CrossFit Games
CrossFit Games is the annual multi-stage global championship of functional fitness, operated by CrossFit, LLC, running an Open-to-Finals competitive season across Individual, Team, Masters, Teenage, and Adaptive divisions for 58,000+ athletes worldwide.
- Company typePrivate
- Founded2007
- HeadquartersMadison, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What CrossFit Games does
CrossFit Games, operated by CrossFit, LLC since 2007, is the global championship of functional fitness, structured as a multi-stage annual competition season. The season progresses through four stages: the Open (a three-week virtual competition open to all, drawing 58,269 individuals in 2026), Quarterfinals (top 25% advancing, held at affiliates), Semifinals (in-person and online regional events), and the Finals (60 individual athletes and 20 teams competing for the title of "Fittest on Earth"). The competition serves five athlete divisions: Individual, Team, Masters (35+), Teenage (14-17), and Adaptive (operated via WheelWOD), with the Adaptive division expanding accessible categories. The 2026 season marks the 20th anniversary and consolidates all divisions into a single week at the SAP Center in San Jose, California (July 21-26), with a Community Cup added in August.
The underlying technology stack centers on the games.crossfit.com website with real-time leaderboards, the CrossFit Games mobile application (iOS/Android) providing Workout of the Day content, education, and streaming access, and a streaming infrastructure built around the exclusive FloElite (FloSports) media partnership. Distribution extends across Amazon Prime Video, YouTube, and FloElite social channels, with individual/team divisions free-to-stream and Masters/Teenage/Adaptive divisions behind the FloElite subscription. Ticketmaster handles spectator ticketing for live events.
The business model combines five revenue streams: (1) athlete registration fees for the Open with merchandise bundles, (2) media rights and streaming subscription via FloElite, (3) spectator ticket sales for finals events, (4) affiliate licensing fees from the 10,000+ CrossFit gym network that doubles as competition venues and grassroots distribution, and (5) merchandise sales through the CrossFit Store. Sponsorship is a material commercial layer, with Air National Guard as the 2026 presenting sponsor and roughly 20 additional partners (Rogue, YETI, Velites, Saatva, TYR, 2POOD, Zenni Optical, and others) presenting specific events. Customer segments are primarily individual athletes in the long tail, with sponsors and affiliates as secondary business customers.
CrossFit Games firmographics
Firmographics- Name
- CrossFit Games
- Legal name
- CrossFit, LLC
- Website
- https://games.crossfit.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CrossFit Games is the annual multi-stage global championship of functional fitness, operated by CrossFit, LLC, running an Open-to-Finals competitive season across Individual, Team, Masters, Teenage, and Adaptive divisions for 58,000+ athletes worldwide.
- Ownership category
- akta.pro rank
CrossFit Games industry classification
Industry- Product category
- Competitive Fitness Events
- NAICS
- Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)
- akta.pro secondary industry
- Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)
Keywords
Where CrossFit Games is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CrossFit Games business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Athlete Registration Fees: Athletes pay registration fees to participate in the CrossFit Open, with bundle options including exclusive merchandise (tee or tank).
- Media Rights & Streaming (FloElite): FloSports serves as exclusive global media partner, providing streaming coverage. Individual and team competitions stream free on CrossFit App/website/YouTube, while Masters/Teenage/Adaptive divisions stream exclusively on FloElite subscription.
- Event Tickets: Spectator tickets sold for the CrossFit Games at SAP Center in San Jose, with single-day and multi-day ticket packages available via Ticketmaster.
- Affiliate Licensing: CrossFit affiliate network (thousands of gyms) licenses the CrossFit brand and methodology, serving as competition venues and grassroots distribution.
