Gardena Grödnerhof Hotel&Spa

What Gardena Grödnerhof Hotel&Spa does

Gardena Grödnerhof Hotel & Spa is a privately-held, family-owned five-star luxury hotel located in Ortisei (St. Ulrich), Val Gardena, in the Dolomites of South Tyrol, Italy. Founded in 1923 by Anna and Anton Demetz and operated since 2000 by Hugo and Cinzia Bernardi, the property was demolished and rebuilt in 2001–2003, reopening in December 2003 as the first five-star hotel in Ortisei and joining the Relais & Châteaux association in autumn 2004. The hotel offers a multi-tier room mix spanning Comfort rooms (30–34 m²) up to premium Chalet suites (75–110 m², some with private sauna), three F&B outlets including the Michelin-starred gourmet restaurant Anna Stuben under Chef Reimund Brunner, the seasonal 4 Sajons restaurant, and the main Gardena Restaurant under Chef Carlo Tollin, plus a Lounge & Bar.

The property's differentiated technology surface is concentrated in the Gardena SPA, which features indoor pool, multiple saunas, steam bath, outdoor whirlpool, and the proprietary ZeroBody Cryo cryotherapy treatment — a non-traditional cryotherapy system positioned for muscle recovery, stress reduction, and skin rejuvenation. Ancillary services include ski rental and depot with boot warmers, an 18-hole golf partnership with St. Vigil Seis, supervised Kids Club programming for children aged 3+ (15:00–23:00, six days/week), fitness and yoga programs, Ayurvedic wellness treatments, concierge services, helicopter transport arrangements, and gift vouchers.

The business model is direct-to-consumer luxury hospitality: pricing is per room/suite for double occupancy including breakfast, spa access, and taxes; half-board is a €60/person/day supplement and city tax is €5/person/day. The hotel pursues a direct-channel-first strategy, with a 3% advance booking discount and tiered loyalty discounts (Silver 5%, Gold 10%, Platinum 15%, Diamond 20%) reserved exclusively for direct bookings. Ancillary revenue is generated across ski rental (Premium Prestige skis at €285/six days), à la carte and tasting-menu dining at Anna Stuben, spa treatments, and gift certificates. Marketing reaches guests through the official website (gardena.it), Relais & Châteaux directory, Forbes Travel Guide and Michelin Guide listings, multilingual newsletters, and organic social (Facebook, Instagram).

Name

Gardena Grödnerhof Hotel&Spa

Legal name

Hotel Gardena Grödnerhof

Website

https://gardena.it

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1–10 employees

Short description

Privately-held, family-owned five-star luxury hotel in Ortisei, Val Gardena (Dolomites, Italy), serving affluent leisure travelers with premium accommodations, a Michelin-starred gourmet restaurant, an extensive spa featuring ZeroBody Cryo, ski services, and a Kids Club, since 1923.

Ownership category

akta.pro rank

Product category

Luxury Alpine Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Destination Spas & Spa Resorts (HSALAFAC), Destination Spa Resorts (THAGAMAA)

Keywords

• Luxury alpine hospitality
• Five-star hotel services
• Gourmet dining restaurants
• Spa wellness treatments
• Ski resort accommodation

