Hoveniersbedrijf Garden Vision

What Hoveniersbedrijf Garden Vision does

Hoveniersbedrijf Garden Vision is a Dutch luxury landscaping firm founded in 2000 by Matthijs van Noppen and headquartered in Boskoop, Zuid-Holland. The company specializes in the design, construction, and maintenance of exclusive gardens, roof terraces, wellness gardens, and estate landscapes for high-net-worth residential clients across major Dutch cities including Amsterdam, Rotterdam, Kijkduin, Delft, and Noordwijkerhout. Its core technical differentiators include GPS and 3D modeling for precision excavation, a loam/clay pond construction technique (leemtechniek) for natural-looking water features, and a proprietary electric removable jacuzzi deck system integrating with Sundance Spas and Esthec decking. The firm operates an Experience Garden showroom at its Boskoop headquarters for by-appointment client consultations.

Garden Vision employs 20+ in-house professionals spanning construction and maintenance gardeners, carpenters, technicians, and designers, supported by SBB-recognized vocational training of MBO students. Revenue is generated through four streams: (1) professional design services including concept, 3D design, permitting, and project management; (2) one-time construction and realization of bespoke gardens; (3) recurring maintenance contracts managed by dedicated maintenance gardeners; and (4) hardware sales of premium outdoor products (outdoor kitchens, jacuzzis, saunas, Esthec decking, Corradi bioclimatic canopies, designer furniture from Talenti, Tribù, &MOSS, and Royal Botania) channeled through sister company OutdoorNL. Pricing is contact-based and not publicly disclosed.

The go-to-market is sales-led and referral-driven, anchored by word-of-mouth from satisfied high-end clients, complemented by social media presence (Instagram, Facebook, Pinterest, YouTube, LinkedIn), blog content, and features in luxury publications including Sotheby's Magazine, The Art of Living, LUXURY Gardens, and Tijdloos Wonen. Strategic partnerships with premium garden designers (Studio REDD, Studio Meulenberg, Knops Tuindesign, TIM Exclusive Gardens, Denkers in Tuinen, Erik van Gelder) supply referral flow for construction projects. In 2024, the company rebranded to 'Garden Vision Exclusive' under a new GARVIS logo, launched multiple product innovations including the Electric Jacuzzi Hatch and a translucent quartzite outdoor kitchen, and debuted at Spring Fair 2024.

Name

Hoveniersbedrijf Garden Vision

Legal name

Garden Vision B.V.

Website

https://garden-vision.nl

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Founded in 2000 in Boskoop, Netherlands, Hoveniersbedrijf Garden Vision is a luxury landscaping firm that designs, builds, and maintains exclusive gardens, roof terraces, and wellness spaces for high-net-worth residential clients across the Netherlands, supported by sister company OutdoorNL.

Ownership category

akta.pro rank

Product category

Luxury Landscaping Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (541320)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Residential Landscape Design (HSAIABAA)

akta.pro secondary industries

Outdoor Kitchens & Living Space Build-Out (Softscape Integration) (HSAIABAH), Residential Landscaping & Lawn Care (BPABADAB)

Keywords

• Luxury garden design
• High-end landscaping
• Garden construction services
• Premium outdoor living
• Garden maintenance services

Headquarters

HQ city

Boskoop

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Garden Design Services: Complete garden design from concept to execution including intake, design, permit applications, construction, and maintenance. Full-service approach with fixed point of contact for customers.
2. Garden Construction and Realization: High-end garden construction including luxury features such as custom outdoor kitchens, wellness areas, roof terraces, pools, and elaborate landscaping.
3. Garden Maintenance: Ongoing maintenance services for exclusive private gardens including maintenance contracts managed independently by maintenance gardeners.
4. Luxury Garden Products: Sale and installation of premium outdoor products including outdoor kitchens, jacuzzis, saunas, Esthec decking, garden furniture, outdoor showers, lighting, and canopies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hoveniersbedrijf Garden Vision is a high-end Dutch landscaping company that designs, constructs, and maintains exclusive residential gardens for wealthy homeowners. The firm delivers full turnkey projects ranging from luxury villa gardens, estate gardens, and roof terraces to wellness gardens, modern urban gardens, and Mediterranean-style landscapes. In addition to core landscaping services, Garden Vision supplies and installs premium outdoor products including custom outdoor kitchens, Sundance Spas jacuzzis and swim spas, Esthec composite decking, Corradi bioclimatic canopies, designer garden furniture, saunas, outdoor showers, and garden lighting systems.

