Art Fair

What Art Fair does

Art Fair, operating under the brand names art3f and Gallery Art Fair, is a France-headquartered organizer of contemporary international art fairs based in Mulhouse. The company runs a recurring circuit of physical exhibitions across 15+ European cities — including Monaco, Paris, Luxembourg, Brussels, Lausanne, Lyon, Marseille, Bordeaux, Strasbourg, Nantes, Toulouse, Reims, Mulhouse, and Haute-Savoie — with dates published 12 to 18 months in advance and flagship events such as the Monaco edition now in their 7th year. It serves three primary customer groups: commercial art galleries that rent booth space to display and sell work, contemporary artists seeking exposure and patronage, and art collectors/enthusiasts who purchase tickets to attend.

The portfolio is structured around two product lines. The main art3f brand operates international contemporary art salons open to both galleries and individual artists; the Gallery Art Fair sub-brand hosts galleries-only editions in select locations (Luxembourg, Lausanne) with higher exclusivity standards. Two add-on products broaden the offering: Signature Days, an exclusive-access membership program using personalized codes, and Offre Mini, an entry-level booth package starting at €570 to attract emerging exhibitors. The underlying technology stack is intentionally light — a content website (art3f.fr), newsletter signup, social channels (Facebook, Instagram, LinkedIn), and the Eventbrite marketplace for ticketing — with no proprietary platform or AI/ML capabilities disclosed.

The business model derives revenue from three streams: one-time exhibition booth rental paid by galleries and artists (the primary revenue line), transaction-fee ticket sales via Eventbrite to individual visitors, and corporate sponsorship/partnership programs. Go-to-market is event-driven: a commercial sales team recruits galleries and artists, while attendance is driven through the website, newsletter, social media, press coverage, and Eventbrite listings. The company is privately held with no disclosed investors, no funding rounds, and ~10 employees, indicating a lean operator that has scaled its event template across multiple countries without external capital.

Name

Art Fair

Legal name

art3f

Website

https://galleryartfair.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Art Fair Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arts, Crafts & Maker Fairs (MPAGAFAJ)

akta.pro secondary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Contemporary art fairs
• Art exhibition events
• Gallery booth rentals
• European art fairs
• Art fair ticketing

Headquarters

HQ city

Mulhouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Exhibition Booth Rental: Galleries and artists rent exhibition booth space at art3f events. The company offers various booth packages including a 'Mini Offer' starting from 570€ and Signature Days exclusive offerings for premium exhibitors.
2. Ticket Sales: Visitor tickets are sold via Eventbrite platform before events, enabling attendees to purchase access to the art fairs in advance.
3. Corporate Sponsorship & Artist Patronage: Enterprise partners can sponsor artists or become event partners, providing additional revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Art Fair (art3f / Gallery Art Fair / Salon international d'art contemporain) organizes and operates contemporary art fairs across 15+ European cities. The company rents exhibition booth space to art galleries and contemporary artists, sells visitor tickets via Eventbrite, and runs corporate sponsorship and artist patronage programs to support recurring annual events.

Product overview

Art Fair operates through two interconnected product lines: the art3f brand, which hosts international contemporary art salons across major European cities including Monaco, Paris, Luxembourg, Marseille, Lyon, Strasbourg, and others, and the Gallery Art Fair brand, a galleries-only variant held in select locations with stricter participation criteria. Both brands serve as platforms connecting galleries with art collectors and enthusiasts through physical exhibitions. The portfolio is complemented by Signature Days (an exclusive access membership program) and Offre Mini (an affordable booth package starting at €570), which expand accessibility for exhibitors and attendees.

Differentiator

Problem solved

Functional benefit

Products and services

• art3f International Contemporary Art Fair International contemporary art fair brand hosting exhibitions across multiple European cities (Monaco, Paris, Luxembourg, Marseille, Lyon, Strasbourg, Brussels, Bordeaux, and others). Provides booth rental to galleries and artists for displaying and selling contemporary art to fair visitors.
• Gallery Art Fair Galleries-only contemporary art fair brand operating in select locations including Luxembourg and Lausanne, with stricter participation criteria and higher exclusivity standards for participating galleries.
• Signature Days Exclusive access program offering personalized codes to subscribers, providing exclusive offers and privileged access to art fair events and exhibitors.

Named customers3 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EventbritecoreChannel Partner/ Reseller/ DistributorEventbrite serves as the ticketing platform for art3f events, enabling visitors to purchase tickets in advance through the Eventbrite marketplace.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Art Brussels: Art Brussels is a contemporary art fair held annually in Brussels, directly overlapping with art3f's Brussels event. Comparable mid-tier contemporary art fair targeting European galleries and collectors.
• Affordable Art Fair: Affordable Art Fair operates a multi-city circuit of contemporary art fairs specifically targeting the accessible, sub-€10k price point, directly mirroring art3f's "coup de coeur" and affordable-art positioning. Highly comparable business model and target audience.
• Art Paris: Art Paris is a leading contemporary and modern art fair held annually at the Grand Palais in Paris. Directly competes with art3f's Paris and other French events for exhibitors and collectors in the same geography.
• PAN Amsterdam: PAN Amsterdam is a contemporary art fair held annually at the RAI Amsterdam, featuring modern and contemporary galleries. Comparable as a European contemporary art fair competing for exhibitor participation.
• AKAA (Also Known As Africa): AKAA is a Paris-based contemporary art fair with a focus on emerging markets. Shares the contemporary art fair format and Paris location with art3f and competes for the same exhibitor pool.
• Art Karlsruhe: Art Karlsruhe is a major German contemporary art fair with a similar regional multi-city European footprint. Conceptually aligned with art3f's contemporary art salon model and exhibitor base.

Broad incumbents

• Frieze: Frieze operates a portfolio of fairs (Frieze London, Frieze New York, Frieze Seoul, Frieze LA) and magazine. Comparable as a major contemporary art fair operator with multi-city presence, but at a higher-end and more editorial positioning than art3f.
• Art Basel: Art Basel is the global blue-chip art fair operator (Basel, Miami, Hong Kong, Paris). Comparable as the dominant contemporary art fair organizer in the same exhibitor/collector ecosystem, but at the premium end of the market versus art3f's accessible positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100044350273206
• LinkedInlinkedin.com/company/galleryartfair
• Instagraminstagram.com/art3f

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art Fair