Gathering for Women - Monterey

What Gathering for Women - Monterey does

Gathering for Women – Monterey (GFW) is a 501(c)(3) nonprofit founded on April 1, 2014, operating a Day Center at 147 El Dorado Street in Monterey, California, that delivers free, integrated services to homeless and housing-insecure women in Monterey County. Its core offerings include daily meals, showers, a Clothes Closet, health screenings, the Next Step Case Management program, Housing Navigation, and Health & Wellness programming (Art Therapy, Equine Therapy, Laughter Yoga). GFW has served an average of 400 unique women per year for six consecutive years, with over 50% of guests age 50+, and operates a case management software platform to track guest check-ins, activity scheduling, and longitudinal outcomes. The organization is co-operator of Casa de Noche Buena in Seaside, the Peninsula's first shelter for women and families, opened in January 2021 in partnership with Community Human Services.

GFW's revenue model is entirely philanthropic. All services to guests are provided free of charge; operating income is generated through individual monetary donations, government grants and contracts (supporting case managers and housing navigators), event-based fundraising (Annual Community Breakfast, Souper Saturday, Women's Ball, Annual Art & Craft Fair, MC Gives matching campaign), sponsorships, and in-kind donations including clothing and personal care items via an Amazon Wish List. The go-to-market model is community-led and event-driven: awareness and demand are built through a volunteer ambassador program, a blog and Constant Contact newsletter, an active social media presence (Facebook, X, Instagram), periodic op-eds, and direct advocacy to elected officials in Sacramento and Washington, D.C. Service delivery is anchored at the Day Center and Casa de Noche Buena, with a referral channel network (Downtown Streets Team, Mystis Family Services, Monterey County Public Defender, I-Help, YWCA Salinas, and others) feeding guest intake. Paid staff total 13, supplemented by a multi-role volunteer workforce covering front desk, food preparation, garden, clothes closet, and activity facilitation.

Name

Gathering for Women - Monterey

Legal name

Gathering for Women

Website

https://gatheringforwomen.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Gathering for Women – Monterey is a 501(c)(3) nonprofit founded in 2014 that operates a free Day Center in Monterey, California, providing meals, showers, clothing, case management, housing navigation, and wellness programs to homeless and housing-insecure women and families in Monterey County.

Ownership category

akta.pro rank

Headquarters

HQ city

Monterey

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Monetary Donations: GFW collects tax-deductible financial donations via credit card, bank transfer, or check. As a 501(c)(3) nonprofit, all donations are charitable contributions.
2. Government Grants and Contracts: State and federal funding supports case managers and housing navigators. Federal funding cuts to permanent housing programs create uncertainty, with private donations increasingly filling gaps.
3. Event Fundraising: Revenue generated through event ticket sales, sponsorships, and fundraising campaigns such as the Annual Community Breakfast, Souper Saturday, Women's Ball, and Monterey County Gives campaign.
4. In-Kind Donations: GFW accepts clothing and personal care item donations. The Amazon Wish List enables specific item donations. Clothing donations are critical to the Clothes Closet program.
5. Sponsorships: Corporate and community sponsors fund events and programs. Sponsorship packages are offered for events including the Anniversary Reception and Community Breakfast.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Gathering for Women - Monterey operates a Day Center that provides free, comprehensive services to homeless and housing-insecure women and families, including daily meals, showers, clothing distribution, case management, housing navigation, and wellness programs. The organization also partners with Community Human Services to operate Casa de Noche Buena, an emergency shelter for women and families in Seaside, CA, accommodating 30-36 people for stays of 90-180 days.

