GAT EXPO Gaming & Technology

What GAT EXPO Gaming & Technology does

GAT EXPO Gaming & Technology (legal name: GAT Events) is a privately held Colombian company founded in 1999 in Cartagena that operates the leading B2B trade show circuit for the gaming, betting, and entertainment industry in Latin America and the Caribbean. The company's core product is the GAT Expo event platform — a portfolio of recurring exhibitions and academic conferences held in Cartagena, Bogotá, Mexico City, São Paulo, San Juan, and Santo Domingo — which convene gaming operators, equipment manufacturers, regulators, and industry associations for lead generation, deal-making, and policy dialogue. Ancillary products include GAT Magazine (a streaming content platform with videos, podcasts, and industry interviews), GAT Esports (competitive gaming tournaments integrated with Olympic-esports programming through the Colombian Olympic Committee alliance), GAT Academy (regulatory and academic conference programming), the GAT mobile app for attendee networking, and "Lupita," an AI virtual assistant deployed on WhatsApp in Spanish, English, and Portuguese.

The company monetizes through three revenue streams: exhibition space sold per square meter (with turnkey booth options), multi-tier sponsorship packages (Premium, Platinum, and standard) that bundle digital, print, and on-site visibility, and transactional ticket sales for academic sessions and exhibitions, supplemented by advertising on GAT Magazine. Distribution is anchored by direct enterprise sales to gaming operators and suppliers, supported by association partnerships (AIEJA in Mexico, Fecoljuegos in Colombia, FIJA internationally) and tactical media partners such as World Gaming Business. The firm is founder-led by CEO José Aníbal Aguirre, operates with approximately 14 employees, and has never raised outside capital across its 27-year history.

Strategically, GAT Events is mid-execution on a major geographic expansion: it launched GAT Expo CDMX in 2025, has confirmed 2026 launches in São Paulo (via Azul Play alliance timed to Brazil's regulatory opening) and San Juan (Puerto Rico), and continues to operate its Colombian anchor events in Cartagena and Bogotá. The 2025 founding of FIJA at GAT Expo CDMX institutionalized the company as the convening venue for cross-border Latin American gaming associations, creating recurring demand for its academic and exhibition programming.

Name

GAT EXPO Gaming & Technology

Legal name

GAT Events

Website

https://gatevents.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

GAT EXPO Gaming & Technology is a Colombian-founded event organizer that runs the leading B2B gaming and betting trade show circuit across Latin America and the Caribbean, serving operators, suppliers, regulators, and industry associations through exhibitions, academic conferences, and media platforms.

Ownership category

akta.pro rank

Product category

B2B Trade Show and Event Services for Gaming Industry

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional & Certification Expos Organizers (THAHABAD)

akta.pro secondary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• B2b trade shows
• Gaming industry events
• Conference organization
• Exhibition management
• Esports tournaments

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Exhibition and Sponsorship Packages: Companies participate as exhibitors with booth space sold by square meter, or as sponsors with various advertising options including digital (website, social media), print (event materials), and hybrid packages. Premium sponsors receive prominent visibility across event materials and dedicated exhibition space.
2. Event Tickets and Access: Attendees purchase access to academic events and exhibitions. Tickets are sold through the company's website with advance purchase typically opening 2-3 months before events.
3. GAT Magazine Advertising: Advertising opportunities on the company's streaming platform and digital magazine, reaching industry professionals across Latin America and the Caribbean.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

GAT Events organizes and operates a B2B circuit of trade shows and expos for the gaming, betting, and entertainment industry across Latin America and the Caribbean, including flagship GAT Expo editions in Cartagena, Bogotá, CDMX, São Paulo, San Juan, and Santo Domingo. The offering combines commercial exhibition space, paid sponsorship packages, academic conferences on regulation and industry trends, and attendee networking infrastructure. Ancillary paid offerings include GAT Magazine advertising, GAT Academy conference programming, and GAT Esports tournament participation.

