Gardeco Objects

What Gardeco Objects does

Gardeco Objects is a Belgian family-owned art publisher founded in 1999 by Sonja Crevits and Jan Simaey, headquartered in Zedelgem, Belgium, with a 12-person team. The company represents approximately 40 artists and craftsmen worldwide and operates as a curator-publisher across five collections — Bronzo (limited-edition sculptures via lost wax casting), Vidrio (mouth-blown glass), Terra (ceramics), Muralis (wall design), and Forms & Functions (multi-material design objects including recycled cardboard vases and wooden art). Production relies on artisanal techniques at external ateliers, primarily in Brazil, Portugal, and Thailand, with social-impact narratives embedded in several collections (Cores da Terra community ceramics, Vaso carbono repurposed cardboard, Flags & Origin reforestation).

The business model is built on one-time wholesale and direct sales of limited-edition and unique art objects to four B2B channels — exclusive interior stores, museum shops (including Guggenheim Museum New York), art galleries, and architects/interior designers — supplemented by a direct-to-consumer e-commerce shop at gardeco.shop. Pricing is quote-based, not publicly disclosed, with a 50% deposit required to reserve limited editions and EX-WORKS incoterms on all deliveries. Distribution is driven by recurring participation in flagship international trade fairs (Maison & Objet Paris, Salone del Mobile Milan, Decorex London, Ambiente Frankfurt), a Belgian showroom, and direct B2B sales relationships, with international promotion co-supported by Flanders/Label Flanders.

The company is privately held with no institutional investment, no subsidiaries, and no disclosed M&A or funding history. Recent strategic activity has been incremental: artist roster expansion through partnerships (Kris Demuelenaere in 2022, Studio Segers in 2025), continued sub-collection launches, and channel diversification via DTC e-commerce. Ownership remains with the founding family, with second-generation involvement (Louise Simaey) in HR and operations.

Name

Gardeco Objects

Legal name

Gardeco Objects

Website

https://gardeco.eu

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Gardeco Objects is a Belgian family-owned art publisher, founded in 1999 and based in Zedelgem, representing approximately 40 artists worldwide and selling limited-edition handmade art and design objects — bronze, glass, ceramics, wood, and recycled cardboard — to luxury interior stores, museum shops, art galleries, and architects, plus direct-to-consumer via e-commerce.

Ownership category

akta.pro rank

Product category

Decorative Art Objects

NAICS

Art Dealers (45992), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Art publishing
• Limited edition sculptures
• Bronze art objects
• Handmade design objects
• Luxury decorative art

Headquarters

HQ city

Zedelgem, Flemish Region

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Art and Design Object Sales: Gardeco generates revenue by publishing and selling limited edition art and design objects created by represented artists. Products include bronze sculptures, ceramic pieces, mouth-blown glass, and wooden art objects sold through B2B channels (interior stores, galleries, architects) and direct-to-consumer e-commerce.
2. Custom Orders and Reservations: The company accepts custom orders with postponed delivery for limited editions and unique pieces, requiring a 50% deposit to secure the order.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Gardeco Objects is an art publishing company representing approximately 40 artists and craftsmen worldwide, producing and selling limited edition art and design objects made from natural materials (bronze, ceramics, glass, wood, recycled cardboard). The company distributes its collections through exclusive interior stores, renowned museum shops, art galleries, architects, and interior designers, complemented by a direct-to-consumer e-commerce shop.

Product overview

Gardeco Objects is an art publishing company representing approximately 40 artists and craftsmen worldwide, introducing art and design to broader audiences through exclusive interior stores, museum shops, art galleries, architects, and interior designers. The company offers a portfolio organized into five main collections: Bronzo (bronze sculptures), Vidrio (glass art), Terra (ceramics), Muralis (wall design), and Forms & Functions. The product range includes limited edition bronze sculptures from artists like Pantaleo Musarò, Marian Molenda, and Cornelius Vandeputte; mouth-blown glass pieces from Studio Segers and Stefan Schöning; handmade ceramic objects from Vicky Courtens and Rudy Vancanneyt; sustainable cardboard vases by Domingos Tótora; wooden wall art by Marta Rószczka; and porcelain pieces by Atelier Toldi. The company is headquartered in Belgium and collaborates with artisans worldwide, emphasizing sustainability and social responsibility in its sourcing and production.

Differentiator

Problem solved

Functional benefit

Products and services

• Bronzo Collection

Quantifiable outcome

• Approximately 40 artists represented worldwide
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Flanders (Label Flanders)supportiveGTM or Marketing PartnerGardeco receives support from Flanders (Label Flanders) for international promotion and trade fair participation, helping showcase Belgian design globally.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Moooi: Moooi is a Dutch design brand offering a broad portfolio of designer furniture, lighting, and decorative objects to architectural and luxury residential markets. Comparable to Gardeco Objects in curatorial designer collaborations and luxury interior channel presence, but Moooi's portfolio and scale are substantially broader.
• Alessi: Alessi is an established Italian design house producing a broad catalog of designer objects, tableware, and home accessories in collaboration with international designers. Comparable to Gardeco Objects in artist collaborations and designer-object distribution but operates at far greater scale across many more product categories.

Direct peers

• Lladró: Lladró is a Spanish porcelain manufacturer of handmade art objects and sculptures sold worldwide through luxury retail and museum shops. Comparable to Gardeco Objects in handmade craftsmanship, porcelain art object category, numbered/limited-edition production, and museum-retail distribution.
• Serax: Serax is a Belgian design house based near Antwerp that curates and distributes designer objects, tableware, and ceramics from international artists to high-end retail and interior designers. Directly comparable to Gardeco Objects given shared Belgian roots, artist-publisher model, and emphasis on craft-based designer objects sold through luxury channels.
• Bosa: Bosa is an Italian ceramic design house producing sculptural art objects and design pieces in collaboration with international designers. Comparable to Gardeco Objects through artist collaborations, ceramic art objects, sculptural positioning, and distribution via design showrooms and trade fairs.
• 101 Copenhagen: 101 Copenhagen is a Danish design brand curating sculptural design objects, lighting, and furniture from a global roster of designers. Comparable to Gardeco Objects in its curatorial publisher model, sculptural ceramic/metal focus, and distribution through luxury interior and architectural specification channels.
• Pulpo: Pulpo is a German design label curating and distributing sculptural designer objects, furniture, and lighting from international designers to high-end retail and interiors. Comparable to Gardeco Objects through curatorial model, sculptural aesthetic, and presence in design fairs and luxury interior distribution.
• Tom Dixon: Tom Dixon is a London-based design brand curating and selling premium designer objects, furniture, lighting, and accessories to luxury retailers, architects, and interior designers worldwide. Comparable to Gardeco Objects in curatorial model, limited-edition positioning, and global trade fair presence (Maison & Objet, Salone del Mobile, etc.).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gardeco-objects

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gardeco Objects