Product overview

Gathering for Women - Monterey is a nonprofit 501(c)(3) organization operating a Day Center that serves homeless and housing-insecure women in Monterey County. The organization offers a unified set of social services centered around its Day Center, including the Next Step Case Management Program, Housing Navigation, Health & Wellness Programs, and a Clothes Closet. Services are delivered through a combination of paid staff and volunteer programs, with community partnerships extending its reach through the Casa de Noche Buena shelter collaboration with Community Human Services. The organization launched on April 1, 2014 and has served an average of 400 women annually, with over 50% of guests being over 50 years old.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Center Services Core day center providing essential services to homeless and housing-insecure women including meals, showers, clothing, case management, housing navigation, and wellness programs. Open Monday-Thursday 8am-3pm and Friday 8am-12pm at 147 El Dorado Street, Monterey.
• Next Step Case Management Program Case management services helping guests track improvements in their lives and connect with resources. Includes streamlined intake process where 60% of new guests receive intake on their first day of arrival.
• Housing Navigation Housing navigation services helping guests find pathways to permanent housing, including connections to housing vouchers and emergency shelter placements. 21 guests were housed in 2025 through this program.
• Health & Wellness Programs Wellness programs including alternative therapies such as Art Therapy, Equine Therapy, Laughter Yoga, and health screenings provided through community partnerships with Clínica de Salud.
• Clothes Closet Clothing distribution service providing guests with clothing and personal care items, staffed by volunteer stylists who assist guests in selecting items in their size and style preference.
• Casa de Noche Buena Partnership Emergency shelter partnership with Community Human Services providing safe shelter, case management, and housing navigation for unaccompanied women and families with children. Shelter accommodates 30-36 people with stays ranging 90-180 days, including three meals daily, internet access, family room, laundry, and mail service.
• Volunteer Programs Various volunteer opportunities including Front Desk Volunteer, Building B Host, Food Preparation and Service, Garden Volunteer, Clothes Closet Stylists and Organizers, and Special Projects/Activity Facilitator roles.

Quantifiable outcome

• 21 guests housed in 2025 through permanent housing, housing vouchers, and emergency shelter placements
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, supporting and emerging.