Product overview

GAT EXPO Gaming & Technology operates a B2B event platform for the gaming and betting industry in Latin America and the Caribbean. The core offering is the GAT Expo trade show circuit, featuring commercial exhibitions across multiple cities (Cartagena, CDMX, Bogotá, Santo Domingo, San Juan, São Paulo). The platform integrates ancillary products including GAT Magazine (streaming news content), GAT Esports (competitive gaming tournaments), GAT Academy (educational conferences), and a mobile app for attendee networking. A notable feature is 'Lupita,' an AI-powered virtual customer service character for event support.

Differentiator

Problem solved

Functional benefit

Brands

• GAT Expo: The primary event brand for the gaming and entertainment trade show circuit in Latin America and the Caribbean
• GAT Magazine
• Lupita

Products and services

• GAT Expo Trade Show Circuit B2B trade show and exhibition platform for the gaming and betting industry in Latin America and the Caribbean, offering commercial exhibition space, sponsorship packages, and networking events across Cartagena, Bogotá, CDMX, São Paulo, San Juan, and Santo Domingo for C-level operators, manufacturers, regulators, and investors.
• GAT Magazine Official streaming-based information platform of the GAT circuit, delivering industry news, videos, podcasts, interviews with exhibitors and sponsors, and advertising opportunities reaching industry professionals across Latin America and the Caribbean.
• GAT Esports Esports tournament and event program featuring competitive gaming competitions including Valorant, Counter-Strike, and soccer tournaments, with the goal of positioning Colombian players for Olympic Esports at Riyadh 2027.
• GAT Academy Academic conference and educational component of the GAT Expo circuit featuring regulatory panels, industry analysis, and professional development sessions curated with industry associations including Fecoljuegos and AIEJA.

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Azul PlayflagshipStrategic or Co-development Partner · 19 June 2026Strategic alliance for GAT's expansion into Brazil, with Azul Play bringing 20 years of experience organizing corporate events and business fairs in Brazil and the region. Azul Play serves as project manager for GAT Official Launch Brasil scheduled for July 29-30, 2026 at Jockey Club de São Paulo.
• FIJA - Federación Internacional de Juegos de Suerte y AzarflagshipStrategic or Co-development Partner · 27 August 2025International federation of gaming associations founded during GAT Expo CDMX 2025. Initial members include Fecoljuegos (Colombia), AIEJA (Mexico), APOJA (Paraguay), SONAJA (Peru), ADCJ (Dominican Republic), CORNAZAR (Colombia), and CIBELAE. Seeks unified voice for legal gaming industry.
• Colombian Olympic Committee (COC)flagshipStrategic or Co-development Partner · 28 April 2025Historic alliance to promote esports as Olympic discipline in Colombia. Establishes tournaments, national and international events in various modalities for cyber athletes. Goal to position Colombian players for Olympic Esports at Riyadh 2027.
• World Gaming BusinesscoreGTM or Marketing PartnerMedia partner for GAT Brazil expansion, with global connections to events such as ICE Barcelona and iGB. Provides international marketing support and industry media visibility for GAT's Latin American events.
• Colombian Official EsportsflagshipStrategic or Co-development PartnerStrategic partner in esports alliance with Colombian Olympic Committee. Organizes tournaments and competitions as part of GAT Esports program, supporting professional development of gaming athletes.
• GAT MagazinecoreGTM or Marketing PartnerOfficial information platform of GAT Gaming & Technology Expo providing content including videos, podcasts, interviews with exhibitors and sponsors, plus advertising opportunities on website and social networks.
• AIEJA (Asociación de Permisionarios, Operadores y Proveedores de la Industria del Entretenimiento y Juegos de Apuestas)flagshipStrategic or Co-development PartnerStrategic ally in Mexico for organizing GAT Expo CDMX. Represents major casino permisionarios, operators, and suppliers. Hosts annual assemblies at GAT events and supports regulatory dialogue.
• ColjuegoscoreStrategic or Co-development PartnerColombian gaming regulatory authority, strategic partner for GAT Expo Cartagena. President Marco Emilio Hincapi participates in academic panels and provides regulatory updates at GAT events.
• FecoljuegosflagshipStrategic or Co-development PartnerColombian gaming federation, key academic partner for GAT events. President Evert Montero Cardenas serves as curator and coordinator for Latin American Associations Summit.
• ALEA (Asociación de Loterías Estatales Argentinas)coreStrategic or Co-development PartnerArgentinian lottery association conducting specialized seminars at GAT events, providing academic content on operational transformation, customer experience, omnichannel integration, and modern gaming technology.
• SINTOLEDminorStrategic or Co-development PartnerLargest casino industry union in Mexico, participating in specialized training initiatives proposed by GAT Events at GAT Expo CDMX academic sessions.
• Fundación Curando a MéxicominorGTM or Marketing PartnerNon-profit organization receiving support from GAT Mexico poker tournament for hospital and healthcare infrastructure donations in vulnerable Mexican communities.
• Big Bola CasinoscoreGTM or Marketing PartnerMajor Mexican casino operator hosting Opening Reception events at GAT Expo CDMX with full attendance. Staff of 60+ delegates from various Mexican states participate in GAT events.
• Ace EsportsminorStrategic or Co-development PartnerEsports tournament organizer in Mexico and Latin America with agreement to develop action plans for national and international championships in the gaming market.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Others

