GAMA Healthcare Australia & New Zealand

What GAMA Healthcare Australia & New Zealand does

GAMA Healthcare Australia & New Zealand (legal entity: GAMA Healthcare Australia Pty Ltd) is the Australian and New Zealand operating subsidiary of the UK-founded GAMA Healthcare group. The company manufactures and distributes infection prevention and control (IPC) products for healthcare facilities, aged care, dental practices, corporate offices, transport operators, and home consumers. Its core product lines include the Clinell range of single-step disinfectant and detergent wipes (proven to kill the COVID-19 virus in 30 seconds), Clinell Sporicidal Wipes for non-invasive medical devices, Clinell Contiplan 3-in-1 Cream Cloths using proprietary Advanced Barrier Protection (ABP) Technology for skin barrier defence, the Rediroom mobile cart-to-isolation-room HEPA filtration system, and the Rediair portable HEPA 14 air purifier with recurring filter-pack consumables. The Rediroom assembles into an operational patient isolation room in under 5 minutes, and Rediair delivers up to 600 m³/h clean air with 99.995% filtration of 0.3-micron particles.

Underlying technology is anchored in proprietary formulation chemistry (including a patented near-neutral pH formula), material science, and microbiological/viral efficacy testing conducted at the group's 14,000 sq ft Fellows Research Centre in Halifax, UK. The Australian operation is supported by R&D output from the parent group's multi-disciplinary research capabilities spanning formulation chemistry, analytical science, material science, microbiology, virology, and mycology.

The business model is primarily hardware/consumable sales to enterprise healthcare customers through a direct field-sales motion, with state-level coverage across VIC, SA, WA, QLD, NSW, NT, ACT, and TAS, complemented by Clinical Nurse Educators who deliver product training and IPC education. Consumer and SMB segments are served through e-commerce channels (Amazon, eBay, company online store) and retail distribution (Winc, Officeworks). Capital equipment revenue (Rediroom) is supplemented by recurring consumables (Rediair filter packs, wipe refills, Enhanced Pods). Training, webinars, and implementation services are bundled with product sales. The company operates as part of a 200+ employee group with 7 locations globally (UK headquarters in Hemel Hempstead, R&D in Halifax, operations in China, and the Australian headquarters in Notting Hill, Victoria), with products distributed to 60+ countries.

Name

GAMA Healthcare Australia & New Zealand

Legal name

GAMA Healthcare Australia Pty Ltd

Website

https://gamahealthcare.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

GAMA Healthcare Australia & New Zealand manufactures and distributes the Clinell range of disinfectant wipes, skin care cloths, and Rediroom/Rediair HEPA air filtration systems. It serves hospitals, aged care, dental, corporate, transport, and consumer customers across Australia and New Zealand via a state-by-state direct field-sales team.

Ownership category

akta.pro rank

Product category

Infection Prevention and Control Products

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Soap and Cleaning Compound Manufacturing (32561)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Hand Hygiene & Skin Antisepsis (Soaps, Sanitizers, Surgical Scrubs, CHG Prep) (HLAHANAE)

akta.pro secondary industries

Air Quality & Environmental Infection Control (HEPA Filtration, Isolation Barriers, CSSD/HVAC Solutions) (HLAHANAK), Healthcare Facility & Medical Office Disinfection (HSAEAHAC), Disinfection, Sanitization & Infection Prevention Services (BPABABAE)

Keywords

• Infection prevention products
• Disinfectant wipes
• Patient isolation systems
• Air purification devices
• Healthcare surface disinfection

Headquarters

HQ city

Notting Hill

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Infection Prevention Products: Manufacture and distribution of IPC products including disinfectant wipes (Clinell Universal, Clinell Sporicidal), hand hygiene products, skin care (Contiplan), surface disinfection, and support products. Revenue generated through direct sales to healthcare facilities and consumer/retail channels.
2. Medical Equipment (Rediroom): Mobile patient isolation rooms that expand from carts into HEPA air-filtered isolation chambers. One-time capital equipment purchase with potential for recurring consumables.
3. Air Purification (Rediair): Portable HEPA air purifiers sold with replacement filter packs as recurring revenue component.
4. Training and Support Services: Bespoke training programs, webinars, educational resources, and implementation support services bundled with product sales to healthcare customers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

GAMA Healthcare Australia & New Zealand manufactures and distributes infection prevention and control (IPC) products including disinfectant wipes, skin care cloths, mobile HEPA-filtered patient isolation rooms, and portable air purifiers under brands such as Clinell, Rediroom, Rediair, and Clinell Contiplan. The company serves healthcare facilities, aged care, dental practices, corporate offices, and home users across Australia and New Zealand, complemented by training, education, and Clinical Nurse Educator-led aftercare services.