• Community Human ServicescoreStrategic or Co-development Partner · 1 January 2021GFW and Community Human Services partnered to open Casa de Noche Buena in Seaside — the Peninsula's first shelter for homeless women and families with children. GFW provides case management and housing navigation; Community Human Services operates the shelter. The shelter opened in January 2021, accommodating 30-36 people. Since opening, 129 guests have been served including 63 single women and 20 families with 46 children. 77 guests have found permanent or transitional housing.
• Clínica de SalúdcoreStrategic or Co-development PartnerClínica de Salúd provides physical health and wellness screenings and exam services at GFW. This partnership saw a 41% increase in participation in 2025, connecting guests to essential healthcare services.
• Arts Council for Monterey CountysupportingStrategic or Co-development PartnerThe Arts Council for Monterey County provides the 'Art as Healing' visual art workshop at GFW, supervised by professional artists. This program is part of GFW's wellness and alternative therapy offerings.
• Miracle MessagesemergingStrategic or Co-development PartnerMiracle Messages is launching a Monterey County chapter in late summer/fall 2025. The organization addresses 'Relational Poverty' among homeless individuals through reunion services, phone buddy programs (Miracle Friends), and direct cash transfers (Miracle Money). CEO Mary Carl was interviewed for GFW's Community Spotlight series. GFW will explore partnership opportunities with the new chapter.
• Shuman HeartHousesupportingStrategic or Co-development PartnerShuman HeartHouse at 300 E. Franklin St., Monterey serves as a venue for GFW community events including Souper Saturday (benefit for Casa de Noche Buena). Managed by Community Human Services.
• Casa de Noche BuenacoreStrategic or Co-development PartnerCasa de Noche Buena is the Peninsula's first shelter primarily focused on women and families, located in Seaside. A joint partnership between GFW and Community Human Services. Shelter opened January 2021. Guests may stay 90-180 days and receive three meals daily, internet access, family room, laundry, and mail service. Fourth anniversary celebrated April 2025 with a Community Conversation featuring Kevin Adler, author of 'When We Walk By.'
• Kevin F. AdlersupportingGTM or Marketing PartnerAuthor of 'When We Walk By' and founder of Miracle Messages. Spoke at Casa de Noche Buena's fourth anniversary celebration in April 2025. Drawing from his book, Kevin explored root causes of housing instability and destigmatizing homelessness in a Community Conversation event hosted by GFW and Community Human Services.
• Lotus Day Partner OrganizationssupportingStrategic or Co-development PartnerAnnual event bringing together service providers for homeless and housing-insecure women. Partners include: Downtown Streets Team, Mystis Family Services, Monterey County Public Defender, Women's Veterans Program, H.E.R.S. – Helping Empower Reentry Services, Interim Inc., YWCA Salinas, Military & Veterans Affair's Office of Monterey County, and Central Coast Center for Independent Living.
• Dawn's Dream WinerysupportingGTM or Marketing PartnerDawn's Dream Winery, founded by Dawn Galante, supports women and children through donations of product, money, and time. Featured at the Women's Ball as inaugural recipient of the Caring Heart award. Adopts a local nonprofit annually to feature in the tasting room and organize events.
• Montage HealthsupportingGTM or Marketing PartnerHope Sponsor for GFW's 10th Anniversary Reception in October 2024.
• 1st Capital BanksupportingGTM or Marketing PartnerAdvocate Sponsor for GFW's 10th Anniversary Reception in October 2024.
• Cannery Row CompanysupportingGTM or Marketing PartnerAdvocate Sponsor for GFW's 10th Anniversary Reception in October 2024.
• Carmel GivessupportingGTM or Marketing PartnerAdvocate Sponsor for GFW's 10th Anniversary Reception in October 2024.
• Fenton & KellersupportingGTM or Marketing PartnerAdvocate Sponsor for GFW's 10th Anniversary Reception in October 2024.
• IMPOWER, Inc.supportingGTM or Marketing PartnerAdvocate Sponsor for GFW's 10th Anniversary Reception in October 2024.
• Coalition of Homeless Service ProviderssupportingStrategic or Co-development PartnerMonterey County's coordinating body for homeless services. GFW participates in the annual Point-in-Time Count and uses HUD definitions for reporting homelessness data. The Coalition's data informs GFW's service planning.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• PATH (People Assisting The Homeless): Large California nonprofit providing housing, case management, and supportive services for people experiencing homelessness; similar service model but operates at much larger scale and broader geography.
• Abode Services: Bay Area nonprofit operating housing, services, and programs for people experiencing homelessness across multiple counties; broader geographic and service scale than GFW.
• Salvation Army Monterey Peninsula Corps: National social services organization with Monterey-area operations providing shelter, meals, and case management to a similar homeless population, though across a broader program portfolio.
• Catholic Charities of the Monterey Bay Area: Regional Catholic Charities affiliate serving Monterey County with social services for low-income and housing-insecure populations; broader service breadth overlapping with GFW's target population.

Direct peers

• Helping Empower Reentry Services (H.E.R.S.): Reentry-focused nonprofit serving women; named as a Lotus Day partner of GFW with an overlapping vulnerable-women target population in Monterey County.
• Downtown Streets Team: California-based nonprofit serving people experiencing homelessness through work-teams and peer support; a GFW referral partner at Lotus Day with overlapping clientele and service model.
• Homeward Bound of Marin: Bay Area nonprofit combining a day center model with shelter and supportive services for families experiencing homelessness; comparable architecture to GFW's Day Center plus shelter partnership.
• Community Human Services: Direct operating partner through Casa de Noche Buena shelter; similar Monterey County footprint serving overlapping homeless populations with case management and housing navigation services.
• YWCA Monterey County: Women's-services-focused nonprofit in the same region, serving women and families with comparable gender-focused social service programming and referral relationships.
• Interim Inc. Monterey-area nonprofit providing supportive housing and services for people with mental health and housing instability needs; overlapping service geography and population.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/Gathering4Women
• Facebookfacebook.com/gatheringforwomen
• Instagraminstagram.com/gathering4women
• LinkedInlinkedin.com/company/gathering-for-women-monterey

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Gathering for Women - Monterey