Mandom Corporation (Thailand) Limited

What Mandom Corporation (Thailand) Limited does

Mandom Corporation (Thailand) Limited operates the GATSBY Thailand brand as a wholly-owned subsidiary of Japanese personal-care group Mandom Corporation. Established in 1996 and headquartered at Sathorn Square Tower in Bangkok's Silom district, the company markets and distributes a comprehensive portfolio of men's grooming products under the GATSBY name to Thai male consumers. The portfolio spans 26 product lines across four categories: hair styling (13 lines including Sea Salt Series, Powder Styling, Styling Wax, Meta Rubber, Moving Rubber, Styling Pomade, Hair Spray, Styling Foam, Hair Jam, Styling Grease, Water Gloss, Styling Gel, and Gel Water); face care (Facial Wipe, Facial Wash, Oil Clear Sheet, Shaving, and Skin Care Water); body care (Body Wipes, Crazy Cool Body Water, Deodorant Spray, Eau de Blue Roll On, and VIO Intimate Hair Trimmer); and fragrance (Eau de Blue Perfume, White Up EDT, and Urban Cologne). Product technologies emphasize cooling sensations, marine-mineral ingredients, polymer-based holds, and formulations tailored for hot-climate use by Asian male consumers.

The business operates on a direct-to-consumer and marketplace distribution model, selling finished CPG products (no proprietary software or AI technology disclosed) through three channels: the official gatsbythailand.com e-commerce storefront, Shopee and Lazada marketplaces (both routed via the konvy.com distributor), and presumably third-party retail across Thailand. All pricing is in Thai Baht at low-ticket unit levels (THB 42–320), implying a high-volume, transactional, one-time-purchase revenue model rather than subscription or recurring services. The company is staffed by 24 employees, consistent with a lean local sales-and-marketing operation that relies on the Japanese parent for R&D and manufacturing. Revenue figures, funding events, and named management are not disclosed in the available data.

Name

Mandom Corporation (Thailand) Limited

Legal name

Mandom Corporation (Thailand) Limited

Website

https://gatsbythailand.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Mandom Corporation (Thailand) Limited is a Bangkok-based, wholly-owned subsidiary of Japan's Mandom Corporation that markets and distributes the GATSBY men's grooming brand in Thailand, offering 26 product lines across hair styling, face care, body care, and fragrance via its own e-commerce site, Shopee, and Lazada.

Ownership category

akta.pro rank

Product category

Men's Personal Care & Grooming

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRADANAF

Men’s Grooming (Shaving, Beard Care, Aftershave)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRABAGAE

Men’s Hair Styling & Grooming (Pomades, Gels, Sprays, Hair Tonics)

Consumer Products & Retail/Beauty & Personal Care/Men’s Grooming & Shaving

SECONDARYCRABAGAG

Men’s Deodorants & Antiperspirants

Consumer Products & Retail/Beauty & Personal Care/Men’s Grooming & Shaving

SECONDARYCRADANAC

Hand & Body Care (Lotions, Creams, Body Oils)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRAOAEAI

Men’s Grooming & Shaving Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Beauty & Personal Care Distribution

Keywords

• Men's grooming products
• Hair styling products
• Men's face care
• Body deodorants
• Men's fragrance

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Consumer Products Sales: Mandom Corporation (Thailand) generates revenue through the sale of men's grooming products including hair styling, face care, body care, and fragrances under the GATSBY brand. Products are sold through retail and e-commerce channels as one-time purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mandom Corporation (Thailand) Limited, operating as GATSBY Thailand, imports and distributes the Japanese GATSBY brand portfolio of men's grooming products within Thailand. Its catalog covers four product categories — hair styling (wax, pomade, spray), face care (face wash, lotion), body care (deodorant, body wash), and fragrance — sold through its own e-commerce site and through major Thai online and offline retailers including Konvy, Shopee, and Lazada.