Headquarters

HQ city

Ortisei (St. Ulrich)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodation: Core revenue from room and suite rentals across multiple categories (Comfort, Superior, Superior Deluxe, Suite, Gardena Suite, and various Chalet Suites). Prices are per room/suite for double occupancy including breakfast, use of spa facilities, all taxes. Additional revenue from half-board supplement (€60 per person per day), extra beds (30% surcharge), and city tax (€5 per person per day).
2. Gourmet Dining - Anna Stuben Restaurant: Michelin-starred gourmet restaurant operated by Chef Reimund Brunner. Open Monday-Saturday 19:00-21:00. Generates revenue through à la carte dining, tasting menus, and wine service. Also sells gift vouchers.
3. 4 Sajons Restaurant: Seasonal cuisine restaurant focusing on fresh, seasonal products with traditional and innovative culinary approaches.
4. Spa and Wellness Services: Revenue from spa treatments including ZeroBody Cryo sessions, massages, beauty treatments, and specialized wellness programs. Spa brochure available for download.
5. Ski Equipment Rental and Services: On-site ski rental and maintenance services. Equipment includes Premium Prestige skis (€285 for 6 days), Premium Exclusive (€261), Premium Superior (€205), junior options, boots, snowboards, helmets, cross-country skis, and snowshoes. Ski depot with boot warmers available.
6. Gift Vouchers: Gift certificates available for hotel stays, spa treatments, and Anna Stuben restaurant experiences.
7. Travel Cancellation Insurance: Prevention policy priced at 9% of total booking cost, covering cancellation due to illness or hospitalization of guest or immediate family members.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Gardena Grödnerhof Hotel & Spa is a five-star luxury hotel offering accommodation across multiple room and suite categories, complemented by three on-site dining venues (Michelin-starred Anna Stuben, seasonal 4 Sajons, and Gardena Restaurant), a comprehensive spa and wellness facility with signature treatments, ski services, family amenities, and concierge assistance. The property operates year-round as a destination resort in the Dolomites for leisure travelers seeking premium hospitality, gourmet cuisine, wellness, and outdoor mountain experiences.

Product overview

The Gardena Grödnerhof Hotel&Spa is a five-star luxury hotel (member of Relais & Châteaux) located in Ortisei, Val Gardena, in the Dolomites. The property offers a comprehensive hospitality portfolio centered on its core luxury hotel accommodation complemented by multiple dining venues (the main Gardena Restaurant, Michelin-starred Gourmet Restaurant Anna Stuben, and seasonal 4 Sajons Restaurant), extensive spa and wellness facilities (Gardena SPA with pool, sauna, and treatments including ZeroBody Cryo), fitness and yoga programs, family amenities (Kids Club), ski services with equipment rental and online booking, and golf partnerships. The hotel provides diverse room and suite categories ranging from Comfort rooms to exclusive Chalet suites. Additional services include concierge assistance, gift vouchers, and helicopter transport arrangements.

Differentiator

Problem solved

Functional benefit

Brands

• Gourmet Restaurant Anna Stuben: Michelin-starred gourmet restaurant within the hotel, operated by Chef Reimund Brunner, featuring regional cuisine with one Michelin star and four Gault & Millau hats.
• Restaurant 4 Sajons
• Lounge & Bar

Products and services

• Room and Suite Accommodations Multiple categories of luxury alpine-modern rooms and suites for double occupancy, including Comfort (30-34 m²), Superior (36-40 m²), Superior Deluxe (~50 m²), Suite (~55 m²), Gardena Suite (~75 m², with private sauna and tiled stove), and exclusive Chalet Suites: Chalet Alpe (~75 m²), Chalet Panorama (~85 m²), Chalet Attico (~100 m²), Chalet Garden (~110 m²), and Chalet Seceda. Pricing includes breakfast, Gardena Special services, and all taxes.
• Gourmet Restaurant Anna Stuben Michelin-starred gourmet restaurant at the hotel led by Chef de Cuisine Reimund Brunner, offering à la carte dining, tasting menus, and sommelier-curated wine service (Egon Perathoner) featuring regional cuisine. Open Monday-Saturday 19:00-21:00. Holds Guide Michelin one star (2026), 4 Gault & Millau hats with 17 points (2025), and 3 Le Guide de L'Espresso hats (2026).
• 4 Sajons Restaurant Seasonal cuisine restaurant emphasizing the essence of the four seasons, combining tradition and innovation with local ingredients.
• Gardena Restaurant Main hotel restaurant with contemporary alpine design, offering Mediterranean, regional, international, and vegetarian cuisine prepared by Chef de Cuisine Carlo Tollin using fresh, high-quality regional ingredients.
• Lounge & Bar Hotel bar and lounge offering cocktails, drinks, and premium spirits in an elegant atmosphere.
• Gardena SPA Luxury spa facility featuring indoor pool, Finnish sauna, bio sauna, steam bath, ladies-only spa, outdoor whirlpool, floating beds, infrared loungers, and a comprehensive range of wellness treatments including the signature ZeroBody Cryo system.
• Kids Club Children's entertainment facility offering creative activities, play areas, climbing wall, children's cinema, gaming area, and professional supervision from 15:00 to 23:00, six days a week, for children aged 3 and above.
• Ski Service and Equipment Rental Full ski rental and maintenance service including downhill skis (Premium Prestige, Premium Exclusive, Premium Superior categories), junior race skis, boots, snowboards, helmets, cross-country skis, and snowshoes, with online booking and a ski depot with boot warmers available.
• Concierge Services Personal concierge service assisting guests with restaurant reservations, museum visits, shopping recommendations, activity bookings, ski lessons, private ski guiding, and bespoke experience coordination.
• Gift Vouchers Digital and physical gift certificates available for purchase covering hotel stays, spa treatments, and dining experiences at the Anna Stuben gourmet restaurant.
• Fitness and Yoga Program Indoor and outdoor fitness facilities with modern equipment, personal training support, aqua gym, stretching, yoga, and Nordic walking activities.
• Travel Cancellation Insurance Optional prevention policy priced at 9% of total booking cost, covering cancellation due to illness or hospitalization of guest or immediate family members; must be purchased within 24 hours of booking confirmation.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Relais & ChâteauxcoreStrategic or Co-development Partner · 1 October 2004Since autumn 2004, the Gardena Grödnerhof has been a member of the prestigious Relais & Châteaux international association, which unites over 580 unique and independent hotels and top restaurants in more than 60 countries. The association's philosophy centers on the 'Art de Vivre' and the five C's: Courtoisie, Charme, Caractère, Calme, and Cuisine (hospitality, charm, character, serenity, and excellent cuisine). This membership provides global distribution through the association's directory and network of luxury travel advisors.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Regional players