• Aristocrat Gaming: Tier-1 slot machine and gaming content manufacturer; recurring premium GAT Expo exhibitor. Ecosystem peer participating across GAT's circuit and indicative of supplier audience GAT monetizes.
• Gaming Laboratories International (GLI): Independent testing lab and certification body for the gaming industry. Listed GAT participant/speaker and ecosystem peer serving regulators and suppliers across the same LatAm jurisdictions.
• CIBELAE (Corporación Iberoamericana de Loterías y Apuestas del Estado): Ibero-American state lottery and betting body and FIJA member. Ecosystem peer representing the lottery and state-operator segment GAT serves via its academic and association programming.
• AIEJA (Asociación de Permisionarios, Operadores y Proveedores de la Industria del Entretenimiento y Juegos de Apuestas): Mexican gaming industry association and GAT strategic partner that hosts annual assemblies at GAT events. Adjacent ecosystem peer representing operators and regulators in a key GAT market.

Emerging players

• Zitro Games: Spanish/Argentine-origin gaming manufacturer that participates in LatAm gaming expos as exhibitor. Comparable as a LatAm gaming sector peer participating in the same trade show ecosystem GAT operates.

Direct peers

• Eventus International: Organizer of multiple gaming and betting events in emerging markets (including LatAm via events like SAGSE, Juegos Miami). Comparable as a niche gaming B2B event organizer with a regional event portfolio.
• SBC Events (SBC Summit): Organizer of SBC Summit Barcelona, SBC Summit Rio, and SBC Summit Americas focused on sports betting and iGaming B2B audiences. Comparable to GAT in targeting sports betting and online gaming operators with multi-region event strategy.
• SiGMA Group: Organizer of SiGMA Europe, SiGMA Americas, and SiGMA Asia gaming and betting expos. Most directly comparable to GAT due to its multi-region B2B gaming expo circuit and explicit Americas/LatAm presence.
• Juegos Miami: Long-running Latin American gaming industry conference in Miami, traditionally serving the same C-level operator/supplier/regulator audience GAT targets. Direct competitor for the regional gaming B2B segment.
• Clarion Gaming (ICE / iGB): Organizer of ICE Barcelona and iGB events, the largest global B2B gaming and betting expos. Directly comparable to GAT as a B2B gaming trade show organizer with global sponsor reach; ICE is the global benchmark GAT positions against in LatAm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gat_expo
• YouTubeyoutube.com/channel/UC0JG5Uh1YNXUMpAUT9szdDw
• Facebookfacebook.com/GamingandTechnologyExpo
• LinkedInlinkedin.com/company/gatexpocolombia
• Instagraminstagram.com/gat_expo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAT EXPO Gaming & Technology