Gaya

What Gaya does

Gaya Led Iluminação is a privately held Brazilian LED lighting company founded in 2012 and headquartered on Av. Francisco Matarazzo in São Paulo. The company designs, sources, and distributes architectural LED lighting — including LED strips (Fitas de LED with COB, Neon, RGB, and CCT variants), aluminum profiles, drivers and dimmers, magnetic track systems (Mini Mag, Linha Mag, Reversi), garden luminaires (Linha Éden, IP65/IP67 rated), compact spots (Linha Mini), office and high-bay luminaires, solar and rechargeable wireless units, and a connected "Linha Smart" line. Technical positioning centers on IRC 90 color rendering, COB continuous-light strips, and modular magnetic-track architecture.

Gaya sells primarily to professional specifiers — architects and lighting designers — through an appointment-only São Paulo showroom supported by free downloadable Revit, SketchUp, and IES specification files. A national network of lighting retailers (lojistas) handles resell distribution, while a direct e-commerce storefront serves end consumers with quote-based pricing. Marketing relies on Instagram, LinkedIn, the Portal Gaya content site, the Gaya Insights YouTube podcast, and recurring presence at design industry events such as Casa Cor SP 2025 and HAUS Decor 2026.

The company employs 83 people, has no disclosed outside investors or funding rounds, and generates revenue through one-time hardware sales. The GAYA WEEK 2025 in-house event drew more than 700 CNPJs, and named project work spans architecture firms (Kube Arquitetura, Fatureto e Guarizo, Studio Guaimbe, Rosenbaum), retail (Leroy Merlin), F&B (Eataly), and hospitality (Novo Hotel Porto Alegre). A 2025 visit by BYGREEN Paraguay indicates early cross-border interest beyond the current Brazil-only operating footprint.

Name

Gaya

Legal name

Gaya Led Iluminação

Website

https://gaya.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Gaya is a Brazilian LED lighting company founded in 2012 that designs and distributes architectural luminaires — LED strips, magnetic tracks, drivers, garden and office lighting — primarily to architects, lighting designers, and lighting retailers across Brazil through a São Paulo showroom, lojista network, and e-commerce channel.

Ownership category

akta.pro rank

Product category

Architectural LED Lighting

NAICS

Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Lighting & Wiring Equipment (3640), Power, Distribution & Specialty Transformers (3612)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industries

Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Landscape Accent & Uplighting (Trees/Facades) Installation (HSAIAHAE), Transformer/Driver/Power Supply Service & Replacement (HSAIAHAL), Lighting Design Services (BPAHAKAJ)

Keywords

• LED lighting products
• Architectural lighting
• LED strip lighting
• Magnetic track lighting
• Outdoor garden lighting

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. LED Lighting Products Sales: Direct sales of LED lighting products including LED strips, luminaires, drivers, profiles, and accessories through e-commerce and showroom. Hardware sales model with one-time product transactions for architects, designers, retailers, and end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Gaya manufactures and sells design-differentiated LED lighting products for architectural, residential, and commercial projects in Brazil. Its portfolio spans LED strips (including COB), aluminum profiles, drivers/dimmers, magnetic track systems (Mag and Mini Mag), modular spot lighting, garden luminaires, office and panel lighting, and architectural interior fixtures. The company primarily serves architects, lighting designers, and retailers through an appointment-based showroom, an e-commerce portal, and a network of lojistas, supplemented by free Revit/SketchUp/IES specification files.

Product overview

Gaya is an 11+ year old Brazilian LED lighting company specializing in architectural illumination. The product portfolio is organized around multiple modular product lines: LED Strips (Fitas de LED) with COB, color, and direct-network variants; Aluminum Profiles (Perfis) for strip mounting; Drivers and Dimmers for power control; the Éden garden lighting line; the Reversi track lighting system with modular rails and spots; the Mag magnetic track lighting system; the Mini line of compact spots for cabinetry; Fluid electrified cord lighting; and general interior luminaires including Milano, Firenze, Legna, panels, and office lighting. The ecosystem includes smart lighting, solar products, sensors, and complementary accessories. Products emphasize design differentiation, LED technology, and cost-effectiveness for demanding residential and commercial projects.

Differentiator

Problem solved

Functional benefit

Brands

• Linha Éden: Garden lighting line with modern design, technology, and respect for nature
• Linha MINI
• Linha Reversi
• Linha Mag

