Belga Queen

What Belga Queen does

Belga Queen is a French quick-service restaurant concept specializing in authentic Belgian waffles, founded in 2016 by Candice Raguet and operated under the legal entity ZE FOOD CO headquartered in Bondues, France. The core offering comprises sweet waffles (Liège-style with caramelized pearl sugar and Brussels-style, light and crispy) and savory waffles, prepared to order from artisan dough balls using fresh, locally-sourced ingredients on Belgian waffle irons. The menu is complemented by meal combos, hot and cold beverages, and boxed waffles for gifting or take-home consumption.

The company generates revenue through three channels: (1) on-site and takeaway retail sales at company-owned and franchised points of sale, (2) franchise fees and royalties (€10K entry fee, ongoing franchise fees, with disclosed unit economics of €200K average annual revenue and 75% product margin), and (3) event catering services for corporate functions, festivals, sports events, and private celebrations with mobile on-site waffle preparation. Retail locations operate primarily inside French shopping centers and outlet malls across four regions (Hauts-de-France, Normandie, Grand Est, Auvergne-Rhône-Alpes).

The go-to-market combines direct-to-consumer retail, a franchise-based growth model targeting 3-5 openings per year across France, and event-driven catering. Marketing is supported through organic social media presence (Facebook, LinkedIn, Instagram), Google reviews, and franchise directories such as L'Express Franchise. As of the latest data, Belga Queen operates approximately 5 points of sale in France, supported by a core team of 5 employees.

Name

Belga Queen

Legal name

ZE FOOD CO

Website

https://gaufresbelgaqueen.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Belga Queen is a French quick-service restaurant concept founded in 2016 that sells authentic Belgian sweet and savory waffles through company-owned and franchised retail locations, event catering, and gift box sales across four French regions.

Ownership category

akta.pro rank

Product category

Specialty Waffle Quick-Service Restaurant

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Bubble Waffle, Crepe & Specialty Dessert Kiosks (THAFAGAK)

akta.pro secondary industries

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Belgian waffles
• Street food
• Waffle franchise
• Event catering
• Quick service restaurant

Headquarters

HQ city

Roubaix

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail waffle sales: On-site and takeout sales of sweet and savory Belgian waffles, menus, and beverages at company-owned and franchised locations. Products include Liège and Brussels style waffles, garnished versions, complete formulas, and drink selections.
2. Franchise fees and royalties: Entry fees of 10K€ for franchisees plus ongoing franchise fees. Investment of less than 50K€ total. Business model generates average annual revenue of 200K€ per franchise location with 75% product margin.
3. Event catering services: Customized waffle catering for professional events (seminars, conventions), festivals, sports events, and private celebrations. On-site waffle preparation with original recipes.
4. Gift boxes: Boxed waffles for individual consumption or gifting, practical for home or office enjoyment.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Belga Queen sells authentic Belgian artisan waffles (Liège and Brussels styles) prepared to order under the customer's eyes, offered in both sweet and savory versions with fresh, locally-sourced ingredients. The company operates physical retail locations across France, provides event catering for corporate and festival occasions, sells boxed waffles for takeaway and gifting, and runs a multi-format franchise program (kiosks, corners, food trucks, boutiques) targeting entrepreneurs.

Product overview

Belga Queen is a Belgian artisan waffle fast-food concept offering a unified product portfolio centered on handmade waffles prepared to order. The core offering comprises two main product lines — sweet waffles (Liège and Brussels styles, with rotating seasonal flavors) and savory waffles (generously topped with local, seasonal ingredients) — complemented by complete meal combos, beverages, and waffle gift boxes. The business operates through physical retail locations across France (currently 5 points of sale), a franchise model (launched in 2024 for network expansion), and a customizable event catering service for corporate and festival occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Gaufres Sucrées (Sweet Waffles) Sweet Belgian waffles prepared to order, including Liège-style (moist with caramelized pearl sugar) and Brussels-style (light and crispy) recipes. Available in four core flavors (fleur d'oranger, rose, cannelle, frangipane) plus regularly rotated limited-edition recipes. Sold to individual consumers at retail locations.
• Gaufres Salées (Savory Waffles) Savory waffles made with a salted batter seasoned with herbs de Provence or spices, generously topped with local, fresh, seasonal ingredients and melted cheese. Five savory recipes including one 100% vegetarian option, with limited-edition monthly rotations. Sold to individual consumers at retail locations.
• Formules & Boissons (Meal Combos & Beverages) Complete meal combos covering breakfast to snack occasions, paired with a wide selection of hot and cold beverages including coffee, cappuccino, hot chocolate, tea, juices, sodas, smoothies, and milkshakes. Sold to individual consumers at retail locations.
• Box de Gaufres (Waffle Gift Boxes) Boxed waffles intended for individual consumption or gifting, practical for takeout at home or sharing in the office setting. Sold at retail points of sale.
• Franchise Belga Queen Franchise program offering entrepreneurs the right to open a Belga Queen Belgian waffle point of sale. Investment under €50K total with a €10K entry fee, 75% product margin, and €200K average annual revenue. Multiple formats available: kiosks, corners, food trucks, and boutiques. Includes 15-day immersive training and ongoing support from founder Candice Raguet.
• Prestations Événementielles (Event Catering)

Quantifiable outcome

• Average annual revenue per franchise location: 200,000€
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

One partnership is on record.

• L'Express FranchiseminorGTM or Marketing PartnerBelga Queen is listed on the L'Express Franchise directory, a franchise opportunity marketplace. This provides visibility to potential franchisees researching franchise opportunities.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gaufres-belga-queen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belga Queen