Product overview

Garden Vision is a high-end landscaping company specializing in exclusive garden design, construction, and maintenance. The company operates a unified service model centered on bespoke garden creation, offering both design and realization services. Their product portfolio includes premium outdoor living elements such as custom outdoor kitchens (manufactured by sister company OutdoorNL), Sundance Spas jacuzzis and swim spas, Esthec composite decking, premium garden furniture (Talenti, Tribù, &MOSS, Royal Botania), JEE-O outdoor showers, saunas (Tylo and Helo brands), Corradi bioclimatic canopies and louvered roofs, In-lite and FLOS garden lighting, Atelier Vierkant garden pots, and Tuuci parasols. These products are offered as integrated components of their garden design services rather than standalone retail items.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Design and Realization Services Full-service garden design and construction service covering concept development, 3D design, technical drawings, permit applications, construction, and delivery. Specializes in wellness gardens, roof gardens, country estates, modern gardens, city gardens, Mediterranean gardens, and pond gardens for wealthy residential property owners.
• Garden Maintenance Services Recurring maintenance service for exclusive private gardens, managed independently by in-house maintenance gardeners under ongoing contracts to preserve the quality and finish of completed projects.
• Custom Outdoor Kitchens Bespoke custom outdoor kitchens designed and manufactured by sister company OutdoorNL, available in robust, sleek handle-less, or authentic styles. Options include Big Green Egg kamado, pizza ovens, PITT cooking systems, and integrated wine coolers; flagship concept features translucent quartzite stone with dimmable LED lighting.
• Sundance Spas Jacuzzis and Swim Spas Sold and installed as South Holland dealer for Sundance Spas. Offers more than 20 models of jacuzzis and swim spas with hydrotherapy jets, aromatherapy, light therapy, and SmartTub app remote control; swim spas feature powerful jet systems for walking, jogging, or swimming workouts.
• Esthec Composite Decking Dutch-manufactured composite decking from Esthec, available in up to nine colors and two widths. Features splinter-free surface, slip-resistance when wet, no water absorption, resistance to oils and fats, and easy cleaning. Installed via sister company OutdoorNL, which is the exclusive Dutch, German and Swiss agent.
• Premium Garden Furniture Curated selection of luxury garden furniture from four premium brands: Italian Talenti, Belgian Tribù, Dutch &MOSS (recycled teak), and Belgian Royal Botania. Includes lounge sets, dining sets, and designer pieces for high-end outdoor living spaces.
• JEE-O Outdoor Showers Stainless steel outdoor showers from the JEE-O brand featuring sturdy design, optional thermostat, and all-weather frost option for year-round outdoor use. Designed for use alongside jacuzzis, swimming pools, or saunas.
• Premium Saunas (Tylo and Helo) High-quality saunas from Swedish Tylo (the largest sauna manufacturer with Sauna, Steam, and Infrared categories) and Finnish Helo brands. Offered through sister company OutdoorNL, with remote preheating capability and factory-trained installers.
• Corradi Bioclimatic Canopies and Louvered Roofs Italian-designed aluminum bioclimatic outdoor structures with remotely operated louvers for adjusting light and ventilation. Waterproof when fully closed, with integrated LED lighting and customizable colors including anthracite gray and milky white.
• Garden Lighting Systems Garden lighting solutions featuring In-lite low-voltage systems with Bluetooth app control and home automation integration, FLOS Outdoor Italian design lighting (including Ares products), and Tribù Monsieur Tricot knitted lighting elements by designer Ilia Eckhardt.
• Tuuci Premium Parasols American high-quality parasols inspired by sailing with robust mast-like frames. Features Sunbrella fabric (handmade, fade-resistant, UVA/UVB resistant) available in 56 colors, with customizable powder coating, wood-look covers, and various finishes.

