Garance

What Garance does

Garance is a France-based mutualist insurance group founded in 1986 and headquartered in Paris (51 Rue de Châteaudun, 75442 Paris cedex 09). Operating as a 100% independent, member-owned entity with no parent company and no external shareholders, Garance serves individuals, self-employed professionals, and businesses across France through three primary product lines: life insurance savings (Garance Épargne and Garance Épargne Enfant), pension retirement savings plans (PER Garance Sérénité, PER Garance Vivacité, and PERO Garance for collective company plans), and provident insurance covering death, long-term care, and funeral expenses (Prevarti, Garance Longue Vie, Garance Obsèques, and Garance Prévoyance Pro). Its core technology is the Garance Smart Life client platform, which provides real-time management of savings, retirement, and protection contracts, complemented by the Cagn'Up mobile application developed by its subsidiary Garance Retraite for employee savings.

Garance generates revenue through recurring management fees, premium loads, and subscription-based contributions on its insurance and savings contracts. Its go-to-market combines 100% online subscription capabilities with a national field network of 200 advisors who visit customers across France, plus dedicated client, business, and broker partner portals. Products are priced accessibly, with life insurance starting at €20/month and no fees on contributions, supplemented by promotional offers including up to €1,000 welcome bonuses and PER transfer fee reimbursements. As of December 31, 2025, Garance reported 248,015 members, 320,093 managed contracts, and 235 employees, with a 4.6/5 customer rating based on 804 Google reviews.

The group is led by Director General Florent Combes (confirmed January 2026) and is governed as a mutualist entity. Strategic positioning emphasizes responsible investment, evidenced by the Label ISR certification and Principles for Responsible Investment (PRI) program integration, alongside a marketing partnership with the Ligue Nationale de Basket (LNB) launched in 2025. Subsidiaries include Garance Retraite (supplementary professional retirement and Cagn'Up app), Germen (co-developer of Cagn'Up), and Mécénat by Garance (corporate philanthropy). The company maintains an active presence on Instagram, LinkedIn, and YouTube under the @avecgarance handle, supporting top-of-funnel customer acquisition.

Name

Garance

Legal name

Garance Retraite

Website

https://garance.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Garance is a France-based independent mutualist insurance group founded in 1986, serving 248,000+ members with life insurance, PER pension plans, and provident insurance products distributed through online platforms and 200 field advisors across France.

Ownership category

akta.pro rank

Product category

Life Insurance & Retirement Savings

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Portfolio Management and Investment Advice (523940)

SIC

Life Insurance (6311), Investment Advice (6282)

akta.pro primary industry

Participating (Dividend) Whole Life Insurance (FSAIABAI)

akta.pro secondary industry

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)

Keywords

• Life insurance
• Retirement savings
• Provident insurance
• Mutual insurance
• Savings products

Headquarters

HQ city

PARIS

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Life Insurance (Assurance Vie): Garance generates revenue through life insurance contracts, offering savings products where customers make regular or one-time contributions. The company manages these contracts and earns management fees.
2. Pension Plans (PER): Revenue from retirement savings plans (Plan d'Épargne Retraite) including PER Garance Sérénité, PER Garance Vivacité, and PERO Garance for businesses. Customers contribute during working life to fund retirement.
3. Provident Insurance (Prévoyance): Revenue from death insurance, long-term care coverage, and funeral insurance products that provide financial protection for families and dependents.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Garance is a 100% independent French mutualist group that sells life insurance, retirement savings plans (PER and PERO), and provident insurance products to individuals, self-employed professionals, and businesses. Products are subscribed to entirely online or through a nationwide network of 200 advisors, and managed by customers via the proprietary Garance Smart Life digital platform. The company manages over 320,000 contracts for approximately 248,000 members as of December 2025.

