Gartenwelt Dauchenbeck
Gartenwelt Dauchenbeck is a family-owned German garden center operating two retail locations in Fürth-Atzenhof and Stein-Oberweihersbuch, serving home gardeners and event planners in the Greater Nürnberg region with plants, floristry, café services, and garden supplies. The company cultivates a portion of its inventory in its own 12,000 sqm greenhouses.
- Company typePrivate
- Founded2000
- HeadquartersFürth, Bavaria, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Gartenwelt Dauchenbeck does
Gartenwelt Dauchenbeck is a family-owned garden center business headquartered in Fürth-Atzenhof, Bavaria, operating two physical retail locations in the Greater Nürnberg region (Fürth-Atzenhof and Stein-Oberweihersbuch) with a combined 14,000 sqm of sales area and 12,000 sqm of production greenhouses. Founded in 2000 by Monika and Walter Dauchenbeck and now led by the second generation (Christina Dauchenbeck and Mirja Dauchenbeck-Barth alongside Monika), the company cultivates a portion of its own plant inventory in-house using sustainable methods including effective microorganisms from Multikraft and integrated pest management, with differentiated products such as the Dauchenbeck's Gärtnererde own-brand gardening soil.
The company serves individual home gardeners, leisure and experience seekers, and event planners in Middle Franconia through a multi-category assortment: bed and balcony plants, tree nursery stock (roses, hydrangeas, perennials, grasses, shrubs), garden supplies, decorative items, seasonal garden furniture and Napoleon grills, regional gourmet products, and a dedicated grave-planting service. Adjacent revenue streams include professional floristry (wedding, funeral, event arrangements) via the Fleurop network, on-site cafés at both locations, DIY workshops, hospitality events such as the Festa Italiana pop-up, customer loyalty card pricing (3% immediate discount), and gift cards with unlimited validity. Limited digital services include online bouquet ordering with in-store pickup and a Google Maps–enabled store locator.
Revenue is generated almost entirely through physical retail transactions, with the operating model centered on driving footfall to the two stores via social media (Facebook, YouTube, Instagram), email newsletters, content marketing (Roseguide, Bienenguide), events, and regional earned media. The business is structured as a private German GmbH & Co. KG with no disclosed external investors, no funding rounds, and no M&A activity; financial figures are not publicly disclosed.
Gartenwelt Dauchenbeck firmographics
Firmographics- Name
- Gartenwelt Dauchenbeck
- Legal name
- Gartenwelt Dauchenbeck Fürth GmbH & Co. KG
- Website
- https://gartenwelt-dauchenbeck.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gartenwelt Dauchenbeck is a family-owned German garden center operating two retail locations in Fürth-Atzenhof and Stein-Oberweihersbuch, serving home gardeners and event planners in the Greater Nürnberg region with plants, floristry, café services, and garden supplies. The company cultivates a portion of its inventory in its own 12,000 sqm greenhouses.
- Ownership category
- akta.pro rank
Gartenwelt Dauchenbeck industry classification
Industry- Product category
- Garden Centre Retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Floriculture Production (11142), Florists (45931)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industries
- Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
Keywords
Where Gartenwelt Dauchenbeck is headquartered
LocationHeadquarters
- HQ city
- Fürth, Bavaria
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Gartenwelt Dauchenbeck business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Plant Sales: Core revenue from retail sales of plants, flowers, garden supplies, and accessories across both locations.
- Floristry Services: Custom floral arrangements for weddings, events, funerals, and everyday occasions. Also online flower bouquet ordering with pickup service.
- Café Services: In-house café at both locations serving coffee, cake, breakfast, and lunch with views into the garden.
- Gift Cards: Gift certificates with unlimited validity, redeemable in installments, valid also at the garden center café.
- Garden Furniture & Grills: Seasonal outdoor furniture and grill sales from March to October at Fürth-Atzenhof location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Customer Card - 3% immediate discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Gartenwelt Dauchenbeck product offering
Product offeringCore offering
Gartenwelt Dauchenbeck is a family-owned garden centre operating two physical retail locations in Fürth-Atzenhof and Stein-Oberweihersbuch, Bavaria, selling live plants (perennials, roses, hydrangeas, shrubs, balcony and indoor plants), garden supplies, outdoor furniture and Napoleon grills, own-brand gardening soil, and decorations. The company operates its own 12,000 sqm greenhouse nursery for in-house plant production using sustainable methods, and complements retail with floristry services (wedding, funeral, event arrangements, bouquets via Fleurop), on-site cafés at both locations, DIY workshops, gardener tours, planting and delivery services, and a customer loyalty card.
Product overview
Gartenwelt Dauchenbeck is a traditional garden center with two locations (Fürth-Atzenhof and Stein-Oberweihersbuch) offering a comprehensive range of plants, garden supplies, and related services. The product portfolio centers on live plants across categories including Balkon & Garten (balcony and garden plants), Baumschule (tree nursery with trees, shrubs, hedges, perennials), Stauden (perennials), Rosen (roses), Hortensien (hydrangeas), and seasonal offerings. The center also provides decorative products through Deko & Accessoires, and floristry services including wedding, funeral, and everyday arrangements through its Floristik department. Supporting products include Gartenbedarf (garden supplies, watering systems, plant food), Gartenmöbel & Grills (outdoor furniture and grills), and own-brand products like Dauchenbeck's Gärtnererde (gardening soil). The center operates two on-site cafés, offers DIY workshops, and provides services including planting assistance, delivery, and a customer loyalty card. The business has a private production nursery in Atzenhof where plants are cultivated for sale, emphasizing regional production and sustainability.
