Gassman, Crotty & Denicolo, P.A.

What Gassman, Crotty & Denicolo, P.A. does

Gassman, Crotty & Denicolo, P.A. — currently operating under the name Gassman, Denicolo & Ketron, P.A. — is a privately held Florida Professional Association law firm headquartered at 1245 Court Street, Clearwater, FL, founded in 1987 and built around a 3-attorney bench (Alan S. Gassman, Christopher J. Denicolo, Brandon L. Ketron, with Kenneth J. Crotty also referenced as a partner). The firm practices in four core areas: estate planning, wealth protection (creditor protection) planning, corporate and business law, and physician representation, with all partners holding advanced credentials such as LL.M. degrees in Taxation and Florida Bar board certification in Estate Planning and Trust Law.

The firm monetizes through standard hourly legal-services billing on matters of varying complexity across its practice areas, with pricing not publicly disclosed and engagement delivered directly from the Clearwater office supplemented by phone and video conferencing. Its go-to-market is sales-led but built almost entirely on content and referral marketing rather than a dedicated sales function: the firm publishes The Thursday Report weekly newsletter (>347 issues since July 2012), multiple Amazon-published legal handbooks (including Florida & Federal Asset Protection Law, the Section 199A Handbook, and The Legal Guide to NFA Firearms and Gun Trusts), a maintained YouTube library (@estateattorneytv), free Saturday webinars, and speaking engagements at venues such as the Notre Dame Tax & Estate Planning Institute, AICPA conferences, Florida Bar events, and physician CME programs.

The customer base is diversified across four persona segments — physicians, high-net-worth individuals, business owners, and professional advisors (CPAs, attorneys) — with hundreds of physicians represented over the firm's history and CPAs and attorneys functioning both as clients and as referral sources. The firm explicitly self-describes as "Proudly Small," operates with no disclosed funding, no parent company, no subsidiaries, and no acquisitions, and has no AI/ML technology stack, proprietary software products, or API surface; the underlying technology footprint is limited to a WordPress website, ConvergePay payment processing, and standard office productivity tooling.

Name

Gassman, Crotty & Denicolo, P.A.

Legal name

Gassman, Denicolo & Ketron, P.A.

Website

https://gassmanlaw.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gassman, Crotty & Denicolo, P.A. is a small Clearwater, Florida-based law firm specializing in estate planning, creditor protection, corporate law, and physician representation, serving high-net-worth individuals, business owners, physicians, and professional advisors across Florida via hourly legal services.

Ownership category

akta.pro rank

Product category

Estate Planning and Tax Law Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industry

Real Estate & Construction Law (BPAHAAAE)

Keywords

• Estate planning law
• Creditor protection law
• Business law services
• Physician legal representation
• Tax planning advisory

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Legal Services: Hourly billing for legal services including estate planning, tax law, creditor protection, corporate law, and physician representation. Fees vary by matter complexity and attorney time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Gassman, Crotty & Denicolo, P.A. is a Clearwater, Florida-based law firm delivering specialized legal services across four practice areas: estate planning (wills, trusts, beneficiary coordination), wealth/creditor protection planning (entity structuring, asset protection), corporate and business law (entity formation, contracts, M&A support), and physician representation (practice structuring, risk management). The firm is staffed by attorneys with LL.M. degrees in Taxation and Estate Planning who provide direct billable legal representation to clients on a hourly-fee basis.

