Georgia Tech Hotel and Conference Center

What Georgia Tech Hotel and Conference Center does

Georgia Tech Hotel and Conference Center is a single-asset hospitality property located on the Georgia Institute of Technology campus in Midtown Atlanta's Technology Square, operating as the only hotel physically on the university campus. The property offers 252 guest rooms and 5 suites configured as Deluxe Kings, Deluxe Two Queens, Junior Suites, and a Presidential Suite, paired with 21,000 square feet of meeting and conference space across 23 rooms, including a 7,260 square-foot Grand Ballroom with 18-foot ceilings capable of hosting up to 800 conference attendees or 750 wedding guests. In-room technology comprises Navigator Tablets, 49-inch 4K HDTVs, complimentary high-speed wireless internet, and standard hotel property management and reservation systems including a TravelClick-powered direct booking engine and third-party OTA distribution.

Name

Georgia Tech Hotel and Conference Center

Legal name

Georgia Tech Hotel and Conference Center

Website

https://gatechhotel.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Georgia Tech Hotel and Conference Center is a 257-key (252 rooms, 5 suites) hotel and 21,000 sq ft conference venue located on the Georgia Tech campus in Midtown Atlanta, serving corporate event planners, Georgia Tech families and alumni, and wedding and social event clients through integrated accommodations, meeting packages, and full-service catering.

Ownership category

akta.pro rank

Product category

Hospitality and Conference Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

University/Academic Conference Hotels (THAGALAJ)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Convention Center–Adjacent/Connected Hotels (THAGALAD)

Keywords

• Hotel accommodations
• Conference center services
• Wedding and event venues
• Catering and banquet services
• Corporate meeting facilities

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Guest Room Accommodations: The hotel generates primary revenue from 252 guest rooms and 5 suites, including Deluxe King and Two Queen bed configurations, Junior Suites, and a Presidential Suite. Room revenue includes overnight stays for business travelers, families visiting Georgia Tech, and leisure guests.
2. Conference and Meeting Space Rental: The hotel rents out 21,000 square feet of meeting space across 23 rooms, including the 7,260 sq ft Grand Ballroom, for conferences, corporate events, and meetings. Revenue includes room rental fees and setup charges (waived with F&B minimums).
3. Catering and Food & Beverage Services: Comprehensive catering for events including breakfast buffets, plated meals, lunch buffets, dinner buffets, receptions, and custom menus. Menu pricing based on per-person rates for group events (minimum 25 guests).
4. Wedding and Social Event Services: Wedding venues and catering services including the Grand Ballroom for ceremonies and receptions up to 750 guests. Revenue from venue rental, custom menus, decorations, and event planning services.
5. Complete Meeting Packages: Bundled packages including overnight accommodations, conference dining (breakfast, lunch, dinner buffets), continuous F&B breaks, general session room, breakout rooms, AV equipment, wireless internet, parking, and dedicated conference planning manager.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Georgia Tech Hotel and Conference Center operates a 252-room, 5-suite hotel on the Georgia Institute of Technology campus in Midtown Atlanta, complemented by 21,000 square feet of meeting and conference space across 23 rooms. It sells overnight guest accommodations, conference and meeting venue rentals, full-service catering and banquet services, and event planning for weddings, corporate meetings, and social gatherings.

Product overview

Georgia Tech Hotel and Conference Center is a single-property hospitality offering that combines 252 guest rooms and suites with extensive conference and event services. The property features a core lodging product (Deluxe Guest Rooms and Suites) paired with comprehensive meeting infrastructure (Meeting and Conference Space, Wedding and Event Venues) and add-on service packages (Complete Meeting Package, Full-Day Meeting Package, Half-Day Meeting Package with Lunch). All offerings are supported by on-site Catering and Banquet Services that provide customized menus for events of various sizes. The hotel positions itself as an integrated conference center hotel in Atlanta's Technology Square, serving both individual travelers and group event planners.

