GARAGE SUDRIA

What GARAGE SUDRIA does

Toyota France is the French distribution and after-sales operation of Toyota Motor Corporation (founded 1933; publicly traded on the Tokyo Stock Exchange as 7203), the Japanese automotive OEM operating in 190+ countries. In France, Toyota markets and distributes passenger cars (Yaris, Corolla, C-HR, Prius), SUVs (RAV4, Yaris Cross, bZ4X), commercial vehicles (PROACE CITY, PROACE, PROACE VERSO, PROACE MAX, Hilux), performance vehicles under the GAZOO Racing brand (GR Yaris, Supra, new GR GT), and the Mirai hydrogen fuel cell sedan, through a national network of physical dealer/concession locations supplemented by online configuration and reservation tools on toyota.fr.

The technology portfolio reflects a multi-pathway electrification strategy: self-charging hybrid systems powering a broad HEV lineup, plug-in hybrids (Prius Hybride Rechargeable), battery electric vehicles (bZ4X, bZ4X Touring, C-HR+), and hydrogen fuel cells (Mirai). Onboard intelligence is delivered through the Toyota Safety Sense (T-Mote) ADAS suite and MyToyota connected services, while Toyota Charging provides home and public EV charging infrastructure.

Revenue is generated across six distinct streams: one-time new vehicle sales; financing and leasing through Toyota Financial Services (LOA, LLD, credit); recurring after-sales service, parts, and maintenance; vehicle insurance via Toyota Assurances; certified used vehicle sales under Toyota Occasions; and subscription-based mobility under KINTO. The GTM combines direct-to-consumer sales through the dealer network and website, dedicated enterprise field sales via the Toyota Professional fleet division, and a channel-partner model for used vehicles. Customer segments span individual consumers, business/professional fleet buyers, and used vehicle buyers.

Note: The company name provided in the input (GARAGE SUDRIA) is not directly documented in the source material; the source data describes Toyota France (the national subsidiary), within which individual franchised dealers such as GARAGE SUDRIA operate. Dealer-level financials and operations are not in the source.

Name

GARAGE SUDRIA

Legal name

Toyota

Website

https://garage-sudria-perpignan.concessions-toyota.fr

Company type

Public

Founded year

1933

Operating status

Operating

Headcount range

1–10 employees

Short description

Toyota France distributes new and certified used vehicles, financing, insurance, after-sales services, and subscription mobility through a national dealer network serving individual consumers, business fleet customers, and used vehicle buyers across France.

Ownership category

akta.pro rank

Product category

Passenger Vehicles

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

EV Fleet Leasing & Subscription (EVs, Charging Bundles, Battery-as-a-Service) (TLABAHAH), Fleet & Commercial Vehicle Finance (FSAKADAE), Electric Vehicle (EV) Personal Auto Insurance (FSAJAAAH)

Keywords

• Automobile manufacturing
• Hybrid electric vehicles
• Commercial fleet vehicles
• Vehicle financing leasing
• Automotive after-sales services

Headquarters

HQ city

Not specified

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. New Vehicle Sales: Primary revenue stream from selling new Toyota vehicles across all segments including passenger cars, SUVs, commercial vehicles, and the GAZOO Racing performance lineup.
2. Vehicle Financing and Leasing: Toyota Financial Services offers financing solutions including LOA (Lease with Purchase Option), LLD (Long-Term Lease), credit, and fleet financing solutions.
3. After-Sales Services and Maintenance: Maintenance, repairs, genuine parts, accessories, tires, glass replacement, and bodywork services through the dealer network.
4. Vehicle Insurance: Toyota Assurances provides vehicle insurance products including customizable options and connected insurance services.
5. Used Vehicle Sales: Certified pre-owned vehicle sales through Toyota Occasions program with quality guarantees and financing options.
6. KINTO Mobility Subscription: Subscription-based mobility services under the KINTO brand offering flexible vehicle access without ownership constraints.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Toyota France designs, distributes, and sells new passenger cars, SUVs, commercial vehicles, and electrified vehicles (self-charging hybrids, plug-in hybrids, 100% electric, and hydrogen fuel cell) through a nationwide dealer network and online channels in France. Alongside vehicle sales, it offers financing and leasing (Toyota Financial Services), vehicle insurance (Toyota Assurances), certified pre-owned vehicles (Toyota Occasions), a subscription-based mobility service (KINTO), EV charging solutions (Toyota Charging), and after-sales maintenance and parts.