Products and services

• Fitas de LED (LED Strips) LED strip lighting products including COB strips for continuous uniform light without dots, color LED strips (Neon, RGB, CCT, SEK, Wall Washer), Pratik strips for direct network connection, and general LED strips for residential and commercial applications.
• Perfil de Alumínio (Aluminum Profiles) Aluminum profile systems for LED strip installation, including profiles with integrated LED strips, standard aluminum profiles, flexible profiles for curved applications, and national profiles manufactured by NINE LED.
• Drivers e Dimmers Power drivers and dimmers for LED strip lighting including 12V and 24V drivers, dimmable drivers for precise light intensity control, digital dimmers, and IP67-rated drivers for outdoor use.
• Luminárias de Jardim LED (LED Garden Lighting) Outdoor LED garden lighting including the Éden line with various styles, ground recessed fixtures, spike lights, reflectors, and pathway balizador posts for landscape illumination.
• Linha Mini (Mini Line) Compact LED spot lighting line including Mini Mag (magnetic modular system with IRC 90), Mini Leya (24V mini spot ideal for cabinetry), and Woody (slim bivolt luminaire for cabinetry).
• Linha Reversi Customizable illuminated track lighting system with modular rails and spots available in two sizes, offering linear and focus lighting with versatile composition possibilities for various environments.
• Linha Mag Magnetic track lighting system with modular magnetic luminaires and accessories, allowing flexible positioning of focal spots with freedom of movement.
• Linha Éden Garden lighting line combining modern design, LED technology, and nature integration. Offers spotlights, balizador posts, string lights, and wall washers with IP65 or IP67 protection for outdoor durability.
• Driver Nano Compact LED driver product designed for installations where space is limited.
• Luminárias T5 Integrada Integrated T5 LED luminaires for continuous linear lighting applications.
• Painéis de LED LED panel lights including Backlight, Infinity, and Recessed CCT variants for general illumination.
• Refletores LED reflectors for illuminating facades and large outdoor areas with power and range.
• Luminária Hermética Waterproof hermetic luminaires for demanding outdoor or industrial environments.
• High Bay High bay LED luminaires for high-ceiling industrial and commercial spaces.
• Linha Fluid Electrified cord lighting system for flexible linear lighting installations.
• Linha Focco Anti-glare spot lighting line for recessed or surface mounting applications.
• Linha Prati Directional spot lighting line with clean frame design for architectural applications.
• Linha Office Office lighting solutions including office luminaires and accessories.
• Linha Comfort Comfort-focused lighting line including Sky Comfort CCT spots.
• Linha Smart Smart lighting products including smart LED strips with connected features.
• Luminárias Solares LED Solar-powered LED luminaires for energy-efficient outdoor lighting without electrical connection.
• Sensores Sensi Motion and presence sensors for automated lighting control.
• Lâmpadas LED LED replacement lamps including PAR20, PAR30, technical lamps, and dimmable variants.
• Arandela LED LED wall-mounted sconces for ambient and accent interior lighting.

Quantifiable outcome

• High IP ratings (IP65/IP67) ensure product durability in outdoor environments
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NINE LEDcoreTechnology or IntegrationNINE LED is a manufacturer of aluminum profiles (Perfis Nacionais) sold through Gaya's distribution network. Gaya offers NINE LED profiles as part of their aluminum profile product category.
• BYGREEN ParaguayminorOthersBYGREEN Paraguay visited Gaya's showroom for a special visit, indicating international interest in the brand and potential expansion into Paraguayan market.
• Gaya Portal PartnersminorGTM or Marketing PartnerGaya collaborates with various architectural firms including Studio Guaimbe, Kube Arquitetura, Fatureto e Guarizo Arquitetura, Escritório Rosenbaum on lighting projects that feature Gaya products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Signify (Philips Lighting): Global lighting leader with a strong Brazilian presence across professional and consumer LED. Comparable to Gaya in fixture manufacturing and architectural product offerings, but competes at broad incumbent scale rather than niche specification focus.
• Schneider Electric (Brazil Lighting): Global electrical equipment giant with a Brazilian lighting portfolio and broad distribution. Comparable to Gaya as an overlapping incumbent in commercial lighting fixtures, drivers, and project specifications, but operates at much larger scale and broader scope.

Emerging players

• Modular Lighting Instruments: Belgian premium architectural lighting brand specializing in linear, track and modular LED systems. Closely comparable to Gaya in modular magnetic/track product philosophy and specification-channel GTM, though focused on European project markets.
• Flos: Premium Italian architectural lighting brand with magnetic track and modular systems analogous to Gaya's Mini Mag and Reversi lines. Comparable as a design-led specification brand, though serving global rather than Brazilian market.
• Artemide: Italian architectural lighting manufacturer with strong specification presence in premium projects. Comparable to Gaya in design-led, architect-specified lighting, but operates globally with a higher-end price positioning.

Direct peers

• Newline Iluminação: Brazilian architectural lighting brand offering LED strips, profiles, and luminaires for residential and commercial projects. Direct overlap with Gaya in product portfolio and specification-driven B2B motion.
• Brilia: Brazilian LED lighting company offering architectural and decorative luminaires with a similar specification-driven go-to-market. Comparable to Gaya in residential/commercial lighting focus and Brazilian market emphasis.
• Opus LED: Brazilian manufacturer of LED architectural lighting including spots, panels and track systems. Overlaps directly with Gaya's Mini, Reversi and Mag product families and shares the specification-by-architect model.
• Reka Iluminação: Brazilian lighting manufacturer specializing in architectural luminaires, spots, and track systems sold through retailers and projects. Comparable to Gaya in product categories and Brazilian B2B channel mix.
• Interlux Iluminação: Brazilian architectural lighting manufacturer targeting specification projects with architects and designers. Closely comparable to Gaya in product mix (luminaires, profiles, LED strips) and Brazil-focused specification GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCw56IAMvSjDrea15WuZDoxA
• LinkedInlinkedin.com/company/gaya-led
• Instagraminstagram.com/gayaled

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaya