Garage Central Cully

Name

Garage Central Cully

Legal name

Jacques Dupasquier S.A.

Website

https://garagecentral.ch

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bourg-en-Lavaux (Cully)

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales (New and Used): Sale of new and used vehicles through multimarque direct-import platform (Multimarque.ch) and as official JAC Suisse representative for Romandy. Saturday sales by appointment.
2. Mechanical Repairs and Maintenance: Multi-brand repair and maintenance services including multi-brand specialist, electric vehicle specialist, tire service with wheel storage, air conditioning service, and detailing/interior refresh.
3. Body Work and Collision Repair: Body repairs including dent removal/spot repair, headlight polishing and renovation, panel beating and painting, and windscreen replacement.
4. Vehicle Rental (Valais): Vehicle rental services in Valais including utility/light commercial vehicles and passenger transport vehicles.
5. School Transport Services: Organized school transport operations for local schools in the Cully/Bourg-en-Lavaux area, serving multiple schools including Collège des Ruvines, Collège du Vanel, Collège du Genevrey, and Collège du Verney/PX.
6. EV Electromobility Consulting: Mobility advisory services including EV project consultation and charging solution setup for individual customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Garage Central Cully is a multi-brand automotive service center and mobility center offering new and used vehicle sales (including the JAC electric lineup as official JAC Suisse representative for Romandy), mechanical and bodywork repairs, electric vehicle specialization through Emob Expert, tire and air conditioning services, detailing, vehicle rentals in Valais, and organized school transport services in the Bourg-en-Lavaux region. It bundles sales, after-sales service, rental, and mobility consulting from a single local facility under the Swiss Made-certified Centre de Mobilité concept.

Product overview

Garage Central Cully is a traditional automotive service center and mobility center operating since 1986 in Cully, Switzerland. The company offers a comprehensive range of services including new and used vehicle sales (particularly JAC brand), mechanical repairs, bodywork repairs, electric vehicle specialization through Emob Expert, vehicle rentals in Valais, school transportation services, and mobility consulting. The core product portfolio centers on automotive services and the JAC vehicle lineup which includes electric vehicles (e30X, M3EV, T9EV), plug-in hybrids (e-JS6 PHEV, RF8 PHEV), and traditional combustion vehicles (T8Pro 4×4 in petrol/diesel/camper variants). The company positions itself as a Center of Mobility with specialization in electromobility.

Differentiator

Problem solved

Functional benefit

Brands

• Emob Expert: Electric and hybrid vehicle specialization with mobility project support, charging solutions, and electromobility consulting services
• Locations Valais
• e-Garage
• JAC Suisse Représentants

Products and services

• New and Used Vehicle Sales (Vente neuves et occasion) Multi-brand sales of new and used vehicles including the JAC electric and hybrid lineup, offered with personalized advice, time-saving service, and reliability assurance to individual vehicle buyers in Romandy. Saturday sales are by appointment.
• Mechanical Repairs and Maintenance (Réparations mécaniques) Multi-brand mechanical repair and maintenance, electric vehicle servicing, tire service with seasonal wheel storage, air conditioning service, and interior detailing/refresh for individual vehicle owners.
• Bodywork Repairs (Réparations carrosserie) Bodywork services including dent removal and spot repair, headlight polishing and renovation, panel beating and painting, and windscreen replacement for individual vehicle owners.
• Emob Expert – Electric Vehicle Services Electric and hybrid vehicle specialization covering EV project support, charging solution setup, and electromobility consulting for individual EV owners and prospective EV buyers.
• Vehicle Rental – Locations Valais (Utility and Passenger) Rental of utility vehicles and passenger transport vehicles (vans and people-movers) for individuals and small businesses at branches in Cully and Sion (Valais).
• School Transport Services (Transports scolaires) Organized daily school transport operating dedicated bus routes (Bus Blanc, Bus Rouge, Bus Bleu, Bus Vert, Bus Brun, Bus Orange, Bus Violet, Bus Jaune) and Car Postal 382 to multiple colleges in Bourg-en-Lavaux, including Collège des Ruvines, Collège du Vanel, Collège du Genevrey, and Collège du Verney/PX.
• Individual Mobility Consulting (Conseil en Mobilité) Personalized mobility consulting that helps individual customers identify tailored mobility solutions, recognized as Swiss Made by Label à l'Arbalète.
• JAC Electric and Hybrid Vehicle Lineup (e30X, M3EV, e-JS6 PHEV, T8Pro 4x4, T9EV 4x4, RF8 PHEV) Sale of the JAC vehicle range as official JAC Suisse representative for Romandy, covering 100% electric models (e30X, M3EV, T9EV 4x4), plug-in hybrids (e-JS6 PHEV, RF8 PHEV), and the T8Pro 4x4 in petrol, diesel, and camper variants.