Quantifiable outcome

• 24 years of experience in exclusive garden design
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

22 partnerships are on record, tiered core and minor.

• OutdoorNLcoreStrategic or Co-development Partner · 1 January 2015Sister company specializing in luxury custom outdoor products including high-end outdoor kitchens, pool finishes, and innovative solutions like electric sliding decks for jacuzzis and pools. Also exclusive Dutch, German and Swiss agent for Esthec decking and importer of Sundance Spas and saunas. Handles 3D design, technical drawing, manufacturing, and installation of outdoor kitchens.
• Sundance SpascoreChannel Partner/ Reseller/ DistributorDealer for South Holland region of Sundance Spas, a leading global brand with 40 years of experience known for sleek design, innovative features, quality jets, cleanest filters, highest insulation, and smartTub app. More than 20 models available from entry-level to luxurious swim spas.
• CorradicoreTechnology or IntegrationDealer for Corradi bioclimatic aluminum slat roofs and outdoor structures. Since 1978, Corradi designs and produces personalized outdoor solutions with Italian design combining latest technologies with artisanal expertise.
• EstheccoreChannel Partner/ Reseller/ DistributorExclusive Dutch, German and Swiss agent for Esthec composite decking. This globally unique plastic decking product originates from Dutch boat industry (50 years old), is partly recycled, durable, splinter-free, slip-resistant, and available in 9 colors and 2 widths.
• Studio REDDcoreStrategic or Co-development PartnerOutdoor space design studio that creates harmony between architecture, landscape, and lifestyle. Belief that well-designed outdoor space makes the difference between being somewhere and really feeling at home.
• Studio MeulenbergcoreStrategic or Co-development PartnerDesigns and realizes wide variety of projects with common thread of looking beyond the garden. Garden is seen as inseparable part of architecture and landscape, with designs characterized by connection with house and surroundings.
• Knops TuindesigncoreStrategic or Co-development PartnerSpecializes in design and realization of exclusive gardens throughout Netherlands. Delivers customization by constantly searching for perfect balance between customer wishes and preconditions of existing environment.
• Erik van GelderminorStrategic or Co-development PartnerDesigns residential gardens for clients with high standards in quality, durability, and finish level. Gardens recognizable with powerful design, exciting contrasts, and subtle winks. Always luxurious oases with maximum experience, aesthetics, and comfort.
• TIM Exclusive GardensminorStrategic or Co-development PartnerExclusive gardens combining creativity with expert craftsmanship to create dialogue between nature, individuality, and architecture. Mission to contribute to personal enjoyment of life with exclusive garden designs that reflect and surprise clients.
• Denkers in TuinenminorStrategic or Co-development PartnerDesigns gardens from complete harmony where architecture of home, interior, and garden form whole. Seeks synergy to help home exceed sum of its individual parts, with garden providing peace and inspiration.
• HOOG.designminorGTM or Marketing PartnerLuxury design platform where Garden Vision meets exclusive network. Best interior designers and landscapers presented with most beautiful projects in clear overview.
• The Art of LivingminorGTM or Marketing PartnerLeading luxury living magazine featuring only best content. Garden Vision featured in article about Van Manen residence with country estate garden project in Noordwijkerhout.
• SBBminorImplementation/ SI/ Consulting PartnerRecognized learning company of cooperation organization for vocational education and training. Provides workplace, expertise, time, and resources for MBO vocational practical training students. Trains future professionals in the green sector.
• JEE-OminorChannel Partner/ Reseller/ DistributorKnown brand for outdoor showers with sturdy stainless steel appearance and ease of use. Available with or without thermostat, now with all-weather frost option for year-round outdoor use.
• In-liteminorChannel Partner/ Reseller/ DistributorPreferred garden lighting brand known for low malfunction rates, low voltage operation, Bluetooth control via app, and home automation integration.
