Garance
Garance is a France-based independent mutualist insurance group founded in 1986, serving 248,000+ members with life insurance, PER pension plans, and provident insurance products distributed through online platforms and 200 field advisors across France.
- Company typePrivate
- Founded1986
- HeadquartersPARIS, France
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Garance does
Garance is a France-based mutualist insurance group founded in 1986 and headquartered in Paris (51 Rue de Châteaudun, 75442 Paris cedex 09). Operating as a 100% independent, member-owned entity with no parent company and no external shareholders, Garance serves individuals, self-employed professionals, and businesses across France through three primary product lines: life insurance savings (Garance Épargne and Garance Épargne Enfant), pension retirement savings plans (PER Garance Sérénité, PER Garance Vivacité, and PERO Garance for collective company plans), and provident insurance covering death, long-term care, and funeral expenses (Prevarti, Garance Longue Vie, Garance Obsèques, and Garance Prévoyance Pro). Its core technology is the Garance Smart Life client platform, which provides real-time management of savings, retirement, and protection contracts, complemented by the Cagn'Up mobile application developed by its subsidiary Garance Retraite for employee savings.
Garance generates revenue through recurring management fees, premium loads, and subscription-based contributions on its insurance and savings contracts. Its go-to-market combines 100% online subscription capabilities with a national field network of 200 advisors who visit customers across France, plus dedicated client, business, and broker partner portals. Products are priced accessibly, with life insurance starting at €20/month and no fees on contributions, supplemented by promotional offers including up to €1,000 welcome bonuses and PER transfer fee reimbursements. As of December 31, 2025, Garance reported 248,015 members, 320,093 managed contracts, and 235 employees, with a 4.6/5 customer rating based on 804 Google reviews.
The group is led by Director General Florent Combes (confirmed January 2026) and is governed as a mutualist entity. Strategic positioning emphasizes responsible investment, evidenced by the Label ISR certification and Principles for Responsible Investment (PRI) program integration, alongside a marketing partnership with the Ligue Nationale de Basket (LNB) launched in 2025. Subsidiaries include Garance Retraite (supplementary professional retirement and Cagn'Up app), Germen (co-developer of Cagn'Up), and Mécénat by Garance (corporate philanthropy). The company maintains an active presence on Instagram, LinkedIn, and YouTube under the @avecgarance handle, supporting top-of-funnel customer acquisition.
Garance firmographics
Firmographics- Name
- Garance
- Legal name
- Garance Retraite
- Website
- https://garance.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Garance is a France-based independent mutualist insurance group founded in 1986, serving 248,000+ members with life insurance, PER pension plans, and provident insurance products distributed through online platforms and 200 field advisors across France.
- Ownership category
- akta.pro rank
Garance industry classification
Industry- Product category
- Life Insurance & Retirement Savings
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Portfolio Management and Investment Advice (523940)
- SIC
- Life Insurance (6311), Investment Advice (6282)
- akta.pro primary industry
- Participating (Dividend) Whole Life Insurance (FSAIABAI)
- akta.pro secondary industry
- Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)
Keywords
Where Garance is headquartered
LocationHeadquarters
- HQ city
- PARIS
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Garance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Life Insurance (Assurance Vie): Garance generates revenue through life insurance contracts, offering savings products where customers make regular or one-time contributions. The company manages these contracts and earns management fees.
- Pension Plans (PER): Revenue from retirement savings plans (Plan d'Épargne Retraite) including PER Garance Sérénité, PER Garance Vivacité, and PERO Garance for businesses. Customers contribute during working life to fund retirement.
- Provident Insurance (Prévoyance): Revenue from death insurance, long-term care coverage, and funeral insurance products that provide financial protection for families and dependents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Life Insurance - Garance Épargne |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Garance product offering
Product offeringCore offering
Garance is a 100% independent French mutualist group that sells life insurance, retirement savings plans (PER and PERO), and provident insurance products to individuals, self-employed professionals, and businesses. Products are subscribed to entirely online or through a nationwide network of 200 advisors, and managed by customers via the proprietary Garance Smart Life digital platform. The company manages over 320,000 contracts for approximately 248,000 members as of December 2025.
Product overview
Garance is a mutualist group offering a comprehensive portfolio of savings, retirement, and protection products. The core offering centers on life insurance (Assurance vie Garance Épargne and Garance Épargne Enfant), pension retirement savings plans (PER Garance Sérénité, PER Garance Vivacité, and PERO Garance for businesses), and provident insurance products (Garance Prévoyance Pro, Prevarti, Garance longue vie, and Garance obsèques). These products are accessible through the Garance Smart Life client platform, with the subsidiary Cagn'Up providing a mobile employee savings application. The group positions itself as 100% independent and mutualist, serving individuals, professionals, and businesses throughout France.
Differentiator
Problem solved
Functional benefit
Brands
- Garance Épargne: Life insurance savings product for individuals.
