Catering Services Migros Ostschweiz

Name

Catering Services Migros Ostschweiz

Legal name

Migros Gastronomie

Website

https://gastro.migros.ch

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Restaurant & Catering Services

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (72232)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Casual Dining Restaurants (THAFACAB), Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK)

Keywords

• Restaurant dining services
• Food takeaway
• Party platter catering
• Event catering services
• Corporate foodservice

Headquarters

HQ city

Gossau, St. Gallen

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining: In-restaurant dining service offering diverse, sustainable menu options with regional specialties. Customers pay per order at restaurant locations.
2. Take Away: Food-to-go service where customers order and pay for meals to take away from Migros restaurants.
3. Party Platters and Catering: Catering service for events offering party platters including sandwiches, desserts, canapés, sushi plates, and traditional apéro platters (cheese, cold cuts, vegetables). Orders placed online via partyplatten.ch with in-store pickup or home delivery in selected regions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Catering Services Migros Ostschweiz operates dine-in restaurants, takeaway food counters, and party platter/event catering services across Eastern Switzerland as part of the Migros-Gastronomie network. The unit offers diverse, sustainable, regional menus at fair prices, with all dishes available for both dine-in and takeaway, and party platters (sandwiches, canapés, sushi, desserts, apéro platters) orderable online for in-store pickup or selected-region home delivery.

Product overview

Migros-Gastronomie operates a unified platform of restaurants and food services across Switzerland, comprising Migros-Restaurant (dine-in service), Migros-Take-Away (food pickup), and the Partyplatten-Service/Migros Party Service (catering for events). The platform offers diverse, sustainable, regional cuisine at fair prices, integrated with the Cumulus loyalty program for point accumulation on every purchase. All dishes are available for both dine-in and takeaway. The catering service enables online ordering of party platters with store pickup or delivery in selected regions.

Differentiator

Problem solved

Functional benefit

Brands

• Migros Take Away: Take-away service offering meals and dishes for customers to take home
• Migros Party Service / Partyplatten
• Migros Traiteur

Products and services

• Migros-Restaurant Dine-in restaurant service offering diverse, sustainable, regional cuisine at fair prices with a relaxed atmosphere. Operated as part of the Migros-Gastronomie network serving daily fresh menus and special offers, with free WiFi access available to guests.
• Migros-Take-Away Food takeaway service allowing customers to order and pick up all restaurant dishes and meals for consumption elsewhere. Operated from takeaway counters within Migros restaurants across Switzerland.
• Partyplatten-Service (Migros Party Service) Catering service for events offering party platters including traditional apéro platters (cheese, cold cuts, vegetables), snacks, canapés, sandwiches, pain surprise, sushi platters, and desserts. Supports online ordering via partyplatten.ch (German/Italian) and migros-traiteur.ch (French) with in-store pickup at Migros restaurants or selected Migros stores, and home delivery in selected regions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Coop Restaurants: Coop, the other major Swiss retail cooperative, operates its own restaurant and takeaway network across Switzerland under a comparable cooperative-value, fair-pricing model. Directly competes with Migros Gastronomie for the same Swiss everyday-meal, takeaway, and catering occasions.
• SV Group: SV Group is a leading Swiss hospitality and food-service company operating staff restaurants, hotels, and catering services across Switzerland. Comparable as a domestic player in restaurant and event catering with national coverage.
• ZFV (Zürcher Frauenverein): ZFV operates restaurants, cafés, and catering businesses across Switzerland with a focus on sustainable, regional cuisine. Direct overlap with Migros Gastronomie's casual dining and event-catering offering in the Swiss market.
• Manor Restaurants: Manor, Switzerland's largest department store chain, operates in-store restaurants and food service in major Swiss cities. Comparable as a Swiss retail-anchored casual dining operator serving daily-meal occasions.

Broad incumbents

• Compass Group: Compass Group is a global food service and support services major with significant Swiss operations through Eurest and other sub-brands. Comparable as a large incumbent food-service contractor serving workplace, institutional, and event catering.
• IKEA Restaurants: IKEA operates in-store restaurants and Swedish food markets at its Swiss locations. Comparable as a retail-anchored casual dining operator with a distinctive brand and value proposition, though with a narrower Swiss footprint.

Emerging players

• McDonald's Switzerland: McDonald's operates a large network of quick-service restaurants across Switzerland with takeaway, drive-thru, and digital ordering. Comparable as a high-traffic, standardized-format dining operator competing for daily meal occasions.
• Tibits: Tibits is a Swiss vegetarian restaurant and catering chain with locations in major Swiss cities. Comparable as a sustainability-focused, Swiss casual dining operator with a catering arm, partially overlapping with Migros Gastronomie's positioning.
• gategroup (Gate Gourmet): gategroup, headquartered in Switzerland, is a global airline catering and hospitality services provider. Comparable as a Swiss-rooted food service operator with strong catering capabilities, though focused on aviation and travel channels rather than retail dining.

Regional players

• Valora: Valora operates convenience and food formats (k kiosk, avec, Press & Books) across Switzerland and Europe with fresh food, snacks, and beverage offerings. Comparable as a Swiss retail food operator competing for takeaway and on-the-go meal occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/migros
• Facebookfacebook.com/migros
• LinkedInlinkedin.com/company/catering-services-migros
• Instagraminstagram.com/migros

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catering Services Migros Ostschweiz