- Merchandise Sales: CrossFit Store selling official Games merchandise including apparel and accessories.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
CrossFit Games product offering
Product offeringCore offering
CrossFit Games operates an annual multi-stage fitness competition season (Open, Quarterfinals, Semifinals, Finals) culminating in the 'Fittest on Earth' championship. The organization runs qualifying competitions worldwide via licensed affiliate gyms, produces live streaming coverage through the FloElite partnership, sells spectator tickets, manages athlete registration, and operates a mobile app for participation and content delivery.
Product overview
CrossFit Games operates a multi-stage competitive fitness ecosystem comprising the CrossFit Open (global virtual qualification), Quarterfinals (top 25% advancement), Semifinals (in-person and online regional competitions), and the culminating CrossFit Games Finals. The organization supports multiple athlete divisions including Individual, Team, Masters (age 35+), Teenage, and Adaptive athletes. A mobile application provides access to Workout of the Day content, Games coverage, leaderboards, and athlete tracking. The 2026 season marks the 20th anniversary with all divisions competing in San Jose, California during the same week. The Adaptive division continues to be operated in partnership with WheelWOD.
Differentiator
Problem solved
Functional benefit
Brands
- Masters CrossFit Games: Age-group competition for athletes 35+ featuring multiple age divisions.
- Teenage CrossFit Games
- Adaptive CrossFit Games
Companies that use CrossFit Games
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles3 records
CrossFit Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CrossFit Games partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered flagship, core and minor.
- Air National GuardflagshipAir National Guard is the presenting sponsor of the 2026 CrossFit Games, expanding their collaboration to become an official presenting sponsor. They sponsor multiple events including Individual Events 1-6 and 11, and are integrated into the competition experience.
- RogueflagshipOfficial equipment sponsor providing barbells, weights, and functional fitness equipment for CrossFit Games competitions. Event 9 (3D Throw) is presented by Rogue.
- FloSports/FloEliteflagshipExclusive global media partner for the 2026 CrossFit Games. Provides full live coverage of all divisions with expanded distribution across Amazon Prime Video, YouTube, and FloElite social channels.
- YETIcoreOfficial sponsor and partner of CrossFit Games. Event 13 (500 Run) is presented by YETI.
- VelitescoreQuarterfinals presented by Velites. Official grip partner of the CrossFit Games. Event 19 (Roll to Support AMRAP) is presented by Velites.
- SaatvacoreOfficial Sleep Partner of the CrossFit Games. Event 18 (Machine 7200m) is presented by Saatva.
- TYRcoreOfficial Swim Partner of the CrossFit Games. Event 7 (Swim Standard) is presented by TYR.
- 2POODcoreOfficial partner of CrossFit Games. Event 15 (2020 Speed Snatch) is presented by 2POOD.
- Zenni OpticalcoreOfficial Eyewear of the CrossFit Games. Event 6 (Grass Track Race) is presented by Zenni.
- Pasture ProvisionscoreOfficial partner presenting Event 10 (Run Hang Squat Clean).
- ValorFitcoreOfficial partner presenting Event 8 (Climbing Snail '26).
- Onward Physical TherapycoreOfficial Physical Therapy Provider of the CrossFit Games.
- PBFitminorOfficial partner of CrossFit Games and Open sponsor.
- PRVNcoreOfficial partner and brand integration sponsor. Associated with multiple CrossFit athletes.
- Mayhem NationminorOfficial partner associated with CrossFit Mayhem athlete brand.
- RampminorOfficial partner providing financial infrastructure.
- WheelWODcorePartner managing the 2026 Adaptive CrossFit Games season, including divisions for seated athletes and those with neurological and vision impairments.
- CristauxminorOfficial partner providing awards and trophies.
- Surface CominorOfficial partner of CrossFit Games.
- WurQminorOfficial partner of CrossFit Games.
- BlackOhmminorOfficial partner of CrossFit Games.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
CrossFit Games competitors and assessment
Company assessmentDirect peers
- HYROX: HYROX operates a global competitive fitness race combining running with functional workout stations, the closest direct competitor to CrossFit Games in mass participation fitness competition. Both monetize through athlete registration, multi-stage qualification, sponsor activation, and global event circuits targeting similar fitness-oriented demographics.
