conceptually aligned with art3f's contemporary art salon model and exhibitor base.
Broad incumbents
- Frieze: Frieze operates a portfolio of fairs (Frieze London, Frieze New York, Frieze Seoul, Frieze LA) and magazine. Comparable as a major contemporary art fair operator with multi-city presence, but at a higher-end and more editorial positioning than art3f.
- Art Basel: Art Basel is the global blue-chip art fair operator (Basel, Miami, Hong Kong, Paris). Comparable as the dominant contemporary art fair organizer in the same exhibitor/collector ecosystem, but at the premium end of the market versus art3f's accessible positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Art Fair social profiles
Digital presenceArt Fair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Art Fair leadership team
Management profileNumber of profiles
Art Fair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Art Fair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Art Fair
What does Art Fair do?
Art Fair (art3f / Gallery Art Fair / Salon international d'art contemporain) organizes and operates contemporary art fairs across 15+ European cities. The company rents exhibition booth space to art galleries and contemporary artists, sells visitor tickets via Eventbrite, and runs corporate sponsorship and artist patronage programs to support recurring annual events.
Is Art Fair a public or private company?
Art Fair is a private company. It is currently operating.
When was Art Fair founded?
Art Fair was founded in -1. It employs 1 to 10 people.
Where is Art Fair based?
Art Fair is headquartered in Mulhouse, France, in the Europe region.
How does Art Fair make money?
Three revenue lines are on record. Exhibition Booth Rental is the primary driver. The others are ticket Sales and corporate Sponsorship & Artist Patronage.
Who are Art Fair's main competitors?
Direct peers on record are Art Brussels, Affordable Art Fair, Art Paris, PAN Amsterdam, AKAA (Also Known As Africa) and Art Karlsruhe. Broad incumbents are Frieze and Art Basel.
Does Art Fair have an API?
No public API is recorded for Art Fair.
What industry is Art Fair in?
Art Fair's product category is Art Fair Services. Its primary akta.pro industry code is MPAGAFAJ, Arts, Crafts & Maker Fairs, with a secondary code of THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 711 and its SIC code is 7990.