Garff Group

What Garff Group does

Garff Group is a privately-held B2B promotional products supplier founded in 1980 and headquartered in Beirut, Lebanon, with regional offices in Dubai (UAE), Kuwait City, and Riyadh (Saudi Arabia). The company serves enterprise and corporate clients across the Middle East, offering more than 35,000 customizable promotional SKUs across 11 product categories including Business & Office, Drinkware, Technology & Mobile, Textile & Fashion, Tools & Keys, and Leisure/Sport. Customization is executed through 11 branding technologies spanning pad printing, screen printing, laser engraving, embossing, embroidery, digital printing, doming, sublimation, sandblasting, and other methods.

The business operates on a TronShop e-commerce platform powered by PromoTron, featuring an online logo visualization tool that lets customers upload and preview logos on products before requesting a quote. Pricing is quote-based with volume discounts, sample pricing deductable from full orders, and a stated Lowest Price Guarantee; quotes are returned within a committed 60-minute window for requests and 24 hours generally. The company does not sell to private individuals and targets a strictly B2B customer base.

Garff Group's customer roster includes multinational enterprises such as Coca-Cola, Americana, Talabat, Sheraton, Philip Morris, Imperial Tobacco, Kuwait Airways, NBK, Porsche, Chalhoub Group, and Kuwait Oil Company, spanning F&B, hospitality, tobacco, banking, automotive, aviation, energy, and luxury retail. Go-to-market combines a dedicated account management sales force with a 24/7 e-commerce storefront and quote-request workflow; the company emphasizes on-time delivery (triple-check system), email proofs before production, and a 100% satisfaction guarantee as operational differentiators.

Name

Garff Group

Legal name

Garff Group

Website

https://garffgroup.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Garff Group is a Lebanon-headquartered B2B promotional products supplier serving enterprise clients across the Middle East with 35,000+ customizable SKUs, an online logo visualization tool, and regional offices in UAE, Kuwait, and Saudi Arabia.

Ownership category

akta.pro rank

Product category

Promotional Products

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFAMAA

Branded Merchandise & Corporate Gifts

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

Keywords

• Promotional products
• Branded merchandise
• Custom logo printing
• Corporate gifts
• Promotional merchandise

Headquarters

HQ city

Roumieh

HQ country

Lebanon

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Promotional Products Sales: B2B sales of customizable promotional merchandise including drinkware, tech accessories, textiles, office supplies, sports equipment, and more. Products are customized with client logos using various printing techniques. Revenue is generated through product sales with pricing based on quantity, customization type, and product selection.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Garff Group is a B2B supplier of customizable promotional merchandise, offering more than 35,000 products across categories such as drinkware, business & office items, technology, textiles, tools, sports/leisure items, and writing instruments. Products are branded with client logos using 11 different printing and engraving techniques, and orders are processed via a quote-based sales flow with dedicated account managers and an online logo visualization tool.

Product overview

Garff Group is a B2B promotional products supplier offering more than 35,000 customizable promotional items across 11 main product categories. The company's product portfolio includes Business & Office (notebooks, lanyards, ID badges), Drinkware (tumblers, mugs, sport bottles), Technology & Mobile (powerbanks, USB drives, phone holders, headphones), Textile & Fashion (t-shirts, polo shirts, wristbands, adjustable rings, headbands), Tools & Keys (keyrings, torches, bike repair kits, multitools, padlocks), Leisure/Games/Sport (sports equipment, cycling accessories, golf items, yoga mats, fitness bands, skipping ropes, beach mats, hand fans), Kids/Toys/School, Kitchen/Home/Gastro, Wellness/Healthcare, and Writing Instruments. The company operates on a TronShop e-commerce platform powered by PromoTron.com, offering online logo visualization and various branding technologies including sublimation, screen printing, laser engraving, and embroidery. Products can be customized with customer logos and are available with different branding options and minimum order quantities.