• The Lodge Verbier: Luxury alpine hotel in Verbier, Switzerland, serving the same affluent ski-season audience. Comparable in 5-star service and Michelin-level dining, but in a different national market.

Broad incumbents

• Aman Le Mélézin: Aman resort in Courchevel (French Alps) targeting ultra-high-net-worth alpine travelers. Comparable in ultra-luxury positioning and ski-in/ski-out access, though operated by a global luxury brand.
• Aman Venice: Ultra-luxury Italian hotel in Venice under the Aman brand. Comparable in Italian luxury hospitality and HNW clientele, though a city property rather than a resort.
• Bvlgari Hotel Roma: Italian luxury hotel under the Bvlgari brand; comparable in prestige positioning and Italian luxury hospitality but located in Rome rather than an Alpine resort.

Direct peers

• Castel Fragsburg: 5-star luxury hotel near Merano in South Tyrol, comparable in regional Italian Alpine luxury positioning, family ownership, and Relais & Châteaux-level amenities.
• Hotel Rosa Alpina: Three-Michelin-star luxury hotel in San Cassiano in the Dolomites, also a Relais & Châteaux member. Direct comparable in 5-star Alpine luxury hospitality with Michelin-starred dining and similar target clientele.
• Hotel La Perla: 5-star family-run luxury hotel in Corvara, Dolomites, owned by the Costa family. Competes for the same ski-season, gourmet-dining clientele in the Alta Badia/Sella Ronda area.
• Adler Lodge Alpe: Adults-only 5-star luxury lodge in Alpe di Siusi, in the same Dolomites region. Direct competitor for premium wellness-focused alpine stays with comparable spa and gastronomy offerings.
• Cristallo, a Luxury Collection Resort & Spa: Historic 5-star luxury resort in Cortina d'Ampezzo, Dolomites, competing for the same affluent Alpine travelers. Comparable in scale, service intensity, and ski-season driven luxury hospitality.

Emerging players

• Lefay Resort & Spa Dolomiti: Luxury wellness resort in the Dolomites with strong spa focus. Comparable in regional positioning and wellness-driven luxury, though operated by a larger resort group with multiple properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gardenagroednerhof
• Instagraminstagram.com/gardenagroednerhof
• LinkedInlinkedin.com/company/gardena-gr%C3%B6dnerhof-hotel-spa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gardena Grödnerhof Hotel&Spa