• TalentiminorChannel Partner/ Reseller/ DistributorItalian manufacturer of designer outdoor furniture using carefully selected sustainable materials, designed by talented and renowned designers combining design and functionality.
• TribùminorChannel Partner/ Reseller/ DistributorLuxury outdoor furniture brand where understated quality is synonymous with luxury. Contemporary and simple with elegant details and subtle colors using highest quality materials.
• &MOSSminorChannel Partner/ Reseller/ DistributorLuxury garden furniture with timeless modern look from Veluwe family business. Combines recycled teak and other sustainable materials for sleek and refined collection.
• Royal BotaniaminorChannel Partner/ Reseller/ DistributorBelgian family business designing iconic luxury outdoor furniture for cosmopolitans with passion for finesse. Nearly 30 years of reputation for refined, varied luxurious outdoor collections.
• TylöminorChannel Partner/ Reseller/ DistributorLargest manufacturer of sauna and steam products with own factory for heaters and generators. Swedish experience and craftsmanship with very long service life. Three categories: Sauna, Steam, and Infrared.
• HelominorChannel Partner/ Reseller/ DistributorFinnish sauna brand bringing Finnish sauna culture to life with quirky design. Heat stored in loosely stacked Finnish stones retaining heat and easily producing steam when sprinkled with water.
• Atelier VierkantminorChannel Partner/ Reseller/ DistributorHandmade clay pots from Belgium inspired by traditional forms with contemporary yet timeless character. Frost and UV resistant, available in 8 earth tones and 16 textures in virtually any size.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Copijn Groene Techniek: Established Dutch landscape architecture and construction firm with deep roots in residential and estate-scale garden design. Comparable to Garden Vision in delivering high-end turnkey garden projects across the Netherlands for HNW clients.
• Donkergroen: Dutch landscape design-and-build firm specializing in full-service exclusive garden design and construction. Direct competitor to Garden Vision in the Dutch luxury residential segment, offering similar end-to-end design-build-maintenance services.
• Mienis Tuinen: Long-established Dutch luxury landscape firm offering design, construction, and maintenance for high-end residential gardens. Comparable business model and target clientele to Garden Vision in the Dutch premium segment.
• Roelofs Tuinen: Mid-to-high-end Dutch landscape design and construction firm with regional presence. Comparable in offering bespoke residential garden design and execution, though operating at a lower price point than Garden Vision.
• Bowles & Wyer: UK-based luxury landscape design and construction firm serving affluent residential clients with bespoke garden design and build. Strong comparable on premium positioning, designer-led model, and full-service delivery.
• Randle Siddeley: Internationally recognized luxury landscape architecture practice focused on high-end residential estates. Comparable to Garden Vision in serving ultra-high-net-worth clients and operating at the top of the residential garden market.

Emerging players

• Studio Cle: Contemporary Dutch garden and landscape design practice with strong design-led identity. Comparable in targeting premium residential clients in the Netherlands with a designer-partnership model, though smaller scale than Garden Vision.

Others

• HOOG.design Companies: Curated Dutch luxury design platform featuring top interior designers and landscapers. Adjacent rather than competing, as Garden Vision is featured on the platform; other listed landscape firms represent indirect competitive set.
• Sundance Spas (parent brand): Global premium spa manufacturer for which Garden Vision is South Holland dealer. Indirect supply-side relationship; comparable in premium wellness positioning and HNW customer overlap.
• Corradi (Italian Outdoor Structures): Italian premium outdoor louvered roof and bioclimatic structure manufacturer using Garden Vision as Dutch dealer. Supply-side partner serving overlapping luxury outdoor living customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@gardenvision8004
• Facebookfacebook.com/GardenVision.nl
• LinkedInnl.linkedin.com/company/garden-vision
• Instagraminstagram.com/hovenier_gardenvision
• Pinterestnl.pinterest.com/gardenvision

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoveniersbedrijf Garden Vision