G.A.S.

What G.A.S. does

G.A.S. (The Graphic & Art Studio) is a Mumbai-based, family-owned multidisciplinary creative studio founded in 2017 by Devashish Guruji and Priyanka Chaurasia out of the Guruji family's creative workspace that has operated continuously since the 1950s. The studio functions as a B2B brand agency and creative partner, delivering services across four integrated verticals: a Design Studio (naming, brand strategy, identity, packaging, publication, and artworking), a Creative Agency (campaign development, creative direction, and production for film, stills, and radio), a Maker's Workshop (custom props, exhibition kiosks, interior murals, installations, and product prototypes), and an Innovation Lab for special projects requiring product, technology, or craft-led innovation.

The business serves a mix of enterprise and SMB clients across verticals including luxury and jewelry (De Beers Forevermark, PMJ Jewels, Malabar Gold and Diamonds), beauty and wellness (St. Botanica, Peach & Musk, What You Need), FMCG (Daily Fresh / Havisa in Zambia), finance (World Gold Council, Eastspring Investments), transport (Uber India), media (GQ India), sportswear (ENGN), hospitality (Suzy Q), and non-profits (Forum for the Future, Tata Trusts). Notable work includes the Malabar Gold 300th-store experience centre in Kozhikode, the De Beers Responsible Sourcing Table installation (2022 VMRD Award winner), and a De Beers Forevermark global Instagram management mandate.

Revenue is generated through project-based professional services fees on direct client engagements, with no disclosed pricing model, no public revenue figures, no external institutional funding, and no subsidiaries. The company operates as the brand-facing arm of the broader Guruji Art Studio family business, with a stated core team of 5 supplemented by an extended team of strategists, designers, animators, carpenters, and freelance art-school talent. Geographic reach spans India, Singapore, Thailand, and Zambia.

Name

G.A.S.

Legal name

The Graphic & Art Studio

Website

https://gas-mumbai.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

G.A.S. is a Mumbai-based, family-owned multidisciplinary creative studio offering brand design, advertising, packaging, and physical fabrication/installation services to enterprise and SMB clients across luxury, beauty, finance, and FMCG verticals globally.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (541430), Industrial Design Services (541420)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAEAC

Graphic Design & Visual Communications (Collateral, Illustration)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

SECONDARYBPAFAIAC

Graphic Design & Visual Content Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Brand design services
• Advertising creative services
• Packaging design
• Retail experience design
• Custom fabrication

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: Project-based professional services including brand design, advertising campaigns, packaging design, and brand experience creation. Revenue generated through direct client engagements with global brands and local businesses across multiple industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

G.A.S. (The Graphic & Art Studio) is a Mumbai-based creative agency that delivers brand design, advertising, packaging, and retail experience services to businesses. The firm operates four verticals—a Design Studio, a Creative Agency, a Maker's Workshop for custom fabrication, and an Innovation Lab for prototyping—to take brand work from concept through to physical production.

Product overview

G.A.S. (The Graphic & Art Studio) is a brand agency and creative partner providing integrated creative services. It is not a software product company but rather a service-based creative studio. The company offers four integrated service verticals: Design Studio (branding, identity, packaging, publication design), Creative Agency (campaign development, film production), Maker's Workshop (props, installations, murals), and Innovation Lab (special innovation projects). These verticals work collaboratively, allowing G.A.S. to build brands from the ground up and innovate with brands on their stories using a multidisciplinary approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Studio
• Creative Agency
• Maker's Workshop
• Innovation Lab

Quantifiable outcome

• VMRD Award for Installation for Retail and Exhibition for De Beers Responsible Sourcing Table
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Rumble SingaporecoreChannel Partner/ Reseller/ DistributorProduction house engagement for Eastspring Thailand campaign. Rumble Singapore engaged G.A.S. as the production house to create a film introducing Eastspring Thailand across LED OOH and digital campaign in Bangkok.
• The Indian Documentary SocietyminorStrategic or Co-development PartnerPartner organization for Good Pitch India event, working alongside Tata Trusts as sponsor to provide design services and document films pitched at the event.
• PMJ JewelscoreStrategic or Co-development PartnerOngoing partnership for Solitaire Stories vertical brand design and De Beers Responsible Sourcing Table installation at their Hyderabad location.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lippincott: Global brand strategy and design consultancy providing brand identity and experience design for premium and luxury clients — comparable to G.A.S.'s luxury vertical focus (De Beers, PMJ Jewels) and brand strategy workshops.
• Wieden+Kennedy India: India arm of the global independent creative network offering brand advertising, campaigns, and experiential work for premium/lifestyle clients — comparable in targeting premium brands but with significantly greater scale and capital base than G.A.S.
• Landor & Fitch: Global brand consulting and design firm under WPP offering brand strategy, identity design, packaging, and experience design for luxury and consumer brands — directly comparable in service mix to G.A.S.'s Design Studio vertical but operating at global scale across dozens of offices.
• Pentagram: Independent, partner-owned global design firm offering brand identity, packaging, and editorial design with a partner-per-city model. Comparable to G.A.S.'s founder-led, partner-attributed creative model and its specialisation in craft-driven brand design.
• Mother Design: Design arm of Mother, the global independent creative network, offering brand identity, packaging, and experience design. Overlaps with G.A.S.'s integrated brand + campaign + experience offering but operates across multiple global offices with deeper resources.
• Ogilvy India (WPP): One of India's largest advertising and brand experience networks, providing creative direction, packaging, and retail design services across categories. Historically collaborated with the same Mumbai craft ecosystem (Guruji studio worked with Ogilvy in the 1980s-90s) and competes for overlapping luxury/consumer brand mandates.

Direct peers

• Famous Innovations: An independent Indian creative agency offering integrated advertising, brand design, and content production across ATL/BTL and digital — comparable to G.A.S.'s Creative Agency and production capabilities, particularly in CPG and consumer brand work.
• Idiom (India): An Indian independent full-service creative and brand communications agency offering advertising, branding, packaging, and digital work. Comparable to G.A.S.'s multi-vertical Creative Agency + Design Studio offering for Indian and global enterprise clients.
• Elephant Design: An Indian multidisciplinary design and brand strategy studio offering naming, identity, packaging, and retail experience design — closely overlapping with G.A.S.'s Design Studio and Maker's Workshop services and targeting similar Indian and global enterprise clients.

Emerging players

• Wok Studio: An Indian branding and design studio focused on identity, packaging, and storytelling for consumer and lifestyle brands — emerging challenger with overlap to G.A.S.'s D2C and beauty/wellness client work (St. Botanica, Peach & Musk) but without G.A.S.'s in-house fabrication depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gurujiartstudio
• Instagraminstagram.com/runs_on_gas/?hl=en
• LinkedInlinkedin.com/company/gas-mumbai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G.A.S.