Differentiator

Problem solved

Functional benefit

Products and services

• Deluxe Guest Rooms Spacious guest rooms featuring contemporary decor with one king bed or two queen beds, 49-inch 4K HD TV, free Wi-Fi, premium linens, marble bathrooms, and views of Atlanta, the courtyard, or Georgia Tech campus. Sold to individual travelers, corporate guests, and visiting Georgia Tech families and alumni.
• Suites (Junior Suite and Presidential Suite) Upscale suites with separate living and sleeping areas. The Junior Suite includes a bedroom, living room, and kitchenette with wet bar; the Presidential Suite offers modern decor, state-of-the-art technology, luxurious finishes, and accommodates up to six guests for gatherings.
• Meeting and Conference Space 21,000 square feet of versatile meeting space across 23 rooms, including a 7,260 sq ft Grand Ballroom with 18-foot ceilings, six salon rooms, nine conference rooms, and breakout spaces accommodating up to 800 guests for conferences, corporate meetings, and events.
• Wedding and Event Venues Event venues including the Grand Ballroom (7,260 sq ft with 18-foot ceilings), pre-function space with outdoor terrace, and flexible event spaces accommodating up to 750 guests for weddings, galas, and social events, with venue decor and customized floor plans included.
• Complete Meeting Package All-inclusive meeting package including overnight accommodations, conference dining (breakfast, lunch, and dinner buffets), continuous beverage breaks, session room setup, breakout rooms, AV package, wireless internet, parking, and a dedicated conference planning manager.
• Catering and Banquet Services Full-service catering offering diverse menus for continental breakfasts, plated breakfasts, buffet breakfasts, grab-to-go lunches, lunch buffets, plated lunches, dinner buffets, plated dinners, and reception packages with various cuisines including Southern, Mexican, Italian, and Louisiana-style options. Available for groups of 25 or more.

Quantifiable outcome

• 21,000 square feet of meeting and conference space
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Atlanta Marriott Marquis: Major downtown Atlanta convention hotel with substantial meeting space and full-service catering, directly comparable in targeting large corporate conferences and GWCC-attendee overflow demand.
• Hyatt Regency Atlanta: Established downtown Atlanta hotel with extensive conference facilities and banquet services, operating in the same convention-driven group segment as Georgia Tech Hotel.
• The Georgian Terrace Hotel: Boutique Midtown Atlanta hotel with ballroom and event space used for weddings and corporate events — overlaps in the wedding/social segment and Midtown corporate meeting market.
• Omni Atlanta Hotel at CNN Center: Connected hotel adjacent to the Georgia World Congress Center offering comparable meeting and convention facilities, competing for the same corporate event and group RFPs in Atlanta.
• Hilton Atlanta: Large Atlanta convention-district hotel located near the Georgia World Congress Center with extensive meeting space and full-service catering — directly competes for GWCC overflow and corporate group business with Georgia Tech Hotel.
• Sheraton Atlanta Hotel: Midtown/downtown Atlanta hotel with meeting and event space, competing for corporate group bookings and event planners in the same geographic market.
• The Westin Peachtree Plaza, Atlanta: Iconic downtown Atlanta hotel with full-service meeting and catering capabilities serving the same corporate and convention attendee base.

Regional players

• Embassy Suites by Hilton Atlanta Midtown: Midtown Atlanta all-suite hotel with meeting space catering to corporate groups and events in the same geographic submarket as Georgia Tech Hotel.

Emerging players

• The American Hotel (Atlanta): Hospitality-focused academic conference venue in Atlanta offering training and meeting facilities — overlaps with Georgia Tech Hotel's academic-adjacent meeting services and conference training use cases.

Broad incumbents

• InterContinental Buckhead Atlanta: Upscale Atlanta hotel with full-service meeting and event facilities targeting corporate group and social events, representing a broader luxury competitor in the Atlanta market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/georgiatechhotelandconferencecenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Tech Hotel and Conference Center