Differentiator

Problem solved

Functional benefit

Brands

• TOYOTA GAZOO Racing: Toyota's motorsport and high-performance vehicle brand
• Toyota Professional
• KINTO
• Toyota Charging
• Toyota Relax
• Toyota Occasions
• Toyota bZ

Products and services

• New Passenger Cars and SUVs Sale of new Toyota passenger vehicles and SUVs (Aygo X, Yaris, Yaris Cross, Corolla, Corolla Touring Sports, C-HR, C-HR+, bZ4X, bZ4X Touring, RAV4, Land Cruiser, Prius plug-in hybrid, Mirai hydrogen sedan) to individual consumers and families across France via dealer network and online reservation.

Quantifiable outcome

• Up to 570€/year fuel cost savings with hybrid vehicles
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• KINTOcoreStrategic or Co-development PartnerKINTO is Toyota's mobility subscription service brand offering flexible vehicle access without traditional ownership. Available in France through Toyota dealerships, KINTO provides an alternative to buying or leasing with all-inclusive subscription packages including vehicle, insurance, maintenance, and road tax.
• Special Olympics FranceminorStrategic or Co-development PartnerToyota is a partner of Special Olympics, demonstrating commitment to inclusive mobility through sports. The partnership is part of Toyota's 'Start Your Impossible' campaign promoting accessibility and inclusion.
• Paris 2024 Olympic and Paralympic GamesminorStrategic or Co-development PartnerToyota was a partner of the Paris 2024 Olympic and Paralympic Games, providing mobility solutions and demonstrating the company's commitment to inclusive mobility through the 'Start Your Impossible' initiative.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kia: Hyundai Motor Group sibling brand with EV-forward lineup (EV6, EV9, Niro) sold through French dealers, directly comparable in mass-market electrified vehicle offering and dealer-channel go-to-market.
• Volkswagen: Volkswagen AG's French operations selling ID.3, ID.4, ID.5, Golf, Tiguan etc. through French dealer network, directly comparable to Toyota France's electrified portfolio and dealership-led distribution model.
• Renault: French mass-market automaker with hybrid/EV lineup (Clio, Captur, Megane E-Tech) competing directly against Toyota's Yaris, Yaris Cross, C-HR, and bZ4X in the same French dealer network channel.
• Peugeot: Stellantis-owned French brand (208, 2008, 3008, 5008) selling through an extensive French dealer network with parallel hybrid/EV portfolio, directly comparable to Toyota France's omnichannel retail and electrified model approach.
• Citroën: Stellantis French volume brand (C3, C4, C5 Aircross) competing in the same mass-market segment as Toyota, with hybrid powertrains and a similarly broad French dealer footprint.
• Hyundai: Korean automaker with strong hybrid/EV presence (Tucson, Kona, Ioniq 5) sold through French dealers, mirroring Toyota's positioning as an Asian volume brand with a multi-powertrain electrified strategy.
• Ford: American automaker's French dealer network (Puma, Kuga, Mustang Mach-E) competing in similar segments with comparable internal-combustion, hybrid, and BEV product mix.

Emerging players

• Tesla: Pure-EV entrant with direct-sales model bypassing French dealers, directly challenging Toyota's dealership-centric distribution and pressuring BEV mix strategy with Model 3/Y.

Broad incumbents

• Mercedes-Benz: Premium incumbent operating French dealerships with broad ICE/hybrid/EV lineup (EQE, EQS, GLC), comparable omni-channel approach but serving premium customers rather than Toyota's mass-market core.
• BMW: Premium German automaker with French dealer network, broader portfolio than Toyota's GAZOO performance line, overlapping electrified strategy (iX, i4, iX1) but skewed to premium segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/login
• YouTubeyoutube.com/user/ToyotaFrance
• Facebookfacebook.com/toyota.france
• LinkedInlinkedin.com/company/garage-sudria
• Instagraminstagram.com/toyotafrance
• TikToktiktok.com/@toyota_fr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GARAGE SUDRIA