SWinG

What SWinG does

SWinG (Supporting Women in achieving their Goals) was a 3-year, EU-funded project (1 January 2019 – 31 December 2021) coordinated by FFSE (Fédération Française du Sport d'Entreprise), a French non-profit sport federation headquartered at 28 rue Rosenwald, Paris. The project convened a cross-sectoral consortium of 10 partners from 7 countries — including sport federations (EHF, EFCS, ENGSO Youth), business networks (FCEM, PWN, Athletes for Hope), sport clubs (Società Sportiva Lazio, Sport Club Partizan Skofja Loka) and the University of Copenhagen — to address the under-representation of women in decision-making roles in European sport, where women held only 5.3% of NOC presidencies and 5% of national federation presidencies at the EU level.

The project's core product was a Mentorship Programme matching 20-25 aspiring women leaders aspiring to election in sport governing bodies with mentors recruited from the business world. This was complemented by nine Intellectual Outputs (research reports, toolkits, training manuals, and a sustainability plan), a multilingual resource library, webinars, role-model interviews, and infographics. The program was delivered free of charge to selected participants and was supported by content marketing, social campaigns (e.g., #BalanceForBetter, #PressForProgress), and partner-network distribution across Europe and the US.

The business model was non-commercial: SWinG was entirely funded through a grant from the Erasmus+ Sport Chapter of the European Union, with no revenue-generating pricing model, no commercial customers, and no products sold. The project formally concluded on 31 December 2021, with FFSE retaining legal ownership of the outputs and a Sustainability and Transferability Plan (IO9) intended to extend the program's impact beyond the grant window. Operating status is recorded as closed.

Name

SWinG

Legal name

FFSE (Fédération Française du Sport d'Entreprise)

Website

https://gamechangeher.org

Company type

Private

Founded year

2019

Operating status

Closed

Headcount range

11–50 employees

Short description

SWinG was a 3-year, EU-funded Erasmus+ Sport project (2019–2021) coordinated by FFSE that developed and piloted a mentorship programme for 20-25 aspiring women leaders seeking election in European sport governing bodies, in partnership with 10 organizations across 7 countries.

Ownership category

akta.pro rank

Product category

Gender Equality in Sport Leadership

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

akta.pro secondary industry

National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• Sport leadership mentorship
• Women in sport governance
• Gender equality programmes
• Leadership development initiatives
• Erasmus+ sport projects

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Erasmus+ EU Funding: SWinG is a 3-year project co-funded by the Erasmus+ Sport Chapter of the European Union, running from January 1, 2019 to December 31, 2021. The project does not generate commercial revenue but is funded through EU grant funding.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SWinG is a 3-year EU-funded (Erasmus+ Sport Chapter) project that developed and piloted a mentorship scheme matching 20-25 aspiring women leaders in European sport with mentors drawn from the business world, supported by nine Intellectual Outputs (research reports, candidate toolkits, communication guides, training manuals and a sustainability plan). The initiative targets the underrepresentation of women in sport governing bodies, where women represent roughly 5% of national federation and NOC presidents across the EU. All outputs and resources are released free of charge to participants and the public in multiple European languages.

Product overview

SWinG (Support Women in achieving their Goal) is a 3-year EU-funded project (January 2019 – December 2021) led by FFSE, focused on advancing women into decision-making positions in European sport. The initiative centers on a Mentorship Programme designed to identify and support 20-25 aspiring women leaders, complemented by nine Intellectual Outputs including research reports (IO1, IO2), practical manuals (IO3, IO4), toolkits (IO5, IO6, IO7), a testing statistics report (IO8), and a sustainability plan (IO9). Additional resources include webinars, role model interviews, infographics, and a library of leadership development initiatives. The project operates as a collaborative partnership of cross-sectoral stakeholders working to develop a European approach to empowerment and gender mainstreaming in sport governance.

Differentiator

Problem solved

Functional benefit

Products and services

• SWinG Mentorship Programme A mid-term transformative change programme matching 20-25 aspiring women leaders in European sport with mentors drawn from the business world, providing matched mentor relationships, training sessions and empowering sessions at partner locations. Designed to encourage more women to step up and engage in sports governing bodies and to be elected into leadership positions.
• SWinG Intellectual Outputs (IO1-IO9) A suite of nine open-access knowledge products consisting of state-of-play research reports, candidate toolkits, communication campaign guides, training manuals, a testing statistics report and a sustainability plan. Targeted at sport organisations, mentors, mentees and policymakers working to advance gender equality in sport governance.
• SWinG Webinars Educational webinars featuring role models and experts discussing topics related to women in sport leadership, made available as free educational content for aspiring women leaders and partner organisations.
• SWinG Role Model Interviews A series of interviews with successful women leaders in sport who share their experiences, insights and leadership lessons for aspiring women in sport governance. Released as free content on the project website.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• FFSE (Fédération Française du Sport d'Entreprise)coreStrategic or Co-development Partner · 1 January 2019FFSE serves as the project coordinator and leader of the SWinG initiative. Based in Paris, FFSE brought together the partnership network and is responsible for overall project coordination, management, and delivery of the 3-year EU-funded project.
• Athletes for HopecoreStrategic or Co-development Partner · 1 January 2019US-based organization joining the European partnership to bring the American perspective on women empowerment and athlete advocacy to the project.
• EFCS (European Federation for Company Sport)coreStrategic or Co-development Partner · 1 January 2019European federation bringing expertise in company sport and workplace diversity initiatives to support the gender equality goals of the project.
• EHF (European Hockey Federation)coreStrategic or Co-development Partner · 1 January 2019European governing body for hockey, led by President Marijke Fleuren who serves as a role model for the project. EHF hosted partner meetings in Brussels and provides expertise in sport governance.
• ENGSO YouthcoreStrategic or Co-development Partner · 1 January 2019European NGO focused on youth sport, contributing expertise on youth engagement and development perspectives to the project.
• FCEM (Les Femmes Chefs d'Entreprises Mondiales)coreStrategic or Co-development Partner · 1 January 2019International network of women business owners bringing business leadership expertise and the empowerment concept 'Alone we are invisible. Together we are invincible.'
• PWN (Professional Women's Network)coreStrategic or Co-development Partner · 1 January 2019Global network of professional women providing mentorship expertise, networking opportunities, and connections to successful women leaders.
• Società Sportiva LaziocoreStrategic or Co-development Partner · 1 January 2019Italian sport club contributing Southern European perspective and experience in sport club governance to the partnership.
• Sport Club Partizan Skofja LokacoreStrategic or Co-development Partner · 1 January 2019Slovenian sport club providing Central European perspective and grassroots sport experience to the project.
• University of CopenhagencoreStrategic or Co-development Partner · 1 January 2019Danish university bringing academic research expertise, evaluation methodologies, and Nordic perspective on gender equality to the project.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/SWinG
• LinkedInlinkedin.com/company/gamechangeher

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWinG