Game Time

What Game Time does

Game Time, operating as Game Time Jax, is a family-owned mobile entertainment business founded in August 2015 and based in Jacksonville, Florida. The company delivers recreational experiences to customers' chosen locations through customized mobile units, including a "Game Truck" mobile video game theater, mobile laser tag equipment, mobile foam party systems, and combination packages bundling these offerings. Core customers are parents planning children's birthday parties and family celebrations, with a secondary segment of schools and educational institutions booking the service for student reward events (one school customer has booked three consecutive years). The company is co-owned by the founding couple (Forrest and spouse), who operate the business with what the firmographics describe as approximately 50 total staff, including event-day operators.

The underlying product is asset-based and physical: customized trucks and trailers outfitted with multiple gaming stations and screens, plus portable laser tag and foam party gear. No technology platform, mobile application, or proprietary software product is disclosed; the company's website and booking store are powered by Event Rental Systems, a third-party platform provider. There are no patents, trademarks, certifications, regulatory actions, or funding events disclosed, consistent with a bootstrapped family enterprise.

Game Time generates revenue through one-time booking fees paid by individual and small-business (SMB) customers on a pay-as-you-go basis; pricing is quote-based rather than publicly listed, and customers transact either through the website's "Book Now" flow or by phone ((904) 646-6484). The service area is restricted to the Jacksonville, Florida metropolitan region, and distribution is direct-to-consumer with no resellers, franchisees, or licensing arrangements disclosed. Marketing is limited to a website presence and word-of-mouth from satisfied customers, with testimonials highlighting cleanliness, punctuality, and staff professionalism as primary satisfaction drivers.

Name

Game Time

Legal name

Game Time Jax

Website

https://gametimegametruck.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Game Time (Game Time Jax) is a family-owned mobile entertainment business in Jacksonville, Florida, delivering on-location game truck, laser tag, foam party, and combo packages to parents hosting children's events and to schools for student reward events.

Ownership category

akta.pro rank

Product category

Mobile Entertainment Services

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

akta.pro secondary industry

Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG)

Keywords

• Mobile entertainment services
• Game truck rentals
• Mobile laser tag
• Foam party events
• Birthday party entertainment

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Entertainment Services: One-time booking fees for mobile entertainment services including game truck rentals, laser tag, foam parties, and combination packages for birthday parties, school events, and private gatherings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Game Time Jax is a family-owned mobile entertainment business that delivers video game trucks, laser tag setups, foam party equipment, and combination packages directly to customer locations for events such as birthday parties, school celebrations, and private gatherings in the Jacksonville, Florida area. Customers book one-time event rentals and the company transports, sets up, and operates the entertainment equipment on-site.

Product overview

Game Time Jax is a family-owned mobile entertainment business offering multiple distinct services: a mobile video game theater (Game Truck), mobile laser tag, foam parties, and combo packages that bundle these services together. The business operates as a unified service offering where customers can book individual entertainment options or combine them for events. The Game Truck serves as the primary delivery vehicle for video gaming experiences, while laser tag and foam parties are additional standalone or combinable entertainment options. The company began operations in August 2015 and serves the Jacksonville, Florida area.

Differentiator

Problem solved

Functional benefit

Products and services

• Game Truck

Quantifiable outcome

• Multiple repeat customers and multi-year bookings reported (e.g., Tammy Smith booking for 3rd consecutive year)

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Laser Quest: Established laser tag entertainment franchise offering team-based combat games. Directly comparable on the laser tag leg of Game Time's service mix, though operated from fixed venues rather than mobile events.
• Sky Zone: National trampoline and active-play park chain with dedicated birthday party programming. Comparable party-occasion business model and family customer base, though delivered from fixed indoor venues.
• BounceU: National franchise of indoor bounce house party centers serving children's birthday parties and group events. Same end-customer and occasion (kids parties) with overlapping entertainment positioning but a venue-based rather than mobile model.
• Color Me Mine: National pottery-painting studio franchise hosting children's birthday parties and group events. Comparable children's birthday-party use case and parent customer base, with a craft-focused rather than active-gaming positioning.
• K1 Speed: National indoor go-karting chain with kids' party packages and group event programming. Comparable group entertainment positioning for birthday parties and corporate/school outings, though centered on karting rather than mobile delivery.
• Urban Air Adventure Park: National chain of indoor adventure parks offering trampolines, laser tag, and party packages for children. Comparable target customer (families, schools) and party-event use case, with broader entertainment scope.
• Pump It Up: National franchise of indoor inflatable party venues targeting the same children's birthday party segment. Comparable customer base (parents, schools) and use case (party entertainment) but fixed-location rather than mobile delivery model.
• Main Event Entertainment: Family entertainment center chain bundling bowling, laser tag, video games, and food/beverage with birthday party packages. Comparable multi-activity party offering and family customer, though at significantly larger scale and fixed venues.

Direct peers

• GameTruck: National mobile video game truck franchise from which Game Time Jax appears to operate. Offers the same mobile gaming-theater concept delivered to birthday parties, making it the closest direct comparator on product, customer, and delivery model.

Regional players

• GameTruck Jacksonville (independent operators): Other independent mobile game truck and party entertainment operators serving the Jacksonville/Southeast US market. Directly comparable mobile delivery model and service mix, competing for the same local customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gametimejax

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Game Time