Gas Bijoux
Gas Bijoux is a French handcrafted haute-fantaisie jewelry house founded in 1969, selling artisan-made jewelry, accessories, and fragrances to women, men, and children via its e-commerce site, boutiques in Saint-Tropez and New York, and wholesale.
- Company typePrivate
- Founded1969
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Gas Bijoux does
Gas Bijoux is a French haute-fantaisie (high fashion costume) jewelry house founded in 1969 on the beaches of Saint-Tropez by André Gonnet. The company designs, produces, and sells handcrafted jewelry, accessories, and fragrances under a "solar chic" aesthetic, with all production carried out by artisans in its historic family workshop in Marseille. Its product portfolio spans women's earrings, bracelets, necklaces, rings, brooches, and ankle bracelets; a dedicated men's line of bracelets, cuffs, cord bracelets, necklaces, pendants, and rings; kids' personalized jewelry; accessories including bags, pouches, hair jewelry, and belts; and a fragrance range with gift box sets. Collections are organized as named lines (Mirage, Amarante, Cophea, Atik, Sari & Sarina, Eclipse, Bronx, Onde, Link Chains) plus curated seasonal selections and timeless gold/silver pieces, with personalization services (message bracelets, initial alphabet pieces, scapulaire, Rivage & Charms) as a distinct offering.
Gas Bijoux firmographics
Firmographics- Name
- Gas Bijoux
- Legal name
- Gas Bijoux
- Website
- https://gasbijoux.fr
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Short description
- Gas Bijoux is a French handcrafted haute-fantaisie jewelry house founded in 1969, selling artisan-made jewelry, accessories, and fragrances to women, men, and children via its e-commerce site, boutiques in Saint-Tropez and New York, and wholesale.
- Ownership category
- akta.pro rank
Gas Bijoux industry classification
Industry- Product category
- Fashion Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831)
- SIC
- Costume Jewelry & Novelties (3960), Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)
- akta.pro secondary industries
- Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
Keywords
Gas Bijoux business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Jewelry Product Sales: Gas Bijoux generates revenue through the direct sale of handcrafted haute-fantaisie jewelry products. Customers purchase individual items at set price points ranging from approximately $185 to $450 USD for various pieces. The company sells directly to consumers through their e-commerce platform and retail boutiques.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual jewelry pieces sold at fixed price points |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Gas Bijoux product offering
Product offeringCore offering
Gas Bijoux designs, handcrafts, and sells French haute-fantaisie (high fashion costume) jewelry — including earrings, bracelets, necklaces, rings, brooches, and ankle bracelets — along with men's jewelry, kids' personalized pieces, accessories (bags, hair jewelry, belts), and fragrances. All creations are handcrafted by artisans at the historic family workshop in Marseille using materials such as mother-of-pearl, gemstones, wood, and gold/silver finishes. The company sells directly to consumers through its e-commerce platform and physical boutiques, and offers personalization services such as message bracelets, initial necklaces, and charms.
Product overview
Gas Bijoux is a French haute-fantaisie (high fashion costume) jewelry house founded in 1969 on the beaches of Saint-Tropez, creating handcrafted jewelry with a 'solar chic' aesthetic. The company operates its historic family workshop in Marseille. Gas Bijoux offers a comprehensive jewelry portfolio comprising earrings, bracelets, necklaces, rings, brooches, key rings, and ankle bracelets for women, alongside a dedicated men's collection featuring bracelets, cuffs, cord bracelets, necklaces, pendants, and rings. The product line extends to accessories including bags, pouches, hair jewelry, and belts, as well as a fragrances collection comprising perfumes and gift boxes. The brand organizes its offerings into named collections (Mirage, Amarante, Cophea, Atik, Sari & Sarina, Eclipse, Bronx,Onde, Link Chains), curated seasonal selections (Spring Summer 26, Celebration & Mother-of-Pearl, Gemstones), and timeless collections in gold and silver finishes. Gas Bijoux provides personalization services including message bracelets, initial alphabet necklaces, scapulaire designs, rivage & charms, and a dedicated kids collection with customization options. The company also offers gift cards as a separate product category.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Jewelry Collection Handcrafted French haute-fantaisie jewelry for women, including earrings, bracelets, necklaces, rings, long necklaces, brooches, key rings, and ankle bracelets, featuring materials such as mother-of-pearl, turquoise, gemstones, and wood.
- Men's Jewelry Collection Handcrafted French jewelry designed for men, including bracelets, cuffs, cord bracelets, necklaces, pendants, and rings.
- Accessories (Bags, Hair Jewelry, Belts) Fashion accessories complementing the jewelry collections, including bags and pouches, hair jewelry, and belts.
