Garagem de Arrifana

What Garagem de Arrifana does

Garagem de Arrifana is a multi-brand automotive dealership headquartered in Santa Maria da Feira in Portugal's Norte region, founded in 1947 and operating with 23 employees. Since September 2020 it has been part of Grupo Emac Auto, a Portuguese dealership group that also includes EMAC Comércio de Automóveis S.A. and BL Motor Comércio de Automóveis S.A. The dealership holds authorized representation for Volkswagen, Volkswagen Commercial Vehicles, Audi, and Škoda, with the wider Grupo Emac Auto portfolio extending representation to SEAT, Changan, and Forthing vehicles.

The business operates a full-service dealership model: new and used vehicle sales, a dedicated after-sales workshop, a collision repair center, a parts and accessories department, a vehicle import service (Importação de Veículos), and in-house financing through EMAC Auto Finance. Operational infrastructure includes a physical showroom and service facility, a corporate digital presence at emac.pt, WhatsApp Business, social media channels (YouTube, LinkedIn, Facebook, Instagram), and a centralized call center shared across the group. Customer engagement combines in-person dealership traffic with digital lead generation managed at the parent-group level.

Revenue mechanics follow traditional dealership economics: gross margin on new and used vehicle sales, OEM bonus and incentive income, labor billing from service and repair, parts margin, financing commission via EMAC Auto Finance, and fees on vehicle import facilitation. The customer base is primarily individual retail buyers seeking authorized brand representation and warranty-covered servicing, supplemented by small-to-medium fleet operators and commercial-vehicle customers. Pricing is transactional at retail and contract-based for fleet or repeat-service accounts; no subscription, software-style, or recurring digital component is present in the model.

Name

Garagem de Arrifana

Legal name

Garagem de Arrifana (entity acquired by Grupo Emac Auto)

Website

https://garagemdearrifana.com.pt

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Garagem de Arrifana is a multi-brand authorized automotive dealership in northern Portugal, representing Volkswagen, Audi, Škoda and other OEMs under Grupo Emac Auto, providing new and used vehicle sales, after-sales service, collision repair, parts, import services and in-house financing.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Distribution channels5 records

Marketing channels4 records

Core offering

Garagem de Arrifana operates as an authorized automotive dealership in Santa Maria da Feira, selling new vehicles for Volkswagen, Volkswagen Veículos Comerciais, Audi, and Škoda, plus certified used vehicles through EMAC Ocasião. The dealership also provides after-sales maintenance and repair in specialized workshops, a collision repair center, genuine parts and accessories retail, and in-house vehicle financing and insurance through EMAC Auto Finance.

Product overview

Garagem de Arrifana, acquired by Grupo EMAC Auto in September 2020, is an automotive dealership group offering new and used vehicle sales, after-sales services, parts and accessories, and vehicle financing. The company represents multiple vehicle brands (Volkswagen, Audi, SEAT, Škoda, Volkswagen Veículos Comerciais, Changan, Forthing) through various sub-brands including EMAC Auto, BL Motor (Audi), BL Sport (SEAT), and EMAC Ocasião (used vehicles). The product portfolio includes vehicle sales across multiple brands, specialized workshops for maintenance, collision center services, and a comprehensive parts department. EMAC Auto Finance provides financing and insurance solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• New Volkswagen vehicle sales

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Inchcape plc: Global automotive distributor and retailer operating multi-brand dealerships across multiple continents. Useful comp for capital allocation, OEM relationships, and after-sales economics at scale.
• Pendragon plc: Large UK-based multi-brand automotive dealer group with sales, service, and parts operations. Provides a benchmark for dealership unit economics and EV-transition exposure.

Direct peers

• Caetano Auto: Retail arm of Salvador Caetano group operating authorized multi-brand dealerships in Portugal with new/used sales, after-sales, and parts; directly comparable business model to Garagem de Arrifana under the Grupo EMAC umbrella.
• SIVA SGPS: Portuguese automotive dealer group with overlapping VW Group representation and similar full-service sales/parts/workshop operations across northern Portugal. Direct regional competitor and structural comp.
• MovilNorte: Portuguese multi-brand authorized dealer operating in the Norte region with sales, service, and parts offerings — overlapping geography and product mix with Garagem de Arrifana.
• Salvador Caetano: Largest Portuguese multi-brand automotive dealer group, representing multiple OEMs including VW Group brands, with nationwide after-sales and parts networks. Closest structural peer to the EMAC/Garagem de Arrifana model at greater scale.

Emerging players

• Auto1 Group: European digital used-car platform buying from and selling to dealers. Represents the emerging disintermediation threat to traditional dealer used-car operations.

Others

• AutoScout24: Europe's largest online vehicle marketplace. Adjacent comparator for digital lead-generation economics and used-car pricing transparency affecting dealer margins.
• Standvirtual: Portugal's leading online car marketplace (owned by OLX). Not a direct competitor but a key channel for used-vehicle remarketing and a structural pressure on dealer used-car margins.
• Cox Automotive: Global automotive services provider offering dealer software, remarketing, and parts/logistics solutions. Adjacent ecosystem participant relevant to dealer digital and operational infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@autosolucoesmobilidade1984
• Facebookfacebook.com/EMACauto
• LinkedInlinkedin.com/company/garagem-de-arrifana
• Instagraminstagram.com/emac.auto

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garagem de Arrifana