Garber Chevrolet Midland

What Garber Chevrolet Midland does

Garber Chevrolet is a privately held, family-owned automobile dealership group operating four authorized Chevrolet sales and service locations across Mid-Michigan (Saginaw, Midland, Linwood, and Chesaning), serving retail consumers and small commercial buyers in those communities. The company's core business is the sale of new Chevrolet vehicles across 14+ nameplates — spanning compact (Trax, Malibu), SUV (Equinox, Blazer, Trailblazer, Traverse, Tahoe), truck (Colorado, Silverado 1500/2500HD/3500HD), and performance (Camaro, Corvette, Bolt EV) segments — with combined new inventory of nearly 1,000 units across the group, supplemented by 500+ pre-owned vehicles including Certified Pre-Owned units carrying GM-backed warranties.

Revenue is generated through five streams: new vehicle sales (one-time, gross-margin driven), used vehicle sales including Certified Pre-Owned, F&I transaction fees on financing arranged through national and local lenders (programs offered across all credit profiles), vehicle service and maintenance performed by ASE-Certified technicians using OEM parts, and parts sales. The group has operated for over 100 years under the Garber Automotive Group umbrella and uses a standard third-party dealer technology stack (CDK, VinSolutions, DriveCentric CRM, Klaviyo email, Google Analytics) rather than any proprietary platform. Go-to-market is traditional retail-dealership motion via physical showrooms and a unified corporate website (garberchevrolet.com) directing traffic to four location-specific subdomains.

Name

Garber Chevrolet Midland

Legal name

Garber Chevrolet, Inc.

Website

https://garberchevrolet.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Garber Chevrolet is a family-owned authorized Chevrolet dealership group operating four sales and service locations across Mid-Michigan (Saginaw, Midland, Linwood, Chesaning), serving retail consumers with new and pre-owned vehicles, financing, and OEM service.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Used Car Dealers (441120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• New vehicle sales
• Pre-owned vehicle sales
• Automotive service center
• Vehicle financing
• OEM parts sales

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Chevrolet vehicles across multiple models including Trax, Equinox, Blazer, Trailblazer, Traverse, Tahoe, Colorado, Silverado 1500/2500HD/3500HD, Malibu, Camaro, Corvette, and Bolt EV. Nearly 1000 new Chevrolet models available across the four dealership locations.
2. Used Vehicle Sales: Sale of pre-owned vehicles including Certified Pre-Owned options. Over 500 used vehicles available across makes and models. Certified Pre-Owned vehicles undergo 172-point inspection and include two General Motors backed limited warranties.
3. Vehicle Financing and Auto Loans: Finance department assists customers with vehicle financing through partnerships with national and local Mid-Michigan lenders. Programs available for customers with bankruptcy, bad credit, or no credit history.
4. Vehicle Service and Maintenance: Vehicle repair and maintenance services at all four dealership locations. Services include oil changes, transmission, tires, and more. Performed by ASE-Certified technicians using Original Equipment Manufacturer (OEM) parts.
5. Parts Sales: Sale of OEM (Original Equipment Manufacturer) parts for vehicle repairs and maintenance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Garber Chevrolet Midland is a Mid-Michigan Chevrolet franchise dealership that sells new and pre-owned vehicles, arranges vehicle financing through partner lenders, and provides repair/maintenance services using ASE-certified technicians and OEM parts. It operates as one of four Garber Automotive Group locations (Midland, Saginaw, Linwood, Chesaning) offering an inventory of nearly 1,000 new Chevrolet models and over 500 used vehicles.

Product overview

Garber Chevrolet is a multi-location automobile dealership offering new and pre-owned vehicle sales, vehicle service and maintenance, and financing services. The core offerings center on new Chevrolet vehicle sales across 14+ models (Trax, Equinox, Blazer, Trailblazer, Traverse, Tahoe, Colorado, Silverado 1500/2500HD/3500HD, Malibu, Camaro, Corvette, Bolt EV), supplemented by pre-owned vehicle inventory of 250+ vehicles with Certified Pre-Owned options. Additional services include vehicle repair/maintenance with ASE-Certified technicians using OEM parts, and financing programs for all credit situations. The company operates four dealerships across Mid-Michigan (Saginaw, Midland, Linwood, Chesaning) as part of the Garber Automotive Group, family-owned for over a hundred years.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Vehicles

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• General Motors (Chevrolet)coreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet dealership franchise representing General Motors' Chevrolet brand. Offers new Chevrolet vehicles, Certified Pre-Owned programs with GM-backed warranties, and GM parts and accessories. Operates under GM's franchise agreement.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• CarMax: National used vehicle retailer with a no-haggle, omnichannel sales model. Emerging-format competitor in the used-vehicle segment that pressures traditional dealer used-car pricing, inventory velocity, and customer experience benchmarks.

Direct peers

• Todd Wenzel Automotive Group: Michigan-based multi-franchise auto dealer group operating Chevrolet and other franchises in similar Mid-Michigan geography. Directly comparable as a regional family/multi-store Chevrolet dealer with overlapping customer base and competitive overlap in the Midland/Saginaw/Bay City area.
• Serra Automotive Group: Michigan-originated multi-brand auto dealer group with locations across multiple states. Comparable as a similarly structured multi-franchise dealership group with new/used/service operations, though larger in scale and broader geographically.
• Betten Baker Auto Group: West Michigan-based multi-store auto dealer group operating new and used vehicle sales, service, and parts. Directly comparable as a regional multi-franchise dealer with similar revenue mix (new/used/service/F&I) and family-management characteristics.
• Garber Buick GMC: Sister dealership under the Garber Automotive Group parent company operating in the same Mid-Michigan market. Directly comparable as a same-parent franchise dealer sharing back-office, marketing, and family ownership dynamics, just with different GM brand franchises.
• Al Serra Auto Plaza: Michigan-based multi-franchise dealership group operating in Mid-Michigan with overlapping service area. Comparable as a regional multi-store new car dealer with similar full-service offerings including GM franchises.
• Fox Motors: Michigan-based multi-franchise auto dealer group operating new vehicle sales, service, and parts across multiple brands. Comparable as a regional Michigan dealer group with overlapping operational model and similar full-service (sales/service/parts/financing) revenue streams.

Broad incumbents

• Group 1 Automotive: Large US multi-brand automotive retailer operating new and used vehicle dealerships with F&I and service operations across multiple geographies. Broad incumbent with directly comparable business model and revenue streams to a multi-store franchise dealer.
• Lithia Motors: One of the largest US automotive dealership groups with hundreds of stores across many brands and geographies. Broad incumbent with the same core franchise dealership business model (new/used/service/parts/F&I), providing a public-market comparable for revenue mix and margin structure.
• AutoNation: Largest US automotive retailer with hundreds of franchise stores across multiple brands and geographies. Broad incumbent operating in the same new/used vehicle retail, F&I, and service business model, though at vastly larger scale and broader geographic footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/garber-chevrolet-midland

Compliance20 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garber Chevrolet Midland