Differentiator
Problem solved
Functional benefit
Products and services
- Garden, Balcony & Nursery Plants
Quantifiable outcome
- Some customers travel over 50 kilometers to visit the garden centers
Companies that use Gartenwelt Dauchenbeck
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Gartenwelt Dauchenbeck technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Gartenwelt Dauchenbeck partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FleuropminorFleurop partnership for floristry services, allowing the garden center to fulfill orders through the Fleurop network and participate in the international florist delivery service.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Gartenwelt Dauchenbeck competitors and assessment
Company assessmentBroad incumbents
- Hornbach: Major German DIY and garden retail chain with a deep garden category including plants, grills, and outdoor furniture. Broad incumbent rather than a specialist, but the most relevant adjacency from a competitive perspective.
- OBI: Large German home improvement and garden retailer with plant, garden supply, and outdoor living assortments. Operates through franchise and corporate stores, competing for value-oriented garden shoppers.
- toom Baumarkt: German DIY and garden retailer with plant and garden supply offerings. Adjacent competition for gardening customers but with a broader home-improvement focus.
- Bauhaus: Pan-European DIY and garden center chain with broad garden assortments including plants, grills, and outdoor furniture. Competes with Gartenwelt Dauchenbeck at the higher-volume end of the market.
- hagebau: German building materials and garden retail cooperative with a strong garden center segment. Competes in garden supplies, plants, and outdoor living products with multi-location reach.
Direct peers
- Dehner: Germany's largest garden center chain with own production nurseries and a comparable product mix of plants, garden supplies, floristry, and outdoor furniture. Direct competitor in the German garden-center retail category with broader geographic reach.
- Pflanzen-Kölle: Family-owned German garden center chain with similar product range, multiple regional locations, on-site cafés, and own plant production. Closely comparable to Gartenwelt Dauchenbeck in concept and customer experience.
- Gartencenter Mayer: Regional Bavarian garden center with combined retail, floristry, and own nursery operations. Comparable in scale, regional positioning, and integrated production-retail model.
Others
- Fleurop: International florist network for flower delivery. Gartenwelt Dauchenbeck is itself a Fleurop partner, making Fleurop both a channel partner and a relevant peer on the floristry side of the business.
- Landgard: German horticultural producer cooperative supplying plants to garden retailers. A relevant upstream/wholesale peer given Gartenwelt Dauchenbeck's own plant production and horticulture supply chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Gartenwelt Dauchenbeck social profiles
Digital presenceGartenwelt Dauchenbeck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gartenwelt Dauchenbeck leadership team
Management profileNumber of profiles
Profiles6 records
Gartenwelt Dauchenbeck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gartenwelt Dauchenbeck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gartenwelt Dauchenbeck
What does Gartenwelt Dauchenbeck do?
Gartenwelt Dauchenbeck is a family-owned garden centre operating two physical retail locations in Fürth-Atzenhof and Stein-Oberweihersbuch, Bavaria, selling live plants (perennials, roses, hydrangeas, shrubs, balcony and indoor plants), garden supplies, outdoor furniture and Napoleon grills, own-brand gardening soil, and decorations. The company operates its own 12,000 sqm greenhouse nursery for in-house plant production using sustainable methods, and complements retail with floristry services (wedding, funeral, event arrangements, bouquets via Fleurop), on-site cafés at both locations, DIY workshops, gardener tours, planting and delivery services, and a customer loyalty card.
Is Gartenwelt Dauchenbeck a public or private company?
Gartenwelt Dauchenbeck is a private company. It is classified as family owned and is currently operating.
When was Gartenwelt Dauchenbeck founded?
Gartenwelt Dauchenbeck was founded in 2000. It employs 1 to 10 people.
Where is Gartenwelt Dauchenbeck based?
Gartenwelt Dauchenbeck is headquartered in Fürth, Bavaria, Germany, in the Europe region.
How does Gartenwelt Dauchenbeck make money?
Five revenue lines are on record. Retail Plant Sales are the primary driver. The others are floristry Services, café Services, gift Cards and garden Furniture & Grills.
Who are Gartenwelt Dauchenbeck's main competitors?
Broad incumbents on record are Hornbach, OBI, toom Baumarkt, Bauhaus and hagebau. Direct peers are Dehner, Pflanzen-Kölle and Gartencenter Mayer. Others are Fleurop and Landgard.
Does Gartenwelt Dauchenbeck have an API?
No public API is recorded for Gartenwelt Dauchenbeck.
What industry is Gartenwelt Dauchenbeck in?
Gartenwelt Dauchenbeck's product category is Garden Centre Retail. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of AFAGAHAE, Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs). Its NAICS code is 444240 and its SIC code is 5200.