Product overview

Gassman, Crotty & Denicolo, P.A. is a Florida law firm offering legal services rather than a technology product. The firm provides four core practice areas: Estate Planning, Wealth Protection Planning (creditor protection), Corporate & Business Law, and Physician Representation. The firm complements its legal services with educational publications including books and a weekly newsletter called The Thursday Report that provides updates on Florida estate planning and creditor protection developments for legal and financial professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Planning Services Comprehensive estate planning services including trust preparation, will drafting, and beneficiary designation coordination to help clients protect and transfer assets across generations. Targeted at individuals, families, and business owners.
• Wealth Protection Planning Creditor protection planning services that help physicians, corporate executives, business owners, and retirees shield assets from potential creditors. Includes guidance on insurance gaps, entity structuring, and tenancy by the entireties ownership.
• Corporate & Business Law Business law services including entity formation (LLCs, corporations), contract drafting and negotiation, employment agreements, mergers and acquisitions assistance, and coordination with specialist lawyers. Targeted at business owners, entrepreneurs, and professional practices.
• Physician Representation Specialized legal representation for physicians and medical professionals, including medical practice structuring, investment planning, risk management, and assistance avoiding litigation and asset loss. Has represented hundreds of physicians over the years.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Michael MarkhamminorStrategic or Co-development PartnerCo-author of 'Florida & Federal Asset Protection Law' and other publications; collaborated on estate planning and asset protection educational materials
• Martin ShenkmanminorStrategic or Co-development PartnerCo-author of 'Asset Protection Trust Handbook' publications; collaborates on estate planning content
• Jonathan BlattmachrminorStrategic or Co-development PartnerCo-author of multiple books including 'The Legal Guide to NFA Firearms and Gun Trusts' and Section 199A Handbook
• Leimberg Information Services (LISI)minorGTM or Marketing PartnerDistributes Thursday Report newsletter and estate planning content through Leimberg network; provides AFR rate data and planning resources
• Resource Consulting GroupminorGTM or Marketing PartnerContributed investment commentary on Russia-Ukraine conflict market impact for Thursday Report
• David FinkelminorGTM or Marketing PartnerBusiness coach contributor to Thursday Report; co-presenter on employee retention and business topics; Maui Mastermind collaboration

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Berger Singerman LLP: Florida-based business law firm with a Private Client & Wealth Preservation practice offering estate planning, tax planning, and business succession — overlapping with Gassman's HNW and physician client focus in Florida.
• Hodgson Russ LLP: Northeast-founded firm with a substantial Trusts & Estates practice and Florida offices (Naples, Sarasota), serving HNW clients with estate planning, tax, and asset protection — competing in the same Florida HNW market.
• Shutts & Bowen LLP: Florida-founded full-service firm with a Private Client Services group providing estate planning, wealth preservation, and tax planning — a broader incumbent competing for similar Florida HNW and physician clients.
• Stearns Weaver Miller Weissler Alhadeff & Sitterson, P.A. Florida-based firm with a strong Trusts & Estates and wealth preservation practice serving HNW individuals and business owners in Florida — a direct competitor in the same regional market.
• Carlton Fields, P.A. Florida-based full-service firm with a dedicated Private Wealth Services practice providing estate planning, business succession, and creditor protection — competing for similar physician and HNW clients in Florida.
• Withersworldwide: International private client and trusts & estates specialist firm serving HNW families, founders, and physician clients globally — competing for the same HNW estate planning and asset protection mandates at a global scale.
• Day Pitney LLP: Mid-size firm with a nationally recognized Private Client and Trusts & Estates group and Florida offices (Boca Raton, Miami) — competes for the same HNW estate planning and creditor protection mandates.
• Akerman LLP: Florida-founded national firm with a sizable Private Wealth Services group serving HNW individuals and families in estate planning, trusts, and creditor protection — directly overlapping Gassman's core clientele across Florida and beyond.
• Greenberg Traurig, LLP: Florida-founded global firm with one of the largest Trusts & Estates practices in the U.S., serving HNW clients with estate planning, tax planning, and asset protection — a much larger competitor in the same market.
• Nelson Mullins Riley & Scarborough LLP: Mid-size full-service firm with a Private Client practice and Florida offices (Fort Lauderdale, Jacksonville, Tallahassee), offering estate planning, tax, and wealth transfer services comparable to Gassman's practice.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@estateattorneytv
• LinkedInlinkedin.com/company/gassman-crotty-denicolo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gassman, Crotty & Denicolo, P.A.