Product overview

GATSBY Thailand, operated by Mandom Corporation (Thailand) Limited, offers a comprehensive men's grooming product portfolio organized into four main categories: HAIR STYLING (13 product lines including SEA SALT SERIES, POWDER STYLING, STYLING WAX, META RUBBER, MOVING RUBBER, STYLING POMADE, HAIR SPRAY, STYLING FOAM, HAIR JAM, STYLING GREASE, WATER GLOSS, STYLING GEL, and GEL WATER), FACE CARE (5 product lines covering FACIAL WIPE, FACIAL WASH, OIL CLEAR SHEET, SHAVING, and SKIN CARE WATER), BODY CARE (5 product lines including BODY WIPES, Crazy Cool Body Water, Deodorant Spray, EAU de BLUE Roll On, and OTHERS/VIO), and FRAGRANCE (3 product lines: EAU de BLUE Perfume, White Up EDT, and URBAN COLOGNE). The brand targets Thai men seeking personal grooming and styling solutions, with products ranging from hair styling waxes, gels, sprays, and powders to facial cleansers, cooling body wipes, deodorants, and men's fragrances. The portfolio includes both daily-use items and specialized products like the VIO INTIMATE HAIR TRIMMER.

Differentiator

Problem solved

Functional benefit

Brands

• GATSBY: Men's personal care brand offering hair styling, face care, body care, and fragrance products.

Products and services

• GATSBY Hair Styling Products A lineup of men's hair styling products including wax, pomade, and spray variants under the GATSBY brand, formulated for hold and styling control, targeted at male consumers in Thailand.
• GATSBY Face Care Products Men's facial care products including face wash and lotion under the GATSBY brand, formulated for male skin, targeted at male consumers in Thailand.
• GATSBY Body Care Products Men's body care products including deodorant and body wash under the GATSBY brand, targeted at odor control and cleansing for male consumers in Thailand.
• GATSBY Fragrance Products Men's fragrance products under the GATSBY brand, offered as part of the multi-category grooming portfolio for male consumers in Thailand.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mandom Corporation: Japanese parent of Mandom Thailand; same GATSBY brand portfolio and men's grooming CPG focus. Most directly comparable as the originator and global operator of the same brand and product lines.
• Dashing (Dashing Holdings): Singapore-based men's grooming CPG brand with similar styling, deodorant, and fragrance portfolio sold across Southeast Asia. Closest direct peer in scale, positioning, and category mix to GATSBY Thailand.

Others

• Konvy: Thailand-headquartered beauty e-commerce distributor that operates GATSBY Thailand's storefronts on Shopee and Lazada. Acts as a key channel partner rather than a product competitor.

Broad incumbents

• Beiersdorf (Nivea Men): Nivea Men competes across face care, body care, and deodorants in Thailand, mirroring GATSBY's broader men's grooming portfolio. A relevant global incumbent with strong distribution.
• Unilever (Axe / Dove Men+Care): Global CPG giant whose Axe and Dove Men+Care brands compete directly against GATSBY in Thailand's men's deodorant, styling, and body care categories. Larger scale and marketing budget represent a primary competitive threat.
• Edgewell Personal Care (Schick, Bulldog): Owns bulldog (men's grooming) and Schick (shaving), overlapping with GATSBY's shaving and men's face care categories. Comparable as a broad incumbent in men's grooming CPG.
• Shiseido (SHISEIDO MEN): Japanese premium beauty peer offering men's skincare and fragrance products. Comparable in market positioning (Japan-based) and product philosophy, though catering to a more premium audience.
• L'Oréal (Men Expert): L'Oréal's Men Expert line and broader male skincare portfolio overlaps with GATSBY's face care and styling categories in Thailand, especially in modern retail and e-commerce.
• Procter & Gamble (Gillette, Old Spice): Operates Old Spice and Gillette in Thailand, overlapping with GATSBY in men's deodorants, body sprays, and shaving foam. Significant shelf and media presence in the same retail channels.

Regional players

• Marico (Parachute, Set Wet): Emerging-market focused CPG player with men's styling brand Set Wet; comparable as a regional men's grooming CPG operator, though primarily India-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYGEAiDPfy9F-0vocqyc_OQ
• Facebookfacebook.com/gatsbythailand
• Instagraminstagram.com/gatsbythailandofficial
• LinkedInlinkedin.com/company/mandom-corporation-thailand-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mandom Corporation (Thailand) Limited