Quantifiable outcome

• Swiss Made certified mobility advisory concept recognized by Label à l'Arbalète
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Zoé ClaessensminorGTM or Marketing Partner · 7 March 2022Sponsorship partnership with Zoé Claessens, BMX Racing champion, European champion, and 8th in the world ranking. She serves as the new face of Garage Central Cully and the JAC Suisse brand. The garage provided her a JAC e-S2 for training travel to the World Cycling Centre in Aigle. This ambassador partnership supports brand visibility and community engagement.
• JAC Suisse (JAC Volkswagen CO Ltd SUISSE)coreChannel Partner/ Reseller/ DistributorGarage Central Cully is the official representative of the JAC brand for all of Romandy (French-speaking Switzerland). They sell the complete JAC electric vehicle lineup including e30X, M3EV, e-JS6 PHEV, T8Pro 4×4 (petrol/diesel/camper), T9EV 4×4, and RF8 PHEV. This is a flagship brand partnership representing the company's strategic bet on 100% electric mobility.
• AutofitcoreChannel Partner/ Reseller/ DistributorPartnership with Autofit, a multi-brand workshop concept network, established in 2008 following the departure of Peugeot. Autofit provides the technical framework for the garage's multi-brand repair and maintenance operations, giving access to a recognized network of independent workshops.
• e-GaragecoreTechnology or Integratione-Garage is a specialized electric vehicle after-sales service (SAV) solution that the Garage Central Cully integrates into its EV service operations. It supports the garage's positioning as an EV specialist and provides diagnostic and maintenance infrastructure for electric vehicles.
• Multimarque.chminorChannel Partner/ Reseller/ DistributorMulti-brand vehicle sales platform for direct import vehicles. Established in 2008 as the new sales model following Peugeot's departure, providing the base for the garage's multi-brand vehicle sales operations.
• Label à l'Arbalète (Swiss Made)coreOthersThe Label à l'Arbalète certifies the Garage Central Cully's mobility advisory concept as Swiss Made compliant. This certification recognizes the company's individual mobility consultation services as meeting Swiss quality and origin standards, enhancing credibility in the Romandy region.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Tesla Switzerland: Direct EV sales-and-service incumbent in Switzerland. Comparable in EV servicing and competing for the same EV-curious customers in Romandy, though operating a proprietary direct model.
• AMAG: Switzerland's largest automotive retail and service group, operating multi-brand dealerships and service centers across the country. Competes with Garage Central for Romandy customers on vehicle sales and service scale.
• Emil Frey: Major Swiss automotive group with extensive multi-brand dealership and service network. Comparable as a broad incumbent in the same vehicle sales and after-sales space across Romandy.
• Hyundai Suisse: Importer of Hyundai and Kia in Switzerland, with EV/hybrid lineups (e.g., Ioniq). Comparable as a competing OEM-aligned multi-brand channel for EV and hybrid buyers in Romandy.

Direct peers

• Top Garage: Swiss network of independent multi-brand garages. Directly comparable as a peer workshop network sharing the multi-brand independent service model.
• Bosch Car Service Switzerland: International multi-brand independent garage network. Comparable to Garage Central as a competing multi-brand workshop brand offering standardized independent service in Switzerland.
• Autofit: Multi-brand independent workshop concept network of which Garage Central is a member since 2008. Directly comparable as a peer multi-brand repair partner serving similar Swiss independent-garage positioning.

Regional players

• Carglass Suisse: Swiss windscreen replacement and minor bodywork specialist. Comparable for the windscreen and bodywork portion of Garage Central's offering, though focused narrowly on glass repair.
• Speedy (Swiss tire and service chain): Swiss tire and light-service chain with locations across Romandy. Comparable for the tire service, storage, and quick-maintenance portion of Garage Central's portfolio.

Others

• JAC Suisse: The Chinese-OEM import partner whose Romandy representation Garage Central holds. Adjacent as the brand owner and a related distribution counterpart rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/garagecentral.ch
• LinkedInlinkedin.com/company/garage-central-cully
• Instagraminstagram.com/garagecentralcully

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garage Central Cully