Differentiator

Problem solved

Functional benefit

Products and services

• Business & Office Promotional Products Customizable business and office merchandise including notebooks (A5 canvas, recycled carton), pens, lanyards, ID badges, calculators, document folders, calendars/diaries, business card holders, and glass trophies. Targeted at B2B corporate clients for branding and employee use.
• Drinkware Promotional Products Customizable drinkware including tumblers, cups, mugs, thermo and travel mugs, sport bottles, coffee and tea sets, kettles, flasks, glasses, pitchers, decanters, and drink accessories. Designed for B2B corporate gifting and event merchandise.
• Kids, Toys & School Promotional Products Customizable school accessories, toys, coin banks, kid drawings, and baby products. For B2B clients seeking branded merchandise for family-oriented campaigns and school programs.
• Kitchen, Home & Gastro Promotional Products Customizable cooking supplies, kitchen tools, kitchen accessories, table accessories, home decorations, household goods, bathroom accessories, and food and drinks. For B2B clients in hospitality and corporate gifting.
• Leisure, Games & Sport Promotional Products Customizable beach accessories, event/festival items, games, hobbies, sports equipment including yoga mats, golf accessories, fitness bands, skipping ropes, cycling accessories, hand fans, and bags. For B2B campaigns, corporate events, and sports-themed branding.
• Technology & Mobile Promotional Products Customizable tech accessories including wireless chargers, powerbanks, USB drives, phone holders, headphones, NFC keyrings, and crossbody phone holders. For B2B tech-sector clients and corporate gifting.
• Textile & Fashion Promotional Products Customizable textiles including t-shirts, polo shirts, wristbands, headbands, multifunctional scarves, sublimation bracelets, hats, and adjustable rings. For B2B uniform programs, event merchandise, and wearable branding.
• Tools & Keys Promotional Products Customizable keyrings, torches/flashlights, bike repair kits, multitools, padlocks, and anti-contact key rings. For B2B clients in automotive, cycling, and outdoor promotions.
• Traveling & Bags Promotional Products Customizable travel and multipurpose bags including waterproof bags and tablet-carrying cases. For B2B travel-related promotions and corporate travel kits.
• Wellness & Healthcare Promotional Products Customizable wellness and healthcare items including vaporizers and related promotional products. For B2B healthcare and wellness-sector clients.
• Writing Instruments Promotional Products Customizable branded pens and writing instruments including novelty designs (e.g., syringe-style pens). For B2B clients seeking classic promotional giveaway merchandise.
• Custom Logo Branding Services Logo branding and customization services across 11 printing and engraving technologies (pad printing, screen printing, laser engraving, embossing, embroidery, digital printing, doming, sublimation, sandblasting, stickers, firing in glass/ceramics), with pre-production email proofs and a triple-check quality assurance system.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Crestline: Crestline is a US-based promotional products distributor offering customizable branded merchandise across categories. Comparable product breadth, decoration services, and B2B distribution model to Garff.
• Brand Addition: Brand Addition is a UK-headquartered B2B promotional merchandise supplier with international operations. Comparable on product range, decoration capabilities, and enterprise customer focus; an established trans-regional competitor.
• HALO Branded Solutions: HALO is a major US-based B2B promotional merchandise and corporate gifting distributor serving enterprise accounts. Comparable to Garff in offering custom-branded products across categories, dedicated account management, and on-demand decoration services.
• 4imprint: 4imprint is one of the largest publicly listed B2B promotional products distributors in North America, selling customizable branded merchandise to enterprises via catalog and e-commerce. Directly comparable to Garff on product breadth, customer base (enterprise), and customization model.
• ePromos: ePromos is a US-based online promotional products distributor offering thousands of customizable items with instant pricing and decoration. Directly comparable on product range, decoration technologies, and B2B promotional model.
• Quality Logo Products: Quality Logo Products is a US-based online promotional products company offering thousands of customizable items with instant online pricing. Directly comparable on product breadth and decoration services, but contrasts with Garff's quote-based model.
• National Pen: National Pen is a US-based promotional products and writing instruments supplier serving SMB and enterprise customers with custom imprinting. Comparable to Garff's writing instruments and general branded merchandise categories.

Regional players

• Al Bayan Printing & Publishing: Al Bayan is a UAE-based printing and branded merchandise supplier serving Gulf enterprise clients. Comparable regional competitor on custom printing and corporate gifting in the same Middle East geography where Garff operates.

Broad incumbents

• PCNA | Polyconcept: PCNA (Polyconcept) is one of the largest global suppliers of promotional and lifestyle products, sourcing and producing decorated merchandise at scale. Comparable on product breadth and decoration, but operates as a multi-brand portfolio incumbent versus Garff's single distributor model.
• BIC Graphic: BIC Graphic is the promotional products division of BIC, producing and decorating writing instruments and hard goods at scale for distributors worldwide. Comparable on decoration technologies and product categories but competes upstream as a supplier to distributors like Garff rather than a direct sell-side peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/garffgroup
• LinkedInlinkedin.com/company/garffgroup
• Instagraminstagram.com/garffgroup/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garff Group