Garten von Ehren (Jhs. von Ehren Garten GmbH & Co. KG)

What Garten von Ehren (Jhs. von Ehren Garten GmbH & Co. KG) does

Garten von Ehren (Jhs. von Ehren Garten GmbH & Co. KG) is a family-owned garden center and online plant retailer headquartered in Hamburg, Germany, tracing its heritage to 1865. The company operates a hybrid distribution model: a flagship physical Gartenmarkt (garden center) at Maldfeldstr. 2 in Hamburg with an on-site Bistro café, and a nationwide e-commerce storefront (garten-von-ehren.de) offering climate-neutral shipping across Germany. It employs approximately 8 people and reached 150+ years of continuous operation without external investors.

The core offering is a curated catalog of more than 10,000 plants — trees, shrubs, hedges, conifers, perennials, grasses, roses, rhododendrons, fruit plants, and exclusive sculpted woody specimens — complemented by adjacent categories: garden supplies (tools, irrigation, fertilizer), a Living/home décor section featuring third-party premium brands (DutZ, Baobab Collection, Van der Leeden, PAD Living textiles), and a grilling category anchored by Big Green Egg and Monolith Kamado grills. Revenue is generated through direct-to-consumer unit pricing on plant and lifestyle products, with no disclosed enterprise or B2B contracts and no subscription model.

The business model is reinforced by service adjacencies: professional garden planning (private gardens, front gardens, commercial projects, rooftop terraces), an events and academy program (Ehren-Advent, Indian Summer Festival, grill seminars, von Ehren-Akademie), and the Ehren-Mitglied loyalty program. Marketing relies on content (the "Ratgeber" guide section), email, in-store events, and the "Ehrenbiene" chatbot for plant-care questions. Award data, certifications, partnerships, and revenue figures are not publicly disclosed.

Name

Garten von Ehren (Jhs. von Ehren Garten GmbH & Co. KG)

Legal name

Jhs. von Ehren Garten GmbH & Co. KG

Website

https://garten-von-ehren.de

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

1–10 employees

Short description

Garten von Ehren is a family-owned garden center and online plant retailer based in Hamburg, founded in 1865. It sells 10,000+ plants, garden supplies, premium grills, and home décor through a flagship retail store with an on-site Bistro and a nationwide e-commerce site.

Ownership category

akta.pro rank

Product category

Garden Center and Plant Nursery

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Garden center retail
• Online plant nursery
• Garden planning services
• Garden supplies shop
• Home gardening products

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Plant and Garden Product Sales: Revenue is generated through the sale of plants (trees, shrubs, roses, rhododendrons, perennials, grasses, fruit plants, etc.) and garden supplies including garden tools, watering equipment, fertilizers, plant pots, home living décor, grills, and outdoor kitchen equipment. The company operates a complete e-commerce platform with individual product pricing for each item.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Garten von Ehren is a traditional Hamburg-based garden center that sells over 10,000 plants (trees, shrubs, roses, rhododendrons, perennials, fruit plants, etc.) along with garden supplies, home living products, and grilling equipment through both an e-commerce shop (Germany-wide delivery) and a flagship physical garden center with an on-site bistro. The company also provides professional garden planning services for private and commercial projects and runs educational seminars and seasonal events under its von Ehren-Akademie program.

Product overview

Garten von Ehren operates as a multi-channel garden center and online plant retailer offering a comprehensive portfolio centered on plants and garden lifestyle. The core offering consists of over 10,000 plants spanning trees, shrubs, hedges, climbing plants, conifers, fruit plants, perennials, grasses, roses, and rhododendrons, complemented by garden supplies (tools, irrigation, fertilizers), a Living section with home decor and textiles (featuring brands like DutZ glass vases, Van der Leeden rattan baskets, Baobab Collection candles, and PAD textiles), grilling equipment (including Big Green Egg and Monolith Kamado grills), professional garden planning services, events and seminars (von Ehren Academy, grill seminars), and an on-site bistro. The company emphasizes exclusive premium woody plants (Exklusive von Ehren-Gehölze) and specialized dwarf rhododendrons. Founded in 1865, the offering is unified by a commitment to regional plant quality, expert advice, and climate-neutral shipping, with a digital assistant (Ehrenbiene) supporting customer inquiries.

Differentiator

Problem solved

Functional benefit

Brands

• von Ehren-Akademie: Educational programs and seminars offered by the garden center
• Die Grillerei
• Ehren-Mitglied
• Ehrenbiene

Products and services

• Pflanzen (Plants) Extensive range of over 10,000 plants including indoor plants, trees (deciduous, coniferous, fruit, climate, replacement), shrubs, hedge plants, climbing plants, conifers, fruit plants (berries, wild fruit, columnar fruit, vines, kiwi, heritage and ornamental fruit), perennials, grasses, bamboo, ferns, herbs, aquatic plants, spring plants, roses (bed, ground cover, David Austin, fragrant, noble, heritage, climbing/rambler, shrub, dwarf), rhododendrons, Japanese azaleas, and dwarf rhododendrons, available for online purchase and delivery across Germany.
• Gartenbedarf (Garden Supplies) Garden tools, pruning shears, saws, watering cans, garden lighting, irrigation systems, fertilizer, bird houses, and nesting boxes for home gardeners and garden owners.
• Living (Home & Living) Plant containers, water features, vases, summer accessories, gifts, home textiles including blankets and cushions, floor mats, candles, fragrances, and decorative items for indoor and outdoor living spaces.
• Grillen (Grilling Equipment) Wide selection of grills including ceramic/Kamado grills, gas grills, charcoal grills, wood-fired grills, fire pits, and grill accessories for outdoor cooking enthusiasts.
• Gartenplanung (Garden Planning Services) Professional garden design and planning services for private gardens, front gardens, commercial projects, and rooftop terraces, delivered as a consultative service to property owners.
• Bistro Café and bistro located inside the Hamburg garden center (Maldfeldstr. 2), serving food and beverages to on-site visitors during store hours.
• Veranstaltungen und von Ehren-Akademie (Events and Academy) Event program including seasonal festivals at the garden center, von Ehren-Akademie educational seminars, and grill seminars (Die Grillerei) for customers interested in gardening and outdoor cooking topics.
• Gutscheine (Gift Certificates) Gift vouchers available in €50 and €100 denominations, redeemable in-store with a barcode and shipped free of charge via insured mail.

Quantifiable outcome

• Over 10,000 carefully selected plants available through the online shop
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gartenvonehren

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garten von Ehren (Jhs. von Ehren Garten GmbH & Co. KG)