Product overview

GAMA Healthcare is a healthcare company specializing in infection prevention and control (IPC) products. Their portfolio consists of multiple distinct brands and product lines: Clinell (core disinfectant brand for surfaces and skin), Rediroom (mobile HEPA-filtered patient isolation room), Rediair (portable air purification system), and Clinell Contiplan (3-in-1 skin care cloths). The product ecosystem includes disinfectant wipes (Universal Range, Sporicidal Range), hand hygiene products (Antibacterial Hand Wipes), skin care solutions (Chlorhexidine Bathing, Bed Bath Cloths), spill management (Spill Wipes), cleaning verification (Indicator Range, EvaluClean), and support products (Easyclean Commode). Products are complemented by training, education, and aftercare support services.

Differentiator

Problem solved

Functional benefit

Brands

• Clinell: Innovative disinfectant products for surfaces and skin, supported with market-leading aftercare. UK's most trusted single-step detergent and disinfectant products.
• Rediroom
• Rediair
• Clinell Contiplan
• Carell

Products and services

• Clinell Universal Wipes

Quantifiable outcome

• Kill at least 99.99% of pathogens including Norovirus and MRSA
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ACIPC (Australasian College for Infection Prevention and Control)coreGTM or Marketing Partner · 1 June 2023Strategic partnership for IPC Tour - annual educational events bringing infection prevention discussions to healthcare facilities across Australia. Joint marketing and educational initiatives including IPC Week campaigns and Winter Champion campaigns
• Lancaster UniversityminorStrategic or Co-development PartnerResearch collaboration partner mentioned on the What We Do page, working with GAMA on revolutionary infection prevention ideas
• CIEL (Centre for Infectious Disease Research)minorStrategic or Co-development PartnerResearch collaboration partner working with GAMA on infection prevention research and development
• Bath UniversityminorStrategic or Co-development PartnerAcademic research partnership in infection prevention and control development

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ecolab: Ecolab is a global leader in infection prevention, water, and hygiene with extensive hospital and healthcare cleaning portfolios; it competes with GAMA across surface disinfection, hand hygiene, and instrument processing at a much broader scale.
• 3M Health Care: 3M offers surface disinfectants, hand sanitizers, and sterilization monitoring products in the IPC space, overlapping with GAMA's wipe and consumable portfolio, particularly in hospital procurement.
• GOJO Industries (PURELL): GOJO is the dominant hand hygiene brand globally through PURELL and competes with GAMA's antibacterial hand wipes and hand sanitization products in both healthcare and consumer channels.
• STERIS plc: STERIS is a major sterilization and infection prevention company offering capital equipment, consumables, and services to hospitals; comparable to GAMA across the Rediroom/Rediair hardware lines and disinfectant consumables.
• Diversey Holdings: Diversey provides hospital-grade disinfectants, cleaners, and hand hygiene products globally through its Taski, Oxivir, and Soft Care brands, directly overlapping with GAMA's healthcare facility and IPC offerings.

Direct peers

• Schülke & Mayr: Schülke is a European infection prevention specialist with disinfectant wipes, hand hygiene, and skin antiseptics; its products and channels closely parallel GAMA's Clinell portfolio across DACH and broader EMEA markets.
• Tristel Solutions: Tristel is a UK-based specialist in infection prevention with chlorine dioxide wipes and sporicidal products targeting hospital, dental, and veterinary markets, directly comparable to GAMA's Clinell Sporicidal and Universal ranges.
• PDI Healthcare: PDI is a direct competitor in healthcare disinfectant wipes (Sani-Cloth, Super Sani-Cloth), serving US and international hospitals with similar IPC consumables and surface disinfection products to GAMA's Clinell range.

Regional players

• Whiteley Corporation: Whiteley is an Australian manufacturer of disinfectants, cleaning, and hygiene products serving hospitals and healthcare facilities in ANZ, directly competing with GAMA in its home market.

Emerging players

• Bioquell (Ecolab): Bioquell specializes in bio-decontamination systems and HPV technology for healthcare and life sciences, comparable to GAMA's Rediroom patient isolation and air purification offerings in environmental infection control.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Clinell_Aus
• Facebookfacebook.com/clinell.aus
• LinkedInlinkedin.com/company/gamahealthcareau
• Instagraminstagram.com/clinell_aus

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAMA Healthcare Australia & New Zealand