Product overview

Garance is a mutualist group offering a comprehensive portfolio of savings, retirement, and protection products. The core offering centers on life insurance (Assurance vie Garance Épargne and Garance Épargne Enfant), pension retirement savings plans (PER Garance Sérénité, PER Garance Vivacité, and PERO Garance for businesses), and provident insurance products (Garance Prévoyance Pro, Prevarti, Garance longue vie, and Garance obsèques). These products are accessible through the Garance Smart Life client platform, with the subsidiary Cagn'Up providing a mobile employee savings application. The group positions itself as 100% independent and mutualist, serving individuals, professionals, and businesses throughout France.

Differentiator

Problem solved

Functional benefit

Brands

• Garance Épargne: Life insurance savings product for individuals.
• Garance Épargne Enfant
• PER Garance Sérénité
• PER Garance Vivacité
• Garance Prévoyance Pro
• Prevarti
• Garance Longue Vie
• Garance Obsèques
• PERO Garance
• Cagn'Up
• Garance Smart Life

Products and services

• Garance Épargne
• Garance Épargne Enfant
• PER Garance Sérénité
• PER Garance Vivacité
• PERO Garance
• Garance Prévoyance Pro
• Prevarti
• Garance Longue Vie
• Garance Obsèques
• Cagn'Up

Quantifiable outcome

• 248,015 members trust Garance for their savings needs
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Ligue Nationale de Basket (LNB)coreGTM or Marketing Partner · 1 January 2025Official partner of the Ligue Nationale de Basket (French National Basketball League). Partnership aims to promote shared values of engagement, solidarity, and performance. Activities include exclusive player portraits, savings management tips aligned with athletic rigor, and contests for game tickets and basketball experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Matmut: Matmut is a French mutualist group offering life insurance, retirement plans, and provident cover alongside property and casualty insurance. Its size, mutualist structure, and broad individual-customer focus make it a direct peer to Garance.
• MACIF: MACIF is a major French mutualist insurer offering life insurance, retirement, and protection products to individuals and small businesses. Like Garance, it is member-owned and emphasizes independent, accessible savings advice, making it a direct structural and product peer.
• MAIF: MAIF is a French mutualist insurer with a strong focus on life insurance, retirement, and personal protection products for individuals and professionals. Its member-owned, non-profit ethos and individual-focused product suite are closely comparable to Garance's positioning.
• GMF (Covéa): GMF, part of the Covéa mutualist group, offers life insurance, retirement, and protection products to individual and professional customers. Its mutualist structure and individual savings focus make it a direct peer to Garance.
• Groupama: Groupama is a large French mutualist insurer offering life insurance, retirement, and protection products to individuals, professionals, and businesses. Its mutual structure and broad individual savings offering are comparable to Garance, though at significantly larger scale.
• Suravenir (Crédit Mutuel Arkéa): Suravenir is the life insurance, retirement, and provident subsidiary of Crédit Mutuel Arkéa, specializing in assurance vie, PER, and death/disability products distributed through partner brokers. Its pure-play life and retirement focus and broker-led GTM closely mirror Garance's core proposition.

Broad incumbents

• Crédit Agricole Assurances: Crédit Agricole Assurances is the insurance arm of the Crédit Agricole Group, offering life insurance, retirement, and provident products distributed through the bank's regional branches. As a large bancassurer, it competes with Garance but at a vastly larger scale and through a different distribution model.
• CNP Assurances: CNP Assurances is France's largest life insurer and a public incumbent offering assurance vie, retirement, and protection products through partner banks and brokers. It competes with Garance for life and retirement savings, but its distribution model and bancassurance partnerships make it a broader incumbent rather than a direct peer.
• Allianz France: Allianz France is a leading multi-line insurer offering life insurance, retirement, and personal protection products to individuals and businesses. Its broad product portfolio and large advisor network overlap with Garance's offerings, but its global scale makes it a broad incumbent rather than a direct peer.
• AXA France: AXA France is a major incumbent insurer offering life insurance, retirement, and protection products to individuals and businesses. Its broad portfolio and agent-based distribution make it a broader market incumbent that competes with Garance for similar individual customers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@avecgarance
• LinkedInlinkedin.com/company/garancegroupe
• Instagraminstagram.com/avecgarance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garance