- Fragrances Perfumes and fragrance products from Gas Bijoux's fragrance collection, offered alongside pre-packaged gift box sets.
- Personalized Jewelry & Kids Collection Customizable jewelry services including personalized message bracelets, initial alphabet necklaces and bracelets, scapulaire and Billy personalized pieces, rivage and charms, plus a dedicated kids collection with personalization options.
- Gift Cards Digital and physical gift cards available in various denominations for use across Gas Bijoux's product range.
- Spring Summer 26 Collection (Mirage) Seasonal Spring Summer 2026 curated collection featuring Mirage heart-shaped stud earrings, necklaces, and scapulaire designs with mother-of-pearl and wood materials.
Companies that use Gas Bijoux
Customer profileSegments5 records
Ideal customer profiles3 records
Gas Bijoux technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gas Bijoux partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Gas Bijoux competitors and assessment
Company assessmentDirect peers
- Aurélie Bidermann: French independent fashion jewelry designer known for handcrafted, bohemian-luxe pieces using natural materials and personalized designs — directly mirrors Gas Bijoux's haute-fantaisie, artisan, and personalized positioning.
- Monica Vinader: British premium fashion jewelry brand specializing in semi-precious stone and personalized pieces (initial discs, friendship bracelets) with strong DTC e-commerce and selective boutiques — same segment, customer, and price-point bracket.
- Pascale Monvoisin: Paris-based independent jewelry designer producing handcrafted, bohemian-luxe pieces with personalization and a distinctly French aesthetic — overlapping target customer, channels, and craft-led positioning.
- Kendra Scott: Major US fashion jewelry brand with broad assortment, personalization, multi-channel retail, and similar accessible-premium price points — provides a US-market scale comparable for category benchmarks.
- Mejuri: Digital-first fine and fashion jewelry brand targeting millennial/Gen-Z consumers with everyday fine pieces at $50–$500, strong DTC ecosystem — represents the digitally-native competitor reshaping the same customer wallet.
- BaubleBar: Accessible fashion jewelry brand with strong personalization, gifting focus, and celebrity collaborations competing for the same mid-market fashion jewelry occasion purchases.
- Gorjana: California-based fashion jewelry brand with layering, personalization, and gold-vermeil positioning at similar accessible-luxury price points and omnichannel distribution.
- Chan Luu: LA-based designer known for handcrafted wrap bracelets, semi-precious stones, and artisan-feel fashion jewelry — comparable craft heritage and personalization messaging.
Broad incumbents
- Hermès: Global luxury house with extensive fashion jewelry collections, used here to anchor the luxury incumbent benchmark above Gas Bijoux's price and craft positioning.
- Van Cleef & Arpels: Richemont-owned luxury jewelry maison representing the fine-jewelry incumbent ceiling — useful upper bound for where a successful haute-fantaisie brand could be positioned over the long term.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Gas Bijoux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gas Bijoux leadership team
Management profileNumber of profiles
Gas Bijoux funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gas Bijoux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gas Bijoux
What does Gas Bijoux do?
Gas Bijoux designs, handcrafts, and sells French haute-fantaisie (high fashion costume) jewelry — including earrings, bracelets, necklaces, rings, brooches, and ankle bracelets — along with men's jewelry, kids' personalized pieces, accessories (bags, hair jewelry, belts), and fragrances. All creations are handcrafted by artisans at the historic family workshop in Marseille using materials such as mother-of-pearl, gemstones, wood, and gold/silver finishes. The company sells directly to consumers through its e-commerce platform and physical boutiques, and offers personalization services such as message bracelets, initial necklaces, and charms.
Is Gas Bijoux a public or private company?
Gas Bijoux is a private company. It is classified as family owned and is currently operating.
When was Gas Bijoux founded?
Gas Bijoux was founded in 1969.
How does Gas Bijoux make money?
One revenue line is on record: jewelry Product Sales.
Who are Gas Bijoux's main competitors?
Direct peers on record are Aurélie Bidermann, Monica Vinader, Pascale Monvoisin, Kendra Scott, Mejuri, BaubleBar, Gorjana and Chan Luu. Broad incumbents are Hermès and Van Cleef & Arpels.
Does Gas Bijoux have an API?
No public API is recorded for Gas Bijoux.
What industry is Gas Bijoux in?
Gas Bijoux's product category is Fashion Jewelry. Its primary akta.pro industry code is CRAKABAA, Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings), with a secondary code of CRAKABAE, Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo). Its NAICS code is 33991 and its SIC code is 3960.