- Garance Épargne Enfant
- PER Garance Sérénité
- PER Garance Vivacité
- Garance Prévoyance Pro
- Prevarti
- Garance Longue Vie
- Garance Obsèques
- PERO Garance
- Cagn'Up
- Garance Smart Life
Products and services
- Garance Épargne
- Garance Épargne Enfant
- PER Garance Sérénité
- PER Garance Vivacité
- PERO Garance
- Garance Prévoyance Pro
- Prevarti
- Garance Longue Vie
- Garance Obsèques
- Cagn'Up
Quantifiable outcome
- 248,015 members trust Garance for their savings needs
- +4 more outcomes
Companies that use Garance
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Garance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Garance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ligue Nationale de Basket (LNB)coreOfficial partner of the Ligue Nationale de Basket (French National Basketball League). Partnership aims to promote shared values of engagement, solidarity, and performance. Activities include exclusive player portraits, savings management tips aligned with athletic rigor, and contests for game tickets and basketball experiences.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Garance competitors and assessment
Company assessmentDirect peers
- Matmut: Matmut is a French mutualist group offering life insurance, retirement plans, and provident cover alongside property and casualty insurance. Its size, mutualist structure, and broad individual-customer focus make it a direct peer to Garance.
- MACIF: MACIF is a major French mutualist insurer offering life insurance, retirement, and protection products to individuals and small businesses. Like Garance, it is member-owned and emphasizes independent, accessible savings advice, making it a direct structural and product peer.
- MAIF: MAIF is a French mutualist insurer with a strong focus on life insurance, retirement, and personal protection products for individuals and professionals. Its member-owned, non-profit ethos and individual-focused product suite are closely comparable to Garance's positioning.
- GMF (Covéa): GMF, part of the Covéa mutualist group, offers life insurance, retirement, and protection products to individual and professional customers. Its mutualist structure and individual savings focus make it a direct peer to Garance.
- Groupama: Groupama is a large French mutualist insurer offering life insurance, retirement, and protection products to individuals, professionals, and businesses. Its mutual structure and broad individual savings offering are comparable to Garance, though at significantly larger scale.
- Suravenir (Crédit Mutuel Arkéa): Suravenir is the life insurance, retirement, and provident subsidiary of Crédit Mutuel Arkéa, specializing in assurance vie, PER, and death/disability products distributed through partner brokers. Its pure-play life and retirement focus and broker-led GTM closely mirror Garance's core proposition.
Broad incumbents
- Crédit Agricole Assurances: Crédit Agricole Assurances is the insurance arm of the Crédit Agricole Group, offering life insurance, retirement, and provident products distributed through the bank's regional branches. As a large bancassurer, it competes with Garance but at a vastly larger scale and through a different distribution model.
- CNP Assurances: CNP Assurances is France's largest life insurer and a public incumbent offering assurance vie, retirement, and protection products through partner banks and brokers. It competes with Garance for life and retirement savings, but its distribution model and bancassurance partnerships make it a broader incumbent rather than a direct peer.
- Allianz France: Allianz France is a leading multi-line insurer offering life insurance, retirement, and personal protection products to individuals and businesses. Its broad product portfolio and large advisor network overlap with Garance's offerings, but its global scale makes it a broad incumbent rather than a direct peer.
- AXA France: AXA France is a major incumbent insurer offering life insurance, retirement, and protection products to individuals and businesses. Its broad portfolio and agent-based distribution make it a broader market incumbent that competes with Garance for similar individual customers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Garance social profiles
Digital presenceGarance compliance and trust
Trust signalCompliance2 records
Garance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Garance leadership team
Management profileNumber of profiles
Profiles7 records
Garance subsidiaries and ownership
Company hierarchySubsidiaries3 records
Garance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Garance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Garance
What does Garance do?
Garance is a 100% independent French mutualist group that sells life insurance, retirement savings plans (PER and PERO), and provident insurance products to individuals, self-employed professionals, and businesses. Products are subscribed to entirely online or through a nationwide network of 200 advisors, and managed by customers via the proprietary Garance Smart Life digital platform. The company manages over 320,000 contracts for approximately 248,000 members as of December 2025.
Is Garance a public or private company?
Garance is a private company. It is classified as management employee owned and is currently operating.
When was Garance founded?
Garance was founded in 1986. It employs 251 to 500 people.
Where is Garance based?
Garance is headquartered in PARIS, France, in the Europe region.
How does Garance make money?
Three revenue lines are on record. Life Insurance (Assurance Vie) is the primary driver. The others are pension Plans (PER) and provident Insurance (Prévoyance).
Who are Garance's main competitors?
Direct peers on record are Matmut, MACIF, MAIF, GMF (Covéa), Groupama and Suravenir (Crédit Mutuel Arkéa). Broad incumbents are Crédit Agricole Assurances, CNP Assurances, Allianz France and AXA France.
Does Garance have an API?
No public API is recorded for Garance.
What industry is Garance in?
Garance's product category is Life Insurance & Retirement Savings. Its primary akta.pro industry code is FSAIABAI, Participating (Dividend) Whole Life Insurance, with a secondary code of FSAAACAE, Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers). Its NAICS code is 52411 and its SIC code is 6311.