Gay 90's | Minneapolis Bar & Restaurant

What Gay 90's | Minneapolis Bar & Restaurant does

Gay 90's operates a single nightclub and entertainment venue at 408 Hennepin Avenue in downtown Minneapolis, running 7 bars across approximately 2-3 floors. The venue functions as a multi-format nightlife operation: a dance club, a stage for in-house drag production (La Femme), a burlesk revue (La Folies Burlesk), and a host for themed weekly events, karaoke, and private parties. Admission is gated by age — 21+ on most nights with 18+ admission on Thursday, Friday, and Saturday.

The core product is a live entertainment and beverage-service experience rather than a technology platform; there is no proprietary software, app, or digital distribution channel described in the available material. Programming IP is built around recurring event series such as Kinky Friday and seasonal Pride programming, supplemented by rotating themed nights (Xplosion Latina, Foam Party, Glitter Bomb).

The business model combines multiple revenue streams: nightly cover charges ranging from $5 to $20 depending on day and age band, beverage sales across the 7 on-site bars, VIP booth reservations starting at $100 plus bottle purchases, and private event bookings. Customers are predominantly individual adults 18+ and 21+ drawn from the broader Twin Cities nightlife market and the local LGBTQ+ community. The operation is privately held, operates from a single location, and is staffed by approximately 9 disclosed employees.

Name

Gay 90's | Minneapolis Bar & Restaurant

Legal name

Gay 90s

Website

https://gay90s.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gay 90's is a privately held Minneapolis nightclub and entertainment venue operating 7 bars across multiple floors, offering dance club services, drag and burlesque performances, VIP bottle service, and themed events for adults 18+ and 21+.

Ownership category

akta.pro rank

Product category

Nightclub and Entertainment Venue

NAICS

Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Nightclubs & Dance Clubs (THAFAEAC)

akta.pro secondary industries

Nightclubs (Dance Clubs) (MPAGAIAA), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

Keywords

• Nightclub operations
• Bar beverage service
• Drag show entertainment
• Burlesque performances
• Private event hosting

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Cover Charges: Entry fees charged at door based on age (21+ vs 18-20) and day of week. Standard revenue stream for nightclub operations.
2. Food & Beverage Sales: Alcoholic and non-alcoholic beverage sales across 7 bars. Core revenue driver for nightclub operations.
3. VIP Table & Bottle Service: Premium seating reservations with dedicated bottle service. $100 VIP booth seating charge plus bottle purchases. Higher-margin revenue stream targeting customers willing to pay premium prices.
4. Private Event Bookings: Birthday parties, bachelor/bachelorette parties, corporate events, and full/partial venue buyouts. Revenue from group reservations and special event hosting.
5. Entertainment Show Covers: Specific event cover charges such as La Folies Burlesk ($5-$10 depending on entry time). Additional per-event revenue beyond general admission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Gay 90's operates a multi-floor downtown Minneapolis nightclub and entertainment venue with 7 bars, dance floors, and a portfolio of recurring live entertainment including the La Femme drag shows, La Folies Burlesk performances, karaoke nights, and themed event programming (Kinky Friday, Glitter Bomb, Xplosion Latina, Foam Party). The venue sells cover-charge entry, alcoholic and non-alcoholic beverages, VIP booth seating with bottle service, and hosts private events such as birthday parties, bachelor/bachelorette parties, corporate receptions, and full venue buyouts.

Product overview

Gay 90's is a single unified nightclub and entertainment venue in downtown Minneapolis, operating as a multi-floor complex with 7 bars and 2 floors. The establishment offers a portfolio of core entertainment products: nightly dance club operations with DJs, the La Femme drag show brand (including Race to LaFemme competitions and drag pageants), La Folies Burlesk burlesque performances, VIP booth seating with bottle service, karaoke nights, and themed special events (Kinky Friday, Foam Party, Glitter Bomb, Xplosion Latina). Additional amenities include private party hosting for birthdays, bachelor/bachelorette parties, and corporate events, as well as a game room (Playroom) and go go dancer entertainment. All offerings are contained within the physical venue rather than delivered as separate software products or modules.

Differentiator

Problem solved

Functional benefit

Brands

• La Femme: Drag queen troupe and show featuring world-renowned performers including Mercedes Iman Diamond, Onya, Kamaree Williams, Alotta Shots, Sasha Cassadine, and others. Regular drag shows on Friday and Saturday nights with preshows starting at 8pm.
• La Folies Burlesk
• Kinky Friday
• P.H.A.T (Pretty Hot And Tasty)

Products and services

• Nightclub and Dance Club Services

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Tracks Nightclub: Long-running LGBTQ+ dance nightclub in Denver with multi-bar layout, drag shows, themed nights, and VIP service. Closest out-of-market peer on format, programming, and customer base.
• LUSH Lounge & Theatre: Minneapolis LGBTQ+ nightclub and drag venue with adjacent burlesque/cabaret theatre. Closest peer on entertainment programming (drag, burlesque, themed nights) and customer demographics.
• REV Ultra Lounge: Minneapolis downtown nightclub and bar operating in the same nightlife district. Directly comparable multi-room venue with VIP/bottle service and weekend dance-club format.
• First Avenue: Iconic Minneapolis nightclub and live music venue on the same downtown corridor. Most directly comparable Twin Cities nightlife competitor with overlapping dance-floor, bar, and live entertainment programming.
• The Saloon: Downtown Minneapolis LGBTQ+/dance nightclub operating on the same Hennepin Ave entertainment strip. Comparable as a multi-bar dance venue with drag and themed-event programming targeting similar demographics.

Regional players

• The Block: Minneapolis-area nightclub/dance venue with similar VIP and bottle service offering. Comparable regional dance-club competitor with overlapping weekend programming.

Emerging players

• Lips: NYC drag dinner theater with VIP/bottle service and recurring drag/burlesque programming. Comparable on event-driven entertainment monetization in a single venue.

Broad incumbents

• Hamburger Mary's: National chain of drag-show dinner/theater bars. Comparable on drag/burlesque entertainment + bar revenue model, though primarily dine-in rather than dance-club format.
• The Abbey: Iconic West Hollywood LGBTQ+ bar/restaurant/entertainment complex. Comparable as a multi-format destination venue combining bars, dining, drag shows, and bottle-service VIP — a broader-incumbent template Gay 90's emulates in a smaller market.

Others

• Minneapolis Downtown Council / Hennepin Ave Entertainment District: Ecosystem context — the broader downtown Minneapolis entertainment district in which Gay 90's operates. Relevant as the demand-pool / foot-traffic environment, not as a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gay-90's-minneapolis-bar-&-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gay 90's | Minneapolis Bar & Restaurant