- Spartan Race: Spartan Race organizes obstacle course racing (OCR) events worldwide with mass participation across multiple competitive tiers. Both Spartan and CrossFit Games operate global mass participation fitness competition circuits with sponsor-driven business models and year-round event programming.
- Tough Mudder: Tough Mudder runs obstacle course events and endurance challenges targeted at the same fitness enthusiast demographic as CrossFit Games, with similar registration-fee and sponsorship revenue models.
- Wodapalooza: Wodapalooza is a functional fitness festival and CrossFit competition held annually in Miami, explicitly referenced in CrossFit Games data as a partner event host. Both run functional fitness competitions with similar athlete bases and event formats.
- DEKA Fit: DEKA Fit operates a series of functional fitness competitions and benchmark events marketed to CrossFit-style athletes and gyms, competing for the same participation and event sponsorship dollars as CrossFit Games.
- Rogue Invitational: Rogue Invitational is a strength and functional fitness competition operated by Rogue Fitness, which is also the official equipment sponsor of CrossFit Games. Both events target elite functional fitness athletes with high production values and premium sponsorship.
Broad incumbents
- Orangetheory Fitness: Orangetheory Fitness operates a global fitness studio chain with structured workout programming similar to the CrossFit methodology. As a broad incumbent in the structured fitness space, Orangetheory competes for the same consumer fitness spending and sponsorship attention as CrossFit.
- F45 Training: F45 Training is a global functional fitness studio franchise with similar training methodology to CrossFit affiliates. While not a direct competition operator, F45 represents the broader functional fitness market that funds and feeds into CrossFit Games participation.
- Ironman: Ironman (owned by World Triathlon Corporation) operates mass participation endurance multisport events globally. Both CrossFit Games and Ironman monetize multi-stage fitness competitions through registration, sponsorships, and broadcast partnerships at similar scale.
Others
- World Triathlon: World Triathlon is the international governing body for multisport competition including triathlon, duathlon, and aquathlon. While operating in a different specific sport, it represents the multisport competition governance model relevant to CrossFit Games' multi-domain competition format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CrossFit Games social profiles
Digital presenceCrossFit Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrossFit Games leadership team
Management profileNumber of profiles
CrossFit Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrossFit Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrossFit Games
What does CrossFit Games do?
CrossFit Games operates an annual multi-stage fitness competition season (Open, Quarterfinals, Semifinals, Finals) culminating in the 'Fittest on Earth' championship. The organization runs qualifying competitions worldwide via licensed affiliate gyms, produces live streaming coverage through the FloElite partnership, sells spectator tickets, manages athlete registration, and operates a mobile app for participation and content delivery.
Is CrossFit Games a public or private company?
CrossFit Games is a private company. It is classified as unknown and is currently operating.
When was CrossFit Games founded?
CrossFit Games was founded in 2007. It employs 51 to 100 people.
Where is CrossFit Games based?
CrossFit Games is headquartered in Madison, United States, in the North America region.
How does CrossFit Games make money?
Five revenue lines are on record. Athlete Registration Fees are the primary driver. The others are media Rights & Streaming (FloElite), event Tickets, affiliate Licensing and merchandise Sales.
Who are CrossFit Games's main competitors?
Direct peers on record are HYROX, Spartan Race, Tough Mudder, Wodapalooza, DEKA Fit and Rogue Invitational. Broad incumbents are Orangetheory Fitness, F45 Training and Ironman. World Triathlon is listed as an others.
Does CrossFit Games have an API?
No public API is recorded for CrossFit Games.
What industry is CrossFit Games in?
CrossFit Games's product category is Competitive Fitness Events. Its primary akta.pro industry code is MPAKAIAH, Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races), with a secondary code of MPAKAIAB, Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon). Its NAICS code is 71121 and its SIC code is 7900.